UNMASKING THE FRAGRANCE INDUSTRY | DO YOU KNOW WHO REALLY MAKES YOUR PERFUME? | Soki London

[@rose2fame1]

Congratulations on your award from Fragrantica for your perfume Aphrodite.

[@SokiLondon]

Thank you so much!

[@xtinejoy]

This is an interesting topic! Thank you for making this and congratulations on your Fragrantica award! ❤

[@SokiLondon]

Thank you 🤩

[@ninabegnini1808]

Very interesting thank you 😊

[@wendywilliams4042]

I didn't know! I have a bigger appreciation for your perfumes! Now you need to make a stronger version of chanel chance en tendre!

[@jimenahernandez2149]

Hi Soki, I’m Jimena from Mexico. I really enjoy watching your videos. They’ve helped me to make wiser choices at shopping for perfumes. This video in particular is very illustrative. I’d love to learn more about the perfume world. I’ve become a perfume aficionado thanks to you.

[@SokiLondon]

I'm so glad!

[@LornaLens]

Thank you Soki, this is so interesting how it all works. I really hope some of the acquired smaller companies retain their individuality in their fragrances and that larger companies like Estee Lauder and Loreal that own Tom Ford and Vivienne Westwood will reprise much beloved discontinued fragrances like Boudoir and also Noir Pour Femme, for the fragrance lovers, who really want them back, even if it is in small batches for us to enjoy. Let's hope they listen. I really miss those fragrances. Congratulations on your channel, your perfume and your award. You are so helpful and informative. I will smell Aphrodite when I get to London as we don't have any stock in S. Wales.

[@melaniest.george918]

Do you have a video going through how notes in a perfume work? I find it interesting how it goes from scent to the next. Never knew how that worked

[@ruthholloway1435]

Very interesting I really enjoyed this and congratulations on your award for Aphrodite ❤❤❤

[@SokiLondon]

Thank you ☺️

[@nicolacook1699]

Congratulations on your award . Wondering if some celebs actually do get involved in choosing ingredients for their debut maybe not all their perfumes x

[@Jassxbe1]

So much respect to you Soki 💕🌸🌷

[@SokiLondon]

As thank you 🙏

[@anniematt7573]

GREAAAAAT VIDEO! AND REALLY REALLY HELPFULL! ❤️✨ please let more of such informative videos coming, the entire journey ... From ideation, production, manufacturing and sooooo much more! It interests most people so much about the processes! Much love ❤️

[@SokiLondon]

Thank you! Will do!

[@Andy-ne5qi]

Thank you so much for this! It's such a mystery to the general public, blows my mind

[@SokiLondon]

🥰

[@CJ-rx5fi]

Luxottica is the Italian brand that makes glasses and sunglasses! They make Burberry, Prada, Tiffany, lots of brands. This was very interesting! I was sad when Thierry Mugler was acquired. So many fragrances were discontinued and the quality went downhill a lot.

[@adamnowak1036]

this is the most interesting video you have ever made about perfumes. You did great 😊

[@SokiLondon]

Wow, thank you!

[@adamnowak1036]

@@SokiLondon ☺️🌹

[@seetubemetube]

Congratulations! That's awesome Soki. Aphrodite is such an addictive scent experience. Thank you for this creation..

[@SokiLondon]

It really is!

[@nataliazorinliu]

Thank you Sofie for the interesting information and for your quality award winning perfumes!!🌹🌹🌹

[@SokiLondon]

Thanks for watching!

[@RaquelVilari]

Love your personality and authenticity; God bless you, Soki. Kisses from Portugal. 😘

[@SokiLondon]

You're the best!

[@alwaysenough5965]

Excited!! I have Empress which is my family’s favorite perfume on me and I just ordered Aphrodite!!!! Can’t wait!!

[@SokiLondon]

Aw amazing! Cute cat 🐈

[@MyWorldofFragrance]

Great video, Sophie! 🌹

[@SokiLondon]

Thank you ☺️

[@apartirdelos50s32]

I live in Costa Rica and I can’t wait to buy your perfumes ♥️♥️♥️ Thanks for all the information

[@SokiLondon]

Yay! Thank you!

[@jonestacara]

This is so interesting! Please share more videos like this. I would love to know more about perfumers who made popular or big hit perfumes and about other perfumes they made that may be underrated

[@SokiLondon]

Sure I can make one on the perfumers 😇

[@soniaalvarado5372]

This was so interesting that I had to watch it twice! Great information. Your first-hand experience gives this video a deeper perspective. Thank you. I appreciate all your videos, but this one stands out.

[@SokiLondon]

Glad you enjoyed it!

[@leeannirvin8557]

I had no idea...this was interesting. Congratulations on your recent award. Well deserved!

[@SokiLondon]

Glad you enjoyed it!

[@lucieweaver3324]

Congrats on your hard work and dedication and now an award for your very own perfume! WOW!!

[@SokiLondon]

Thank you so much!

[@andreav2175]

Interesting! And congrats on the award!! 👏

[@SokiLondon]

Thank you so much 😀

[@lisawithans]

Congratulations ! I love this video! Thank you and so informative! I always knew this my husband is a Wall Street guy and my daughter is now in finance. Also LVMH owns Sephora collection! thanks Sophie 💜

[@SokiLondon]

Thanks for sharing!!

[@Twokays13]

Super interesting and easy to understand explanation! Thank you for taking the time to explain.

[@sammie5799]

Congratulations on your award. Great topic of video 😊

[@SokiLondon]

Thank you ☺️

[@Mrs0biWanKenobi]

This was super interesting! I had no clue how this worked!

[@SokiLondon]

Glad you liked it!!

[@PrairieGirlio]

This was really interesting! Thank you Soki!

[@SokiLondon]

My pleasure!

[@neilsant1194]

IFFI is also one of 3 biggest next to Firmenich. 3rd largest maker is Givaudan

[@Tathy_Pikachu]

Amazing video! I had an idea on how it works but it’s always intriguing 😉

[@SokiLondon]

💕💕💕

[@lilinedelec6596]

Thank you for this informative video!

[@results_not_found]

That is extremely interesting! I would love to see a series of videos from you regarding this topic! And also I always wondered what Sephora does with their stock of discontinued fragrances, because I noticed discontinued fragrances disappear from Sephora's shelves ultra fast🤔

[@SokiLondon]

I think they might be on sale or return with the brand. Then the brands sell them to discount shops like TK Maxx

[@cibelegracioli]

Congratulations on your award! I've got my Aphrodite ❤ here in Brazil! Amazing!!

[@SokiLondon]

Awesome! Thank you!

[@NicoleK-n8e]

Congratulations on your Fragrantica award for Aphrodite! This video was informative, Thank you :)

[@SokiLondon]

thanks so much!

[@birdiebanks]

Thank you. Very interesting 😊❤

[@SokiLondon]

Thanks so much!

[@prettythingseveryday5715]

I LOVED 😍❤ watching this content on your channel, very interesting and informative. I admire you for your passion for perfumery and for making your own fragrances 👏🙌❤ Keep up the great work, you go girl!!!!!! Lots of support 🌺

[@fernandaaysey.5345]

Soki, hi from a Brazilian in Turkey!😘💜. I loved this topic! Has a huge industry behind our favorite brands. Mine is Dolce and Gabanna, and Versace. Identification, i think! My question is about perfumists. Who create the fragances. Why are the same names, "like a circle" around creations? Like Olivier Cresp, Dominique Ropion, Aurelien Guichard etc. Kisses and kisses!🥰😘🇧🇷🇹🇷

[@nka30]

Would love to know more about how you set up your perfume business.

[@SokiLondon]

I have a few videos on it :) HOW I QUIT MY CORPORATE JOB AND STARTED MY OWN BUSINESS | HOW TO BECOME A KZbinR | Soki London kzbin.info/www/bejne/opiUonSMnN1obKM

[@85acampbell]

I thoroughly enjoyed this video. It was very informative❤

[@SokiLondon]

I'm so glad!

[@alelievaristo2842]

Interesting topic! This is new info for me, so thank you for this, and congratulations on your Fragrantica award! 🎉🎉

[@SokiLondon]

Thanks so much!

[@lauriemrsnash]

Interesting topic that I enjoyed learning about, thank you. Congratulations on your perfume award! ❤

[@SokiLondon]

Glad you enjoyed it!

[@pmartin6086]

Congratulations, Soki! That's amazing!

[@SokiLondon]

Thanks so much!

[@joeytolentino72]

Congratulations Soki 👏👏🥰

[@SokiLondon]

Thank you 🤩

[@ByRosieY]

Thank you for sharing behind the scenes and how things work :) well done!

[@SokiLondon]

Glad you enjoyed it!

[@MitchellVA]

Wow I did not know that is how it worked but was really intriguing!

[@janem6978]

Very interesting! I think I read somewhere that Puig the fragrances for Zara. Congratulations on your award 🎉🎉

[@SokiLondon]

Oh thank you!

[@sunnyone487]

Soki I have both bottles of your fragrances in my shopping cart and am going to buy them asap. ❤

[@SokiLondon]

ah amazing! Can't wait for you to get them xx

[@simonacorti608]

I would like you to speak about the molecules used in the perfume and why Hermes does not launch any commercial fragrances no more expecially for women

[@EmilyGvlSC]

Super interesting!

[@SokiLondon]

I think so too!

[@BrendaBostonGirl]

Very interesting- thank you!

[@SokiLondon]

Glad you enjoyed it!

[@evgeniaevgenia8809]

Amazing video, Soki, thanks a lot! Please keep enlightening us about industry inside outs, it's very interesting!👍

[@SokiLondon]

Thank you! Will do!

[@ΜΑΡΙΑΚΟΠΑΝΑ-χ4τ]

Congratulations Soki, l wish the best from now on

[@SokiLondon]

Thank you so much!

[@georgiepaolinos1226]

Congratulations on winning your award Are yr fragrances available in Australia

[@SokiLondon]

Yes I can ship to Australia :) www.shop.sokilondon.com/

[@888Lucyl]

Hi, there! Today I have read the interview with you on Fragrantica!!! Congrats! :-)

[@SokiLondon]

Oh thank you!

[@jonestacara]

Congratulations on your reward SoFi 👏🏾🍾🎉!!

[@SokiLondon]

Thank you ☺️

[@angelitazayas7055]

Great topic! A lot of behind the scenes smoke and mirrors. These high dollar brands are gouging us with these prices all the while reformulating making these fragrances watered down. I mean I’m calling out Jo Malone brand highly known for their expensive fragrances that last a millisecond on the skin. It’s a multi-billion dollar market and their riches are thanks to the common person living paycheck to paycheck who can barely afford these small luxuries. Go ahead Soki and disrupt away! Thank you! 🙏🏼

[@SokiLondon]

hehe thank you! It's scary being a disrupter but exciting too! Jo Malone annoys me a lot as she isn't involved with the brand at all and colognes are so weak I think their prices are silly. I have to say I always see there stores and concessions empty these days...

[@angelitazayas7055]

@@SokiLondon it’s not right . t seems like there’s no oversight at all. As long as those profit margins look plentiful for them, they’ll continue to tout themselves as “niche” to squeeze the most out of their consumers. You be our trail blazer!! Soki for President! lol 😁❤️

[@oliviavillanueva3937]

I’ve always wondered where perfumes come from , and how are they made, very interesting

[@SokiLondon]

🥰

[@reneejoubert230]

Very interesting !! Thanks !!! ❤❤❤❤

[@SokiLondon]

Glad you enjoyed it!

[@colleenjohnstone4989]

Thanks so much for sharing your knowledge with us, it's very interesting. Congrats on your award❤❤

[@SokiLondon]

So nice of you

[@KarolinaPL06]

I wish you had distributor also in North America. I wanted to buy your fragrances, but shipping to Canada was CAD70.

[@SokiLondon]

hopefully one day!

[@mctdones]

Hi, Soki! New subscriber here. Been loving your videos for weeks now, especially this one. ❤ So informative! Congratulations on Fragrantica! One thing came to my mind as I'm watching you: dupes! I noticed there are now like around 5 perfume dupe stores in UK like noted.aromas, loris(?), essence vault, etc. Do you know anything about their perfume production? Like quality, oil percentages or just how they know to mimic popular scents? I'm now wondering about longevity of their fragrances, if it'll change much faster... only costing under £25. Next video perhaps? Love to you, cheers!

[@SokiLondon]

I have a few videos on the different dupe perfumes. The majority of the cost of expensive perfumes like Dior are marketing and huge staff costs so I think that’s how’s they do it

[@mctdones]

Cool. I watched your Eden perfume video. I bought a bottle from them today. I hope my fragrance will last for at least a year. 😅 Cheers!

[@olgabryan1149]

Very interesting information 👍

[@SokiLondon]

Glad you liked it

[@maureenormston8356]

That was really interesting, I had no idea how the industry works, so thank you. When companies discontinue a perfume, is it purely based on lack of sales? There are so many perfumes I've loved over the years that have been given the last rites and passed on and I've never been able to find anything similar. So annoying.

[@SokiLondon]

I think it is the sales and also they have to choose whether to spend money creating new stock or do a new launch I guess

[@maureenormston8356]

@@SokiLondon Thanks for that 👍. I'm currently working my way through a Byredo discovery set to see if anything peaks my interest.

[@brigittelehmann9749]

Very good information

[@SokiLondon]

Thank you!

[@imanemu98]

really interesting thank you

[@SokiLondon]

Glad you enjoyed it

[@anitajoels2064]

That was great Sophie very interesting to know. What happens to all the stock in shops that don’t sell? Does the maker take back the stock ?

[@SokiLondon]

I think they might take it back and it ends up in discount shops like TK Maxx. Though they keep the stock in the shops relatively low

[@judithcoombes2443]

Very interesting!

[@SokiLondon]

Very!

[@JoyLondon]

This explains why Gucci by Gucci has been discontinued. Still looking for it's reincarnation. There was nothing else like it and seemingly no reason to stop making it. Maybe the licensing situation knocked it out. Anybody know another perfume that smells the same? There's a gap in the market to reproduce it as a new fragrance.

[@lizawilliam1815]

Soki... please come up with longlasting uplifting fresh fragrance with a good silage that i can wear in hot climate .

[@SokiLondon]

Aphrodite is exactly this!

[@payelbiswas1801]

Good information thanks for sharing all this❤

[@atepatty6216]

Thank you for sharing this.😊

[@SokiLondon]

My pleasure 😊

[@catherinene1111]

Its an interesting topic indeed Soki! My congratulations on winning the fragrantica award! One subject would be interesting for me woting and comments on fragrantica. How much is it real? :)

[@SokiLondon]

haha good question! There are a lot of haters on there :(

[@helgahorn7037]

Congrats 🎉 That is very interesting, thanks for sharing.

[@SokiLondon]

Thanks for watching!

[@saramathews1069]

Excellent video eye opening

[@SokiLondon]

Much appreciated

[@mdnaimulislam826]

wow congratulations💚💚💚

[@rosadt631]

Do you know of perfumes that smell similar to Armani Code Cashmere? Unfortunately Armani Code Cashmere was discontinued 😢

[@SokiLondon]

I think that one was almond so maybe try Elie Saab girl of now

[@snowflake2597]

Soki!! Do you have any knowledge on why la Vie est Belle Soleil cristal has been discontinued? Unfortunately your coconut perfume it's not available in my country

[@SokiLondon]

Not that I know of, but I will ask them :)

[@Pacamamma]

Thank you.

[@Lmg13780]

Aphrodite deserves this award! It’s so beautiful! ❤❤❤❤❤❤❤ Congratulations 🍾🎉🎈🎊 you are so knowledgeable and I love empress too!

[@SokiLondon]

Thank you so much!!

[@magdasobanska-konop9566]

very interesting thank you 🙂 🏵️🌹💖

[@SokiLondon]

Thanks for watching

[@doralove8936]

Very interesting

[@PollyDayDream]

I'd like to hear more about animal testing and also vegan ingredients.

[@literallyheather]

How does one learn to become a perfumer?

[@SokiLondon]

There are special universities I think :)

[@strawberryfields81]

There is a school in Grasse, France.

[@bellathereader1328]

Very interesting. I had my disillusioning moment when I heard it said that a luxury fragrance like Chanel, may very well be created in the same factory that creates Clorox bleach (maybe not exactly true, but you get my point). Chanel fragrances are not created in some cute workshop in Paris....

[@SokiLondon]

unfortunately it's true!

[@carlbowles1808]

And I thought brands made thier own fragrances. Thanks for clearing that up. Smelling fabulous shouldn't cost an arm and a leg.

[@SokiLondon]

Glad it was helpful x

[@jillianf8th]

Soki 🤍 congrats on your award. So deserved! This was very interesting. I loved this.

[@VeronicaHerrera-t3b]

What about Niche perfumes? Are they mass produced by huge corporations too?

[@SokiLondon]

It depends on the brand. Some which appear independent like Penhaligon’s are owned by the big brands

[@brigittelehmann9749]

I thought as much from what you are saying

[@simonacorti608]

Talk about Penaligan

[@cookingbaking8582]

❤️❤️❤️

[@cookingbaking8582]

Hy soki❤❤❤❤❤❤

[@cookingbaking8582]

❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

[@cookingbaking8582]

❤❤❤❤❤❤❤❤❤❤

[@thebellavsmittensshow5618]

Hey! Not to be rude but, if you don’t want 39, I’ll take it!

[@andrew4809]

Its a scam most edt are stronger than edp go figure

[@cookingbaking8582]

Hy how are you❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@SokiLondon]

👋

[@brigittelehmann9749]

I find that some of these perfumes smell alike, not good at all

[@SokiLondon]

definitely! They stick with what they know sells