Sonny Vaccaro Shares How Adidas Messed Up A Sneaker Deal With LeBron James | 03/22/23

Former sports marketing agent Sonny Vaccaro joins the Dan Patrick Show and shares how Adidas messed up the signing of a young LeBron James to a sneaker deal before LeBron went on to sign with Nike

[@superdopehiphop]

Sonny is a legend! Also said in 2001 that LeBron was best 16 year old he had ever saw and he had seen everyone since Kareem!

[@wowcarter15]

I remember that

[@egbertprice9201]

ADIDAS SUPPOSE TO SAY: Give this Kid whatever he wants!!!!!

[@stakkmoneyfresh]

Now look at them now 😂

[@mauricesatya]

How does one shoe company lose 3 🐐 of Jordan, Kobe and LeBron....

[@dagobert1234321]

Adidas has always prioritized football ⚽️

[@maverick33guy95]

​@@dagobert1234321that's not an excuse.. they're meeting with these players

[@n_tha_middlew.674]

The real three stripes lmao

[@coolbreeze2.0-mortemadfasc13]

@@dagobert1234321 So they prioritized making less money than Nike? Because you can focus on both sports.

[@kilokay5506]

@@dagobert1234321 even in football Nike's bigger now, they have Haaland, Mbappe and all the future superstars. Adidas had Messi hanging by a thread. Adidas doesn't understand people the way Nike does

[@joecaljapan]

Adidas could have had Kobe and Lebron? The only Adidas basketball shoe I bought was the Kobe space shuttle boat shoes, despite how ugly they were only because they were Kobes. They were actually a good shoe to play in and I rarely sprained my ankles in them. What a monumental misstep they made not keeping Kobe and not getting Lebron.

[@yaxing007]

And Jordan……

[@sportsmania4871]

😂 Kobes shoes sucked

[@IblewuponyourfaceIII]

Kobe got the rape charge

[@michaeldavid6284]

Pretty unreal that Adidas would repeat the same mistake with LeBron that they made with Michael. Or maybe not. Their brand has been slowly sliding down the tubes for years now. Shows what happens when the corporate suits get involved and figure they can "improve" a no-brainer deal.

[@deesee2051]

Adidas owns the soccer market place in Europe that’s why they don’t care about missing out on certain nba players

[@vincentking4486]

@@deesee2051 Kanye west saved adidas literally

[@deesee2051]

@@vincentking4486 yeah because they weren’t a multi billion dollar company decades before hiring Kanye 😂😂😂😂🤷🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️ you can’t be this stupid

[@thomaschapman6088]

Of course adidas cares. Nike is worth way more than adidas and it’s not close.

[@deesee2051]

@@thomaschapman6088 so you think you can really know how much either company is worth yeah ok 😂😂😂 sure

[@gh8066]

so this is the man who made air jordan a thing

[@obey2dmax]

Imagine Lebron x Yeezy. OMG. Resellers' Wet Dreams. 😂😂😂

[@luishernandez05]

Addidas best basketball shoe to this day is Kobe's crazy 8s

[@arpitjaiswal389]

Adidas is just not right while picking athletes in usa ... Nike is best in usa whereas outside usa Adidas has one of the best athletes signed around the world ...but man Nike Jordans are still the most iconic sneaker series ever ..even basketball signature shoes of Nike are elite

[@coolbreeze2.0-mortemadfasc13]

Nike is worth about 150 billion more than Adidas. And they do that without the biggesr soccer player in the world.

[@je1766]

I believe Lebron was Adidas' biggest mistake not MJ. In 84 basketball sneakers were not that hot, MJ made it with Nike and I think it was the perfect marriage. If MJ went to Adidas and Adidas didn't made the same marketing strategies that Nike did then basketball sneakers may not have became popular. But in the 00's, now that basketball sneaker was already a thing, still Adidas messed-up with LBJ.

[@SuckaFree-zq9rh]

Dumbest assessment ever

[@ilovegodandjesusjohn316]

Proverbs 14:16 A wise man feareth, and departeth from evil: but the fool rageth, and is confident.

[@Dakid4rmdade]

Lebron with a adidas wouldn’t have lasted. Nike was the best choice for him and the hype he had coming out of high school.

[@1mindatatime83]

Go visit Germany lol you’ll see why they screwed up on MJ Kobe and bron . Lack of basketball culture . They didn’t even sign DIRK. Think about that

[@eazyscottie]

WOW i didn’t even think about the Dirk thing. How tf does that happen

[@1mindatatime83]

@@eazyscottie exactly . He had a small Nike deal . But all the companies was going after the black guys . They didn’t even try to sign most white dudes

[@salvadorsanchez3031]

Yes that’s why Adidas is starting camps in Europe now

[@D-money813]

wowowwowowow great observation

[@1mindatatime83]

@@eazyscottiethe old guy told you . They historically screwed up . Look at who’s the ceo and who’s over the company. It’s in Germany bro . The sun don’t shine as much . If RUN DMC didn’t promote adidas. The streets wouldn’t be fucking with them . There would be no adidas’s . We would be wearing AVERIEX 😂

[@romansmith7885]

Damn Adidas-Jordan and Bron

[@slickrick1856]

Shout out to Sonny. He. Legend He’s the reason Nike matched and signed Jordan, he got tmac and Kobe great deals and the reason Nike matched adidas $100 deal

[@lesliebarber206]

Yeah but Kobe left Adidas and went to Nike because he felt that he got a bad deal and had no say so on his vision on the shoes he wanted to represent.

[@giovanniwilliams9009]

And what does that have to do with anything?

[@amancalledhawk5575]

Did you see Kobe’s last adidas shoe? That shit was hideous

[@lesliebarber206]

@@amancalledhawk5575 yeah that's why he left addidas

[@ogsellout1897]

@@giovanniwilliams9009 bro it’s the internet… the comment section is for comments Definition of a comment section : “The comments section is a feature on most online blogs, news websites, and other websites in which the publishers invite the audience to comment on the published content”

[@AnanseSavage]

The allegations is what happened

[@yutuberboy]

SCREWED UP ON MJ THEN LEBRON WHOSE NEXT

[@Senseiuchiha00]

kobe too

[@cojack636]

@@Senseiuchiha00 no

[@yutuberboy]

@@Senseiuchiha00 they F&*( up his sig shoe so bad he paid adidas millions to get off his contract. Man Its no wonder no generational talent goes or stays with them except for Tmac.

[@kilokay5506]

Haaland

[@maxdurk4624]

@@yutuberboyi think they had Derrick Rose, no? I know he’s not a generational talent but he’s the exact kind of player that sells shoes

[@barbarahorch7426]

Sonny V. looks good. He was one of my Dad's best friends..

[@masterpogi9756]

adidas must get the nba internationall players like jokic, doncic, giannis, etc. back when they are not with nike, jordan brand. adidas can dominate the world if they have great consultants. now look at yeezy crumbling. i think they have a curse

[@yala8216]

I would’ve offered Lebron a percentage of the company it’s self! Even if I had to lay off some people…

[@jayboogie4249]

Adidas have made some of the worst sales decisions in history!

[@yesmanyrangel9328]

Adidas could of had their Jordan but messed up smh

[@biencaramat7972]

They have Lillard.

[@charleshenderson6890]

Magic had Adidas that why they went to Nike for Mike.

[@HeySibo]

To be fair, Adidas tried and had something with DRose until those knees... and Harden, old James back just to flop in Game 7.. So someone at Adidas bet on Rose and Harden, I guess you can't hit them all.

[@aliasone9827]

Adidas never learned from their mistakes ..maybe they dont care about Basketball division ..their main focus has always been making Soccer shoes

[@drunkclown5412]

I'll take ADIDAS they are comfortable than nike shoes I have a big foot and only adidas gives me comfort..

[@feedingfiction]

Then they went all in on James Harden 🙄🙄🙄

[@1mindatatime83]

Who owns adidas? Where are it’s headquarters? Lol bingo

[@gradymckinney7306]

Bruh we couldve all been lovin Adidas... Mj kobe n bron.... Yeezy wouldve made nike hot 😂

[@jamesbroady3604]

Wembanyama on deck

[@ilovegodandjesusjohn316]

John 7:7 The world cannot hate you; but me it hateth, because I testify of it, that the works thereof are evil.

[@d.jackson2560]

Surprised he can remember this

[@egbertprice9201]

YOU DONT FORGET THINGS LIKE THAT!!!

[@gabrielalberto4054]

Great players get injured with adidas. Arenas, Drose, Billups, T-Mac Etc.

[@IblewuponyourfaceIII]

Great players got injured in Nikes, Michael Jordan broke his foot in the Air Jordan 1, Penny, Zion, Pippen etc. the difference is that they all recovered at some point & came back except Penny he was never really the same.

[@g..._anthony27]

🍪🍪🍪🍪

[@BB-gd5pk]

LeChoke

[@christianroberts6033]

Eat a Frank

[@superdopehiphop]

LeMountRushmoreAthlete him and MJ both!

[@michaeltamares7974]

Hater?? Lebron is a good father, good husband,,,doesn't get in trouble with law, don't gamble, signs autograpfor kids at games... always honors his contract(never demanded trades)... umm. Well,,so what's with hater nation?? See, u can't answer

[@michaeltamares7974]

B B is a troller.. be gone...or be gone

[@GarrettsEdits]

All time leading scorer, 4 finals MVPs, most playoff buzzer beaters in history. Those aren’t opinions, cry about it 😂