Sonic Identity | A Music Artist's Signature Sound

Sonic identity is a key component of artist development and one that is often overlooked. But if you don’t have a clear sonic identity and signature sound then you can’t build a fanbase. Emerging independent music artists often mistakenly assume they already have a sonic identity, or sometimes they haven’t considered it at all. However, having your own sound is vital for attracting an audience. It makes you identifiable and communicates to listeners what you are all about as an artist.
Not having a sonic identity can restrict your development as a music artist and limit success. In this video, we explore the development of your own sound and why it is more important than you may have previously considered.
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[@AlbertKimMusic]

that phenomenon of listening to a song without knowing who composed the piece but immediately knowing that "ah this is a John Williams piece, or Hans Zimmer, Thomas Newman, Hiroyuki Sawano, Joe Hisaishi, Kevin Penkin" etc. They each have their own nuances whether it's using s similar variation of an orchestration technique, arrangement, a melody lick, a use of a particular mode (lydian with Thomas Newman) etc. Where can I go about to study more about this particular subject?

[@theartistguides]

Yes, that's exactly it. Listeners can tell if a recording sounds like a particular artist. It's important artists recognise the need to have their own sound and identity. I don't know where else you can go to learn more about this. Not enough people talk about it. We think it's a really important subject that is overlooked by many of the artists we work with. Appreciate your comment, and good luck with your own development and study

[@Brister]

Could not agree with this more! It's often over-looked in the perceived world of just trying to get singles, or content around singles to 'go viral' or trend....longer term thinking is key and a sonic identity it part of that!!

[@theartistguides]

Thanks so much. Really like what you're saying there.

[@ElkanahYakubuFilms]

your videos are very helpful, it feels like a music school...... love from Nigeria

[@theartistguides]

Thank you very much. Best wishes

[@amazeus1980]

I think it is directly related to the equipment we use…and problem is that not really a lot of new equipment (and how it was/is used) is out there. That is why we got and still have loudness wars…because it is actually the only thing out there that can be implemented these days in order to stand out. I don’t think that we have explored everything but we are at the point where there isn’t a lot left for exploration. Equipment has been abused in all sorts of ways in the last 3 decades.

[@amazeus1980]

When I sit down to a session, I never have a plan or a goal…I never use templates, always staring with an empty project…

[@AmourMusicUK]

As ever, great insight and very useful!

[@theartistguides]

Thanks for your comments. Glad you like it

[@k_dnstar9692]

Absolutely love this video. it is so well explained, ideas well structured, and your videos seem to have this more global perspective than just tackling randomly a few topics here and there in a disorganized way. I am someone who loves Pop music but also love different styles in the pop music. therefore it becomes very difficult to know what direction to take but this video will help me, hopefully, re centering myself back to the foundation before moving forward with marketing strategies etc. and I really love when you make us realize that Sonic identity is even more crucial for emerging artist with no or few audience. I was lost lately but hope this will help for what's gonna come next. Big thanks!

[@theartistguides]

Thank you so much for your kind words. I'm very pleased you like our videos and appreciate you taking the time to give us such a thoughful and insightful comment. All the best with your music and we wish you success!

[@k_dnstar9692]

thank you so much! @@theartistguides

[@bekkamadeleine]

Super helpful video, thank you!!! I’ve released two singles so far, and they have completely different styles, which I realize now through this video was not the smartest choice…! But that is how you learn and improve. So thanks again for this great video!

[@theartistguides]

You are welcome. Thanks for taking the time to comment, it is much appreciated. I'm pleased the video was helpful for you. And, yes, learning and improving is what it's all about. Best wishes for your music project

[@stephenfegely]

Important 🎶

[@theartistguides]

Thanks for your comment!

[@smdmusicagency]

Love this! Thank you

[@theartistguides]

You're very welcome. Thanks for the kind words

[@justjasmin4251]

awesome video! thank you for your time

[@theartistguides]

Thanks very much for your kind words. We appreciate you commenting. All the best

[@spin._major]

So informative ❤

[@theartistguides]

Glad you like the video. Thanks for your comment

[@slattjaylong4443]

Thank you

[@theartistguides]

You're welcome. Thanks for your comment

[@shemymwanalindah]

Thanks

[@theartistguides]

You're welcome. Hope it was helpful