"Sooper Goop" | 16mm Educational Film (1976)

Another film exposing children to the cruel world of advertising-- this time with whimsical animation!
Sooper Goop goes great with a delicious Lipsmacker: • "Seeing Through Commer...
Copyright 1975 Churchill Films Inc.
16mm transferred at 2K. Color restored in Lumetri.

[@mikewaldron2340]

That's my late mom, Stephanie Waldron (maiden Diller) starring as the Mother. She did this the year I was born! I saw it in elementary school around 1985

[@unappealingundesirable2826]

First, condolences, because she doesn't seem like she was that old. I was born in Seattle in 1973, where I grew up. Japanese-American and male. I don't know where you grew up, but this shows just how far out this movie reached! I saw this in the first grade. Watching it at 51 in 2024, it's always very interesting to watch an old film, or even read a kids book, and absorb it as an adult!

[@ALANLACORTEBRITO]

ROBERT RIDGELY , A GENIE VOICING THAT SHORT IN LONG COMMERCIAL

[@unappealingundesirable2826]

I was born in Seattle in 1973. From my birth year, you know that I watched Michael Cooper of the Lakers during his prime. One of his nicknames was "Super Coop." From THIS Super GOOP song, I would see Michael Cooper, and sing to myself, with this same tune, "Super Coop, Super Coop!"

[@probro9898]

I remember this well from General Studies class. It had everyone in stitches!

[@ZakWolf]

Oh wow, this commercial's animation was done by Murakami-Wolf-Swenson! (The same company behind the original "Teenage Mutant Ninja Turtles" animated series.) I also recognized Bob Ridgely voicing the Cat Rodney Weatherbottom. (He did a lot of voice work for Murakami-Wolf-Swenson.) Heh, you can tell it's from the mid-70s because with the grocery store cereal aisle scene, I could see Fruit Brute cereal being sold amongst the Frankenberry and Count Chocula! (Though this year, General Mills DID bring back Fruit Brute.)

[@kiethblack3870]

Murakami-Wolf also did 'The Point' & 'Dirty Duck'.

[@Launchpad05]

Alot of what Murakami-Wolf-Swenson made before 'TMNT' will surprise you. They made stuff like 'The Point', 'Puff The Magic Dragon', 'The Mouse & His Child', and an animated spin-off pilot of Carlton The Doorman starring Lorenzo Music.

[@ZakWolf]

@@Launchpad05 Yep, and they did the "Tootsie Pop" commercial! I remember how surprised I was to learn MWS did the "Puff the Magic Dragon" specials, as I loved those as a kid. I also enjoy their "Peter and the Magic Egg" special.

[@Launchpad05]

@@ZakWolf Bob Ridgely also voiced Thundarr The Barbarian.

[@unappealingundesirable2826]

I was born in Seattle in 1973, and saw this in the first grade. Back then, did ANYBODY else look for Sooper Goop, or a cereal that RESEMBLED it, at the grocery store? A few years later, I think Strawberry Shortcake Cereal most resembled it. I've always been a cat lover, so this commercial resonated with me.

[@Club-Dreamiverse]

Cat Rodney Weatherbottom has a lot of potential to be a cartoon character in a cartoon satirizing advertising.

[@Club-Dreamiverse]

Did Murakami-Wolf-Swenson make mockery of none other than Mickey Mouse? 4:00

[@Herozilla8109]

I remember watching this in my lower school days, I think the message was that you shouldn’t believe everything you see on commercials.

[@ChristopherSobieniak]

Pretty much. At least to understand the deceptive nature of advertising.

[@tripdefect87]

Probably one of my favorite educational shorts

[@unappealingundesirable2826]

7:15 I am 51 in 2024, and watched this in first grade. I did NOT know until junior high, what "popular" really meant. I thought the "cool admired kids, the boys who hung around girls" were "popular." I learned as an adult, that "popular" means "well-liked!"

[@curleed85]

This would actually make good material for marketing-related classes as an example of what not to do when advertising for demographics - a kind of false advertising that's legal and is flattery, made to attract potential consumers. One episode of "SpongeBob SquarePants" satirized this, too, in the episode "Chocolate with Nuts."

[@NunofYerbizness]

8:30 Legit an ingenious spot to place an ad break, I applaud you 👏

[@daviatorcustoms3168]

The thing is, none of us kids back in the day actually BELIEVED the things they claimed in the sweet cereal commercials, we just loved eating the cereals and we enjoyed seeing what the Trix rabbit or Sonny for Cocoa Puffs or Capn Crunch or Super Sugar Bear or any of the rest of the cereal mascots were going to do in the next Saturday morning cartoon commercial breaks. This little educational film was really unnecessary for 70's kids as we were too savvy to fall for false claims from advertising companies.

[@lindaeasley5606]

I would think that Dr. Seuss had a lawsuit filed regarding that cat in the hat character

[@Club-Dreamiverse]

That would be Cat Rodney Weatherbottom, except he's wearing a green top hat as opposed to a red/white-striped one.

[@50ftFlummel]

The director of this also directed "(Down and) Dirty Duck".

[@tripdefect87]

I knew the animation style looked familiar, but I couldn't place it. Thanks for pointing that out

[@oldradiosnphonographs]

Same here I saw Dirty Duck and was like “Huh? Where did I see that style somewhere?”

[@kiethblack3870]

Don;t forget 'The Point' also! 🙂

[@kiethblack3870]

Has anyone else besides me noticed that the majority of animated TV commercials, or films like this, always had little or NO 'back grounds'? So many were just plain white with characters & essential minimal props. It's interesting to me how 'fads' are. I would have been 7, in second grade 1976 when this was released but I don;t remember seeing it. 🙂

[@ChristopherSobieniak]

I saw this around 1990.

[@cheesemanthe2nd]

Lower budget = less attention to backrounds

[@klodkeeper]

might need a gooper scooper for all that sooper goop

[@litigioussociety4249]

My memory of this was all wrong from the character to the rhythm of the music. Unless I saw some later version that isn't on KZbin.

[@Frenchman27801]

I watch this in 1982 when I was in the 5th grade

[@christopherjudge1138]

What a strange cartoon film from the '70s!

[@johnrigler8858]

"Mom! I want the kind that turns your teeth blue!"

[@DevinMillarDM]

This is a straight slapper. 0:00 12:09

[@garyshepard6421]

I watched this in second grade in 1980. LOL

[@ChristopherSobieniak]

Saw it around 1990-91.

[@unappealingundesirable2826]

I watched it in first grade, in 1979-80! I was born in Seattle in 1973, so you must be 1973 or 1974! Goodness sake, you and I are 50-51 today!

[@MelissaServicePack7Lucky7]

I love this!! But I still want to buy crappy cereal lol. I'm 44 by the way. Haahahha.

[@ChristopherSobieniak]

Me too! We Gen X'ers just never learn!

[@mt.penguinmonster4144]

And advertisements have only gotten more cunning and manipulative in the decades since this film

[@ZiddersRooFurry]

Since this was made laws were passed that don't allow cereal companies to use deceptive practices in commercials. The ads can still use cute characters but they have to state accurate nutritional information and aren't allowed to make the kind of ridiculous claims cereal companies used to be able to get away with. A lot of the issues this satire addresses were addressed in numerous articles over the years that led to poor sales and more stringent FDA requirements and laws.

[@johnny.murphree7845]

I Remember When I Was a Junior In High school I saw this on Film Strip In The Classroom we was talking. about Commercials that was Propaganda.its all Lies when They tell Kids they will have Strong Bones and Be Popular.

[@Sharptooth100]

I saw this kind of film at school. Makes me think of Daddy Day Care Veggie O's, Chocolatey Chocolate Balls and Cotton Candy Puffs cereals. Here is the Veggie O's cereal part kzbin.info/www/bejne/rae9pYerZ8qcbtE

[@idelsagil9129]

Commercial 1:20

[@jackblackguard8908]

Play it backwards!

[@firefish4418]

Stv1 0

[@firefish4418]

J______________()

[@unappealingundesirable2826]

You couldn't make a film like this in 2024, because of the gun. Can't promote violence, because of that inevitable "copycat," who doesn't know fiction on TV, from reality.