Sony 2024 TV Lineup Revealed | Sony Changed EVERYTHING

[@Caleb_Denison]

Note: Sony BVM monitor does 4K nits, Bravia 9 does not. Also, We put pricing info in the description! Might … change the conversation, and maybe not a little bit. Let me know what you think!!!

[@dwurgy.]

Changes is a lot. The prices are ridiculous. Shouldn’t OLED and Mini LED prices be going down? This is insane

[@Caleb_Denison]

@@dwurgy. Street prices will likely be lower right off the bat, and then drop further in coming months. But TV prices are going up across all brands. Inflation, supply chain, import taxes; logistics, etc.

[@dwurgy.]

@@Caleb_Denisonhopefully so. Samsung’s new line has insane prices too. And those are on the market already

[@thawhole9]

Wow, considering the 8 is a repackaged A80L, I'm glad I just got my 77" last month for almost half the price. And I'm talking retail from Sony, not some lightning sale.

[@kenhbeach]

I think now I'm looking forward to your review of the Hisense U8N 85" even more than before! When are we going to see it? 🙂

[@fishyjoe6470]

I just got a new TV 3 months ago. I shouldn't be watching these videos!

[@WXSEDY]

Assuming any "planned obsolescence" (like ATSC or HDMI standards) don't get you, I hope you never need to "updated" it. 🤫

[@theonceandfuture2610]

You should be watching it! Just keep that credit card in the pocket 😉

[@Sas-wk9lj]

typical case of 'the grass seems always greener on the other side'

[@WXSEDY]

@@theonceandfuture2610Only problem with that idea is, sooner or later the bank and credit card people will wont some actual _money!_

[@karlskooter3493]

lol..

[@vin.k.k]

Sony finally figured out TV naming.

[@sasorace]

I am sure that in a couple of years they will make a mess with naming, when they will need to insert some models in between🤔

[@mikejohnson8391]

Name yes tech. No 8k ability look like being neglected for gamers who use gaming pc or consoles example Samsung not only is there 8k tv cutting edge all it hardware on outside hence one connect tech. No need worry about 5 years from now if some reason tv start to glitch.

[@Starlith]

​@@mikejohnson83918k is a gimmick with no content, way too expensive for performance budgets and storage on gaming devices.

[@itskelvinn]

Funny because I miss the old naming and the 3-8 just makes me more confused

[@RobertK1993]

X series LCD A OLED ones with funny letters Micro LED TVs

[@EyesOfByes]

That new naming scheme is sooooo easy and good. Thank you!

[@tom6363]

Maybe but it makes it difficult to compare to last years models.

[@casob307]

And next year it won't be

[@michaelguthardt327]

Will probably still need to rely on a model number to know which year the TV came out. But at least the new naming helps distinguish the class of tv.

[@shivamarya5225]

But their naming scheme was literally the industry standard for years back since the lcd days why would they change it now

[@ccjh0806]

LOL ITS NOT STUPID SHIT

[@ScottGibbs]

I can already tell everyone (including myself) is going to want a Bravia 9 vs Bravia 7 video, to see just how much better (or not) the new backlight system works.

[@Heliosvector]

Spoilers. The bravia 9 will be somewhat better, but not for the price

[@ryans413]

The Bravia 7 is pretty good with the backlight I’d guess the 9 will just be slightly better.

[@aaronwinder4007]

The new naming will be easier for me to explain to customers. Odd numbers are LED. The only even number is OLED, and of course the left over model from last year A95L.

[@ElementaryWatson-123]

Do OLED panels still show burnin?

[@ryans413]

@@ElementaryWatson-123 no but they all experience dead pixels over time. I’d just stay away I’ve had like 5 OLEDs now from LG , Sony and Samsung all get dead pixels.

[@xpusostomos]

​@@ryans413I had a OLED tv for like 7 years, never saw any burn in or dead pixels. If

[@ryans413]

@@xpusostomos you got lucky but it happens more then it dosnt. I had no burn in at all so whatever they are doing there is great and image retention perfect but I always got dead pixels all round the outside corners of the screen. My 9 year old Vizio I have in the other room is still perfect with no issues and cost way less. I’ve tried OLED and I’m done with it I want something that will last. All I did was watch movies on the thing and dead pixels everywhere. Anyways I was looking at the Sony Bravia 9 and I’m kinda impressed with that set might just get that and be done with OLED.

[@cyclingdad6152]

Had Sony TVs for 30 years. Just got a Philips Ambilight and it blows all my old TVs away. Not bothered about a slightly better screen without Ambilight. Going to be an interesting video to watch…

[@Dragon211]

super exciting stuff! I'll probably still pick up the Sony A95L once it goes on sale, because it'll still be an insanely good TV 5 years from now.

[@marcoechavarria7274]

It’s amazing man. Picture quality bar none. I was going to wait to see if Sony would up their QD game but they went the mini LED way.

[@rollyunicorn]

Providing the screen doesn't die on you after 3yrs, like my previous Sony Bravia did!

[@Dragon211]

@@rollyunicorn I sure hope not lol

[@marcfavell]

It will not be insanely good in 5 years no I have a 2 3 year old Sony X950H 49 inch and 65 inch don't get me wrong it's still a very good especially the 49-inch version probably not a better 49-inch TV ever made but no TV will still be considered amazing in 5 years in this market where we're headed 🤷

[@marcfavell]

@@marcoechavarria7274 Sony has a QD-OLED though

[@Leon-db5ov]

My XH559505 just broke unfortunately (loved that tv) yesterday I had the X95L mini led delivered and it’s outstanding quality! I’m blown away by its picture. And with a 5 year warranty from Sony.

[@jimjones5368]

How do you feel it compares to the a95l? Since sony going all in on mini led you think it better to wait for update on x93l/x95l?

[@Leon-db5ov]

@@jimjones5368 I can’t compare I’ve never owned OLED, I don’t like the idea of having to mother them for risk of burn in. But the x95l was by far the best looking tv I went and viewed in my opinion

[@weiyezhu]

Probably when the A95L successor comes up in 2025, it will be called Bravia 10. A 10/10.

[@whophd]

Not the Z9K successor? What happens to the Z-series then?

[@JvckNg]

8K was dead. Its will back when the 8K content become standard

[@PSYCHOV3N0M]

​@@whophd8K content is non existent. Z series is a waste of money until a lot of 8K content finally gets released. There will always be a better model around the corner.

[@whophd]

@@PSYCHOV3N0M I think you're missing my point. I have an old Z-series from the 4K days and have been following the new Z-series models. They don't get updated often, but where does it go now? (Also, I do use an 8K TV with 8K content every day, but let's not worry about that … it's a Samsung but I wish it was a Sony)

[@whophd]

One more thing: Watching 4K on an 8K screen, is the bee's nuts. It was the same for HD on a 4KTV and SD on an HDTV. But back to my question: What do they call the Z-series now, whether it's 8K or whatever?

[@Neutrinum]

The Problem is...even the best TV can't fix the lack of watchable movies or series 😂

[@Atlas302]

💯

[@djswannyswan]

Almost every show and movie made since COVID is shot in 4K Dolby Vision or HDR10+… what are you talking about?

[@shivamarya5225]

Well yeah, theres been a major lack of flagship TV shows nowadays. The good thing is the processing is in the TV so even if you watch youtube or tiktok on your tv it won't look bad

[@samuelwalton6430]

I'm all over that bravia 9 and quad theater.

[@steveludwig4200]

75 inch will set you back $5999.

[@mootsym]

@@steveludwig4200yikes!!! Lol madness!

[@boterhammetpindakaashagelslag]

​@@steveludwig4200An hour ago you said $6999 lol Anyway. It's going to be €4399 where I live.

[@MrBrickhouse]

​@@steveludwig4200damn I might as well get the 77 A95L then.

[@HamidReza-qh4fw]

i watch the sony flagship tv reviews and get hyped and end up buying lg affordable midrange tvs 😢

[@Prometheus1979]

I’m a die hard OLED. My LG-C1 OLED is still going strong with no issues and steady updates. I also game on it for hours at a time. Zero issues with the TV to this day. My next TV will be another OLED. Hail to the king of tv’s.

[@CJBhattarai]

same here bro....MY c1 has zero burn in even after 6000+ hour and the picture still looks like I got it when it was new... I am also going for oled on my next buy but that might be another 2-3 years. The burn in has to be so bad I have to notice it constantly in every color than I might upgrade the TV.

[@TimewarpGame]

I also have a C1 and it is running strong. I am really curious about the G4 models this year. Curious to know how good the new processors are in real world application.

[@amitavraja3385]

This is the year of Mini LCD TVs! I like to see who has best LCD in the market with a shoot out😮

[@MereMortalProductions]

A95L owner here. Am I the only person that doesn’t care for brighter panels? I rarely have this tv at peak brightness. After once purchasing an LED TV and regretting it for its entire lifecycle, I’ve bought OLED ever since - as I prioritise the ability to deliver accurate blacks as far more important.

[@jerseytiger1980]

A lot of people have bright rooms so the brightness helps. I live on top of a hill with west facing windows. I don’t get much direct sunlight except maybe at sunset, and since I’m up on a hill and nobody can see in I don’t have any shades or curtains. I wouldn’t call me room bright, it’s never dark unless it’s night time. So I generally prefer a brighter screen, not blindingly bright though. That said a bright TV can always be turned down, but a dim TV can’t be turned up. I’m still trying to figure out how the people with OLEDs (which I do have), keep their TVs at like 60-70% brightness. On my LG C8 that is very dark.

[@molemanns]

You cant get A95L anymore?

[@AnnoyingCritic-is7rp]

Absolutely. You don't want that much brightness. It makes the non-bright areas look to dark and ruins the picture. This is especially true with new movies. This makes either mini-led or OLED necessary.

[@slickshewz]

Unless Sony has stopped charging 50% more than competitors for an equivalent product, they haven't changed anything

[@user-vn6ol1jn9l]

Exactly, enough of the sony hype. the competition shown how much sony products are wayy overpriced

[@SIPEROTH]

@@user-vn6ol1jn9l Their upscaling chips etc are superior but that difference isn't equivalent to the price difference.

[@bobanstojanovic6517]

You are right. They are still ahead of everyone else, hence the price difference.

[@JoelsterG4k]

​@bobanstojanovic6517 No they are not, they are just very good at marketing.

[@God-Will-ing]

I too believe Roku is just as good as Sony, and every other brand

[@netster]

11:02 I think it’s great! Easy to remember and to understand. Pretty awesome TV Bravia 9!

[@chrismartin5749]

Prices got inflated too high this year. If the Bravia 7 is the equivalent of the X90 then the price of the 75 inch went up 1200 bucks. Based on the specs, it certainly is most in line with the X90. The X90 replacement was what I was looking for but not at their insane suggested retail price. TCL or Hisense will likely have a very good TV at a much more reasonable price.

[@Swecan76]

First I hope you're not comparing X90L current prices vs new launch prices. The X90L has dropped likely 20-25% in price since launch. Also, the Bravia 7 is a substantial upgrade over X90L. It's more or less an X95L so the pricing is really good. The prices of a Bravia 7 vs TCL and Hisense isn't going to be far off. But the processing of the Bravia 7 will be far better, just like the X90L was far better BUT it lacked in blooming. Now they fixed that . Besides the X90L will continue to be sold. As for Bravia 9 prices, they are basically in line with X95L prices.

[@tomjones1007]

I agree. I have a Sony x80k 85 inch that has 120hz (Yes 120). Which is $1399 new $869 open box at Best buy currently As of now the Bravia 3 is only 60hz so I would have to get the Bravia 7 which will cost me $3199 as of now.

[@nicofodderie4917]

Bravia 9 looks promising, but probably not in the price range most can afford :).

[@vba77]

and no 65" in EU/UK. SMH!

[@Gary-W]

So I guess Sony has no desire to compete in the 98" size.. So anyone wanting a larger TV then 85 has to go elsewhere... Seems dumb to me. Larger TVs sales are growing..

[@Essydyk]

@@vba77 Mental - you would imagine that 65" is the default size for this sort of product.

[@deanbbnsida223]

4 grand for 75 inch wow

[@nicofodderie4917]

@@deanbbnsida223 Just saw it online. That's just at my max price range. So the bravia 9, 75 inch is a contender to buy around black friday. Gonna watch the reviews in the next weeks.

[@deviousnate7238]

As someone with a six-year-old 55" Sony with 48 dimming zones, that Bravia 7 65" is looking preeeetty good for a Black Friday splurge later this year.

[@timococonline1871]

Wahrscheinlich hast du den x90F ? ich habe den XE 9305 in 55 Zoll ein Edge LED Fernseher mit circa 60 dimming Zonen

[@deviousnate7238]

@@timococonline1871 Ja, ich habe einen x900F. Es ist immer noch gut, aber ich möchte bald etwas Besseres.

[@anddo24]

Still only two 4k/120hz ports :( No love for the 42" Oled//mini led Maybe the InZone line will have something for gamers in monitor size.

[@paskelrey]

The A90K will still be available in 42" and 48" for 2024 :)

[@anddo24]

​​​@@paskelrey I would know. I've been using the 42" A90K since it launched. The A90K is the reason I haven't updated to one of those new 32" OLED monitors from Asus, MSI and others. I also own the 48" model, purchased after my 900E bite the dust. I like the brightness of mini-led. The A90K gets sufficiently bright. But there is room for improvement.

[@drunkhusband6257]

In 42" I'd just go with the LG C4 at this point.

[@PETERThompson-e6h]

Thanks Caleb for another great video. Do you think the Bravia 9 will have better picture quality than the A95l? Thank you Peter

[@2011Antidote]

I think while the new model identification is simple it does not tell us consumers what type of screen or how new the model is. I rather the original alphabetical /numerical identification

[@madpistol]

I may have to splurge for the BRAVIA 9. That thing looks next level.

[@Mowthelawn3]

I'm doing it!!

[@KonaLife]

After buying and canceling an LG G4 and G3, I finally settled on a Bravia 9 75 inch. Keeping my fingers crossed that I made the right decision. Believe it or not the fact that this can be set on a TV stand as opposed to mounting is one of the major factors that helped make my decision, because I just bought a brand new magnificent 80 inch TV stand for over a grand. If I mount the TV on the wall it would be just an accessory below it, but putting the TV on top of it is much more attractive. There are not a lot of reviews out yet for the Bravia 9, but it looks to be a real game changer. Rolling the dice, but I think it’s going to be a big winner.

[@xERRRAHx]

Thinking about getting new TV this year.. trying to decide between LG G4, or hoping a new/updated version of last year flagship A95L (QD-OLED) but this flagship (Bravia 9) is mini LED and I’m wanting premium OLED and the 8 seems like it’s more mid grade.

[@timothys9288]

IMO, any OLED you pick these days is plenty bright enough and has an advanced picture quality that far surpasses what anyone could have expected in recent past years. I think the higher end OLED TVs are spoiling the TV buying market with ultra-high quality. I own last year's LG C3 and it's spectacular. Everything I wanted and more. I can't even believe there can be anything 'better' and if there is I bet it's splitting very fine hairs of quality. I almost got the Samsung S90C and was even considering the Sony A80L model. I ultimately got the C3 from LG because each TV looked practically identical to me and the LG sported better burn-in protection measures and functionally accurate Dolby Vision implementation. However, any of those OLEDs would have worked out as they all have gorgeous picture quality..

[@tim2834]

What is known about the pricing for carry-over models? e.g. A95L?

[@cedriclai3121]

Thanks Caleb! Awesome videos as always. Do you think it's a good point for me to hold off on puttig the trigger on A95L and get the Bravia 9? Would Bravia 9 push the black level close to A95L? Thanks!

[@jacknowosinski]

A95L or Bravia 9? Which one to get? Thanks for the great videos!

[@Jordanfiend361]

In the Sony Q&A they stated that the A95L is here to stay for 2024 and they also said and I quote “the A95L is way ahead of its time” 👑💎

[@Smellslikegelfling]

@@Jordanfiend361 Only if you have a light controlled room. It's not a great TV for the average living room because it doesn't get very bright.

[@rushikesh3443]

A95L : Dark Room Bravia 9 : Bright Room

[@ojev4458]

Seems like the A95L is still the way to go.

[@rashakikizer9889]

If they can ever get the 77" panels. I gave up after waiting several months.

[@markr3988]

@@rashakikizer9889 Same, ended up going with the LG C4 after Sony held on too long to reveal these '24 models while keeping the A95L a tough find

[@stephenpatterson8056]

Yeah I was saying this in another video's comments. While I'm sure the 9 will be probably the best looking mini LED we've seen to date, I don't suspect it'll overall "top" any of the QD-OLED models currently available or new ones coming in 2024.

[@marcoechavarria7274]

My a95l is jaw dropping, just wished it came in 80+.

[@PSYCHOV3N0M]

​@@rashakikizer9889B&H has the 77-inch A95L in stock right now.

[@ryans413]

I like the name changes it makes it easy as a buyer to know what’s good what’s not good. It’s a welcome change by Sony

[@tandemungwa813]

“Well that is up in the air” == Caleb know’s there’s an OLED update coming later this year.

[@adoniscoolgaming1278]

It’s so frustrating they don’t release the info all at once

[@MFHRaptor]

Nope. They'll simply do another A90J move here (where the flagship stays for an additional year as top). I am comfortable with that.. simply because I wouldn't be able to afford a new flagship if there would be one!

[@crelliseng]

I want to be optimistic because QD-OLED seemed like the TV technology end game I’ve been hoping for since flat screens first popped in the seen in the late 90s. But if the cost to performance ratio isn’t there, and nearly all of the market is buying LG’s WOLEDs instead of Samsung’s QD-OLEDs then it doesn’t bode well for its future.

[@PSYCHOV3N0M]

​@@crelliseng1. No such thing as end game when it comes to TV technology. Not even Micro LED will become that. There's always something better around the corner. 2. You get what you pay for. You're delusional if you're expecting price to performance competition from Sony. They're not trying to be like Hisense or TCL. 🤣🤣🤣

[@crelliseng]

@@PSYCHOV3N0M not Sony, QD-OLED in general. Sony uses Samsung panels as Samsung is the only manufacturer of QD-OLED panels. LG is the only manufacturer of WOLED panels. Sony’s lower end OLEDs that use WOLED panels are supplied by LG. The only two companies that sell QD-OLED TVs are Samsung and Sony. Nearly all other brands use LG’s panels. LG display is continuing to invest in WOLED innovation. Samsung is seemingly focusing on mini LEDs. Unless Samsung can make the cost of the QDOLED panels cheap enough to keep using them in their cheaper TVs… that technology likely won’t last very long since everyone else is choosing to buy their oled panels from LG instead. Including Sony.

[@TurtlesChowder]

I’m glad I’m in the market for a new Sony tv! I think the simplicity of the names is way more appealing in my opinion.

[@Mr.Martini549]

So do we just add 3 zeros to each model number for pricing?? 😅

[@MattDapson]

85 inch Bravia 9 is listed for $5,599 on their website. I'm shocked. I was about to pull the trigger on the $8K Samsung and figured this would be close in price.

[@WXSEDY]

Oh, come on! If _poor people_ can afford Mercedes and Porshe, you can certainly afford a measly $8K _television set_ to waste part of your life on. Personally, I'd rather take the money and go on a vacation somewhere to try and build some _real_ memories (& maybe burn a few calories). But hey! You do you. Either way, it's not like Google, Microsoft, Apple or _Sony_ won't be (spying &) watching _you_ or anything. (Not like you really have a _choice,_ is it?) 🙄🤨

[@jacktracks707]

@@MattDapson yeah at $5600 Im buying the Series 9 for sure. I thought it was going to be like 8500. Was going into today thinking Id be buying a x93l for about 3800. Im actually stoked. Now when is this thing going to be available to buy because I am ready right now for it! lol

[@micker9830]

​@@WXSEDYHe's not eating ramen noodles to afford it lol. $8k isn't a lot to some people. I'm sure anyone buying am $8k tv, can afford to go on vacations too.

[@WXSEDY]

@@micker9830Just imagine how much _better_ your vacation could be if you had an _extra_ $8K! Don't you see? It isn't about _affording_ it or or not -- it's about _SPENDING_ it and _WASTING_ it! For crying out loud! You want to talk about _waste?_ Take a look at your life if a giant TV is all you _do!_ Maybe not _you_ but it's hard to ignore what some people do, sitting there for hours on end watching all the pretty colors and the latest and greatest crap from some glowing _box_ on their wall. Better than a new phone, I suppose. Kinda sad, really. I think what annoys me is how "they" (companies like Sony) would rather watch _YOU_ doing your thing, sitting there being a couch potato. It's beyond sad, when I'm reminded of that little piece of the puzzle.

[@PietroPizzi]

New Model names a great! Now I'm most interested in how much or little the 9 is worse than the A95L in Sci-Fi content at night!? Or another great "OLED scene" to test is from Frozen 2, where Elza sings against pitch black background and paints with sparkles in the dark.

[@Joshua-xh6bm]

They made the new 90 series a MINI LED? HOLY CRAP

[@notliosandoval]

Not really, the X90L is getting carried over, and the Bravia 7 at 65” is $2300

[@MichaelM28]

It's actually the successor to the X93 not X90

[@Caleb_Denison]

@@notliosandoval not really getting “carried over” so much as it will continue to sell until stock runs out. Sony didn’t indicate a carry over for that model as it did for the A95L

[@florianbarbare8405]

Would love to know more about the reflection handling of those TVs as my living room is really bright

[@nemanjamilosevic5361]

Bought my Sony A95K 1 year ago. Reflection handling is excellent. I can have a light switched on next to me and still watch without being distracted by it. It was pretty expensive but worth it.

[@ryans413]

Pretty good

[@E96]

Everyone is uploading and posting at the same time lol. Guessing the embargo was lifted

[@OscarHernandez-xx2je]

Everyone knows this is how it works. Were you thinking your comment was incisive?

[@PunkRockPundit]

Love the simplicity of the model names and more narrowed focus on good, better, best without a whole bunch of minor variations in between. Will make it much easier for me to find the right TV for a customer. Wish more companies would adopt this strategy as well.

[@MultiAmmar2000]

The name change is actually amazing. I just hope next year's models don't ruin it.

[@Bisaju2]

I actually would like to see your review of the bravia 3. I got an x85k and i like it and curious to compare. Also curious if 120 hz makes a difference to 60 hz in terms of movie watching.

[@RobertDeSilva-r1u]

The new naming scheme is fine. What I care about is price and availability. I was trying to buy a 77" A95L and it just wasn't available. Maybe a 85" BRAVIA 9??

[@HspncAt7heDisco]

The naming scheme is great until you ask, "What will next year's models be called?" Bravia 9a? They should have gone with something like 13, 17, 18, and 19. That way next year you'd do 23, 27, 28, and 29, and people will easily be able to tell which one's the newer model.

[@alexdrum94]

@@HspncAt7heDiscoBravia 9a sounds way better than Bravia 19/29. Also they would eventually get to 69 lmfao. Basically I couldn’t disagree more.

[@danielaranzubia2770]

When should we be expecting a full review on the Bravia 7 and Bravia 9? Also I love your videos they are super helpful!!

[@jon50198]

I want see more about Sharps QDEL.

[@thatsamazin-]

Yes. I wish they would quit hiding Qdel and pholed from us. Just sell us the damn tv already. lol 🤦

[@davidchristyanto8841]

Everything sounds great but what about the HDMI ports? Are we finally getting 4 Full Bandwidth HDMI 2.1 ports with all the bells and whistles instead of 2?

[@OllieVK]

Not going to replace my A95K any time soon.

[@aamirhayatkhan8]

Looking forward to an in depth comparison between the A95L and the Bravia 9

[@BrunoDeMarques]

So Local Dimming is sort-of-like having a bright B&W TV underneath the actual LED TV. It took manufacturers long enough 😂

[@mainsource8030]

no, it took you long enough to figure it out,lol

[@marcfavell]

@@mainsource8030 haha local dimming has been out for 6 years or more now 🤷

[@toddjones1480]

@@marcfavellLocal dimming was developed more than 20 years ago. I don't remember exactly when it was brought to market, but in a very quick search my oldest result was a Samsung from the 2007 model year.

[@aypues]

@@marcfavellI had full array LED local dimming in my 2008 Samsung flagship. Finally died in 2017 and got an LG OLED.

[@williamclarke2020]

Amazing! Yes, Sony. Bring on the MicroLED.

[@watchcommander2012]

Love the simple line up numbers less confusing they seem to have a TV for every scenario looking forward to the individual reviews

[@WUStLBear82]

So it sounds like the A95L is going to remain the best 55" in Sony's lineup. Although the Bravia 8 is considerably thinner than the A80L and might be a better price/performance choice. Even if I had space for a 65", I don't think I'm ready for a $3000+ Bravia 9. Having owned a Bravia 25" Trinitron in the '80s and a Bravia SXRD projection TV in the 2010s I think it's interesting to bring back that name, but maybe they should have resurrected WEGA branding also to differentiate LCD and OLED models.

[@SpencersStuffTV]

Im so excited to move from my a90j to the bravia 9. This looks incredible

[@winstonwolff]

You are funny 😂. But I don't think anyone got the humor

[@SpencersStuffTV]

@@winstonwolff it's not humor. I'm ready to move on from OLED lol. We all have our preferences

[@stephenpatterson8056]

​@@SpencersStuffTVI would strongly suggest trying QD-OLED. A whole different beast from the WOLED panel you've been using. It's like the best of both worlds between an LCD and a WOLED

[@Fenimore_Pooper]

​​@@SpencersStuffTVwhat is wrong with a90j? Why dont you move on a95l?

[@SpencersStuffTV]

@@Fenimore_Pooper I don't want an OLED anymore. I miss the brighter sdr and the full field brightness I get from mini led. Not to mention, to my eye, mini led looks more natural.

[@NorthcoasterHobby]

Good to hear Sony is sticking with the ATSC 3.0 tuner for their 2024 lineup.

[@furballbear]

Wish the Bravia 7 would include 43 and 50 inch variants. Also, why isn't the Bravia 3 offered in 120Hz like the current X85K?

[@winwincsk]

Hope the 3 is at least sufficiently brighter

[@furballbear]

@@winwincsk I can't really think of a compelling reason to buy a Bravia 3 unless you want a 2024 Sony TV smaller than 55 inches. In fact, Sony isn't even going to offer the Bravia 3 in Europe.

[@alexr958]

So they're keeping the x90L this year to take over the x85k. So that will be the "new" entry level 120Hz model. Bravia 3 collapses x80k and the X77L if ur in NA into one by retains the price point of the x77L. Probably to continue to take sales from Samsung CU7000/8000 series and complete with the LG UQ series at that price point.

[@furballbear]

@@alexr958 Only problem is that the X90L doesn't come in 43 and 50 inch like the X85K does. At this point, I'm probably the most excited about the Bravia 7 strictly from a video gaming perspective. I can't wait to see it in person.

[@RonHare]

Finally easy to understand model numbers!!!! All manufacturers should do this!!!

[@memorycard1000]

"The picture looks awesome on thes tvs!" I think to myself before I remember I'm watchkng them on my Sony 1080p led on a youtube video. 👀

[@cedriclai3121]

When will Bravia 9 be available for ordering in the US?

[@scottadams687]

Yes. I like the Simplicity.

[@TheEricsnet1]

I've been an LG fan for the last 10 years but considering the strides Sony has been making in the mini light lineup this year I might just jump the LG ship and book a cruise on a Sony voyage. I'll wait for actual sets to arrive for review though. As always, thanks Caleb for keeping things interesting.

[@HTrot]

Wish Sony would just say they will have a A95L replacement, so I can start saving up for it now!

[@Jordanfiend361]

In the Sony Q&A they stated that the A95L is here to stay for 2024 and they also said and I quote “the A95L is way ahead of its time” 👑💎

[@saberdoesgaming]

Succesor to A95L coming in 2025, we're halfway through 2024 anyways

[@petermulder7480]

Last years QD-Oled made me not thirsty for A new One this year. Thats new for me.

[@markbridle9329]

I'm not going to buy a 9 series TV, having bought an 80L for my living room I am going to stick to OLED and buy a 95L for the home theatre. I don't need a 4000 nit TV, and the picture would have to be stupendous to beat a 95L OLED.

[@jamestillman5247]

So for the average folk they have to choose between the bottom two tiers for which there is a more than double price difference for the same size tv. That is a HUGE gap! People will be better off buying a previous years lg Oled or a QM8. Love the Sony reliability and processing but their pricing structure is mind boggling

[@falconclaw1253]

Well that settles that looks like LG G4 gets my purchase.

[@olivierjuin4654]

TCL provides the mini-led panels for Sony (through their CSOT branch). In 2024, Sony only gets Gen5 panels, whereas TCL TVs get the newest Gen6 panels. Gen6 is a HUGE improvement (more leds, much faster and finer controls, and per-led control whereas leds are grouped by 2 in Gen5). So the part where "Sony Bravia 9 allows finer control compared to the competition" is BS: other brands such as Samsung also get Gen5 this year, and TCL is way ahead. The only way Sony can make a difference is through their image processing, compatibility and ecosystem. But competition will be tough, and we should not declare a winner before testing all alternatives.

[@powerfrenzy]

Guess I'm glad I didn't wait any longer and picked up a 48" A90k for a discount. The new tv's are cool and all, but nothing in my size bracket and I'm sure the price for these new ones will be formidable

[@MechaGodzilla]

Yeah, A90K carries over for 2024, so it's still current and the best TV Sony offers in that size class.

[@nycalien]

Watching this thinking to replace my 65Z9D. But then again watched a movie and thought the Z9D still has life.

[@matthewweflen]

I'm more interested in the HT-A9 mark 2 shown throughout this video!

[@steveludwig4200]

$1500

[@digitaltrends]

More on that coming soon

[@nelz_2592]

Same here kinda wish they made a new sub tho with more impact and maybe go the sonos route we're you can either add a sub or keep adding to the set up as time goes only reason still didnt purchase hta9

[@ThisGuysUserName]

$2400 is a lot for it if it doesn't even include a sub. And still only 1 HDMI port. Kind of seems like a swing and a miss in those areas. Yeah a new sub would have been nice!

[@bgaviator]

And still no dedicated center channel

[@boghazee]

Hi Caleb, thanks for the vids. Can you please enlighten me if you know the answer. I'm comparing the A95L with the S95D, you mentioned that Sony won't be replacing the 2023 model atleast for the time being. But will they use the new OLED panel (2024 model) for the same A95L? Or will they stick with the 2023 OLED panel?

[@fab9223]

How will the Bravia 7 compare to the X95L? is it a repackaged version of that?

[@mashsl9778]

It would be safe to assume, just with their newer calibration features

[@Mooooooof]

Really need to see this Bravia 9 in person. Wondering if deals for their QD-OLEDS will get better or worse depending on sales of the new flagship

[@parthsethia4223]

Sony processing is worlds better than other stuff. It looks just more natural.

[@RZLK-02]

Keep saying that to urself

[@ericauer4260]

Can’t wait to see Bravia 9 vs Bravia 8 video from you. Not sure which one to go with yet.

[@BruhTech]

Embargo, has definitely been lifted...can't imagine how hard it was to keep these secrets, lol! So cool to see the new Sony TVs drop! Got my 85in x95l a month ago and it's been a fantastic upgrade over my LG CX!

[@fab9223]

Do you prefer it to your CX?

[@BruhTech]

@@fab9223 YES..It’s an upgrade in every way…especially brightness. I noticed right away.

[@peterjaimes8776]

People to each his but in most people in the real world will disagree with over the top statement,lol.

[@BruhTech]

@@peterjaimes8776 In my the real world…the CX I own developed burn in only after 3 years of use and LG was no where to be found. So for me it was an upgrade in more ways than one. Burn in is no longer an issue.

[@BruhTech]

@@peterjaimes8776 In my real world the CX I own developed burn-in after only 3 years of use and LG was no where to be found. So, for me it was a huge upgrade. Burn in is no longer an issue for me now.

[@pinkertonpunk]

In the market for a A95L so I'm glad you covered that question at the end. Waiting for the 55" to go back down to the $2500 price it was at when I wasn't quite ready to pull the trigger!

[@Markus56165]

The 7 and 9 sound fantastic! But, that pricing is beyond ridiculous. Too many great options out there for SUBSTANTIALLY less money. I cant understand how Sony can justify these prices.

[@alexdrum94]

Honestly pricing doesn’t seem bad at all. What brand and model has similar quality and features for significantly less?

[@TroyQwert]

I don't watch TV. For quite a number of years already. But I own a Sony Bravia 60 inch. It just sits in my living room as a decoration. Love Sony. 😊

[@IvanRubin]

Ok so from the little I know about TVs I have a question. I thought all QD OLEDS were the best and mini LED can’t even compare? Am I wrong to assume this because if so why bother with any of these TVs? Please if anyone can help me understand

[@ShamsherJ.]

Yes S95D is best

[@LaughMuBai]

Well, guess there will be some deals on the X95L, but as it stands, and correct me if I'm wrong, the Bravia 9 85" is about $1K more than the X95L is now? The other question would then be, are we approaching diminishing returns on the Bravia 9 compared to the X95L, or is the new flagship price worth it regardless?

[@alexyoung5798]

They’re just skipping a flagship OLED this year bc the A95L is a beast and only came out a few months ago I do like the new Bravia designation though and had to edit this when he dropped price info, doesn’t cost as much as I thought!

[@Charleywex]

They are cancelling OLED production. Confirmed by Sony

[@SIPEROTH]

@@Charleywex How are they canceling OLED production and yet release a new OLED TV? The Bravia 8 is OLED as he said.

[@marcfavell]

And the fact that they don't make their own panels for OLED and Sony long-term road map does not include OLED tv at all O

[@Charleywex]

@@SIPEROTH not this year obviously, but future plans don't include OLED

[@MarcSpctr]

In next 3-4 year, we are planning to build our house. Hopefully by then Sony releases a QD-OLED TV which is atleast 85 inch. 100 inch would be better but 85 would do.

[@crankychris2]

TCL is mass marketing HQ 98 inch screens as we speak. I think that 3 years out that 98's could be the next 85's.

[@TheKokopelli24]

I think the new naming convention is a lot simpler than before. It's clean and it denotes the tiers more clearly.

[@MLNYD]

I have a Sony Xperia phone. 1 is considered the flagship and 10 is the budget. In that context, the Bravia line going the other way around gives me a headache.

[@etiennehenriot5811]

Now we wait the A95L vs Bravia 8 review…. It will be my deciding factor

[@Jordanfiend361]

Not even a comparison. In the Sony Q&A they stated that the A95L is here to stay for 2024 and they also said and I quote “the A95L is way ahead of its time” 👑💎👑

[@MRSketch09]

So here's the deal.. is this mini LED tech better than OLED tech? or have they just given up on OLED B/c of burn in issues? My samsung note 9, has an OLED HD screen & the resolution & crispness, is amazing... But notice I said "Note 9" its an old phone now... still rocking it. Have yet to put a new battery in it. Going strong. But mainly the screen is still doing alright. That's the big thing as well.

[@dt855]

Since mini LED can never reach the contrast levels of an OLED, what is the main advantage? The additional brightness?

[@paulbmiller24]

Additional, or even considerably more, brightness. No burn-in. Also supports larger size TVs. >75" OLED prices get pretty crazy pretty fast, and good luck going above 85".

[@regisateparece]

Yeah, that’s something important to think. I purchased an LG C3 77 and I’m pretty happy with the overall quality on image and construction… I really don’t think I need more brightness on the TV. For daily usage, I don’t even leave the TV on maximum bright, because it’s not necessary on SDR. When I’m going to watch a Movie, with curtains closed and in HDR, I turn off the economy mode and the TV really shines itself. The black levels are PRETTY awesome, you cannot understand where the barrier between tv and the wall - it’s really all black. 800 nits are more than enough ton peak brightness to have a fantastic image on that. Brightness it’s part of image quality, it’s like sound - volume it’s only one variable, more volume doesn’t mean better quality - There’s A LOT MORE that goes inside this to evaluate “OVERALL QUALITY” and C3 from LG is pretty decent to me - I don’t think I would like to improve that, is really more than enough for me. The same thing happened with my home theater - now I have a 5.1 floor standing 100W speakers from JAMO and a 300W sub and a Denon from 10 years ago that sounds way better than 90% of Atmos availables in market - why should I do an upgrade?

[@patrickday3393]

I like the new model names, I think it’s more simplified than last year’s and I appreciate that. I just wish the Bravia 7 was like $1500 and then I think it would be such a steal.

[@MrFaleh1129]

Any idea on I/o and refresh rates of the panel on the Bravia 9?

[@E96]

2 HDMI 2.1 ports, 2 HDMI 2.0 ports. 120Hz

[@MrFaleh1129]

Dam they didn’t learn from the A95L This is unacceptable, there should be 4 HDMI 2.1 it can’t cost this much to have them their !

[@E96]

@@MrFaleh1129 Blame MediaTek

[@BattalionAngel]

@@MrFaleh1129 Maybe their great processor can't handle 4 HDMI 2.1's.

[@MrFaleh1129]

@@BattalionAngel maybe , I think it’s the mediatek can’t handle it

[@vijayk4243]

Should buy Sony X80L or shall wait for Bravia 3 ? Whats the difference in both of these models?

[@dwurgy.]

Charging $600 for a 43” 4k TV with only 60hz and no local dimming is hilariously stupid

[@furballbear]

Without offering 120Hz the Bravia 3 is dead on arrival. It would make sense at 120Hz because budget minded gamers would consider it like they have the x85K.

[@Smellslikegelfling]

The Bravia 9 mini LED will cost over $3k for the 65 inch. So the question is, does it make sense to buy the Sony Bravia 9 over the Samsung S95C/S95D which can probably be had for $1k less?

[@lycedium]

Very exciting news! Thanks for another great video Caleb.

[@rmuk3808]

I think the Bravia 7 is going to be the best seller as it nicely touches the sweet spot of pricing & features. Mini LED, solid processor, customised calibration for Netflix and Prime Video. This is going to be the TV of choice for many. And yes, well done Sony with the naming conventions. Finally 😊!!!

[@TheSatish21]

Why no 55 inch for Bravia 9?

[@chrism6880]

Because they don't think that people should be able to afford the top end model

[@AntonioCunningham]

That sucks. I was looking forward to the Bravia 9, 55" is the max I can comfortably fit in my room and I need to replace my dying TCL. ( I'm not going back to OLED)

[@DaddySizeIt]

@@AntonioCunningham Bravia 7! That's what I'm getting. I also want a 55" and wished the X93L had a 55".. well here it is but even better. I'm moving from my old plasma to miniLED backlit LCD. LCD tech finally caught up and is surpassing OLED. Just in time for me. Why aren't you going back to OLED? Burn in? Bright room?

[@DaddySizeIt]

@@Ren32 What OLED are you using with 4000nit brightness? People will be doing that soon with the Bravia 9. If that's not surpassing, not sure what your definition would be.

[@AntonioCunningham]

@@DaddySizeIt Fear of burn in. After 8 months of Using my LG C1, I had image retention for 12 hours. I know from a logical standpoint that Burn in isn't as much of an issue. I made sure my extended warranty covered burn in. However after experiencing that image retention, I find it stressful to use the C1 even though it looks superior to any TV in my house. I forgot that we humans are emotional creatures so logic alone isn't enough for me. So for my peace of mind I'll be avoiding OLED from now on.

[@jessegonzalez4328]

I just got a Sony 77" A80L 5 months ago in November why am I watching Sony's new lineup lol. Thank you Caleb Denison for the new product lineup.

[@langstonbelin]

Seems like the dream PS5 Pro TV

[@furballbear]

Disagree, the new Bravia models seem more tailored to watching movies.

[@avgnfandon2]

@@furballbearyeah as much as Sony will push you to use a Bravia for the PS5, their TVs are really for dedicated cinephiles while LG is king of gaming for consoles

[@langstonbelin]

@@furballbear oh shit yeah, we don’t know if the new local dimming algorithm will be in full effect in game mode, Sony has had issues with this before with the X95K not having locks dimming and vrr working right.

[@furballbear]

@@avgnfandon2 You're probably right as the Bravia 7 (arguably the best Sony 2024 value for gamers) competes price-wise with the LG C4.

[@MLNYD]

Still has just two HDMI 2.1 ports 😢

[@Kerwonderful]

I, for one, do like the new simplified Sony naming scheme. The Bravia 9 is certainly on my shortlist next to the LG G4 and the Sony A95L. Great video, as always, Caleb. Thank you.

[@sashag1547]

Can't wait for a bravia 9 77". My 930e is ready for a replacement.

[@stephenpatterson8056]

I used to have a 930E too! I feel like we're a rare breed. Next to nobody bought those lol. Replaced it with a Samsung QN90A when we moved to a bigger place and have since replaced that QN90A with a S90C QD-OLED. And, I gotta say, I don't think I could ever go back to LCD. No matter how much Sony claims to be improving their LD algorithm and implementation, at the end of the day, it's basically impossible to beat individual pixel control.

[@sashag1547]

@stephenpatterson8056 yeah, maybe. I don't mind the cost. It just comes down to the idea that 1 wrong move and I could get burn in. This tv is now 7 years old. It still works pretty well, without showing much age. I want something brighter and a bit quicker on the menus. I would also be going from 65 to 75. If oled didn't come with the ticking time bomb of burn in, I would have probably gotten an lg g3/g4 or a sony 95l. I refuse to spend that kind of money and then have to baby it. If microled was ready in the next year or two, I would probably hold out for one of those.

[@stephenpatterson8056]

@sashag1547 QD-OLEDs, particularly the panels used in the Samsung and Sony 2023 models (A95L, S89C, S90C, S95C) don't seem to be very susceptible to burn in. And there's actual evidence to back that up. Rtings has been trying to burn in an S95C for the last year and it has experienced zero burn in. Can't say the same for the WOLEDs though. The LG models seem to get it much more easily. But even with that being said, the testing that Rtings is doing is EXTREME. Way more intense than anything any home user would do to their TV. But the fact that QD-OLED is surviving that crazy testing says a whole lot about how reliable the technology is

[@sashag1547]

@stephenpatterson8056 yeah, I've been keeping an eye on that. They seem better, but still prone to some issues. With sony taking the year? Off, I'll just stick to mini leds. By the time I'm ready for an upgrade, microled should be here.

[@remiagunbiade9042]

I absolutely loved the new naming convention. Make's it so much easier to identify a tv.

[@DarkLionn83]

Bravia 9? Nah I would prefer the qn900d all day long. Bezel les, 8k, new processor 😊

[@deanbbnsida223]

Same what’s happened to Sony 😂🤷🏼‍♂️ have got A95L they look even cheaper Sonys this year crap

[@amitavraja3385]

8K is a gimmick and most TV companies have given up..except Samsung 😂

[@DarkLionn83]

@amitavraja3385 So what? It's a better tv overall : 240 hz and 4 hdmi 2.1

[@rickygreen3496]

With the A95L being a carryover and still a bit pricey…are A95ks even open box in good condition or from private sellers worth it? I have seen some for decent prices

[@farhajhassan8516]

Bravia 9 65" here I come!!

[@user-reddev77]

Bizarrely this size will not be available in the UK and as some people have pointed out this is even more puzzling because UK living rooms are generally smaller than you find in American homes for instance. Only 75' and 85' in the BRAVIA 9.

[@farhajhassan8516]

@@user-reddev77 Guess they got to get the next larger one !