Solo Leveling: Arise - Depth of Content & Progression Layers Exploring the Predatory Monetization

Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement. The adaptation of the webtoon with 14.3 billion views is playable NOW! Play Solo Leveling: ARISE same as we did!
This is no BS gaming podcast 2.5 gamers session #118. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg
Special guest - Mr. Vicepresident John Wright
Podcast: podcasters.spotify.com/pod/sh...
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Agenda
00:00 Introduction and Special Episode
01:07 Introduction to Solo Leveling Arise
07:32 Competition and Cannibalization in the Anime Game Segment
10:25 Mainstream Appeal of Anime Games in the West
13:40 Gameplay Overview of Solo Leveling Arise
28:01 Power Layers and Progression in the Game
34:16 Exploring the Predatory Monetization of Solo Leveling: Arise
35:40 The Extensive Event System and Gacha Mechanics in Solo Leveling: Arise
39:14 Analyzing the User Acquisition Efforts of Solo Leveling: Arise
42:04 High Ratings for Production Value and Gameplay in Solo Leveling: Arise
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Matej Lancaric
User Acquisition & Creatives Consultant
John Wright
Mr. Vicepresident ‪@KwaleeGames‬
/ johnwright1987
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
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Takeaways
Anime-style games are becoming more mainstream in the West, and the genre is expected to grow in the future.
Monetization in these games often involves gacha systems, subscriptions, and in-app purchases.
Solo Leveling Arise features depth of content and progression layers, including character leveling, weapon enhancement, and skill upgrades.
The game offers replayability through achievements, missions, and trophy systems.
Aggressive offer notifications and rewarded push notifications to the store are used to encourage in-app purchases. Solo Leveling: Arise employs aggressive monetization strategies, including special summons offers and a slot machine-like mechanic.
The game features an extensive event system, gacha mechanics, and the potential for collaboration events.
We discuss the game's user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns.
Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement.
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