SONY 2024 TV Reveal! Bravia 9 steps into the arena!

SONY is back!! Today, we show and discuss the entire 2024 Sony TV lineup. All footage was filmed at Sony's Global launch event in LA. I hope you enjoy it and I'll see you in the comments.
You can pre order Sony 2024 TVs soon at our good friends at Value Electronics valueelectronics.com/ or call them directly at 914 723 3344 and ask for Robert or Wendy and please mention Brian at BRIAN'S TECH THERAPY.
Special thanks to Jennifer Gala and her second channel HDR SUPER CHANNEL for all her amazing work that you see behind me in the intro
/ @jennifergala
/ @thehdrsuperchannel
#SONYBRAVIA9 #SONYBRAVIA8 #SONYBRAVIA7

[@grimdicer152]

I'm all over that Bravia 9 and quad theatre.

[@marvindiyco2377]

BRAVIA - Best Resolution Audio Visual Integrated Architecture

[@michigan1777]

I'm sold on the Bravia 9. Everything I could possibly want. Cant wait to upgrade from the a90j!

[@Cblan1224]

Not sure how much of an upgrade that is..I would wait until later in the year, or next year when they release an a95l replacement. That will be the true flagship. Oleds are far superior, and get plenty bright these days. The bravia 9 won't come close to the a95l. I'm sure the rtings review will show that. Definitely too expensive. Even with a significant improvement, they will not come close to oled.

[@annakrzys10]

The OLED matrix is ​​weak. Still, the image is not illuminated in dark scenes and the colors are not naturally oversaturated, especially black. It does not look like in reality. Mini Led and Full Aray Led matrix are better. This is confirmed by Sony in TV Bravia 9.

[@yannbard4536]

I agree that it is an upgrade, they demonstrated the back light superiority of the 9 against the X95L which is widely considered the best LCD of 2023.. I'm sure in real world testing this will be confirmed. Will it beat there own a95l? Not in pure contrast/dimming control obviously but it will narrow the gap but have the brightness benefits and 0 fear of burn in.. I'm delighted they are pushing more than 1 technology, keeps other manufacturers on their toes just how LG suddenly improved their OLED with the arrival of qdoleds.

[@Cblan1224]

Ok guys. Just wait for the rtings review. Bravia 10 will be oled. Mini led can not compete. It's not subjective

[@michigan1777]

@@Cblan1224 it's all subjective. What looks better to one person's eye vs another is entirely up to them. It's the same reason we look at different brands, technologies, etc. to my eye, it likes mini led more. The brighter picture looks more real to me. We perceive reality by how much a light source gives off. Unfortunately oleds suffer massively in a bigger window and a lot of times, can't achieve the 50% to fill field brightness a mini led tv can. Plus the white is still not the same, although it's better than woled. For sdr content, I feel more of a sense of reality when looking at a mini led. Motion looks more natural due to the inherent delay on the mini led pixel as well. I get how awesome the instant pixel response is for gaming, but I'm not a PC gamer. I play to get immersed in the game. I get that more on a mini led because of the HDR performance. As an OLED user myself, I do like the tech, but I don't see it as the only technology. It has different strengths and weaknesses compared to mini led. Nothing wrong with that

[@zr1cvette]

Makes me happy that I went with the A95L and that its carrying over. I just hope Sony considers making another QD or flagship OLED in the years to come to compete against the G4 and S95. I assume the Bravia 8 is a C series competitor.

[@Subacabra]

This 7 series seems like it could be a hidden gem. Perhaps the 900e of today 😎

[@sam10bw]

Can't wait to watch movies and play some PS5 games on this TV. I'm also all over that Quad Theater as well.

[@carlcat]

It seems TV's are like computers, as soon as you buy one it won't be long before a better one comes out.

[@furballbear]

Curious how the Bravia 7 and 9 perform as gaming televisions. Can't wait for full reviews.

[@BRIANSTECHTHERAPY]

Me too!

[@falconclaw1253]

Nice work Brian. I’m sticking with the LG G4 I just love those inky blacks I get with oled

[@BRIANSTECHTHERAPY]

I hear ya my friend!

[@jays2676]

Looking forward to this one!!

[@Edin8140]

So excited despite not seeing anything yet

[@mav2knight]

I like that the off angle is really good for an LED. One reason I bought a Sony OLED besides the awesome picture and color etc., was because I need a little more angle than straight on. Now, for the Sony Fan boy comment. This to me is the perfect brightness. The detail is not lost unlike sometimes with the over saturation of a Samsung. For me, the upscaling, processing and detail are more important than super brightness. Thanks for bringing us a sample. Look forward to the complete review when more good stuff comes out. Cheers !!!!

[@BRIANSTECHTHERAPY]

Perfectly said my friend

[@mattk5020]

I'm very happy with my A95L ​@@BRIANSTECHTHERAPY

[@highdefnews175]

Great job brother! That Bravia 9 🤩

[@BRIANSTECHTHERAPY]

Thank you as always brother!

[@FugitiveRazor]

Dam even the entry level 3 is looking good the 9 is just fire many a times i gone into store for a samsung and still come back with a sony its just the picture quality of a sony always wins me over.

[@ricome169]

the 7 is my choice. rest is just throwing money away.

[@markchristopher8515]

Hello Brian. I shall be viewing this premier in 2 Hours. However I shall still watch your video when it arrives. Kind Regards from Mark UK

[@BRIANSTECHTHERAPY]

Greetings to the UK Mark! Thank you so much

[@MetalMike56]

what gentleman you are! Cheers Mark!

[@markchristopher8515]

Hi Brian. I enjoyed your Sony Premier release lineup footage. Thank you. Now I have to wait a few months in order to purchase my new TV. Patience as usual for me.

[@jc2126]

I have a 85” Z9K in my living room. I need an 85” for my bedroom. I use both equally as often but love showing off the bright Z. In bedroom I watch alone. Should I get a Bravia 9 for the living room and move the Z to the bedroom OR get a Bravia 7 for the bedroom?

[@AeroDude73]

Cool opening. Visual Effects by ILM ?! 🤔 😮🤷‍♂️😉😎👍🏼 Hopefully we get some pricing info soon.

[@BRIANSTECHTHERAPY]

😂😂😂

[@shibumi777]

Brian, LOVE your videos. Knowing what you have seen, would it still make sense to buy X95L?

[@gentlemanbryan]

I currently have the X93L and HT-7000 Soundbar. I am interested in the Voice Zoom 3. Can I keep my x93L and get the new Sony Theater 9 and have access to Voice Zoom 3?

[@stradovinski]

With the new backlight tech, can the 9 complete with any of the best oleds, or is it just competing for best non-oled?

[@Oz-Jameson]

Hi Brian, another great over view of the Sony tv’s Brian, so is Sony not have any of the newer models over 85” which would be a shame, thank you again Brian for all your hard work

[@michael-4k4000]

Brian, I recently bought the HT-A9 for about $1100 with out the subwoofer. Am planning to pick up the sub soon, but wanted to see how the system is by itself. Should I consider returning the A9 and picking up the A9M2?

[@Uncle_Titus]

We need a comparison with the x95l or x95k. That would be interesting.

[@douglaslopez6178]

Awesome TV I can't imagine what the price Tag on a 65inch will be..

[@mgaming7]

Is there Bravia 9 good enough to pull you away from OLED? I know you love OLEDs. I will be looking at Bravia 8 and 9. I want 75" or 85". is the Bravia 7 as good as X95L ?

[@terrencestepanek]

Rob answers this question at 36:50 without getting into actual tech spec differences... kzbin.infoEQHUz3u59wo?si=2kbp_kC396fStmCn

[@jefffisher1045]

how does the bravia 9 compare to the G4

[@dougnykel7693]

How did you get to film an actual tv in action, when, fomo, and Caleb Denison, only got take pictures of the sets ???

[@BRIANSTECHTHERAPY]

They could have filmed my friend! Everyone else did 😅

[@rd4809]

The question for me is if I should go series 9 85” or A95L 77”. I’ve never owned an OLED TV but think they look great. Burn-in, image retention, and degradation is something that worries me about them. Can’t someone with experience lmk if I should be concerned about the OLED and those factors? The tv would be in a dark room, I game but every other day or so. What I typically watch is movies or shows.

[@thatsamazin-]

I have a c2 and have had no issues. Burn in really isn’t a huge risk anymore. The tv will periodically run a pixel refresh and you will be all good. If you have b9 and a95l money, just get a 83 inch G4. It’s arguably the best looking tv right now and has 4 hdmi 2.1 inputs instead of just 2. Definitely go oled if you’re going to be in a dark room. If it was going to be a brighter room, I might lean more towards b9. With 83 inch G4, it’s a win all the way around. Most accurate natural picture I’ve ever seen. Perfect looking white color. The colors have a bright pop without being overly saturated. It even has more detail in picture compared to A95L in comparisons I’ve seen. The G4 is King!

[@rd4809]

@@thatsamazin- thanks for the input. I’ll look into the G4 and check it out in person person too

[@RedLeo-pf9yo]

I’m getting the “9” on day 1 !!! 85 inch.

[@Stock--Rosso]

I want to buy the 65 inch Bravia 9, but they wont be selling it in the UK. Absolutely gutted. Great video, Brian👍🏼

[@itistime2bfree]

How would they distinguish different Years like they have?

[@rct8884]

Wow tough choice in 85" this year vs last year between the 900D and the Bravia 9. It looks like they both have something the other doesn't.

[@Mrscosmo12]

@Brian's tech therapy. Sony Bravia 9 75inch has a total of 7,680 mini leds for a zone count of 1920 arranged 120×64.. will the 85 Bravia 9 have the same zone count as the 75. Thought you could ask! Thank you. Fantastic video. Awesome tv!!!❤

[@BRIANSTECHTHERAPY]

You guys are amazing ❤❤❤

[@sadeqali]

Seeing both the Bravia 9 and the QN900D, which one would you recommend? I'm really torn between these 2 TV's

[@BRIANSTECHTHERAPY]

They are both amazing but I've also seen the Bravia 9 in a controlled environment. I'll know very soon

[@performingspecs7841]

All x95L 85 inch tvs are sold out at BB so I guess it will be the Bravia 7 for me.

[@awc900]

The A95L seems to have been discontinued in some markets from April.

[@BRIANSTECHTHERAPY]

It's not my friend. It will be back

[@awc900]

@@BRIANSTECHTHERAPY Sony Australia say they've discontinued the A95L range from this month. It also appears to be discontinued in some Asian countries too. Maybe it'll get re-introduced with the series 3 QD-OLED panel? Alternatively there are rumours of a Bravia 10 QD-OLED arriving late this year.

[@BRIANSTECHTHERAPY]

@@awc900 I'll ask Sony my friend

[@JLeo1134]

Holy hell B layoff the Zoolander, “I’m so good looking face” after you introduce your vids every time 😂😂 Jkjk Thanks for the vids!!Been one of your followers for 3-4 years now.. Thanks for your passion and Robert for everything you do 🙏🏻

[@BRIANSTECHTHERAPY]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣thank you so much, Justin! I truly appreciate it, and I hope all is well my you and your family .

[@gwac1963]

LG G3 is here, Waiting for bravia 9 challenge.

[@Mrscosmo12]

@Brian's tech therapy! You have made this family very excited!! We're counting on your recommendation for this Sony TV our dearest friend. Give us the full lowdown. Your absolutely amazing for doing these videos for your awesome community ❤️ your absolutely an Allstar!!! We Know it's not an oled but we love a really good LED TV!!!!😊😊😊 take care. We will be watching quietly in the background Brian...

[@BRIANSTECHTHERAPY]

I love you guys! Please give all my love and respect to the big man!❤️❤️

[@clashroyaleindia3374]

King of the TVs still it's a beast. Sony I feel like Bentley, Rolex, range rover, Rolls-Royce😅

[@MrJAE288]

The Bravia 7.. does it have a matte finish screen? or is it reflective just without the X wide coating? Thanks

[@lawball1727]

Did SONY end the Z9 Master Series with the new Bravia 9?

[@shawnnkalon2965]

Hi brian hope u fine . miss your shows as are too late for me its 3am here when they come.. You have seen qn900d and also 9. For sports in bright room which u recommend. I had 900c returned DSE but was great tv. AI has it made the difference for samsung. Also dont have a tv and sony will come late. So shall I wait? Or samsung has done it this time with processing.

[@IamBluesandBluesamI]

@brian's tech therapy how much micro contrast and 3D pop did you see at the demo vs oled?

[@madinina97218]

Finally witch is better the 9 or the 8 ?

[@johnvolpe3131]

Brian, Here’s some questions I have for Rob Brennan & Neal Manowitz, Sony’s R&D, engineers & marketing department that need answers from an admitted Sony lover as I already have both Z9G & Z9D as well as sound bars and other home theatre equipment. 1) why do none of Sony’s even master series TV’s support DTS:X & yet many of their sound bars do ? 2)why would Sony let LG beat them in seein 8K resolution in their 8k TV’s ? Admittedly they used a video 0:40 0:40 decoder box which they gave to customers who bought their ZX models in 2019 and then built the hardware into those same sets in 2020 ! Plus they are eternally upgradable through software updates for HEVC, AV1 & VP9 codecs! As of last year you could still buy these boxes for $115 but they would only work with LG. Its

[@BamafaithfulRollTide]

Brian, at the point would you take the Bravia 9 over the G4?

[@BRIANSTECHTHERAPY]

If i was movie watching only at the 85" size

[@FelipeAPina]

I wonder how it looks like from the side does it lose picture quality

[@kanwarsingh5844]

Bro what about bravia 7

[@gAndres44]

From what you’ve experienced so far, how does the Bravia 9 compare to the A95L? Is the new master drive good enough of a feature when compared with oled? Is the 4000 nit brightness a good enough counter measure against oled contrast to warrant consideration? Do the features persuade you away from oled? I just bought an A95L and I’m not sure what to think of the Bravia 9, in general. I know they are completely different technologies, but I care about picture quality and visual experience first and foremost. If we ignore other factors such as size and price, which tv draws your attention the most from a picture quality experience?

[@marvinabugov4579]

Will Sony’s top tier-ish tv’s be competitive this year with LG or will they typically be a $1000 more? If so, my next purchase will be an LG OLED. Like what I am seeing from Sony, BUT I can easily get what I need from LG (C4). (My LG CX has stood the test of time”time”. Even at 12000 hours now after 4 1/2 years, I am going to pass it on to my daughter’s family in a couple of months. Truly - the LG CX was an awesome product.) But quite like Sony too . . .? So . . . what will Sony do about “price?)

[@ItaintmeJR]

I see Things!

[@TheRealJohnHooper]

❤

[@Gwrightproductions1]

I need a Bravia 5, because i jeed 120 hz at a good price...Or just cut the price of the X90L🤷🏾‍♂️

[@PedroOliveira1987]

Is the screen on the Bravia 8 still semi matte as on the A80K/80L? Also having only 2 HDMI 2.1 ports does this mean that they are still using old mediatek chipsets? To be honest I still can't see a good enough reason for those who own a A80L, K or even J to upgrade to the Bravia 8. Cheers.

[@ScottGibbs]

I'm not ashamed to admit the Bravia 9 is most certainly going to be out of my price range, so I'm really interested in seeing how good (or bad) the Bravia 7 is.

[@dante19890]

would rather see a new sony oled with the new qd gen 3 panel as the flagship. But they probably will be releasing a gen4 qd oled as their flagship next year

[@d.p.4271]

Do we have any idea what kind of ransom Sony is gonna ask for these panels?

[@thatsamazin-]

Yes it’s on their website. The 65 inch Bravia 9 is $3299. Might be a hard sell considering there are glorious 77 inch oleds for hundreds cheaper. The Bravia 9 does come with a great built in sound bar so I guess that counts for something. 🤷🏻‍♂️ or maybe sound bar isn’t the right word. It’s supposed to have AWESOME sound so you don’t need a bar.

[@claykeough7898]

I have the 85 x90l and its not perfect but holds up with a lot of streaming content with the best tvs out there. If only they'd drop thw prices out the gate just a little bit. I know they could shave 500-800 off these tvs and still make tons of profit. In fact if they did theyd sell more of them thus not losing money. I know I would aready upgrade to the bravia 7 if it were around 2800-3k instead of 3600!.

[@SD71232]

Will Sony go with low contrast CSOT panels on the 75” and under sizes again is the big question.

[@DarkLionn83]

Hello Brian, very good work, my friend. I was disappointed with Sony. I definitely prefer the qn900d over the 9 series of Sony

[@corbindeadwyler3348]

I wonder how it’s going to compare to my X 93L

[@BRIANSTECHTHERAPY]

The thought is that the Bravia 7 will have X95L performance. In some cases I actually preferred the X93L to the X95L

[@corbindeadwyler3348]

@@BRIANSTECHTHERAPY true true I just wonder there reason to make a mini led there flag shift seems maybe there shifting there focus

[@BRIANSTECHTHERAPY]

@corbindeadwyler3348 they are as their new reference monitor has capabilities that oled just can't reach. The Bravia 9 is based on a monitor Hollywood uses . The monitor is dual cell but same effect.

[@brunan-gi147]

Any idea if all 4 HDMI ports are 2.1 compliant? Thanks

[@Nwordplzplz]

They're using the Pentonic 1000 SoC so every model will have two HDMI 2.1 except the Series 3 since it has a 60Hz panel.

[@brunan-gi147]

@@Nwordplzplz Wow, still only 2? Even on Bravia 9? Thanks

[@sozzledpete4641]

Excellent content as always Brian 😊

[@BRIANSTECHTHERAPY]

Thank you so very much

[@deanbbnsida223]

4500 for the 75 inch Bravia 9 in uk no thank you 👍🏻

[@j.rfrazier1855]

Bravia 9/XR90 is a beauty. Think the 85” will sway you from the G4? :)

[@beanochino8507]

Sony is basically saying mini led Is they way to go by making it its flagship tv. It gets extremely brighter than the oled and the blacks are almost just as deep I’d rather have a brighter tv that I can lower the brightness than a dimmer tv that don’t get bright enough and the price difference says it all

[@George-hl2xm]

I like the stand nothing weird

[@D65Cinder11HDR]

This is gonna be a #great one , Video and television

[@Emptrix]

Can't really tell if the Bravia 7's screen is glossy or semi-gloss. Do you recall if it looks glossy or semi-gloss like the X90L?

[@yavorchernaev39]

I think Sony did fumble the football with this year's tvs! Selling us decades old tech, dressed in new clothes for a premium price!

[@abhs1141]

This is how the tv should be reviewed . based on what u see is what u get . if it is beautiful , it is beautiful , fullstop . The problem is some reviewers , once they start measure the display , color ,light etc using the sofware , everything will turn out to be not very good . But it is our eyes that are going to watch tv , not the software . imagine if a car is reviewed based on software not the driver , u know what I mean I always find out , that sony display is so good to watch , compared to other brands , eventhough the review was not that good . Sony all the way

[@Pete_or_Peter4Long]

Is the Bravia 9 a Master Series unit?

[@NexGenTek]

Yes it was confirmed

[@pui9742]

Great stuff Brian, thank you. I have a 2017 Sony X90E, 55 inch, which is still performing as well as the day I purchased it. I was looking at upgrading to the X90L, 75 inch, but after seeing your video, I may hold off for the Bravia 7, if the price is reasonable. The Bravia 7 has a narrow stand position which suits my TV table and audio setup. I watch mainly satellite TV in New Zealand (1080i) and KZbin, so not sure I would gain a lot in picture quality from a more expensive TV, i.e. the Bravia 9, 8, A80L etc. I am hoping though, the sound direct from the Bravia 7 is superior to the X90E as I don’t always play the TV sound through my audio system.

[@jw2877]

Man! Wish I didn't have all these softball games to go to already 😒. Gave a like already and will watch later 😊. lol 👍

[@jtopdawg6]

Wow 🤩. Ok Brian what are we getting this year. I went with the 83” a80l last year from value electronics based on your decision and I love this tv!

[@ronanderson2130]

I wish Sony had more 83 inch 4k TV 's as I can't fit a 85 inch in my space. Have to go with 75 or 77inch. I think XL clear is a great.Will look forward to hearing from Rob

[@Sey357]

WOW 👑SONY GOD FOREVER ✌️🥇👑

[@user-tx8yx8he6n]

希望台灣快開賣

[@cdv3223]

Great job on the review. Now I have to make a decision between the LgG or Sony product.😮

[@RikoFlex67]

Rip Oled. This TV is the real deal

[@jimmytan2208]

Im just waiting for Sony 98 inch TV to start @ $6k

[@69Dartman]

But I already have 4000 nits and 8k 😋 Was working when you went live and I guess my Z9K is current for another year 😂

[@jennifergala]

Is current forever 😊

[@69Dartman]

Well I still get a smile every time I watch something you made on it, thanks Jennifer 😍

[@vetoland92]

Happy to see some simplistic names. The TV models names have been getting outta control in recent years and not very consumer friendly.

[@markfurchtenicht8274]

Very nice review! Look forward to more.

[@Botiozuu]

I hope and I really pray for the prices of the a95l not skyrocketing after this.. for instance yesterday I saw an a95l for 2.9k and all of a sudden today after the reveal literally the same online store had it at 3.3k and it said „exhibition model“ I couldn’t believe it.. can you maybe tell us anything about if that is just a coincidence or is the the a95l (wich I think is still one of the best allrounders out there despite no 4000nits) are these prices going to skyrocket or are they going to continue the model with an update but is the price going to change then as well? You don’t have to specifically answer on this comment but I would love to have you discuss it at your next podcast episode.. ♥️

[@highdefnews175]

Can’t wait!

[@steadychaosproductions3376]

Any word on release date? Good stuff though!

[@playcold32]

I'm confused. So the Bravia 9 (Mini-LED) is better than the Bravia 8 (OLED)? Mini-LED>OLED?

[@thatsamazin-]

Apparently the Bravia 9 has a built in sound system and some type of mini led tech that’s being used for the first time in this tv. That’s probably why it’s priced a little higher. It’s supposed to be the greatest mini led tv EVER! lol it better be good. That G4 looks like a dream.

[@TheWildBois]

If this one costs less than Samsungs and LG:s OLED:s, yeah, it'd be interesting, but we all know Sony wants us to pay more than OLED prices for their Mini-LED.

[@user-tj7vr7pg9u]

Correct me if I’m wrong I don’t think that Sony Bravia nine has local dimming zones Feature on this TV

[@MrBob2k99]

The Bravia 9 is so close but can't get over only two hdmi 2.1 ports still. It is 2024, this is embarrassing. It's not 2020 anymore and hdmi 2.1 is not something new. Maybe in 2025 and the waiting game continues...

[@gunnyo50]

One of the kickers is the TV is only limited to 2 HDMI 2.1 ports. But everything else is a bonafide upgrade from their last few 4K Mini LED models over the years. I'm glad they really focused their full efforts on making a real flagship mini LED TV this year with Bravia 9. I think BC of the price and how big & heavy this TV is going to be only a few ppl will pre order and buy it. This will be similar to the Z9K in the sales.

[@Bklynblaze1]

Hey Brian! 💪 Will this be the 2024 prototype or will Sony be dropping a 💣 on us? 🤔

[@MrJAE288]

Wait.. the Bravia 7 is going to have X95L level performance? 😮

[@mordimeshita1754]

Thank you Brian I hope you do very informative review me like you do and I hope it will be a lot of changing and improvement end prices will be better from the last year

[@Lewis-jn8ry]

@Brian's tech therapy Is this the TV of the year? Does it beat or tie with the G4?

[@marvinabugov4579]

What happened to Value Electronics. Seems to have disappeared?

[@sirgareth5283]

I got a mail: it would be next-gen

[@craigosterberg5045]

Thanks Brian