Sony | BRAVIA 7 Mini-LED QLED 4K HDR Google TV - Product Overview

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Designed to deliver the cinema feeling with theater-like sound, captivating brightness, and beautifully accurate color for a truly thrilling entertainment experience at home. Hang out with Larry to learn more about the Sony BRAVIA 7!
00:00 Introducing the SONY BRAVIA 7
00:38 BRAVIA 7 Mini-LED
00:55 XR Processor
01:20 XR Backlight Master Drive
01:42 XR Contrast Booster 20
02:09 XR Triluminos Pro
02:44 XR Clear Image
03:02 XR Motion Clarity
03:13 Calibrated Modes
04:04 Premium Content Formats
04:24 SONY Pictures Core Credits
04:50 TV Sound
05:14 Voice Zoom 3
05:40 BRAVIA Theater Sound Options
05:58 Acoustic Center Sync
06:22 Google TV & Smart Features
06:50 BRAVIA Connect App
07:00 BRAVIA Cam
07:25 Calm Picture Setting & Kids Profile
07:43 Gaming Features
08:21 Eco Dashboard 2
08:38 4-Way Position Stand
08:58 Living Decor
09:24 BRAVIA 7 is a Powerhouse TV

[@AmitavaSaha]

How much power does Living Decor mode consume? I'd think similar to watching content which would mean lot kf energy wastage.

[@AustinPS97]

Definitely gonna be buying the 55-inch Bravia 7 later this year. My favorite features are the usage of Mini-LEDs in the TV and the new Eco Remote. No more batteries!👏🏾👏🏾👏🏾

[@LARRYfromSONY]

That is awesome! I am looking into whether the new eco remote supports and quick charging stats like our wireless speakers. I will let you know what I find out.

[@robertjacques4117]

Considering that this TV is supposed to outperform the X95L from last year, which was the best mini led on the market, makes me so excited. Pretty much the best last year is now upper mid tier which speaks volumes of how Sony wants to push the quality and performance boundaries, essentially if you can't afford the top tier, you're still getting amazing quality and that's just amazing and why I think Sony is the best TV manufacturer

[@LARRYfromSONY]

@@robertjacques4117 Well said my friend!

[@buttoxbrown]

I've got the 85" X90L. Great TV, I'll be getting this next year

[@LARRYfromSONY]

Great choice!

[@RobSnow-ui4sz]

Not enough details on the camera...like what apps does it work with?

[@ArkadiuszFlak]

This tv has everything we need. Just waiting for sale now :-)

[@LARRYfromSONY]

Glad we got it right for you! 🤜🤛

[@ArkadiuszFlak]

@@LARRYfromSONY thanks, we currently have the fantastic Sony KDL-46W4000 which we had from the moment it was released in 2008. Paired with the latest Apple TV it is still a beast! All my friends have changed their TVs 3 times in those years yet ours keeps going. Amazing machine!

[@LARRYfromSONY]

​​@@ArkadiuszFlakThat's music to my ears! My oldest TV is a 55" XBR8 from 2009 so I can totally relate!

[@saeedalshaikh3799]

Hello Larry, thanks for being active in the comments , 2 questions Is the us version only works on 120v or both 120v & 220v ? I might have to move back at the year end. My 50 inch x90j which I bought here in the us ,works both here and back home. Second question, in the comments you mentioned that local dimming performance is on par or exceeds the X95L , would you say that holds true for the 55 inch version? Generally speaking the smaller size has less zones , so to rephrase, will the 55 xr70 be on par or exceeds with 65 x95L in local dimming performance? Much obliged.

[@LARRYfromSONY]

It is my pleasure! I know how it is to want questions answered about products I am interested in and it's like a scavenger hunt to get answers. Hopefully I can make a small difference for everyone here. Now to your questions... 1. The TVs are still 120/220v so the only real risk in moving the TV internationally would be PAL vs NTSC, availability or functionality of some apps and the possible need for a plug adapter. All things I am sure you are already familiar with. 2. BRAVIA 7 has a completely different (more advanced) backlight system as I mentioned before. The great thing about it being a hardware piece means that it is present in all sizes of the BRAVIA 7. So YES....even at 55" screen size, the BRAVIA 7 will deliver at or better than X95L. Keep the questions coming and thanks for reaching out! Larry

[@saeedalshaikh3799]

@@LARRYfromSONY Thanks a lot Larry , this really helps , I'm getting the 55 XR70 now !

[@LARRYfromSONY]

@@saeedalshaikh3799 Don't forget to let me know when you get it my friend!

[@saeedalshaikh3799]

@LARRYfromSONY sure thing mate.

[@interstellartravel461]

Hi Larry, Are the 50 and 55 inch Bravia 7s VA or IPS panels? And what about the Bravia 9 panel(s)? Many thanks in advance!

[@LARRYfromSONY]

At the risk of me getting into trouble...I will say that I am not able to officially disclose that info LOL...but I am sure there are several other review sites that will provide that information. I hope you accept the limitations of what I can share. Larry

[@michelelskin.RAF2]

How is the blooming part? 🤔🙄

[@911mannyg]

Question - would the sound of the Bravia 7 be changed if on a wall vs a stand?

[@jeffcarbello9115]

Does Bravia 7 and 9 have the same miniLED backlight drive (excluding zone counts)? And - Do they both do dimmable LEDs?

[@LARRYfromSONY]

There are obviously some hardware differences between the BRAVIA 7 and BRAVIA 9 which explains the nice step up...but to your question, Both TVs have XR Backlight Master Drive which is the processing algorithm to control the backlight and yes the BRAVIA 7 also has the dimmable LEDs. Hopefully that helps my friend! Larry

[@3184Patrick]

Can we get a Bravia connect app for Apple? Looking forward to getting a 85" Bravia 7!

[@LARRYfromSONY]

BRAVIA Connect app will be on both iOS and Android so you'll be in good shape my friend! 🤜🤛

[@FungalHorror]

@LARRYfromSONY pre ordered the 65" Bravia 7 yesterday (in Singapore) and stoked to get it. Could you share the measurements of the tv stand feet with us for the different TV sizes (front to back)?

[@LARRYfromSONY]

Took me a little time to gather the information so I appreciate your patience. 55" and 65" - 13.63 inches 75" - 16 inches 85" - 18.75 inches These are the measurements for the feet front to back. Hopefully this is what you were looking for my friend!

[@FungalHorror]

@@LARRYfromSONY thanks, that's helpful

[@LARRYfromSONY]

@@FungalHorror Awesome my friend!

[@nicolasnicou2859]

Any idea how will the bravia 7 perform in ps5 games vs the sony oled a80l

[@LARRYfromSONY]

Great question. I have not had a chance yet to do any testing on the Bravia 7 to compare it with the A80L....but I know that we are continuing to build on gaming support each year. If I had to say anything here, I would say that the Bravia 7 will feel more like the A95L (gaming experience) than the A80L. I hope that helps. Thank you for the question!

[@fab9223]

What kind of finish does the screen have? Is it glossy?

[@LARRYfromSONY]

It is not a matte finish but I am hesitant to classify it as glossy because that gives you the thought or highly reflective and shiny. If you are asking if the colors are punchy versus a matte finish...then there is nothing to worry about. Apologies if I guessed wrong.

[@mohann2289]

Does it support Dolby Atmos, Dolby Vision, 4K HDMI PASS THROUGH, AND HT G700 Soundbar, and please let us know when this tv launches in India

[@SonySupportUSA]

Hi @mohann2289, Greetings, and thank you for your message. On this site, we are able to provide assistance for customers in the US and Canada. For further assistance regarding your product, we highly recommend visiting our Sony Global Website for information on contacting the Sony Support Center in your region at www.sony.net/SonyInfo/Support/ Regards, Gerson.

[@nunolemos9112]

Stiill love my X90J ✌🏻

[@LARRYfromSONY]

You sound like my best friend! That is awesome!!!!

[@Tigger0359]

I am in Toronto and am anxiously waiting for a release date and a MSRP up here. If you can help please let me know. Thanks

[@LARRYfromSONY]

Check out this link to our SONY site for Canada. Pricing and other great information is found there. www.sony.ca/en/bravia/products/bravia-7/buy Let me know if this helps my friend!

[@paulfillingham4778]

Can you use a Bose soundbar & subwoofer with the Bravia 7

[@LARRYfromSONY]

Our BRAVIA TVs support other home theater products as well with connections and support for an eARC connection via HDMI. However, features like Acoustic Center Sync, Home Theater control and adjustments as well as enhanced Voice Zoom 3 are all exclusive when pairing the BRAVIA TV with a BRAVIA Theater Bar. Thanks for the question! Larry

[@ericroberson240]

Can I use this one in my jet black (dark) media room instead of buy the A80L? Or just get the all new Bravia 9 and been completely done

[@mgaming7]

I don't have one in my town to look at, but the series 7 IS the X95L series but with additional features like Prime calibrated mode etc. If my room was pitch black dark I would 100% go OLED. I have the A80J now. it looks amazing after calibration.

[@LARRYfromSONY]

Having seen all of these models side by side there is no denying the black level performance and backlight control the Bravia 9 has. If the Bravia 9 is in the discussion....choose it and never look back! However, if you are comparing Bravia 7 and A80L....for a Theater room...I would go Bravia 7, Ambient Optimization Pro 2 toggled to on and allow the TV to auto calibrate to your light condition in your space. OLED is always the default but if you watch content mastered in 2,000 nit HDR grading and watch it on a sub-2,000 nit HDR display....you miss some of the highlights that make content so impactful and immersive. This is why the A95L is such an amazing TV for OLED lovers. With that said, Bravia 7 is a monster and in a light controlled room....wow! Just my 2 cents my friend. I hope this helps! Larry

[@ericroberson240]

@@LARRYfromSONY Man, I don’t need any other explanation from this point on. You have went beyond my expectations. As a photographer that uses 4 different cameras from Sony and G Master glass. I view content and images differently when I’m watching a movie. Thanks for your time as well as your support Larry.

[@356rah]

Is the Bravia 7 compatible with A 7000 sound bar?

[@LARRYfromSONY]

Great question and absolutely! Acoustic Center Sync support on the Bravia & works perfectly with the HT-A7000 SB!

[@leediddy9566]

Larry is this the replacement for last years A80L ? which I have a love by the way…

[@LARRYfromSONY]

Great question. The Bravia 8 is the replacement to last year's A80L... However based on pricing it will interesting to see what people choose when considering the 75" BRAVIA 7 (mini LED) versus 65" BRAVIA 8 (OLED) given the advanced backlight on the BRAVIA 7 and identical price. What are your thoughts?

[@Badcompany2PS5]

No Bravia 3 x80 Bravia 7 x90 Bravia 8 a90 Bravia 9 x95

[@Badcompany2PS5]

Bravia 8 a80l sorry. I want to edit that other comment but keyboard glitching on KZbin like always

[@LARRYfromSONY]

@@Badcompany2PS5 Close. Bravia 7 is mini-LED (QLED) so I would say it is more X93L/X95L than X90L...plus X90L is continuing for this year as our FALD model. Bravia 9 is in a class by itself. We do not have anything we have ever designed that competes with that TV.

[@robertjacques4117]

I'm honestly excited for this, I'm more of an LED fan over OLED and this looks to be a high quality TV that I can afford, thank you Sony for this, huge fan of your TVs, always have been. One quick question, probably a dumb question though because I know Sony is known for sticking to creator intent and having a true cinema experience but I'm just curious about the XR Clear, does it know the difference between digital noise vs Film grain? I'm assuming it does, it's the best processor that ive seen but I only ask because I wouldn't want to be watching a film where grain is supposed to be there (random example but Spiderman 2002) and then see the grain scrubbed away when it's part of the picture.

[@LARRYfromSONY]

I appreciate all the great praise for our Brand and your excitement for this TV! As for your question... It's a great one. The XR Processor and XR Clear Image first preserve creators intent and correct the unintended elements of compressed content (streaming). Hopefully that helps! Larry

[@robertjacques4117]

@LARRYfromSONY that helps definitely and I greatly appreciate it, I look foward to the ensuing months, I think I'll be picking up a Bravia 7

[@LARRYfromSONY]

@@robertjacques4117 Awesome my friend! Please let me know how it goes when you get it! 🙏

[@BUY_YOUTUB_VIEWS.986]

Wow! Amazing! Love this! Keep up the great work!

[@LARRYfromSONY]

Thank you! LOL

[@Emptrix]

I'd like to ask: 1. Is the Bravia 7's screen, full glossy or semi-glossy? 2. I've read somewhere that Bravia 7 lacks the software feature to boost Peak Luminance, is this true? 3. Is Bravia 7's pricing supposed to follow the X90L original launch MSRP or X93L? 4. If the Bravia 7 is equipped with Mediatek's new Pentonic 1000, why is there still only 2 HDMI 2.1 ports instead of 4? 5. Will PC mode cripple local dimming performance?

[@Emptrix]

I hope Sony is using full glossy coating on all their new TVs. The semi-gloss coating is pretty bad at reflection handling as seen in the X90L.

[@Emptrix]

Additionally I hope the E-ARC port could be designated to one of the non HDMI 2.1 ports since there are only 2 HDMI 2.1 ports..

[@oilerguy5494]

The pricing follows x93l. X90l was and is much cheaper.

[@LARRYfromSONY]

Let me see if I can answers these for you my friend. Answer 1. I would categorize it as a semi gloss screen. (thank you for distinguishing between the differences.) Answer 2. Not true. But I understand the confusion. XR Contrast Booster 20 is the technology that boosts the brightness of the display to deliver those highlights and Bravia 7 does have this feature. The confusion is with "High Peak Luminance" tech which is new for this year and the reason the Bravia 9 has XR Contrast Booster 30. Basically it has a added backlight feature that supercharges highlights. Answer 3. I would say more like X93L since X90L will continue for this year as of FALD model. As for pricing strategy throughout the year....I am not allowed in those meetings Answer 4. I hope you can understand that I can't actually answer this one, however, can I ask you a question in return...does that chipset support 4 x HDMI 2.1 ports? Answer 5. Let me follow up on this answer. I think I know but I want to be certain for you. Hopefully this helps a little my friend and thank you for so much interest in our products! Larry

[@Malachi44432]

This new strategy may be crucial for its future and it won't be easy for this brand

[@heatwaveps5]

Larry from the 4 new sony tv we see do bravia 9 & 8 support 4k 120 dolby vision

[@LARRYfromSONY]

BRAVIA 7, 8 and 9 all support 4K120 and Dolby Vision (gaming included) while the BRAVIA 3 support 4K60 and Dolby Vision Gaming. Thanks for asking sir! Hope you are well

[@heatwaveps5]

larry have sony come closer to oled perfect black & contrast on these new mini led model & is the bravia 8 a w oled

[@LARRYfromSONY]

@@heatwaveps5 Short answer...YES! The biggest limitation has been that LEDs either had to be on or off.....now that we have dynamic dimming control over zones, we have made a massive leap in this department. Plus....it is OUR backlight tech that no one else has!

[@heatwaveps5]

I need to upgrade my old sony tv I got sony x85j now which purchased just for ps5 but do i go mini led or oled???

[@cipriancipri5343]

When sale begins on old models?

[@LARRYfromSONY]

They don't allow me an those types of strategic meetings 🤣🤣🤣🤣

[@markrosit]

still i love my a80l

[@LARRYfromSONY]

I still love my A80J but it's just old enough that I may be able to convince the Mrs to upgrade 😅

[@thefttwo]

Wait, is there really no 55" in Europe? Aren't these the most successful TVs with mainstream customers? I actually wanted to upgrade from the great (but old) Sony X900F to this one... 😩

[@LARRYfromSONY]

Please don't be angry with me. I'm just now recovering from US customers being angry about not having any of the X95L sizes other than 85".

[@Pinku254]

Please launch in India 32 inch tv

[@vamsipatil]

3 weeks ago, bought X90L 65 inch, and I am loving it. Does this TV get any firm wear/software updates in future to match with its successor Sony Bravia 7? for Ex- Voice Zoom 3, Google TV software updates etc?

[@LARRYfromSONY]

That's a great question and I don't want to assume what the engineers might be cooking up, but let me see if I can get some answers. Most often updates are limited by hardware differences from one year to the next. However, let me see what I can find out for you. Thanks! Larry

[@RobSnow-ui4sz]

Still only 2 -2.1 ports ....that sucks...what year are we in?

[@josuexq]

Thats so right companies sucks

[@LARRYfromSONY]

I get it my friend....but there are reasons for everything. I promise you. But I appreciate your thoughts on this particular topic.

[@buttoxbrown]

I've got the X90L and it's great. I put my satellite TV passed through my soundbar into one of them and the PS5 into the other one and it ARC's back to the soundbar. Same with Apple TV, prime, paramount, Netflix, discovery and Disney+, they all arc back to the soundbar. I only need 2 x 2.1 ports

[@LARRYfromSONY]

@@buttoxbrown That's like 98% of those interested in a new TV but I do respect those that still want 4 x HDMI 2.1 ports. That's just not my need either. Overall picture quality is my primary need. Thanks for sharing that! Larry

[@gabilanplaza]

Is it going to be available at costco?

[@LARRYfromSONY]

If I was a betting man I'd say yes... But let me confirm for you 👌

[@LARRYfromSONY]

Yes it will! Confirmed 👍

[@MattKander]

@@LARRYfromSONYthank you Larry!

[@LARRYfromSONY]

@@MattKander Anytime my friend!

[@jeffcarbello9115]

@@LARRYfromSONY Thanks, I know last years models the US did not have 85". Will the Costco in the US this year have the 85" ?

[@ericb5059]

Bravia 7 or 8 for a bright room with lots of sunlight?

[@LARRYfromSONY]

BRAVIA 7 for the reasons you just mentioned my friend! Plus you can go 75" BRAVIA 7 for the price of the 65" BRAVIA 8

[@younganimal360]

Will this be superior to the X95L?

[@yeaimrj9778]

Yes. Better processing, better local dimming, more brightness, more features.

[@mgaming7]

The Bravia 7 IS the X95L with more features. (Prime calibrated mode etc). The Bravia 9 is the one that is Way better than X95L. The X90L carries over as well as a cheaper option.

[@LARRYfromSONY]

The short answer is yes.

[@toddadams2030]

No its an improvement on the x 90 L

[@LARRYfromSONY]

@@toddadams2030 If I may ask...what makes you feel that it is not?

[@cloestine]

whats the difference between this and bravia 8?

[@FugitiveRazor]

Bravia 8 is oled and bravia 7 is mini led. Also bravia 9 is mini led.

[@cloestine]

@@FugitiveRazor so why bravia 8 is more expensive than bravia 7 when bravia 7 is using mini led similar to bravia 9?

[@FugitiveRazor]

@@cloestine oled is still more expensive to produce and produces better blacks,mini led is catching up im no expert maybe someone with more knowhow can shed some light on this subject.

[@LARRYfromSONY]

Great question! I do not know if this has been told to you but think of it like this. 65" Bravia 8 with great black level and good brightness compared to a 75" Bravia 7 with very good black level and anti blooming and great brightness....but for the same price. It is an interesting thing happening this year. Improved black level and 10" larger TV for the same price as the 65" Bravia 8. Hot debate internally as to which we all prefer....I am going with Bravia 7 whish is why I wanted to do this video. Thanks! Larry

[@joeyyears]

The Bravia 7 is the one for me 😊

[@LARRYfromSONY]

Nice!

[@tbull0488]

If I am sitting 9 feet away, with the brightness levels of the Bravia 7, would I be crazy to get a 75 inch instead of a 65 inch?

[@LARRYfromSONY]

Great question!!!!!! This often comes down to preference. I am sitting around 10' away from my office wall and I have an 85" Z9K in there. I recommend going 75" over 65" always....but also, if you have the Ambient Optimization Pro 2 feature on, it will always auto adjust the picture based on ambient light as well as your position in the room. I use this to give me a balanced viewing experience throughout the day. Fun Fact: I have Ambient Optimization Pro 1 on my TV so what you will find on the BRAVIA 7 will be even better! Thanks for the question, Larry

[@MrJAE288]

Is the screen matte or glossy?

[@heyolorenns]

The screen is sandpaper

[@LARRYfromSONY]

The BRAVIA 7 has a non-matte finished screen. I'm hesitant to call it "glossy" since that makes it sound super reflective. Picture quality looks amazing and thank you for asking. Larry

[@moosyx]

But no 55inch in Europe

[@Gameofspiders2828]

When BRAVIA 7 Tv launch in India…

[@SonySupportUSA]

Hi @udaytakiar4832, Greetings, and thank you for your message. On this site, we are able to provide assistance for customers in the US and Canada. For further assistance regarding your product, we highly recommend visiting our Sony Global Website for information on contacting the Sony Support Center in your region at www.sony.net/SonyInfo/Support/. Regards, Gerson.

[@genearajackson8869]

I didn't hear anything about having 4 hdmi 2.1 @120hz or @144hz

[@joelmeza123]

Why do you need 4?

[@LARRYfromSONY]

The 2024 TVs continue with the support of 2 HDMI 2.1 ports. I assume this will probably not make you happy, but hopefully you understand that the parts and pieces that make a TV work impact more than what you may realize on the surface. Additionally, we are continuing to utilizes the parts and pieces that first and foremost continue our focus and delivery of award winning picture quality. Hopefully this is acceptable my friend. I appreciate the question for sure and I did not want your question to go unacknowledged. Larry

[@norbvlo]

I wanted to buy a new TV from SONY, but I won't be able to convince my wife to like these frames and the overall dimensions of the TV. They have a great processor and image quality, remote control, Google TV, but the appearance is poor. I don't understand the current fashion for gray or silver frames.

[@GRIFF22]

No Bravia 9, 65" in Europe so the 7 competes with older Sony models or TV's like the Hisense U8N and TCL C855 which will probably be much much cheaper.

[@LARRYfromSONY]

Bravia 7 next to the X95L is actually pretty shocking. To compare the X95L to the Bravia 9 is not even close. (Taking my Sony hat off)...The Bravia 9 is like nothing else anywhere! To compare it to the X95L is not a fair comparison. Bravia 7 is it's more natural comparable model.

[@ANUPAM-bw4zi]

Please pass on a valuable feedback from the customers to the company management that an average customer usually chooses 55 inch or 65 inch sizes of the tv... sizes above that are out of reach for majority of average buyers...And sadly Sony management is not focusing on these sizes recently.. the competition is providing almost all sizes...

[@LARRYfromSONY]

BRAVIA 3 is available in just about every imaginable size (43" - 85") so I hope you give that model a look. BRAVIA 7 is offered in 55" - 85" BRAVIA 8 is offered in 55" - 77" The only 2024 model not available in 55" is the BRAVIA 9. These are the sizes available in North American. I hope this is helpful. Thanks! Larry

[@GatCat]

For me, Sony returns on cost is impractical. The A95L is clearly superior to the LG C3/G3 & Samsung S90C/S95C. However at a 50%-150%+ price increase, the difference in performance and feature set isn’t there for me. I’m glad Sony occupies a very unique spot, often leading the industry year to year. I just wish it were closer to a 30% cost premium to get a Sony.

[@LARRYfromSONY]

I respect your perspective and more importantly appreciate the way you presented you thoughts. I understand why it seems that way considering most of the attention is focus on our flagship models. A95L and this year's BRAVIA 9 will dominate the conversation and rightly so. However, when you look at last year's X90L and this year's BRAVIA 7...you may find that the performance exceeds the price. Even the BRAVIA 3 is outstanding for its class. Give the BRAVIA 7 a look and let me know if we meet that price & performance mark you're looking for. Thanks for the great comment my friend! Larry

[@GatCat]

@@LARRYfromSONY the x90l is superior to all others at that price point. In fact I hadn’t really considered some of the mid tier mini led’s. Hisense and TCL claim to have superior tech at a lower price point, but Sony’s picture quality in the X90L is just better. Sony is substantially better as a TV manufacturer as well. The Bravia 7 appears to double down on value/cost which in turn will benefit the market. I should have clarified that I was speaking of Sony OLED. And perhaps this is why Sony has gone away from OLED this year and focused on the Bravia 3,7,9 for now. The 8 appears to be an A80L with advanced computing capabilities? I’m currently shopping for a 75”-77” Mini-LED or OLED and have settled on LG or Sony for sure. I will not be buying another Samsung TV. Do you have any personal recommendations that might beat a $2,000 LG C3?

[@LARRYfromSONY]

@@GatCat Great question and again a very well; thought out point with respect to the X90L. If I can clarify a small point....it is not that we have ignored or shifted away from OLED as it appears and some have reported. The truth is that aside from what we did to advance the potential of a QD-OLED panel, OLED's potential from massive improvements is nowhere near potential of mini-LED. That is why it appears that we have focused more on mini-LED. Now to your recommendation request. As you can imagine I have to avoid speaking about other brands, so I will position it this way. I have always preferred OLED in the past. My living room TV is an A95K and throughout the house I have a couple of other Sony OELDs as well. After doing some testing and comparing our BRAVIA 8 and BRAVIA 7 based on my personal viewing needs....this is the first time I am going mini-LED over OLED. The main reason why is there are periods of the day where I need an extra boost of brightness (which is why the A95K is in that room) but the ability to grab a 75" BRAVIA for the same price of the 65" BRAVIA 8 made it a easy choice. BRAVIA 7 backlight control is so much better than last years mini-LED TVs that it's almost unreal. That is my take my friend and I hope that helps you out. Thanks again for the great conversation. Let me know if there are any other questions you have. Larry

[@John-wc5kt]

My only complaint about Sony TVs are that the google tv interface is SOOOOO freaking slow. I always have to use an Apple TV with it instead.

[@LARRYfromSONY]

Is this experience from a recent TV or from a few years ago?

[@John-wc5kt]

@@LARRYfromSONYIt’s from about five years ago. Can’t wait to check out the Bravia 7 in person.

[@LARRYfromSONY]

@@John-wc5kt Now I understand. There have been some serious changes we have made since your last TV that will make this experience feel supercharged. The series right after yours (if my guess is correct) was our first addition of a dedicated SoC to run the o/s and UI....that was a major improvement. Then starting last year, we beefed up the on-board storage in order to download as many of these ever grown apps as you like without reaching storage limits and thus slowing things down a bit as well. I am confident you will be beyond impressed my friend! Thanks for clarifying! Larry

[@John-wc5kt]

Thanks! 🙂

[@ADZTerrarium]

No Bravia 7, 55" in Europe. Wtf??

[@LARRYfromSONY]

I am so sorry about that. Unfortunately I am only in North America...but I know our peeps here were bummed about only being able to get X95L in 85" which you all enjoyed the full size run. Again, I hate that you are disappointed.

[@ArkadiuszFlak]

Sony must have sales data showing 55in is not popular. Simple

[@Displays.1234.]

Give us a proper flagship TV not these glorified LCDs TVs...

[@LARRYfromSONY]

Well my friend....the great thing is that we have both the A95L and BRAVIA 9 for this year. The A95L in 2023 was actually more of a preview for the 2024 features since that TV was released so late in the year. I will tell you, that having seen them side by side....the room was split between which was preferred. BRAVIA 9 changed the way I think about my preference in panel tech. I currently have an A95K as my primary TV but the BRAVIA 9 is on my wish list now! Thanks for the comment! Larry

[@IntotheFurther.]

The Bravia 9 is a proper flagship. Just because a tv is OLED doesn’t mean it is good. Plenty of trash OLED TVs out there. You want an OLED flagship? They have the A95L. Still the best OLED on the market.

[@LARRYfromSONY]

@@IntotheFurther. Well said my friend!