Here's how your designer perfume is really made | CNBC Reports

[@jazzeuphoria]

I'm a bit of a chemist and a perfume hobbyist/enthusiast. Seeing this makes me want to have my own, small scale laboratory (and a better budget). Also, it's nice to see the similarities: the fragrance flacons, pipettes, dispensers, etc. My understanding is that each perfume has had on average 800 test fragrances, before going to market! Astounding. Here she is talking about 1 in 10. That's quite impressive.

[@papuhboy]

You should

[@thorrohbock8071]

I think she was referring to projects that went through but it didn't go to market. Not necessarily the amount of copies per perfume (test fragrances).

[@bunnyman6321]

How you making out now?

[@jazzeuphoria]

@@bunnyman6321 still from home and having two viable perfume formulas after trying out ~40. The only difference now is that I have much more scents to work with. Thanks for asking. How about you?

[@bunnyman6321]

@@jazzeuphoria May much success be upon you 💰 I'm into investing in real estate, I know nothing about fragrance industry 😂😂 This video was in my feed n I decided to give it a watch n read the comments.

[@grahamjonathan762]

I've just invented a perfume made from holy water. I've called it Eau my God.

[@gediminaskontrimas7992]

Jesus Christ blesses you.

[@westindiesgalfruits2335]

Lol

[@stephenasmith8477]

Lmao

[@Oldhotdogwater]

Hahahaha this was a good one😂

[@bootycallmebitch6113]

Hahahahahahaha

[@daniellabuda7744]

I am also a perfumery enthusiast. I am currently experimenting with the raw materials at home. The thing how to construct the perfume is totally hidden by a very nice marketing curtain and only this is shown to consumers we are. It needs years to learn, spread the chemical knowledge and really master the perfumery raw materials in different dilutions to figure out what to do. Perfumery is about chemical and mathematical precision, scales and calculations, using synthetics and naturals combined. The whole think is really passionating. I had an opportunity to visit Grasse and International Perfume Museum, a really outstanding place.

[@jyeprice9382]

That's so fun

[@shofi09]

5:11 her humility should turn into the recognition she deserves!

[@bxi1547]

Umm what

[@grahamjonathan762]

I got my wife a new perfume for valentines day called "Tester"

[@deletc4198]

Heard that bit from The Nanny - Niles 😂

[@titsmcgee7313]

The jokes on you, mate; you're a tester husband.

[@grahamjonathan762]

@ Son, that you?

[@nyronvendor6653]

Lol

[@nishobit.1293]

This is so good. Makes my day 😂🤣😂

[@victorvictorfitness7537]

She said she created 3000 perfumes and 300 went to market and 30 are on the preview market but than she said that’s not important It is superrr important, be proud

[@david-Davidson]

Record shows Calice Becker with 113 perfumes listed, there are men like Alberto Morillas with 400. She's got quite a lot though, 113 is a lot.

[@bassinblue]

That sounds very normal, for an artist. It's like painters; behind the scenes they have thousands of works, but publicly, it's always like between 20-50. Same goes with musicians.

[@stayswervin554]

That’s how all creatives are Clothes, music, games, tv shows, movies

[@danieljrs507]

Really wanted him to smell it and go “that’s horrible” for a laugh

[@ogboyh3727]

@Kelvin Guru thats the point of the jokr

[@MrJackrockerman]

Lol 🤣

[@henrynguyen1585]

Ive just learned that Givaudan is literally older than the USA.

[@arcabuz]

Anything is older than that British colony

[@Taco-cn1bm]

@@arcabuzexcept your peoples culture it’s all American/western culture now

[@travislee9662]

@@Taco-cn1bmthey couldn’t beat us so they had to join us 😂🇺🇸

[@Invisibletoday]

@@travislee9662girl they ain’t gonna reply it’s been a year 😂

[@travislee9662]

@@Invisibletodaygirl? Well I don’t care for a reply anyway, just wanted to state a fact that stands on its own for the test of time 😂

[@attackhelicopterjr4481]

I bet all employees there are nosey...

[@osamabinladen824]

I sexually identify as an RPG-7

[@A.K.00]

😂

[@robliguori]

Tell them to mind their business!

[@MrLanarana]

Calice Becker, great perfumery, she is awesome Kilian's fragances are mostly hers ♥️

[@jyeprice9382]

I love perfume but couldn't afford designer brands. Now i work for a fragrance house that does fantaatic dupes. I love them.

[@sammytabasco]

do you guys do private labeling? 🤠

[@rose_roots]

How much does it cost for a business to develop a fragrance with them I wonder? Perfumes are usually very expensive, they must charge quite a lot...

[@patrickdunster3746]

This depends. You heard her say that she did some for premium and some for other categories or segments. We would be one of those segments, we are in the Masstiege perfume segment, so our products are slightly cheaper than premium, but higher than mass products. I can say that per kg, the perfume oil, which is what is the perfume is based on is about Euro 100 or so per kg. Chanel , as example, would spend much more than this. The higher the price of the perfume oil, the better it is obviously and the better the ingredients. Some ingredients, such as Oud, Real Rose, Real Jasmine, Ambergris are too costly, so a lot of people will look for synthetics or an equivalent. I think before one would make a perfume it is better to have your Marketing or Product Brief and also start with your brand DNA. If it is just a personal thing, companies such as Givaudan, would not even give you the time of day. They would be selling TONS or thousands on thousands of kg of perfume oil to people such as Chanel and even us. There are hundreds of fragrance development companies however, and not all in France as well...so you might be able to find cheaper and closer to home.

[@dendroaspispolylepis8770]

@@patrickdunster3746 can you name me some premium segment brands? Is Xerjoff premium brand? Masque Milano?

[@david-Davidson]

most of the products they make are industrial fragrances, think soaps, detergents, bleach, fabric softener, candles, air fresheners etc.

[@Dan-vr7zs]

@@dendroaspispolylepis8770 You need to check out a site called Fragrantica. Its amazing to read reviews, and also see if is a ''niche'' brand or designer.

[@Vampybattie]

Making fregrance is cheap it's the branding and package that cost

[@encesolezera506]

that japanese brand was Issey Miyake

[@justadudeintheworldman.120]

Lol that’s what I was thinking too

[@curlyhairdudeify]

@@justadudeintheworldman.120 What's the name of the fragance?

[@justadudeintheworldman.120]

@@curlyhairdudeify if I had to guess Nuit D’Issey

[@pereiraplaza222]

@@justadudeintheworldman.120 No it was Hanae Mori

[@MultiSciGeek]

That's damn interesting! I think I would love a job like this, or in the very least visit their factory one day.

[@bunnyman6321]

Did you apply?

[@A.K.00]

I'm fan of Ms. Becker's work..so cool to see her here!

[@sutats]

0:38 It's now 2025. Was the 2024 estimation of $72.3B close?

[@oleg45678]

According to statista, 2024 was only $60.1B

[@gisellereyes7422]

I just learned about Bond no.9 and I'm hooked with the brand. My credit card suffered but so many good scents to choose from. Other brands I like are Michael Kors and Dior.

[@Stu-SB]

Bleeker Street is sensational 👏

[@ms_c_15]

I wanna work there and invent my own perfume

[@arulsaravanan16]

Reminds me of the movie "Perfume: The Story of a Murderer"

[@thelouiebrand]

Love that movie.

[@rajaa8368]

one of the best movies!❤️❤️

[@indianmikoyangurevichbilal2062]

Ohh yeah that's epic

[@Silent_whispersz]

One great movie

[@NAEMA911]

Where can i watch the full movie? sound awesome!

[@Henry871026]

TOM has become more comfortable in front of the camera. Nice job.

[@Atem_S.]

Love them especially when they suit the person!

[@paulag9590]

Calice Beker made my favourite perfume such a pleasure to see her 😍

[@williancarlini3725]

That´s a nice olFactory!

[@Lordknight13]

Brilliant ! Made my day just 🤣😆

[@GucciButNotGuilty]

Bravo..Non-fragheads will just keep scrolling

[@xadapfacy]

Tom is absolutely delightful and charismatic

[@brittanygale8926]

I like to often combine my perfumes to find my own preferences and I find that works better for me than buying so many more perfumes. Though I already have alot haha 😂

[@hallezebrowski]

perfume is what makes me the happiest girl

[@lb1798]

OH MY GOODNESS....THAT WOULD BE THE DREAM JOB OF A LIFETIME...to be a master perfume maker. My family nicknamed me Fido... because my sense of smell is so acute/ strong. W🥰W

[@olornavacu7757]

Truth be told .......we thankful and we shall always support Shared .........gooo goooooo post.

[@s3rj81]

I would go for a Sicilian Mandarin style. Aqua Amara by Bvlgari reminds me of Sicily so much. Unfortunatly it was a limited edition, now it costs around 400$. It's original price was about 40-50$.

[@spirosjoannou5202]

The ancient Egyptians were the first to incorporate perfume into their culture, followed by the ancient Chinese, Hindus, Israelites, Carthaginians, Arabs, Greeks, and Romans. The oldest perfumes were discovered by archeologists in Cyprus. They were more than 4,000 years old

[@LousBeautyTravelandTails]

I love perfume. It's interesting to see how the fragrance is designed.

[@eh288]

Yes, and I love all the toxic chemicals that are incorporated into the fragrance. If you only knew. Just read the ingredient list.

[@joshualongman2343]

I’m baffled by some people who use spectacular amount of perfume. One could smell them over yards away. If too close, could render appalling discomfort. Perfumes are suppose to be used in a hint proportion, an etiquette one must observe.

[@davidnorman4612]

Says you.

[@carlisroy6666]

You'd better let the entire fragcom know that projection and sillage are unnecessary then!

[@dieselboy77]

It depends on body chemistry. Someone could use one spray and have massive sillage

[@LuxeprivaeMedia]

@@davidnorman4612 lmbo

[@lotlotdg4300]

I love perfumes i spend a lot of money on it.... im glad to know from your video that its not so inhuman to have nice scents...

[@mimoubadisi8316]

Do you know how to make perfumes ?? There are many secrets. But it needs research and experiments. It's so cool, I'm a talented emerging perfume designer. But I lack possibilities.

[@mimoubadisi8316]

You can communicate.

[@dimitrios-stylianoskoutsou991]

She is the nose behind J’ adore Dior and Tom Ford’s Velvet Orchid among others

[@TolerantWig]

Also, One Million.

[@eh288]

They both stink!

[@indiechic8385]

Where can I find or apply for jobs like these? I have no qualification but I really would love to sign up as a trainee in these labs or just volunteer for them as I learn?

[@YTStoleMyUsername]

Look up flavor & fragrance companies in your city, then go to each of their websites to see if they have jobs/career sections... if you are in a major metropolitan city, maybe you have a Firmenich facility you can check out. They are one if the biggest fragrance producing companies. There was one near me but they moved about an hour away so sadly its too far :( But do some searching online & you could get a start in any company that develops flavors, fragrances or scents for other businesses in any way.

[@loon7181]

tbh going through the profile of perfumers it seems they tend to have formal training, for example the woman on this video went to Givaudan Perfumery School, which claims to be behind the perfumers of 1/3 of perfumes in the market. And there's already a lot of competition between the students to get into these companies, but idk, to me it seems that going to perfumery school is the best option.

[@gbaili]

I love perfumes. I love perfumes from Europe, London, Ireland, Germany Dubai and Middle East ❤🎉😀🇮🇷🇮🇶

[@arturchagas7253]

seems like a dream job to be a perfumist

[@asjosays]

the market value projection was 75 B for 2024 and it got to... a whopping 56 B (only 5B more)... now its saying projected revenue forecast for 2030 is 74.76 B.

[@verasvechina]

I want to come to FRANCE to make Perfume!

[@Jaimefranciss]

Watching this is 2024 lol

[@dewantausifyarchowdhury2449]

The Japanese brand is definitely Issey Miyake

[@Stu-SB]

Calice Becker has constructed some of the most popular frags out there..

[@namanwadhwa1178]

Can you please tell how these packed in airsol containers

[@rocker-barrel4786]

Antaeus chanel vintage is my fave.

[@vsipy]

That place must smell so strong of fragrance

[@shubhamdeokate5434]

I loved 😍 this episode ❤

[@shaileshjoshi9983]

It's nice for perfume lovers

[@afrazamjad1303]

I wish i work there

[@robliguori]

Excellent!!

[@mihailhummel8457]

How much would this scent cost to create?

[@nishobit.1293]

Interesting to see the process. However, I get a headache from most artificial perfumes.

[@texascoqui9789]

Try Lolita Lempicka, it's very light, with a powdery flowery smell. Feels like your in a fairytale

[@rauljurado4534]

Could someone please name the places he's visiting in the video?

[@pinokodayo]

Calice Becker is a legend wow

[@maochheyavy3510]

How to go to learn there?

[@eduardomustrange2243]

Seems like a great place to work. You can fart everywhere and no one will ever notice lol

[@SuperVOVANCHO]

Eduardo Mustrange more like opposite

[@eh288]

The fart just dissipates into the gardens of lilacs and roses.

[@noufalkhalid]

i serioulsy lernrd somuch about fragrance recentlt and now i can say the ntes in most perfumes better the brand easier to undrstand

[@hereyougoall762]

Great work out

[@sagarmehta5895]

But I'm still not clear on how the perfumes smell exactly like say for example Sandalwood, Jasmine or Rose..!?? How do perfumes smell like natural flowers or grasses ..?? Thank you! 😊

[@xixi69]

Not me watching this so I can make a miserable fail at Adrien the fragrance:

[@texascoqui9789]

Nothing is better than Lolita Lempicka,which is from France 🥰

[@iamudayanroy]

I spend like crazy on perfumes

[@mikecarballo1671]

I love my perfume of Bleu De Chanel for men😍🥰

[@MichaelCobbs]

This is a wonderful video.

[@solomoncasilen2096]

what is the factory or company name? can anyone put them in the comment below please?

[@JohnWayne-cb1tv]

Fragonard parfum museum in Paris is what popped up sometime during the video. They have many retailers in Europe.

[@dextercharles5084]

Givaudan

[@5T4YM4D]

5:33 that's how you're supposed to do, not to rubbing it right after you spray it

[@apontutul]

Thanks for sharing and smelling

[@CNBCi]

Let us know your favorite fragrance in the comments. 👃🏻

[@HatovimLeTayis]

Nasomatto Black Afgano, Tom Ford Grey Vetiver, Lalique Encre Noire, Rasasi La Yuqawam Homme, Dior Homme Parfum, Creed Original Santal, Dior Fahrenheit, Creed Aventus, Giorgio Armani Acqua di Gio Profumo and Cartier Déclaration are some of my favorites.

[@CNBCi]

@@HatovimLeTayis 😲

[@AlanNguyenMD]

@@CNBCi la nuit de l'homme, but tell YSL to show that up their ass for their reformulation

[@hayinka7691]

My fart

[@deletc4198]

I've got them too many but keep repeating buying diesel only the brave, givenchy gentlemen only, armani nuit, penhaligon endymion, lanvin avant garde, burberry london, desquared potion blue cadet

[@Ginasbeautypalette]

Dream job to create perfume

[@Submersed24]

Is that tom ford dark cherry and stronger with you up there?

[@BulletAttacOG]

0:38 in 2024 the fragrance industry is worth $60.13 billion btw

[@MLMLW]

The problem with the girls spraying the scents on their arms is that every person's body chemistry is different and it's not going to smell the same on another woman.

[@GoldenChildBH]

“Mm-I-like-it-a-lot” What a reaction

[@likeliterally7077]

i'm still wondering how the individual scents are "made." for example, how exactly does it go from rose petals to a fragrant liquid? or is everything nowadays just a chemical created in a lab?

[@JazzDB]

There's steam distillation (possible for roses, but not many other flowers), enfleurage (not or barely used anymore), solvent extraction (for more fragile flowers like jasmine tuberose etc.), co2 extraction, infusion and cold press. You can Google these for more details about the proces.

[@pryebloo63]

Is it worth 72 billion yet?

[@BillyBob-cy9yi]

no

[@valeriamarrerodiaz1731]

Chanel is my favorite

[@eh288]

eau tendre! Yummy!

[@jamesbillingsby8043]

I wonder how amazing it must constantly smell there.

[@user-ql4js1rz6d]

A WHOLE VIDEO of NOTHING We did NOT SEE HOW IS MADE. What bullocks!

[@EGYPTinSAC]

Mo The great Gucci once said “Kush is my cologne”

[@beedoubleu547]

I doubt Gucci would make trash like that

[@StarJastudio]

And now we’re here in 2024

[@eh288]

Soon to be 2025.

[@StarJastudio]

@ very soon…

[@selwynnarayanasamy]

The French have lost it . they no longer make quality perfumes ..today their perfumes are weak and watered down with a low silage ..and yet they are very expensive..

[@ahmedal-sheikh6800]

How can someone work with such companies?

[@Ranggaaguztianz-mf9mf]

I Love Perfume❤

[@SamiSami-no4lv]

I really want to smell the perfume of freedom...

[@KawaiiMiri]

I need one to smell like sweet fresh juicy coffee. Make all those coffee lovers want to embrace me.

[@mohitagrawal1355]

Can you make more videos on Indian start-ups.?

[@gibbycash9180]

Yea Prada cologne is the best then versace price not that bad .

[@YueRain]

love perfume. =)

[@dieselboy77]

Are they making scents for Roja Dove?

[@epicnewyorker7277]

Wait who was in Paris?

[@massimoesr9903]

You actually do not tell how fragrance is made. If you actually tell, you may feel people stop buying them.

[@eh288]

Loaded with chemicals! They will never show how it's made.

[@ericpham3751]

Magnetic flux lambda = tri-arsenic carbon bi potassium i hope or maybe more or less but other formula base on Florida too which had 8 atom is the fragrance essence

[@MrZZooh]

I clicked to see bunnies being sprayed in the eyes and going blind. What is this?

[@MountainTimTootedUp]

It’s 2024😱

[@romeosly4341]

I could listen to the French speak English all day 😂

[@elbenadoelbenado5881]

Kush is my cologne

[@bluelagoon12]

I wish I could have one from her

[@rizz2.081]

im at 2024

[@kittxgor]

Givaudan are a good fragrance house

[@kaseydavidleboeuf2761]

I was looking at some cool perfume bottles on Amazon.

[@TheWld113]

So it’s different than manufacturing Pepsi?