Smooth Sailing or Stormy Seas: Tourism makes a comeback

The tourism sector contributed significantly to the Canadian economy, employing 9.8% of the working population and generating $43.5 billion in GDP in 2019. COVID-19, however, devastated the sector. In 2020, the number of jobs directly supported by tourism fell by as much as 70%, while tourism-generated GDP fell 47.9%.
The sector is now making a comeback.
As the sector recovers, what lesson did it draw from the pandemic? How do we put the sector on a more sustainable footing? How will the sector overcome labour shortages, transportation and logistics challenges and heightened concerns over health? This panel will explore the myriad issues in a sector returning from the precipice.  
Panelists:
Kevin Quigley - Scholarly Director of the MacEachen Institute for Public Policy and Governance at Dalhousie University.
Sarah Rumley - Executive Director of the Atlantic Canada Cruise Association.
Ross Jefferson - President and CEO of Discover Halifax,
Dr. Rachel Dodds - professor at the Ted Rogers School of Management at Toronto Metropolitan University
Intro 0:00
Kevin Quigley: 3:00
Sarah Rumley: 15:19
Ross Jefferson: 26:06
Rachel Dodds: 38:32
Q&A: 46:20
Link to report: cdn.dal.ca/content/dam/dalhou...