Social Media Campaign at Horse Track

Here is a Social Media Campaign I created for a horse track in Texas.
Lone Star Park utilized Social Media this season to tell stories about Horse Jockeys, Trainers, Owners, and fans. It was a behind the scenes access with KZbin Videos, Facebook posts, Twitter, Vine Videos, Instagram and many other Social Media Sites.
Here is an article in the Dallas Business Journal about this Social Media Campaign www.bizjournals...
This was also voted as one of the top Social Media Campaigns according to the Social Media Club of Dallas. www.huddleprodu...
Here are some of the results from our campaign.
• Average Attendance increased 2% from 2012 to 2013
• Increased Facebook Fans to 16,000
• 15 Million Twitter Impressions
• 30 Videos Posted to KZbin during 13 weeks
• 400 Photos and Videos posted online during the campaign