Sony XBR Intro 1984

This is a Betamax video that Sony released to dealers back in late 1984 that showcased the then new XBR line of TV's. Sony's high end TV's continue to wear the XBR badge to this day.

[@CraigKovatch]

A bit of background. My dad became a Sony dealer in 1978. I've taken over the family business and remain a Sony dealer to this day. Sony sent us a few demo tapes back in the 80' but this was always my favorite. The only XBR CRT I ever owned was the KD32XBR2 which I still have.

[@am4793]

Can I be a Sony dealer too?

[@lucasrem]

Freelance lighting camera operator at Sony, importer, must be a some African nation, Zambia ? you say weirdo shit!

[@tac6044]

Just bought a a80k. As a Sony retailer tell me why its better than its cohorts?

[@martinmelucci4383]

Among my favorite gifts was a Christmas present from my Grandparents (Mom's side) when I was 5 years old in 1983...a 13" Trinitron. I had trouble with it around 1994, but I still have it saved. I should have it restored one day...

[@RobertK1993]

Does he sell the big competition Samsung 😮

[@stephenmichael2391]

Great video reminded me when I was a kid, Holiday season of ‘85 my Dad had taken my Brothers and I to buy a new TV set in Valley Stream, NY. Went to several stores finally found a place that was a Sony Distributor. My Dad end up buying a XBR Trinitron but the Sony Audio system with Turntable, CD, Tape deck and Speakers. That was everyone’s Birthday and Christmas gifts for the next several years 😂😂😂. My Dad threw a party every time he had a chance. Fast forward years later I had taken the entire System with me to College even hooked up my original PlayStation barely made it to class from partying with it the System in my Freshman year, great times.

[@JA-Q28]

Great story.

[@DJPenguino51]

I remember fondly the XBR line of Trinitrons. While costing big $$, no other set could touch them for color accuracy and sharpness.

[@RemoWilliams1227]

It was always skin colors that sold me on Sony. Trinitron (and Mitsubishi Diamondtron imho) had the most accurate looking skin colors.

[@horizonrider508]

Now samsung has taken over the place over ultra slim picture tube tv.

[@DFX4509B]

Until recently with the later-gen FD Trinitron XBR HD sets, no one *still* couldn't for a while. A modern OLED panel will easily compete with the best late-model XBR tube set though.

[@EricK-ig4ko]

I just moved to Pittsburgh a couple years ago and was surprised to learn that they were manufactured here

[@TinLeadHammer]

​@@DFX4509BPlasma did it twenty years ago.

[@adamsimmons631]

I owned a second hand Sony KV2060 about thirty years ago. Built like a tank, but the best picture on any TV that I have owned since

[@MarshalArnold]

This is the best TV sales pitch I've ever seen 👏 if I was old enough back when this came out, I'd have been sold!

[@AxlAX]

The first TV I bought was a 27" Trinitron. Excellent picture but it took two people to move it!

[@g3ds]

John really channels that Patrick Bateman energy of the 1980s corporate America

[@lucasrem]

realistic TV ? CRAP !!!!

[@CantankerousDave]

I had a 27” XBR in the 90s with clip on side speakers and a subwoofer that sat on top of the tube. It weighed a ton, but had a fantastic picture.

[@johnmerryman1825]

I miss this Sony. Their products were so slick and well made too.

[@allentoyokawa9068]

umm Sony is better than ever FOOL

[@lox_5017]

Can't find today's flat screen with this kind of high build quality anymore.

[@mmwaashumslowww7167]

Sony trinitron, best ever picture quality for a crt. I had one, it was expensive back in the day and visitors were amazed how real it looked. They felt like throwing their sets out after seeing it.

[@JTSuter]

This is a beautiful work of commercial art. It doesn’t get much better than this

[@Perich29]

I have a friend that still has that TV at 0:59 but its broken right now but he place a 42 inch flat screen TV on top of it along with a playstation 5 next to it and use the old broken TV as a furnature.

[@mahdiyussuf9804]

I'm more excited watching this than the new iPhone reveal. I want the new xbr25!! lol

[@sterlinsilver]

that is soooo cool. I've never seen another TV with foot pedals...

[@barryklinedinst6233]

I worked on so many of those Sony TV. Great products. I own all Sony electronics at my house

[@andrethegiant2877]

I started in this industry in 2000. I used to tell people about features like "invar shadow mask" and "front silvered mirrors" that would help with "shadow detail" and "image accuracy". Those last two i still use when selling OLED TV's and full-array led's.

[@INDUSTRIAL_WOLF]

no joke, my family was really proud of our LV-1901. we had a TV room, with our old RCA Vista Color from 1960, and we had the Sony room. with the LV-1901. that RCA is long since gone, the Sony is still around, and in my living room.

[@scozill3234]

I had a KV32XBR55 for 22 years. It was my home/production monitor. Best CRT I've ever owned. RIP

[@lucasrem]

I still have that TV here, use if for calibration only

[@JayRCela]

The old Sony XBR series TVs were untouchable by other manufactures of the day,for quality everything. The best televisions ever made, thanks for the video.

[@ChatGPT1111]

I like how they show off the amazing picture.....which you are watching and being amazed by, on your old clunker TV.

[@RemoWilliams1227]

Agreed

[@ChatGPT1111]

@Fur Q they could start by not pretending that your own screen will improve just by looking at an image of their product. Apple even does this now on their advertising and You Tube channels exploit this as well.

[@ChatGPT1111]

@Fur Q thanks Capt. Obvious. I see you’re one of those ‘lost the nuance’ grand prize winners.

[@ChatGPT1111]

@Fur Q bollocks? Speak English.

[@rayl7335]

Best brand on TV ever. I had a Sony Triniton MOD_KV-1946R from 1981. A total beauty with colors only Sony could offer. An elegant TV that was build to last. I enjoyed it for 15 years when I replaced it for a Sony KV32. Still after that my kids used it couple of years more playing their video games.

[@werewolflover8636]

I feel so left out, my family had a 27inch Zenith cabinet color tv in 1984, for the kids it was little old black and white tv though! :P

[@billhass7799]

I remember selling a few of the XBRs in the 80s incredible picture and price. But once you could compare it to a standard TV it was already sold.

[@drx7599]

Great product indeed, this is why I am a Sony fan.

[@laurentitolledo1838]

having Sony XBR TV was a sort of a status symbol...

[@lox_5017]

These Sony TV were the gold standards of all televisions. Todays Oled tvs don't come close in quality build which Sony has put into their sets. I still own a 32" Sony Wega I purchase in 2006 and its still going strong to this day.

[@gcampagn]

I still have that same TV which I bought, in September, 2001! I actually saw 9/11 on it while I was having breakfast, after it got delivered the day before! Still has a very beautiful picture today!

[@jffm503]

1:29 "And where are the pilots? Watching television!" Oh my...

[@spazzman90]

Had one of the used in the 90's. Can't imagine what it cost new. Kids today have no idea.

[@kc4cvh]

There's one color the Sony XBR (and other CRT displays) can show better than any flat screen: black. That's the key to color saturation, if the green and blue can't be turned off completely, the red will appear a bit brown, not the deep ruby red which was known as Sony Red, for the secret formula used in their red phosphor. Incidentally, the Sony shown at 0:54 is probably the heaviest console TV ever made, even weightier than those six-foot TV + Stereo combos made in the 1960s and early 1970s.

[@edmundchan6389]

We have the first generation XBR with the detachable speaker. Didn’t get that foot control stand. I believe it came out a little later than 84 maybe around 86 as we got ours in 87. It broke around 95. But it was fixed and AFAIK it still works today. It is tuck away in our guest room. But we haven’t use it for a dozen years.

[@18000rpm]

Foot pedal buttons!!

[@meatpockets]

Getting an American Psycho vibe at 5:40. (The scenes when he talks about Huey Lewis or Phil Collins)

[@miked4377]

iloved commercials back then....i miss back then so bad....i hate it now ...

[@quackduckface]

its videos like this that make me keep my old dell 2007something 4:3 monitor, so i can watch these properly

[@norcal715]

The Sony did have a fabulous picture, but the picture tubes failed (became weak) way too soon. In the early 90's working in So Cal I replaced so many of them. Great sets otherwise. I cant count how many 25XBR sets I replaced picture tubes in. Its probably in the 100's being a Factory Authorized Sony Service Center.

[@12voltvids]

I changed hundreds of those 25" tubes. We used to get them rebuilt when the rebuilders were still operating

[@mrnmrn1]

@@12voltvids It probably was a nice challenge for rebuilders to get the gun alignment right with the improved resolution. Also, Sony most probably never marketed gun assemblies, so rebuliders used aftermarket gun assemblies. I wonder how much worse they were compared to an original. Also wonder if they replaced the phosphor on the screen as well, or just the gun. I guess using rebuilt CRTs was not authorized by Sony, unless they indeed marketed replacement gun assemblies and had authorized rebuilders.

[@mrnmrn1]

"Way too soon", but how do you know? Way too soon by the purchase date, but after how many working hours? I would guess some of these TVs were used an awful lot, even in professional applications, like in showrooms, or even in small studios, because it was still much cheaper than a Sony PVM or BVM with the same size and resolution. And since it has RGB input, I would guess these were used in computer graphics studios as well, 8-12 hours a day. I often hear blaming Trinitrons for short lifetime. Since the cathodes are very miniature, yes, there were some high-end in-line tubes from other brands that lasted a lot longer. I also hear that late Trinitrons were even worse. BUT late Trinitrons have hours counters in them. A consumer Trinitron from the late '90s ... early '00s has the following approximate lifetimes, based on the Trinitrons I have and had (figures with no or minor noticable quality degradation): 29" -> 22-27k hours 25" -> 30-35k hours 22" -> 35-40k hours 14" -> I have no experience, but guessing up to 50k hours, if they had the same gun I would not call this short lifetime, and these are the late Trinitrons, so according to the rumour, old ones were better than this. Might be shorter lifetime than some premium tubes from other good brands, but the picture was also better. I think by the mid '80s, Sony should have tossed the single gun idea, because the better picture comes nearly 100% from the aperture grille configuration. The proofs are LG's Flatron, and Mitsubishi's Diamondtron CRT monitors, which, thanks to their aperture grille, had just as good picture as Trinitrons, but they usually lasted quite a bit longer due to their ordinary in-line gun with bigger cathodes. I have a 20" Sony BVM studio monitor, unfortunately that old model from ~1990 only had an hours counter in the optional auto-calibration extension module, which mine doesn't have, so I don't know how many hours it has, but it was used an awful lot judging by the words of the previous owner, and by the fact the EHT cable and the flyback had a 1" thick coating of black dust on it when I got it. It still has a great picture, although it's starting to get a bit tired, as it needs 10 minutes warm-up for the convergence to be perfect. But they used special tubes in these BVM monitors, their neck is MUCH thicker compared to a consumer Trinitron. So they knew bigger cathodes are better, but refused to toss the single gun construction. I would guess the reason for this is they could not call it a Trinitron without the special gun, because the patent describes the gun as well. They could have called it Trinitron-II though... 🙂

[@12voltvids]

@@mrnmrn1 we used a local shop and they did a really good job for years. They used Sony guns as far as i could tell. The guy retired in the mid 90s and someone bought the business but he didn't know what he was doing and all his rebuilds didn't look good. The guy offered replacements when purity or convergence wouldn't set up but he wasn't paying for all my wasted time so i stopped using rebuilt tubes. The cost of fixing an xbr doubled overnight.

[@Zickcermacity]

I got a Trinitron to last over twenty years: I lowered the "Picture"(Contrast) setting from its default maximum out of the box. I set it to the middle position, and adjusted everything else around it

[@FerroGamer]

Damn, we really lost something when they stopped making these kinds of ads.

[@mathesar]

We still have a working Sony 34XBR960N purchased new in 2005, I later found out the "N" at the end indicates there was no anti-glare coating applied at the factory which gives it more vibrant picture, apparently Sony did this towards the end of XBR960's production and most sets did have the anti glare coating, surprisingly the lack of a coating hasn't been an issue vs other CRT's we've owned.

[@jalaldeenazmi8055]

Original colour in 80s only sony Sony is in my soul

[@targetrender9529]

I have an XBR crt (XBR48) from 1998. First consumer tv with component video.

[@robertlawrence9000]

I would have loved to have a Sony CRT back in the the day but I couldn't afford one. When I could afford my own new tv and when we went to HDTV I got a Sony. When I went to UHD I stayed with Sony. I even have Sony PlayStations, home theater, headsets and a Sony Xperia 1. I have a PSVR2 on preorder and I'm thinking of getting an 8k Sony next.

[@SonyEnthusiast]

Nice! Watched on my Sony X80K 👍

[@breadloafplayzgames7503]

Those were the days

[@jeffscomp]

I had a 32” xbr lcd tv. It was awesome. Very good color and 120 Hz smooth motion.

[@sunset986S]

I had the 20" XBR in the 80's with the removable side speakers and taped Live Aid...the colour was impressive for the time but I wound up getting a new picture tube after a few months due to an electrical snapping sound similar to a bug zapper...lol

[@charlie_nolan]

Mind-boggling 400 lines… My JVC CRT from 15 years later does 800. And my Sony LCD from 30 years later does 1920. My computer monitor does 3840. How technology has changed…

[@bnr32jason]

I saw my KV-25XBR! Wish I had the stand for it though.

[@firdaussani7165]

the promo was future nuts backthere backthen ❤❤

[@gabrielv.4358]

I thought only Trinitron was High-End... So weird.. I would LOVE to have a Trinitron, they have subwoofers, so good!

[@hifijohn]

When I got my first job the first thing I bought with my first paycheck was that TV.

[@HCIbn]

Holy Shit! I remember this commercial.

[@Qboro66]

I'm watching this video on a Sony 50 inch X90J BRAVIA XR...

[@slow-1978]

The last one had great music

[@nyki7fykxtjxyi]

Back in them days if you had all sony stereo equipment you were a heavy dude

[@PJXay]

"They're heeeeree!"

[@oliversettle8722]

Loved my profeel and umatic

[@barryklinedinst6233]

Sony came to Lancaster pa and RCA let them tour their picture tube factory

[@ctntelevisionnetwork8738]

Why every child in the 80s commercials and movies looks the same.

[@krnivoro1972]

Did they say "PROFFI", like the badge over the table? What the heck is that?

[@umeng2002]

How did he get that job without knowing anything about Sony TVs?

[@CraigKovatch]

I envision those two as janitors just talking about tech during their night shift. The building looks pretty empty which supports my hypothesis.

[@jonathankleinow2073]

@@CraigKovatch The next day: "John, it's great that you know so much about how Trinitron works, but maybe if you knew more about how emptying trash cans worked, we wouldn't be having this conversation right now. I'll need your badge."

[@CraigKovatch]

@@jonathankleinow2073 I went and rewatched the video right after I typed that. It puts it in a whole new perspective LOL

[@deletesoon70]

I think Jack Rebney would have done a great job of this script, I was hearing his voice while watching this.

[@jonathankleinow2073]

"The new Sony XBR displays include a 34-pin digital connector for the ferns and the docks." *sigh*

[@deletesoon70]

@@jonathankleinow2073 "The Sony Concepts and Engineering Department have developed a multifunction connector I don't even know what the ffkk I'm reading."

[@GF-mf7ml]

Sony CRT TV can run almost forever, I know someone still have Sony CRT TV in their living room.

[@JamesHawkeYouTube]

Sony should build a time machine that goes back to 1985. They could incorporate it into a sports car or something.

[@charlie_nolan]

This is making me want to go buy a 40” Trinitron, however I enjoy having money and not paying hundreds of dollars for a mediocre TV set with geometry issues on eBay

[@mrnmrn1]

For retro gaming and such, forget high-end Trinitron TVs. High-end Trinitron monitors are OK, but not the TVs. Only buy low-grade consumer Trinitron TVs, if you want to use it with composite or S-Video. At least if you prefer low latency. Retro gamers usually like CRTs for their low latency, but a '90s XBR TV with its 120Hz refresh rate (or 100Hz in PAL regions) achieve this refresh rate with a digital frame buffer, which adds quite a bit of latency, probably worse than an early '00s LCD...

[@charlie_nolan]

@@mrnmrn1 honestly I just use them for watching TV and playing simple stupid games like Bejeweled. The only more complex games I like to play are modern and I use my computer for that.

[@Aussiedave54]

Your tv is spying on you

[@scoobyrex247]

Jooooohhhhn

[@JorgePlataTorres]

Cuarsiandesitasilicegrafiaterrallublanfeliznavidadcompostaje,suscripciones de por vida tal cual la secundaria,media superior, universidad,saludos y voto de confianza closters e incubadoras sobre la panamericana mx,saludos.

[@geraCoyote]

What happened to Sony TVs? Are they still relevant? I only see Samsung or Chinese TV's at retail stores. :(

[@matthewweflen]

A retail whatnow? I bought a Sony TV online. Their OLED and LCD models are both very highly rated. Sales-wise they do about a quarter of Samsung's numbers.

[@NolanEgbert]

They seem to stick to the “high-end” niche that the established with Trinitron all those years ago, not really competing with the lower brands on budget TV’s all that much

[@pyeltd.5457]

@@matthewweflen it's called Bravia

[@dramer69]

Очень развёрнутая реклама, так сейчас не делают! А жаль!

[@dean6816]

And there's OLED!

[@andrethegiant2877]

My coworker literally pronounces is "oily-d" and i laugh everytime.

[@aminechaib9793]

ROCKET CRASH

[@RobertK1993]

Samsung Electronics when they produced crap now they almost even with Sony 😮

[@oliverharris7366]

I love Sony but it used to out of reach for a lot of consumers.

[@andrethegiant2877]

Sony has 65" LEDs as low as $700. And their OLED is at $1600. They're not that expensive anymore.

[@al5152001]

Sony 2022 and beyond oled and Thin Air tv technology🤣🤣🤣🤣🤣🤣

[@Kylefassbinderful]

Ahh back when Sony was what Apple is now.

[@boris2342]

Don't these guys have work to do ???

[@三流实况]

索尼的电视

[@aminechaib9793]

USA AIXESAMA ALICANTE

[@RobBob555]

This is when TVs were great 📺

[@RobBob555]

I've always found it funny than most Americans think that Sony is an American company 🤣

[@pyeltd.5457]

Yea. They are really stupid and ignorant. It's a British company.

[@pyeltd.5457]

Yea. They are really stupid and ignorant. It's a British company.

[@fernandovergara3119]

Mujer muy falso

[@fernandovergara3119]

Muy falso