Sharks Ko Laga Jhatka, Physical Books Ka Market Growth Sunke! | Shark Tank India S2 | Pitches

[@vaishnavikaushikmusic5385]

Physical form of a book , smell of its pages , charm in texts ....this is a peaceful experience for every book readers ❤

[@Maniacguy2777]

Absolutely ma'am and now a days people read online have health issues as I found.

[@Spyron_]

Especially the touch of page material quality....sometimes its so refreshing but sadly the volume of people around the globe is less.

[@Maniacguy2777]

@@Spyron_ it's sad these days they stopped physical books of learning to repair electronics that I wanted.

[@emotionalIntelligence2078]

That's what. It can make you a millionaire not a billionaire. That's what the sharks said

[@ShaktimanJi]

Even doesn't harm eyes

[@KalrajGhatol23]

Anupam is the smartest person on this panel...he knows about every single thing...From genral knowledge to business..Full respect 🙌🏽

[@rehbarshaikh2924]

yeah, coz he reads a lot of books as he said😂

[@paperfront526]

250 company mein ese hi nahi invest kiya.. 😂😂

[@Maniacguy2777]

For good products he doesn't invest. You cannot say he's the smartest. There's only few people in those judges like lenskart owner and Amit jain bit smart.

[@dapoliplotsatparnakutir1166]

I disagree with Vinita,that people don't like to get books as gift...rather one should know what type of books to b gifted as per the person's overall personality

[@spellcheck5393]

Nhi yaar book useless gift hota h. Unless person is obsessed with physical book. And people obsessed with books think everyone else also is

[@xdad42]

OK.

[@suryagurung7793]

​@@spellcheck5393 I disagree. I don't read books, but I was gifted a book by someone and it felt really sweet. And then I actually went through the effort to read it out of respect for their intentions, and the book was so good. So I think books are not useless as gifts even if they are not a reader.

[@heavyhibi]

​@@suryagurung7793 exactly

[@spellcheck5393]

@@suryagurung7793 it's one case. Many people who don't like books or don't collect book hate books as gifts Most people also gift book as per their taste instead of what the other person will like

[@sayantanisaha]

As someone whose father is a publisher and have seen the business and the market up close, no one i repeat no one prefers ebooks over physical books. The people who love to read they prefer ebooks only when they're not available in the market otherwise anyone whose a avid reader goes for physical book. I belong to a very small state and a 7 day bookfair in the capital sells about 2-3 crores worth of books.

[@arkasarkar6935]

The only reason I have ever read eBooks is when the available edition in India costs about 2-3 times than what they usually do. There's absolutely no reason why someone will passionately prefer something as soulless as eBooks

[@captainjohnprice2417]

Till date books are the best gifts. Reading online books can never give u the satisfaction of reading physical books

[@invincibleharry]

Yes that's smell of the paper 😄

[@SohelKhan-tt6vc]

​@@invincibleharry yeah 😅

[@spellcheck5393]

This is opinion of people who like to read. But truth is most people do not prefer books. It's the generation of short form content

[@IIMASPIRANT_24]

​@@spellcheck5393you are wrong.except text books .. people are interested in fiction and functional books in physical form

[@neha121neha]

Agree❤

[@theswordqueen1128]

They can choose to not believe , but yes going to a bookstore and buying a book is a total experience in itself.. Just because they donot read physical or any books at all, doesnot mean the market is on a decline or the number of readers aint right.

[@loneevangelion5815]

In last three years i read most of books online, didnt even bought a physical one, the future is ebooks and audio books,

[@plunderer6348]

lol u r clearly delusional

[@aadhikaavya]

@@loneevangelion5815 The advantage of buying physical books is you can give them away for someone else to read once you are done. This is one of the main reasons I buy physical books today even though they cost more than ebooks

[@SohelKhan-tt6vc]

​@@aadhikaavya same

[@thinkyourown9146]

@@aadhikaavya and there is that different QUALITY experience of reading physical books and for many health conscious people including me who read book will most likely prefer physical books

[@RAVI56022]

Physical books has its own charm.

[@koushikduttarai81]

Expensive hain isiliye ..ebook cheap h option unlimited

[@putatoee]

@@koushikduttarai81 but i dont think ke koi be joh apne aap ko reader bolta hai woh ebook prefer krega

[@Dhriti665]

yeah i also prefer anyytime physical book but i dont read books

[@khhwahish]

​@@putatoee Ebook mujboori hai 🥲

[@bansalbansal1366]

this was a great idea sharks didnt know it cause they dont read books .....but we as book readers know about the growth of physical books "its not a dying culture" and people do not go for best sellers they go for best stories

[@raginiborkotoky1473]

Very true

[@basharsabiha3310]

Absolutely Right ✅

[@krishan9739]

nah see you might not know but margins in book selling are way lower then other businesses. Their are copies of almost every book you want for way cheaper then original price range which is way, there are no famous one stop book store has ever been that successive or known to public.

[@Aaditya_official]

​@@krishan9739 ok you are right no one can stop book piracy ,but it's not a dying business , print culture not going to die atleast for next 100 years

[@1gauravpatil674]

you lack business!

[@dkdcatall]

If Peyush was in this pitch, he would have definitely given an offer due to the cause.

[@Jashanart]

E books can't beat the feeling of reading a physical book ....as an artist while reading i can see a book like a movie ...no e book or audio book can replace feel of physical book

[@SheetalBhadauriya]

I'm shocked that they didn't know how much physical books business is booming.

[@spititout12]

sorry aman , e books can never surpass hard cover books. just because you are not into it doesn't mean no one is.

[@bethezayntomyniall2341]

as someone who is a gen Z i can assure you that our generation thrives on physical books....we literally have communities in different social media who are so dedicated to reading literature....books are my home and they'll always be....e books can never

[@eashanjindal]

If you like reading then is it right to say the whole generation thrives for it?

[@bethezayntomyniall2341]

@@eashanjindal hell yes it is....because its not just me....I'm talking about communities....huge communities and group of people who love reading and literally thrive on physical books....it makes us extremely happy....and safe even...so hell yes I'm speaking for this generation because I have seen it and I see it everyday....y'all don't know genz at all...

[@Aaditya_official]

​@@eashanjindal Look i have no hobby related to reading but any time i get a option between physical book or ebook i will not think a second before choosing physical book over ebook

[@1gauravpatil674]

lol government textbooks ka market may dekh bsdk

[@pratimamahananda1945]

@@bethezayntomyniall2341 which community it is, can you name, i would like to join

[@praneshanmowvansiddhapatha776]

So the sharks are dismissing a company that specializes in surveying data across all market sectors because their immediate 'friends circle' don't read books? (sigh) I think this is a wonderful business! The readers market is huge, and this business can easily pivot market changes by having a e-book offering as well. Loved the branding!

[@praneshanmowvansiddhapatha776]

@Malik Official karta hu bhai. Tu jaroor Lena books humse.

[@aakanksha1159]

Wonderful business but horrible service. Check the amount of complains they have on them. I had a nightmare dealing with them. Took more then a year to get a box. Guess how does 1 year subscription works then

[@krishan9739]

nah cause the people who actually do surveies are not random people. Its already a skewed populus

[@ascreation1274]

Physical books market is a growing market jitna bhi ebooks ajaye likin physical book ko takkar nahi de sakti Edit -thanks for 1k

[@Sachin-ct3md]

Declining market hai

[@shauryaswaraj]

Yaar mereko bhi physical book padhni hei magar meri books 1000+ ki ek aati hei yah kuch toh 7k-10k tak vary bhi karte hei sadly toh ebook padhni padti hei😢

[@adarshagnihotri2681]

Correct...i too prefer reading physical books

[@neerajlamba2021]

Well said! 👍

[@technogatzee]

Bilkul sahi

[@InformationContinent]

I am a person who spends most of the time on screen, the only thing that I personally hate to do on screen is reading books, because I desperately want to give my eyes some screen off time and I personally feel reading physical books has a different level of feeling it's an emotion. But one thing is for sure, that original print has a different feeling but copies also do the thing for us

[@rahuljain7886]

Bro its exactly the same for me

[@Harsh_edits..]

Namita- me dheet hu ... Pitcher -bilkul😂🤣🤣

[@himpriya9379]

I was looking for this comment 😂

[@ewelynn]

No matter how much the ebook business grows in India, (authentic) physical books and special edition books will always be in demand. Plus the original hardcovers are a difficult find these days.

[@adarshkumaryadav3449]

Piyush definitely would have done something. Love his interest and business skills !

[@RahulRajput-kb4cm]

She is from my district Gopal Ganj ..so proud to see a entrepreneur coming from here in shark tank. She'll be inspiration to many girl/woman.

[@Won1707]

I agree with only one point from the sharks, that in India, subscription model doesnt work much. I completely disagrre that this market is declining, personally i bought 5k+ Rupees books in last 6 months( for own and gifting). So this is a great market. This team needs to work more on Promotion and Individual Box marketing.

[@asalsher19]

Absolutely ryt

[@purple-gp1zq]

This business is gonna be so big in some years for sure ❤

[@gunner4ever924]

What a joke 😂

[@sudeepbansal5234]

gifts ka market mai grow Karega yeh...self reading wali public kam hogi isme

[@purple-gp1zq]

​@@gunner4ever924 who asked u 🥰

[@purple-gp1zq]

​@@sudeepbansal5234 tennagers are so into book reading

[@gauravn09]

I agree with u my friends are reading books even I am trying

[@arjunvats1958]

Anupam has always depth in his words. He always gives best and genuine advice.❤❤

[@meghna9091]

I am a reader.. and know a lot of people who already are their customers.. physical book Market is really big and can never ever in a million year be replaced.... People who do not know about the reading world should not comment about the market

[@KumkumLakra-t7w]

I think physical book are more popular than e-book ...I was not a reader 2 years ago but now I'm crazy for books every time I want something new either book is fiction or non-fiction . I will definitely try this box for sure..

[@sejalmishra3558]

You can do one thing is you can reuse the books like offering money or discount in return for old books which can be improved and sold again

[@ramdwivedi582]

Bhai ja tu investor BN ja udhar😮

[@shivnathlongani]

My son is 10 and I love buying him books... Just like that my dad did.. It's a great gift always and reading helps you a lot.. Not just learning or vocabulary building but in life too.

[@ShehjaadePrince]

Physical books are irreplaceable❤ and reading is good for our mental health

[@laibakausar8161]

Reading culture is definitely on boom. But from a business pov namrata and anupam are also right. I think they have not understood the concept of business fully yet. Love their passion and drive to promote reading culture but the subscriptions are too expensive.

[@kirans2300]

looking at the profit shares i still believe that many people love reading physical book than the e-reader tablets. Buying a book, touching it and marking the meaning of hard words and finally completing it then signing at the end. makes me sooo different feelings. most of 90s kids can relate it

[@user-xd2yu9fi12]

Being a book enthusiast myself, I can’t tell how happy this pitch makes me! 🤩 God bless Them and I wish they do really really well!

[@harshdhore4782]

E Books pe padhai nahi hoti bhai.....Physical books will always be a necessity

[@skshahid5095]

Sorry to say e-book never replace physical book 😎

[@tenacious_will]

I also prefers Physical Book bcoz of convenient but they should also focus on making Ebook convenient should near to as physical book. But theirs cost is also high.

[@ashishbhasin1926]

These entrepreneurs were too honest in their pitch ❤

[@rakeshmoharana1440]

AMAN KA DIMAG TOH H HI NAHI .. BAS EK BUSINESS BAN GAYA TOH ABHI UD RAHE H YE ..

[@ASPIRANTJEE-op3un]

@@rakeshmoharana1440 tu woh bhi nahi kr paya

[@gunner4ever924]

Too honest, and totally clueless lol

[@uwu-dm7vb]

​@@rakeshmoharana1440bhai in sab me ek akela hai wo Jo margin se bhayankar profit chaap Raha hai

[@adarshkumaryadav3449]

Sarcasm😂

[@Nikhilkumar-on8vg]

Books are not dying culture. The new age parents( 90s kids) are definitely going to encourage their children to read books.

[@drifttohell]

Even Japanese manga are very popular in youth these days, manga are costly but yet people buy them

[@SSSartie]

More number of people read manga online only, even though I am also reading manga but I have not purchased physical books more , I purchased one or two only firstly it's costly so I go with the ebook at the end

[@pradipkumarburnwal4861]

Manga come a lot cheaper than comic books and graphic novels from Marvel, DC, image, dark horse, Titan, IDW and even Indian comics like Raj Comics, Holy Cow, Yali dreams etc

[@Investfull]

Revenue in the Physical Books market is projected to reach US$4.60bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 4.28%, resulting in a projected market volume of US$5.44bn by 2027.

[@paperfront526]

In india or whole world?

[@FoxyWinterRose]

The pitchers quoted a survey and said that physical book market is a booming industry. These sharks are speaking from their personal experience. Honestly! 🤦🏻‍♀️

[@riddhilalla6627]

They should have atleast talk about booktok scene on the social media and how it can help them grow more

[@anoushkasaha16]

Yes true!!! Booktok, booktube and bookstagram!!!!

[@TechMobileReal]

Whats Booktok?

[@devidzing1305]

YES ITS TRUE BOOKS MARKET IS GROWING,,, PHYSICAL BOOK IS IRREPLACEABLE , EVEN I HAVE STARTED BUYING MORE BOOKS THEN BEFORE . EVEN MY FRIENDS ARE REVIVING BOOK READING HABBIT

[@satishneupane8262]

Physical books will never be an option it will always be the choice.

[@ashishbhasin1926]

Amit jain is very humble in talking to entrepreneurs. Such an admirable person he is

[@ramdwivedi582]

To tum har video PE likes ke liye yehi comment dalte ho😂😂

[@commonsense1019]

banda cool guy nhi dikhata khudko realistic h N technologist bhi

[@gobi2792]

its always better to read physical books rather than digital nothing can replace physical experience with books

[@indiradevikollipara8246]

I love the Big Book Box, I have bought their boxes during COVID. They have the best editions of books and their boxes are amazinggg. Clearly the sharks didn't know the value of this business.

[@trishnathapa7292]

Could you mention their page ?

[@leannemiranda96]

@@trishnathapa7292 don't buy from them. they take ages to fulfill orders, don't refund money, and when you message them it is ignored. they delete comments criticizing them or asking for your money back. they were good like 3-4 years ago. now? terrible.

[@XyzAbc-i8x]

I don't agree that its declining business, physical books are really different reality conpared to e books, having read 250+ physical books in past 8 years, I've spent money ranging from 150rs per book to 1599 too if its good... its a good pitch and idea overall

[@NaveenKumar-nx8yi]

People like u are very few 😢

[@Armygirl-zy6uw]

Me as a reader love reading physical copy rather than ebooks because in ebooks we can feel the pages , feel the book cover smell the book , paper backs are love ❤❤

[@AnkitG12]

I hated reading books till 2021. But after reading books i realised it's one the best thing ever happened to me . Read to learn.

[@016uroojkanwal6]

this is the time when everyone is depressed looking for psychiatrists and yoga and stuff People are getting to know the fact that reading is so so sooo helpful for the peace of mind , and reading culture is not declining at all but its increasing

[@mohammadzakirkhan8101]

I think physical books can help to cure anxiety due to mobile phone and social media culture

[@MJ-mh2lb]

Exactly 💯

[@eashanjindal]

Why is mobile phone and social media culture causing you anxiety?

[@mohammadzakirkhan8101]

@@eashanjindal this is not a personal issue. This is research. Concentration gets decreased as ease of getting the content increases.

[@kavyayadav3450]

One of my favorite start-ups🥰🥰🥰

[@abhimanyu2mr]

I don’t agree that this is declining market. Both my sister and my gf buy 5-6 books every month. So I feel there is a growing trend towards physical books

[@rishmitarajith8302]

im a subscriber of the big book box and i absolutely love the books they send across and the merchendise adds to my collection their packaging is really beautiful and strong and the website is user friendly they will reach great heights one day

[@vivek4312]

True

[@preeeethamm]

The reason why the sharks' businesses are in losses is that they don't read books.. for ex take Ashneer bhai.. he himself wrote a book doglapan and it shows why he was/is a successful entrepreneur.

[@eashanjindal]

I guess his business is also in loss

[@sarthakbande2250]

8:54 I like the book design

[@aishwarytiwari2534]

Forget everything, how are they going to compete with the absolute giant of this industry - Amazon ! There's hardly any book or any category one can't find there. Not to forget, in any medium - be it ebook, paperback or hardbound. They rarely have pirated books, prices are least most of the time.

[@kiranchaudhary28]

Amazon has plethora of pirated books. It's almost always pirated ones. It has ruined my reading experience. Real readers don't like those cheap quality books.

[@SohelKhan-tt6vc]

​@@kiranchaudhary28 same

[@sujaybiswas5014]

I m from West Bengal, Bharat,. And Bengali just love too read book.. we have largest library in Aisa....we love books

[@silverlining6516]

This is called real knowledge, where all the Sharks are only interested in making, these guys are trying their best to bring the reading culture, our nation needs more people like you ❤

[@mcaloogravy]

i wouldnt agree books is a declining market. yes 10-14 years ago in india, the country driven by millenials was more focused on earning money and family. but the genz of today are more appreciative of art and literature. they have hundreds of choices and they want try all of them. ive been on those pinterest themed picnics where the girls in the group get flowers and pretty looking books(colleen hover types) to food and all. as india's literacy rate increases the art and literature market is going to expand like hell

[@vishalanand8971]

Peyush is very kind hearted..Agar wo hote toh zarur invest karte❤

[@ononnoster123]

Apart from Aman, rest shark tanks i dont think is even doing good... or even profitable... But they want to invest in businesses which are already doing well. Gajab hai

[@SaimaSiddiqui-y9u]

I agree that this is a cluttered market but I strongly believe that nowadays people specially youngsters do read this kinda books. Hats off to these entrepreneurs as they got to know the value of reading in this generation ❤

[@Batman007-1A1]

The true book readers will never read any book online. The sense of reading a book is achieved by holding a hardcopy one and reading it !

[@SatnamSingh-sx4dv]

Anupam is really a intellectual person

[@syedjafferimam5789]

I have more than 100 books that I have bought and read in last 5 or 6 years. I don’t like e-books. Physical books are the real game. This startup will be successful, reading culture is evolving in India.

[@preeeethamm]

Sharks must motivate ppl to read physical books than suggesting some options. Remember that you're being a role model to some guys out there and you are being aired on a national television

[@minakshijha5777]

Physical books have very much value i am in 10th class aur mere class mein har dusra bacha ek mahine mein min se bhi min 3 books padhta hai vo bhi apne books aur agar school ki library ki baat karoon to har bacha ek mahine mein at least 5 novels to padh hi leta hai ye bohot hi growin market hai if we talk about books aaj to teachers bhi vocabulary badhane ke liye novels padhne bolte hai

[@dr_sriraviteja]

I have used ipads, android tablets, e readers to read books including textbooks & even newspapers. Nothing gives me more focus & interest than a physical paper. I wouldn’t spend too much on physical books but I would love to buy them as impulse purchases in Airports or receive them as gifts. If they could optimize the pricing and market cost effectively, they can very well be successful.

[@anyagupta6054]

Nameeta - Mein dheet hu Surabhi - BILKUL 🤣🤣

[@sksahina5925]

I am a book lover and I always prefer to read hard copy, I don't like much to listen audio book or online reading . We attract by seeing packaging, book cover , merchendise etc.. but mostly, we can't afford this to buy.... but the packaging is awesome... I will definitely try this when I will be able to do this by myself.

[@krishan9739]

will you pay 1500 for one novel every month?

[@sksahina5925]

@@krishan9739 for what and why

[@btsarmy2661]

Gopalganj and Mirzapur. Gopalganj= Pankaj Tripathi Mirzapur = Kaleen bhaiya

[@ramdwivedi582]

Oo bhai😮😮😮

[@Skmania2]

that holding a book in your hand engages your mind in a way that digital devices haven't been able to replicate. Studies have shown that print books can help readers absorb more information and remember more details compared to reading digital text

[@NikhilSethiPGDDC]

I read on and off basis, even I have 20 Novels sitting with me. Physical books are irreplaceable.

[@khushayy]

As I'm a book lover i think Physical books has their own different kind of charm and vibe❤

[@studioamoli7508]

Books have really changed my life. It's beautiful to see that there are passion projects that are turned into beautiful business. There might not be an element of heavy scalability in them but they definitely have to exist. These are the enterprises that fuse passion, love, and creativity into society. I loved this pitch and the founder is really inspirational ! Her story is just beautiful !!

[@Harsh-ek9to]

Physical book is a very booming business, i myself am not a reader but my cousin sister is a big reader, she says that just buying a new book, its smell and everything is very addicting for an avid reader. A book enthusiast will never go for e Books because purchasing a physical book and completing one is itself a very big self satisfactory achievement. People flex reading books too, its sort of a collection and with new generation coming up, people in schools are also hooked on to the book reading culture, it will never decline i feel.

[@ananyagupta5659]

I believe that people in my generation, gen Z, is started to grow fond of books. Even my sister who never touched a book be it a textbook or a novel, has recently developed a liking for certain novels. I think they have started a very good business and the book box idea is also really interesting and makes me want to buy it. But the problem as i see it is that they should probably lower their prices atleast a bit since the reading culture is growing in teeagers, and most aren't in a position to buy them at this price point.

[@commonsense1019]

tbh I love illegal books and unauthorised books they are cheap N amazing to read.

[@Maniacguy2777]

Not many people like me like to read digital books like kindle because reading on tab or devices is uneasy that screen goes off automatically and also to minimize and maximize reading page is uneasy and real books are very easy to read than online digital.

[@lalitanaik4672]

Agreed. But ebooks are on the rise and moreover ebooks are also more environmentally friendly and sustainable.

[@Maniacguy2777]

@@lalitanaik4672 ebooks are dangerous to health. I was talking bout ebooks not many like to read like me read my comment clearly. Physical paperback books are best. They should not stop making physical books.

[@Prachi..2005]

Guys it's not about feeling it's about what people's demand

[@mayanksumbria3068]

There's nothing which can match the charm of you handling the book while traveling somewhere

[@Fahim.Khan33]

Nodding head while other sharks giving opinions is the only work of namita...

[@dazzler_rajput_9467]

I read Both A practical book ❤, and Even Read book on KZbin or other social platforms ❤

[@AdritaDas02]

Only, we the bookreaders know what physical books mean for us

[@mixfunzone2792]

Boss the person who reads books have different knowledge and different view and perspectives

[@SXDALONE_FF]

I like to read books. And currently I am reading "Atomic Habits".

[@swastiksur1560]

Its not at all a dying culture as well as its growing market.....There is a specific market which are keen of novels....The best way to make this business big arts college of literature.

[@Aadilyaseen]

The only business I wanted to invest so badly.

[@getfitpk]

Anupam behtreen businessman he , bht sharp & real shark , koi is trha ka dosra nhi

[@VIJAYKAKADE-m5q]

3:50 4:16 5:14 9:55 10:06 13:20 13:45 15:28 16:38 18:22

[@spititout12]

namita even published her book. if its dying go for just e book. and if ts a good cause, some sort of investment should be given to bring back the culture back.

[@gunpreetkaur07]

One of the smartest people we think India has , have the thinking that reading culture is declining .. just one word ..WOW !

[@ridakhan9262]

Pinterest has led to increase in demand of popular books and has made reading an aesthetic among GenZ

[@shivasisdash7343]

Langur kya jaane angur ka swaad.....Todays reality towards physical books...

[@koushikduttarai81]

Expensive hain ebook se 10 guna

[@MeghaSharma.]

when namita says oh she is like that she is unaware of the situation of girls

[@kiranchaudhary28]

She is born with silver spoon and got her father's business served on silver platter for her. One can't really expect from her to understand what an average Indian girl child goes through

[@MeghaSharma.]

@@kiranchaudhary28 absolutely correct

[@Nikhilkumar-on8vg]

Thr problem in online market is piracy. More than 60-70 percent of books sold online are pirated copies which kills the joy of reading

[@kaushikmondal377]

9:41 "aapki jodi achhi lagi" but uske bad ye kiya tha 😂

[@arvindkashyap2794]

Arre bhai itna deep😂

[@ramdwivedi582]

Actually she was telling reality 😂

[@gukoi]

😅😅😅😂

[@savairajabbar9060]

In last season,"meri expertise nhi". In this season, "as an investor".

[@BarkaDog]

Yeh market bohut cluttered hai.

[@savairajabbar9060]

@@BarkaDog yes

[@anonymous-rj8bd]

She looks like Alex from modern family...

[@cosmologist007]

Anupam Mittal got me the moment he said " Super Commando Dhruv." Woot woot