Why Saas-Bahu Serials are FAILING

[@mohak_mangal]

Join my freelancer course: rebrand.ly/courseSasB

[@Jaihindutva-z7j]

Can you make about 1500 Cr. Found in jharkhand congress mp's home Sayad apka pagar v tha usme 😂😂😂

[@KDSinvincible]

Bhai great work, but ek series Udarian jaise show par bhi bnao jisme do shadiya, dhokha or aurton ko hi galat thehrana... Ye sab ajeeb or exhausting hai

[@Manirajpalsaw]

*Who hates tv serial* 🤬😷🤮

[@MrMohitkushwahag]

Me

[@adarsh1360]

Big channels recycling same shit on weekends, lastly Nailed the coffin of mostly dying tv industry.

[@solerider-c2w]

As an IT engineer, Im not scared of bullet, guns or death. I'm scared of the scene where Gopi Bahu washes the damn laptop 😢😢

[@Jaihindutva-z7j]

72 likes

[@DhritiDasgupta]

But if you are like the Green Tea obsessed Ahem ji, then your predicament might not be very different. 😅

[@Rahulchoudhary-it6fu]

As an IT Engineer you should be scared of AI and Recession! 😹😹😹...isn't it??

[@memchakonthoujam3413]

I was scared after sasurai samir ke. Haunted doll , fly recarnated people still watch it

[@ibnebatuta4868]

​@@DhritiDasguptatrue😂😂😂

[@Zeus-pp5sh]

Who believes that these saas bahu serials are responsible for all family problems 😂😂

[@crAzytitAn4741]

Lmao so true 💀

[@subhadeepghosh3961]

And toxic KZbinrs too.

[@RameshKumar-ng3nf]

Its serial and not seriel 🤣. Actually its illiteracy & immaturity which cause family problems. Not serials or movies.

[@soupertastic]

​@@RameshKumar-ng3nf you're underestimating the power of influence. Remember kaikaiyi and manthra?

[@sushantabaniksushantabanik4577]

That's damn true

[@subhendurath3393]

- La La La La - should be replaced with -Dhin tana na na na na -

[@shudhanshurai5538]

Only thing that was keeping these serials worth was grounded approach but as time progresses it became batshit crazy situations,black magic,twilight,harry potter,etc.

[@firedskull6561]

Yeah, a show is only good for 3-4 months after that writers go insane. 🙄

[@tanjulchourasia8839]

Actually, with Indian TV context the more longer a show stretches, the more it is popular. They don't care about positive or negative image. The audience needs to grow in taste. Even Pakistani dramas are way better.

[@Dr.SyedSaifAbbasNaqvi]

I hope the same happens with the Bengali language "Saans Bahu" serial. I am sick of Zee Bangla churning out useless content day after day. They have no contribution for the betterment of society.

[@grapeshott]

"Vamps" formula was never grounded. Uncessary villainisation of so-called modern women

[@rossgaller960]

​@@firedskull6561 yeah , they should shift their writing skills to Marvel 😅

[@deepalall647]

India should do what Koreans and Pakistanis are doing, we should make 20-25 episode dramas of different genres. There is no need to drag it for 10 years. I would love to see quiz shows, documentaries and variety shows instead.

[@iamlalisasstylist1796]

Finally someone who said it. I hate how people wish their fav serial just shouldn't end and complete 100000000+ eps. I guess, a serial shld wrap up once it served its purpose. Just imagine how good our industry will become if they reduce the crap, increase the pace of the story and get realistic. One of the major reasons why i hv stopped watching shitty indian dramas (though being an INdian myself) and moved to korean, chinese and thai content is because they hv just 16-32 eps to deal with.

[@Swords_Lotus]

There are some really good serials in India with less number of episodes. Not all popular stories are good and not all which are not popular are bad. You have to browse. And from my point of view serials are crap. I would never watch any serial.

[@Solararisa]

@@iamlalisasstylist1796 I am with you. Why drag a serial for a thousand number of episodes and drag the story? Just have 20-25 episodes and end the series once the story has wrapped up.

[@TabraizBajkani]

Now, Pakistanis are also dragging dramas due to huge TRP. Ishq murshid and Khae got 4 extra episodes

[@deleena4841]

Atleast its not ​4000 extra episodes😅@@TabraizBajkani

[@fsu5555]

Tulsi was so traumatized by Mihir's death that she lost her mental balance and joined bjp😂😂😂

[@hridanshsurana2797]

😂

[@amlanjyoti2]

😅😅

[@raunakroy3940]

😂😂😂😂😂

[@omanicc9854]

They SHOULD fail. Indian women don't want to see a series of misery in families. We need to see more serials where saas and bahu become friends and respect each other and husband and wife who live independently.

[@nerisalobo]

Boring

[@GoofyAhhLion2937]

to show mein twist kaise aayega?

[@HIYORI31]

​@@GoofyAhhLion2937ghar ke bahar bhi jindagi hai 😭

[@surya.kasibhatla]

Wagle ki duniya is a example a​@@GoofyAhhLion2937

[@surya.kasibhatla]

​@@GoofyAhhLion2937like real life problems

[@ayushsrivastava1672]

I don't think anybody has ever covered the philosophical and psychological aspects of Indian television in such a depth until now. I mean seriously, i'm not sure whether you realise this now or not mohak, but your content is no less than revolutionary. Keep it up dude.

[@RGdigital-fn1fo]

Saas bahu ko chodo tempted kdrama series dekho best kdrama series hai ❤🙂

[@Namjoon_Indigo-Genius]

Agreed ​@@RGdigital-fn1fo

[@idontknow9418]

​@@RGdigital-fn1fokdrama chodo anime dekho 🫠🥳

[@rumi6396]

He has done this from help of various researches and not solely his and his team's work.

[@ayushsrivastava1672]

​​@@rumi6396I know that bruh. My point was that compiling all the available research work into one single video so that it could reach masses is really appreciable. I mean who nowadays has the time, resources and even interest to read and analyze all those articles from different sources?

[@ULTIMA2YD]

I know this is sad, but the true reason saas Bahu serials are failing is that the elderly saas's who watch them are slowly dying. Thus the viewers are declining.

[@nobbodyy]

😅😅

[@Gintama6594]

Hate to be that guy but I wanna help , so Instead of right saas's actually you don't write the "s" after putting a ' after a "s" so it becomes saas'. I know school didn't teach you this, same here even though this was written in my book I wasn't taught this instead I learned it myself

[@apurvaaaaaaa]

As being an audience of Indian TV serials for the last 15 years, this was the craziest and most realistic overview. The way we are really going back to the roots of the industry which is watching educational content is really surprising and commendable. This is the first video I saw on your channel. Subscribing you for this!! Keep up the good work!!

[@RGdigital-fn1fo]

Tempted is best kdrama series for love story ❤🙂

[@abshortsv1460]

@@RGdigital-fn1fo Avatar is the best movie in the world 😎

[@govind_official77]

U successfully wasted your past 15 years 🥂 cheers

[@CoolManCoolMan123]

​@@RGdigital-fn1foAvatar the last Airbender is the best Nickelodeon cartoon ever

[@AdeshBenipal]

Still can't convince my nani to stop watching Gopi Bahu

[@ritikasharma3362]

La la la la .. La la la lalaaa

[@PGkara]

Meri nani show ke pure din ke repeat telecast dekhti thi .....3 bar hame dialogue bhi yad ho jate the gopi bahu aur maji ke 😂😂😂

[@ayushsrivastava1672]

It's useless to even try convincing them bro, as they haven't got the exposure to the outside world though internet and social media, unlike us. So their worldview is restricted only to their television sets. But i don't think there's anything wrong with that. If that's what they enjoy watching, good for them. You can't expect everybody to have similar interests as yours. Besides, they have limited time left in this world anyways, so it's better to let them enjoy in peace.

[@mohanrawat7548]

​@@ayushsrivastava1672U r right bro, Its just sad😢

[@surajk5102]

Did you said gupi bahu ? 💀😂

[@taeshi9541]

Seriously i hate these type of serials. The serials claim they convey a beautiful family but it's the exact opposite. Extra marital affairs are glorified and shown even if a man cheats the wife still should stay, the overly toxic saas, etc.

[@rationalbeing17]

It should not affect a same person Bro extra marital affair by anyone shatters the marriage, whoever does it It's all over

[@AryanPanditt]

Now movies are doing the reverse, they are showing that wives are having extra marital affairs💀

[@Vikrum_]

I miss FIR, Lapataganj, Chidiya Ghar, Saas Bahu Baby, Sarabhai, etc. The death of small screen comedy marked the beginning of the decline of TV entertainment...

[@Eduflation]

😂

[@abhayranga5423]

This is so true

[@ritikasharma3362]

I miss maya sarabhai

[@tanjulchourasia8839]

Yes, nowadays Sab Tv shows are also the same drama. Its like they have shifted the genre of the channel from comedy to serious. Last good show I remember was Bhakarwadi.

[@surajk5102]

Shaka laka boom boom and Son pari 😢❤

[@DeepakSharma-jx7kj]

Factors such as Covid-19 and the rise of OTT during that period played a key role in bringing this good change. Thank God people are moving forward from shitty TV shows

[@adweetiyamohapatra7326]

Exactly, My mom stopped watching serials after covid and now watches mostly web series on ott

[@RGdigital-fn1fo]

Tempted is best kdrama series 🙂 better than saas bahu 😂

[@carriersstudy]

​@@adweetiyamohapatra7326mummy aur webseries 🤣

[@asianguy86]

​@@adweetiyamohapatra7326bro how is it possible india has only 60% educated womens also out of those millenial womens are very less even my mom don't know how to use ott You mom is an educated exception

[@adweetiyamohapatra7326]

@asianguy86 Well, everyone has access to devices, so it's not a big deal. I often sign in for her she operates it just like youtube. Also ik so many women older than my mom, who are hardly 10th passed operating Facebook and other social media apps

[@sudhirsingh9267]

Failing of Saas bahu serials is the best thing happened to Indian society

[@grahitdhamani103]

I think TMKOC was the real reason in declining Saas Bhau Serial's viewership. Even today I watch some of its old episodes. Everyone can relate to this serial.😅

[@divyaism007]

What is TMKOC?

[@cygnetsam]

Tarak Mehta ka Ooltah Chasma@@divyaism007

[@fun_is_funnn]

​@@divyaism007taarak mehta ka ooltah chashma

[@Anonymous-qu5xt]

Even tmkoc is bad nowadays

[@divyaism007]

@@fun_is_funnn 🙏

[@shagssss199]

When you realise old tv shows were far more progressive❤️ I still remember some of those shows. Good ol memories. They had the power to change the society for good.

[@dyalsaraswati3915]

AISE SHOW K KARN 10 LAKH RAPE CASE PENDING H SUNBAE KELIYE INDIA M AZZ .EVEN JUDGE AURTE K SATH B ZON SHOSHAN HO RHA H.KYONKI IN SHOW M SEETA DROPADEE ZAISE ABLA NAREE DIKHAYA H AURTO KO

[@HC2024CVT]

Absolutely. Just watch the first few minutes of the first episode of Malguldi Days. Such hard hitting content will be pulled down in today's era.

[@RGdigital-fn1fo]

Tempted is best kdrama series for love story ❤🙂

[@multipurpose6984]

​@@dyalsaraswati3915SACH KAHA BAS KAMZOOR DIKHATA THA AURAT KO WOH GHAR SA BAHAR JANA BHE NAHIN DETA THA IN DRAMAS MAIN

[@expeditioner9322]

​@@multipurpose6984 Have you seen Udaan 1989?

[@roopfilms7]

In the year 2017, A show came named "Yeh un dinon ki baat hai" (A real-life teenage love story from the 90s inspired from it's own producers)which gave a high competition to all those shits and even to web series.. They just didn't want to stretch it so we could not even reach even 500 episode.. Special thanks to Shashi mam Sumeet sir , ashdeep and the whole team. Hatts off It's available on KZbin.

[@anushkashrivastava4409]

My mother was automatically considered a vamp by her mother in law and my chachi was considered precious like Parvati and the repurcussions of this discrimination impacted our respect as teenagers and young adults. And my mother was considered a vamp because unlike chachi, she was heard by her husband and was from UP small town

[@zeeshanrafiq193]

feeling sorry for your mother but you sounds funny 😂 sorry from Pakistan😅

[@prabhatsourya3883]

14:41 God, Yashraj Mukhate has tuneified this scene so much that my brain immediately starts playing the beat when this dialogue starts.

[@ayushibiswas6557]

I also felt the same 😂

[@Blue_velvet266]

Same here

[@someshwardahiphle38]

Same

[@sahib8067]

😂😂

[@shafudatta6242]

Same here

[@dufus360]

Now nudity, vulgarity,gangster praising and abusive words are popular in serials(web series) 😂😂.

[@suhanirekhi]

I love how he adapts to his audience and changes his editing style …it’s soo engaging

[@ankku8972]

Agree

[@RGdigital-fn1fo]

Tempted is best kdrama series 🙂 better than saas bahu 😂

[@agya_1117]

​@@RGdigital-fn1fobetter than saas bahu serials but not the best it's so toxic bruh 😭

[@RGdigital-fn1fo]

@@agya_1117 all kdramas are toxic 😂 but tempted kdrama is best 🙂

[@Aryan-Swab]

​@@RGdigital-fn1fo I know you like tempted, but please talk about this in the k-drama community , or else the fake rambhakts that never read ramayana will spam things like "K Drama fans ❌️❌️❌️ Shree RamBhakts ✅️✅️✅️" And a whole toxic war will start in the replies

[@shreyaraghorte2621]

0:22 😂😂😂 I actually thought it is somethin serious 😂😂

[@nrittyanganadanceacademy]

I am 17-year-old boy and my mother never watched any Hindi or Bengali serials. She didn't like it and doesn't want to waste time. But she loves watching movies everyday if possible.

[@mwchngchakma9766]

Batija tera maa ka umar kitna hi hogi yeh serils 17sal ki boy ka mummy logo ka nhi hum jaise 29/30 sal ki mummy yo ka hai

[@sfxyt999]

Serial - time waste Movies- not time waste💀

[@nrittyanganadanceacademy]

@@sfxyt999 Yes some movies are never time waste. If You want I can suggest you.

[@manishapadave8390]

bruh same 🤣

[@nrittyanganadanceacademy]

@@manishapadave8390 Thanks

[@abhilashkuthe95]

I badly miss Doordarshan era. 7am school time bhakti geet. Friday 9 30 movie. Sundays and Saturdays, shaktimaan and shaka laka boom boom!!!! Good old days.....😥😥😥

[@arman16800]

+ Hatim

[@amanmaurya70094]

Waitfor Sunday for chatpati filmy chatpati gapshap 😅😅

[@PrashantKumar-nz6ih]

@@arman16800 Hatim, Shaka laka boom boom, shararat, Karishma Ka Karishma, vikraal gabraal, son pari, etc ye sab star plus pe aate the.

[@mankaransingh007]

🥲

[@abhilashkuthe95]

​@@PrashantKumar-nz6ihshaka Laka used to come on DD even b4 star plus

[@ananyadeb1884]

I was in high school when my best friend & I used to discuss about the episodes daily. We had our own favorite actors & actresses. We used to go crazy when Start Parivar award shows would telecast on TV. Those days are unforgettable

[@S-tx2lk]

Yes. Once I made a list who got which award to show my brother who missed that show. Crazy things 😂

[@ananyadeb1884]

@@S-tx2lk Now that's called dedication friend 😅😅

[@aashrayjain]

My mother also used to do this kind of things in her childhood 😂, She tells me that every day during lunch break at school, she used to talk about TV episodes with her close friends😂 . she used to read newspapers for that particular segments of TV shows. And she also have written some letters to the TV shows makers/actor/actress.😂 All this kind of stuff that she has done in her childhood, now embarase and happy her at the same time.😂😂

[@FireandIce-eh7mx]

you were an aunty in childhood /jk

[@ananyadeb1884]

@@aashrayjain Now we do not have to write letters to our favorite actors. We just leave comments in their posts 🙂

[@ruchinvincent4884]

@20:20: spot on Mohak ji, quality informative + entertaining videos jb itne mil jaate hai aj ke tareek me, toh abhi bhi un serials dekhne wale toh jaise koi time trap me fasse hai. Request you to record a video on your recommended shows(like books) for all of us

[@B.CC_0f-India]

When my Dad see me with someone 🌝 ✨ My Dad After Reaction is 15:34 🤯😱

[@Fleckwayne]

17:17 he talked about the advertisement strategy..... And then at the end of the video used the same strategy himself...... it's kinda amusing 😅😅

[@maayaalokamaayaaloka]

A guy died of heart attack due to watching a failed marriage story of a female lead of a serial in Karnataka..not only women watch serials even men do😂

[@brie4447]

A Nani in Kerala died of heart attack the night a tv serial named 'Parasparam' ended.. Reason - both the main leads died on the last episode.. 😂 Idk whether to laugh or cry Rip anyway 😭

[@ayushsrivastava1672]

These Saas-Bahu tropes in Indian TV serials generated a whole lot of unrealistic expectations and a sense of mistrust and suspicion between the bride and her mother-in-law. And I think the reason why this got so amplified was that such shows used to air during the Pre-Internet and social media era, so Indian women only had a limited exposure to the world, and their worldview was restricted to their TV sets. As a result, they were unable to get alternate perspectives on the saas-bahu relationship dynamic. Thankfully, with the advent of cheap internet, social media and OTT platforms, things are changing rapidly rn, as more and more people are getting that exposure. And hence, the demand for realistic content has increased significantly.

[@abhinavmaharaj4804]

But those were the stories told by their mothers and aunts as well . Well they amplified the drama in these serials but there used to be a toxic mother in law and daughter in law relationship always mainly because women used to be restricted to their houses and wanted to control the only thing they can control the household , so always a constant tussle for control . Now happily women are getting educated , going out and starting to realise there is more to life than these petty issues

[@Sanyukta-vc8jl]

​@@abhinavmaharaj4804gentleman vibes from you bro😅❤

[@akansha270]

Television is also a major role ....now everyone has their own mobile's.....and now vlogs also replaced by saas bahu serial 😂

[@kanishkkumar5431]

R8 darling 😊

[@akansha270]

@Scientifictemprament me too 😂

[@imweakrum]

True to some extent but the fact that attention span declined drastically too. Another reason for the failure

[@sushmitagautam5397]

True

[@knocker9391]

The only indian serial that worth watching is MAHABARATH (new)...

[@bethamanjunath910]

20:16 One of the cutest subscribe request I have ever seen😂

[@harshal1.2ka4]

Simp ⚠️ ⚠️😹

[@BadBoy-ik4od]

All The Credit Goes Ekta Kapoor who totally destroyed indian Tv industry

[@anusha9518]

Not only ekta , there are many production houses,

[@mmadhoo4465]

Started by ekta Kapoor, now destroyed by almost all production houses​@@anusha9518

[@yashfanvine4804]

​@@anusha9518lekin ekta kapoor sabse jyada jimmedar hai kyuki tab star plus ko kharid liya aur har ek serial uska tha sabse wahiyat

[@tejaswaghmare361]

Sorry to say but our audience are really stupid want this stupid serial to run for 1000 episodes...😢

[@Eduflation]

In Indian TV serials & many movies, there is No Physics. 😂 Physics died for Indian Cinema.

[@FARHANCarter]

And also no logic

[@dmyalagudri9618]

They brutally murdered physics and science 😂😂

[@arnoldbeyel-0374]

😮

[@sayyedgirl16]

Pakistani serials are doing good They are fast paced and realistic

[@Komal_Thakurr]

😂😂true

[@divineray7822]

Just for curiosity I checked out the beginning episodes of kyunki and kasauti. You'll be surprised to know that they were actually well written in the beginning. It changed over the years with loud bgm and bcz the makers didn't want to conclude the shows. But in their actual beginnings, the characters were well written.

[@akashneelmanj6370]

Indeed! I would say tho I found Kyunki interesting for its first 5 years and then I watched a few climax episodes later on otherwise it was really torturous after the lawyer was chasing mihir. Compare it to shows today's like Yeh Hai Mohabbatein, Saathiya, I got fed up of them after the first 2 years. Goes on to show how the original saas bahu show is prolly the best even 23 years later. See how Anupama lost its flame 3 years later.

[@shanesunil]

You just described every Ekta Kapoor serial ever. For the first few months, there will be actual storyline with some romance, comedy, family values, etc, but then it turns into a typical "Saas-bahu" drama with a typical love triangle (99.99% 2 women and 1 man). Rashmi Sharma serials on the other hand, are next level. Eg- Sasural Simar Ka - supposed to be about Simar who wishes to become a dancer even after getting married, but then turns into supernatural series with makkhis, demons, naagins, and what not.

[@stankssmile5865]

Trying to milk the cow too much gives you spoilt curd (lè me)

[@Om1qq]

Yeah ...I felt that too.

[@umachaudhary6009]

I truly agree

[@anomalytm05]

1:34 And I thought kpop fans were toxic...

[@surabhibhandari9]

So true☠️

[@snehatallapu]

😂😂😂😂brooooo

[@AvtarSinghNangla]

Some of them are

[@R.CHAD_]

Maturity is when you realise most of fandoms have (not all tho) their toxic fans who are crazy and insane

[@Girl-b7m]

6:21 goosebumps

[@gyanajyotimishra4086]

At 0:59 she almost said Mihir Biriyani

[@Metabbroke4587]

🤣🤣

[@surabhibhandari9]

Biryani khila do yaar

[@hemantKumar-jp9ik]

1985....Humlog 1995....Shanti 2005....Saas Bahu 2015....Saas Bahu 2025....Saas Bahu??

[@Neethanbellary2004]

Duniya failure se success hote hain aur india success se failure ho rahe hain😢 example entertainment industry in india

[@Humayra_Tania]

Thank you Mohak, for making this episode. However, one thing you missed that is the local and tradional fashion industry got boosted because of such "Saans Bahu Serials". With liberalization of economy in 1991, western serials captured the market so is the fashion industry, so the local business magnets invested heavily in this TV industry through advertisements.

[@nitinkasbe6923]

Mohak roasted Indian TV serials on low flame 😂 La La La La.....🤪

[@Manirajpalsaw]

🫣😂

[@luckybajwa7212]

bro change this pic lol

[@nitinkasbe6923]

@@luckybajwa7212 why ? Do you have any problem?

[@luckybajwa7212]

@@nitinkasbe6923 no, but why using a fake picture?

[@nitinkasbe6923]

@@luckybajwa7212 WHF what do you mean by fake picture? Doesn't this man exist? I can put anyone's photo as per my wish, what is the problem with you?

[@ChallHatt]

I can sympathize with Indian women and why these serials attracted them. As these were the reflections of their own lives. They realized that the TV characters had similar stories as them and felt at peace with their lives. These shows gave voice to the sentiments of Indian women all over the country. But in the last decade the redundancy and the lack of creativity in writing, directing and acting has made these shows irrelevant especially to the new generation. Also smartphones, cheap internet and OTT platforms have opened up new doors and the quality that we get there is much much better so naturally these over the top dramas are not going to stay afloat for long and I think its a good thing. Indian TV media needs a change.

[@priyamvadashankar7799]

The fact that so many watch pak dramas are watched by Indians, it means fictional stories with good writing and storyline and a limited number of episodes are still appreciated by audiences. We just need to package daily shows better.

[@Someone-hl5gr]

Pak dramas r extremely regressive though. Some r progressive but a lot of them r very very misogynist and also the rampant cousins marriage is offputting

[@juveriasadaf4589]

Pak dramas have good storyline and also have less number of episodes which make audiences to be engage with it.. and not to get bored with the same story.. And also it doesn't have so much drama and bgm. And some dramas are so realistic and contain no vulgarity.

[@Someone-hl5gr]

@@juveriasadaf4589 it doesn't potray realistic romance though. Specially the lack of intimacy is foolish at times. So many times the lead couple would hate each other but suddenly the FL would be shown to be pregnant just cz they're married. Few dramas r good. But a lot of them r regressive,with the typical modern girl is vamp , family is always right, religion is above all type of bullshit. Saba Qamar really does very good ramas. Her's r very progressive. Her show on qandeel baloch's biography was so well done.

[@rehnumarashid8481]

​@@Someone-hl5gr I guess you have never watched Zindagi gulzar hai And sinf e ahn

[@Someone-hl5gr]

@@rehnumarashid8481 I hv watched zgh. I find zaroon very misogynistic

[@scoc55vora15]

2:45 Anupama Must be Banned because if you analyze it for a long range of time you will remember Nothing except Sadness and Peaceless life of the Anupama, its Family and Yours' Mental Health 😅❤

[@Volo1]

EXACTLY LIKE BHAI KM SE KM DO DIN THODI PEACE , HAPPINESS DIKHADO . ROJ KUCHH NA KUCHH AND MULTIPLE MARRIAGE IS VERY COMMON IN INDIAN SERIALS

[@kritika6675]

Sury sury sury😢😢

[@an_ABD_fan]

5:36 goosebumps 🔥❤

[@TechhGuruIndia]

Timeline 00:03 Saas-Bahu serials failing due to declining viewership 02:51 Indian TV serials transition from education to entertainment. 04:59 Saas-Bahu serials failing due to shift in audience preferences 07:11 Transition from rural to global Indian audience 09:16 SaaS-Bahu serials gained popularity due to relatability and aspirational characters. 11:31 Indian TV serials were about traditional values and aspirations 13:47 Saas-Bahu serials use provocative clothing and behavior to depict villains. 16:27 Indian TV shows maintain continuity through clever marketing tactics. 18:19 Indian TV audience wants fast-paced and realistic content 20:30 Saas-Bahu serials are failing due to lack of investment.

[@pintoothakur7791]

Thanks bro poora video dekhne se bacha lia😂

[@ujjwalkasana1432]

15:25 mohak ko thappad

[@kingfisher8260]

Thanks bhai abb mai video nhi dekhunga 😂😂

[@RGdigital-fn1fo]

Saas bahu ko chodo tempted kdrama series dekho best kdrama series hai ❤🙂

[@lifethroughmyeyes-rosy1296]

Esa kr k ap creator k mehnat pe paani phir rhe ho

[@sheldoncooper9197]

I believe you should have mentioned this tidbit. Around 2000 when the 2 Star serials launched, a big reason for the entire time slot to work was "Kaun Banega Crorepati" which directed more audiences to this shows. People watched the advertisements of these shows during the KBC breaks.

[@anavijaiswal]

Correct! That's how my mom ended up watching them...

[@dukhi_aatma372]

Looks like my mom was the only unique alien who used to enjoy WWE with me 😂😂. She never watched these Saas-Bahu serials.

[@shashwatkadre1731]

​@@dukhi_aatma372 Such a cool mom 🔥 🔥

[@asianguy86]

Kasauti zindegi jo ki Kyonki saas bhi kabhi Bahu thi Kahani ghar ghar ki yehi hogaa 🌹

[@anavijaiswal]

@@dukhi_aatma372 then why are you a dukhi aatma??? Most families watched KBC together during that time. That's how ppl discovered that these serials existed. Most people complained AbT them even then but people watched it coz options nhi the itne. What is the point you're trying to make? Fake and scripted wwe fights are supposed to be aspirational content for people to watch???

[@anomalytm05]

14:01 That kid's eyes are popping out... (in the bg)

[@harshal1.2ka4]

Bro literally Said 😳😳

[@jahaantanna6519]

Ekta Kapoor serials have caused a lot of toxicity in middle class families

[@subhadeepghosh3961]

So will toxic movies ,filmmakers and KZbinrs .

[@sankkham]

Her movies and web series are actually more dangerous than her serials.

[@MoinKhan-uf4pg]

Alt Balaji Web series causing more harm to youth.

[@pyaarikhabootar3525]

​@@sankkhamShe spoils youth through alt Balaji ..Showing affairs and adult contents..Spoils women through TV serials by not showing them thinking progressive

[@sudham5903]

Exactly. Multiple affairs, relationship breaks, divorce etc have been normalised in the society which never was the case earlier. Earlier homemakers used to regularly indulge in joyful relations with neighbours which is not the case now.

[@chrislee3739]

There were some good quality serials I liked 1) Everest 2) Mere dad ke dulhan 3) Bahu hamari rajnikanth However, my favourite serial was/is Iss Pyar Ko Kya Naam Doon. Eventhough it had regressive contents like forced marriage and toxic relationship, it was far better than its competitors.

[@apurva797]

Also , kuch rang pyar ke aise bhi, banni chow home delivery, katha ankahi were good

[@rajeshranjan3199]

I remember 'aap beeti'

[@OjasweeKushwaha]

Neeli chatri waale

[@simransucharita5434]

I haven't seen Indian series since 2018/2019 i guess 😅 last few Indian series i watched like ; Swaragini , Ishqbaaz , Dil se dil tak , Tashan a ishq , Everest , Dahleez , Saraswati chandra , Diya aur baati , Ek haseena thi , Channel V serials.. and few more good series.. but around 2019 bakwas drama a rahe the.. so now i transfer to k-drama , c-drama , thai drama , Turkish drama..

[@Mikcrynouse]

The last i saw hindi show was in 2014 or 15 😂😂

[@OjasweeKushwaha]

Lmfao... Bl fan? 👀

[@smiley8525]

Apart from the great content of the video, you actually took lot of millennials like me down the memory lane of Shanti or Swabhiman. The millennial kids watched these K-dramas in 2000, with increased social media exposure and better economic situation understood that they deserved so much more. That's why a show like Panchayat is such a favourite.

[@TheEnglishuser]

Bhai log, my mom used to watch Saans, class act by Neena ji also thoda hei thode ki zaroorat hei

[@BollyToHolly]

7:44 They don’t make shows like Shanti anymore. I remember being a kid watching this show with mum. This show was all about women empowerment and Mandira Bedi was just excellent as Shanti. The success of TV dramas goes to the show 💯

[@jibraelhassan9345]

Excellent content! 👏 I was scrolling, and I just got hooked to it and just couldn't put it down! Your observation is spot on, and the details you spoke of are just in the right place! Good job buddy!

[@saminyasir2243]

3:57 nostalgia 😌

[@f-698siddhikshetty4]

My whole family stopped watching TV since after lockdown 😂& since its shut down because of lockdown we understood the importance of family timing

[@pyaarikhabootar3525]

Same with my parents too..They shifted to movie channels instead in TV where they watch old and new movies..No serials..Travel vlogs in KZbin..

[@anwarhaidar94]

Why would anyone watch these cringe TV serial in the era of Netflix, Amazon prime and Hotstar . There are many great movies like Marvel and many shows like "Money heist series" , "Stranger things" , "Game of Thrones" etc. 🔥

[@poulamichaki2926]

My mom used to say that in their locality they used to had one TV (at someone's home) and every sunday at 11am everyone from the locality gathered and used to enjoy Ramayan and Mahabharat❤

[@tharabhai1794]

I watched Mahabharata with grandparents during lockdown ... Seriously no serial in the world can match Mahabharata

[@kax2201]

Yepp in my mums locality as well

[@anusha2465]

People gather at my house on Sunday afternoon 4pm for the weekend movie. Like around 25 people and thinking now it's crazy

[@arpanabinaswar1811]

​@@tharabhai1794Yeah man if they had made mahabharat with better vfx but with same storyline and same acting method damnn thats some serious stuff

[@tharabhai1794]

@@arpanabinaswar1811 sure

[@sameera4594]

Pakistani, Korean, Chinese, Thai and Turkish dramas are the reason why females are ditching Indian serials

[@unknownperson638]

True!!! They've good stories tho!

[@srikrishnak196]

Turkish ones too!

[@sameera4594]

@@srikrishnak196 Yes Turkish serials have family drama too but they are still better than Indian Serials

[@yosudathapa6150]

Yes so true, Indian serial are quite predictable and really boring.

[@Volo1]

CONTENT IS REASON LOL

[@kazimuttakin6312]

life during durdarshan was far far better from today,,,,people were so happy and united in that period,,,missing those pure days😏

[@Anand2024]

2:54 People are becoming aware how foolish and silly the shows have become that's why people don't want to see this type of stupidity anymore Tell the people who are bringing these types of shows to improve the quality of storytelling, characters etc

[@B.CC_0f-India]

20:49 ✨ We are ⚰️ here !

[@tushar-tipartiwar]

19:46 bhai agar log fictional content se tang aa gaye hote toh Marvel DC ke superheros aur baki sci-fiction movies aur series India me popular hi nahi hoti. Main problem toh story ka hai agar story bakwas hogi toh real life bhi bakwas lagegi aur agar story acchi hogi toh fictional life bhi real lagegi

[@Yoshihiro788]

Compare marvel’s popularity from 2019 to marvel of today, it has dwindled by a lot, but yeah your point is completely valid since marvel went downhill because of their storylines

[@OverDriveTech306]

15:15 washing the laptop the scene is still famous todya 😂

[@Anand2024]

3:41 Rather than having one channel with a lot of programs We should have had each program that specifies on various topics One for movies One for sports One for serials One for educational purposes

[@Shivani-kw9kx]

I am Gen Z but still I love old DD national Serial as These serials are not toxic and Cringe and teach us something and quite real. But I don't watch as I am busy in College and studies.

[@Mikcrynouse]

Genz here too. Honestly from what i hear, indian television degraded since late 2000s. Before that shows were of good quality. Problem is lack of creativity, they all are nothing but cheap copy of each other.

[@Shivani-kw9kx]

@@Mikcrynouse right, Today also if you watch DD national serials they are far better than Saas Bahu Serials again and again on Star plus, Colors tv channels

[@AD-gg2sr]

Great video! True facts discused. One thing I would like to add, ad time during serials has also reduced a lot. Old serials from 2000 had a 18-19 min running time. Nowadays, serials run for 22-23 mins. I think this is again due to low viewership, advertisers don't want to spend money. Another thing, Sony TV tried to bring some different content in serials, but it didn't work. There were many serials on Sony TV, with different and progressive content. Even in your video, you could not show any stupid, cringe scenes from any Sony TV serial. It would be very nice if you could explain why shows in Sony TV were not successful.

[@anush_agrawal]

Serial length is longer due to a law which restricted ad time to 12 mins per hour so 6 or 7 mins of ad for a 30 min episode. The law was passed in 2012-13

[@AD-gg2sr]

@@anush_agrawal OH, I didn't know. Thanks for sharing the info.

[@anush_agrawal]

@@AD-gg2sr No problem

[@RandomKun]

Mohak, no matter how hard you try to be serious, your editor will always add a meme and crack us audience.

[@DeenMohammed-pk3ro]

14:58 these dramas are only BGM, man.😂😂

[@RishikeshDas96]

14:50 Khali cooker gas par Chadha diya😅

[@DEVRAJ-gb3ip]

Rasode me kaun tha😂

[@GloderalHaloism]

Seriously I died laughing when you told that they were protesting because of death of a character😂😂😂 that too of a TV serial😂😂😂

[@runajain5773]

Well it happens show even anime and show when hardcore angry to show or writer or author why you kill fan favourite character

[@divineray7822]

Have you not seen how toxic today's fans are on social media?

[@GloderalHaloism]

@@divineray7822 they are, but this is on another level

[@susheel_dogra]

Anupama's TRP was high in 2020 because of COVID and later when people resumed to normal life the TRP got down and it is still one of the top show !!

[@therock-cg4wt]

As an engineer, that sequence where gopi bahu washes and then hangs the laptop on the line was the most terrific and scariest thing that i witnessed in my life.

[@Girl-b7m]

15:54 appne bhi attention chura lia

[@srideepprasad]

I recall a serial called Rishtey on Zee. Each episode was a well written short story, reflecting societal issues of that era. I specifically recall an episode titled “Becar ka chakkar”, which was a commentary on our status conscious nature - the story was simple. A middle class family who desperately seeks validation and buys a rickety second hand car just to raise their status, only to realise later that the headache is not worth it. In the race for eyeballs, unfortunately the saas bahu serials won.

[@afsanxy]

Mohak Mangal consistency is on another level 🔥

[@shyamystic]

Slow but crispy 😂

[@SudarshansMusicalworld]

Ho na

[@ayush_2040]

5:58 legendary show Ramayan and Mahabharat bachpan ke din ❤️😊

[@Roma-bz4xe]

I don't like these types of irritating serials; they are old, but some are very funny. My mom and I watch them for a laugh. I like Colors TV serials from 2011 to 2019. As a Pakistani, I dislike Turkish dramas, and I also think that many Pakistani dramas are misogynistic

[@FunnyVideos-zx5ts]

At one time these mother-in-law dramas were also very successful in Pakistan because people found them quite different but gradually their popularity decreased and after many private channels opened in Pakistan and then Pakistani dramas became popular again.

[@fai3379]

Yes

[@razaalee9477]

I think in Pak 1999-2005 was all the Starplus rage then came colors/sony for a short while but around 2007-8 with HUMTV ARY and GEO Indian dramas died permanently in Pak. Then came Turkish serials in 2012 (Ask i memnu) but Pakistani dramas again prevailed. Turkish wave died in just 2-3 years

[@sanjuchhawdi8336]

You said that people want realistic content. Thats true but I also think there is one more kind of audience which want fantasy content but not the way Indian serials are portraying. Or how else kdrama, cdrama or series like Wednesday are getting popular among youths. And making of webtoons into dramas which are have fantasy and supernatural storyline.

[@kumaripriya708]

You miss our fav shaktimaan sunday 12:00 ... Or is vajy se hum poliyo ki davai subh jldi uth kr pike aate the😂

[@B.CC_0f-India]

Saare Jahan se achha 🇮🇳 😊 4:02 ✨ Doordarshan tv ♥️🙏

[@anmolkR-s2e]

6:03 yehi hai tha asli golden era 😋👍

[@krishnagovindtn5975]

Great work. Please make some video on the current obsession of series having very high vulgar content. Open killings, bad language, decapitation, nudity and sex etc.

[@Manirajpalsaw]

2:30 Marvel universe cry in corner 😭😂

[@GoldenGlitch64]

How is she breathing in space

[@YashSharma-zw9zp]

19:51 Mai to 18 saal ka hoke bhi ShinChan dekhta hu😃

[@asif_og]

अपवाद

[@Alienhuehue]

Shinchan bhi 18+ wali audience k lye he hai 😂😂😂

[@ayush_2040]

Same

[@adityavermaofficial5455]

Aap 25 ke ho jayenge fir bhi yahi dekhenge Tu kuch nahi kar payega life 😂 I am 18 years old And currently I am a first year MBBS student of KGMU Lucknow Lol 😊

[@Jaime_24]

​@@adityavermaofficial5455I am from iitk 2nd year and I watch shichan what is the problem with it. Educated people dont want entertainment? Almost all my batchmates binge watch webseries and movies so they are all useless according to your logic.

[@LataBhatt-oe9cq]

My mother stopped watching saas bahu after 2019

[@grapeshott]

Thank you. But you could have made a global comparision also. When Saas Bahu serials were gaining ground in India, K-drama was rising in Korea after that country got democratic freedoms. Even Doordarshan began showing K-drama like "Emperor of the Seas" and "Jewel of the Palace"...

[@shaikhaalsaedi965]

Please don't compare your trash indian series with korean drama plot, characters, and even the logic are not the same, korea was famous in other asian countries but rised in the beginning of 2000 or 2005 ,I think even Pakistani drama get more popular in India itself 😂.

[@strawmanfallacy8666]

​@@shaikhaalsaedi965 Pakistani dramas were shown in India for just 2 years 2014-2015, after which they got banned after Uri attack.

[@zainpirzada2589]

@@strawmanfallacy8666 The KZbin audience of P-Dramas is mostly Indian. That is the reason why just a single episode of any popular Pakistani drama gets 30-40 million+ views within a week.

[@strawmanfallacy8666]

@@zainpirzada2589 Yes I've seen that. Even popular Indian web show episodes posted on KZbin get 40-50 million views per episode. Indian population is huge, people consume all sorts of content. But even within this market, Pakistani dramas are a quite low proportion compared to other media like Indian or Western web series or even Kdramas. And majority Indians watching Pakistani drama shows are women.

[@kracks9852]

@@zainpirzada2589 Eh you are underestimating pakistan's population. 240 million pakistanis exist. As an Indian I have literally never heard anyone mention pakistani drama to me in my life and even on internet. In fact this is the first time i'm hearing of it.

[@Naveenbr-kp8gc1yi3d]

I have an idea that I think these days. Why don't some production company in India release dramas which have only 30 episodes max like those k dramas and c dramas with creative stories. Iam sure if this idea is implemented we can achieve huge success not only in India but world wide. It will be a big success .

[@mananjain8089]

Indian mindset : Jab tak chalta hai chalne do.

[@OjasweeKushwaha]

And also some ancient shows

[@val-schaeffer1117]

Describing poor qualities of TV serials which are running since decades, does not explain why they are failing NOW, as claimed by the video title.

[@anavijaiswal]

I think tv serials can still come up with interesting concepts but there needs to be an episode limit so that they don't become mindless dumb and boring. There is still space for family and emotional drama content but it gets ridiculous. Honestly, I've not watched it but I think Anupama maybe should've ended by now...

[@vedanshchn]

Has anyone heard the TV when their family watches "Kumkum Bhagya" on Zee TV? It's so damn toxic. The characters cry loudly all the time. There's barely any happy scene and I feel like that would affect negatively not only the viewers but also the actors, editors etc... Kudos to those people not running away from being a part of that show.

[@indestructiblegamer118]

Ya I still remember the show my grandma would let me watch the tv when it was playing so I had to watch the show with her

[@Shardakanwar-rr1ur]

Bhai is it still there?? Lol lol lol yaar mujhe 11 saal hi gye usska naam sunne hue

[@Shardakanwar-rr1ur]

​@@indestructiblegamer118yes and fun fact, during that time, 2014 , there was one more show with same concept named Pavitra Bandhan, both were produced by Ekta Kapoor.

[@FireandIce-eh7mx]

ha bhai me pareshann hoke hta deta tha phir mummy se ladai hoti thi

[@indestructiblegamer118]

@@Shardakanwar-rr1ur i don't remember it but I still remember pavitra rishta opening

[@jbdeadangel]

Saas bahu time was a horrible time for me. Back in those days, forget about android mobiles, even internet connections were rare. People now should thank OTTs for shows like Family Man (and many more), as they don't have to go through those horrible saas bahu shows anymore.

[@anish6417]

I think hindi serials in 2000s were popular because audience could related to that...bahu were mostly house wives as in serials, sas were as difficult as shown in serials and people did have a lot of time to argue over small things...now after 2015 bahus must work and earn..even sas most of them are a bit modern..and what free time people have people use in social media...so serials showing lachar bahu, dayan sas and no one doing any work is outdated.

[@miiraaai]

Yes but also there is this Pygmalion effect where for example A football coach has 2 students, Student A and B Coach thinks A looks like ronaldo and trains him like it While he thinks B looks like a person he dislikes or has negative feelings from (like a bully or a obese student) he will treat him like it Soon they will see that A is winning championships and B is..uh not Similarly the serial becomes a coach and when the rolls change from mother to mother in law they think it is what is expected Like imagine being told "you're going to be a big brother/sister" then being told the role of an elder sibling is bullying your sibling I think it is very Similar to that + yk alot of mothers get rewarded with affection when they birth boys It is paired with the idea that a women can only honor her family by birthing boys so

[@knackofabhinav]

15:27 the slap scene 😂

[@anaidachmarak7982]

But i would like to watch "iss pyar ko kya naam doon" if that comes back again. Arnav and khushi ❤