Sora AI video reaction- What does it mean for creatives?

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The release of Sora AI generated video this week represents a seismic shift in how content might be produced in the future. How does it affect us as artists and creatives?
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[@starsnoireart]

I feel like AI content lowering the barrier to entry for creation will just lead to an excess of low to mid-quality content and making it harder to find good stuff -- even harder than it is now. I think that this may lead to a burst of new content followed by a massive decline when people realize how hard it is to 1) make good content 2) get people to care about it. I hope that this will lead to more curator-type apps, websites and algorithms that are designed to promote good quality content. I believe that many of these employers who are laying off their talent will find themselves in competition with these same talents, as AI will make it easier for people to get their projects off the ground. You can get an AI to write code for you. You can get it to make all your graphics for you. You can get it to help you write a story. Perhaps we'll get to a point where we can get AI to generate 3D assets for you. And as the tech gets better, we may reach a point far off the future where all creative media has had no human input unless regulations are put in place or more techy artists / programmers fight back with anti-AI technology like Glaze and Nightshade. I don't know what the future holds for real creatives, but I guess we'll see.

[@afkacademy]

AI can already generate 3D assets :)

[@frenzalrhomb6919]

​@@afkacademyThe era of "the Artist" is over for GOOD . . .

[@shivangipriya4153]

Thank you, how you make the color or the lighting in your shot on UE for your character its is fantastic

[@digitalpressworks]

AI is machine learning which means Sora will need source material to learn from. When I look at the examples, it is pretty clear that the results are just a synthesis of video materials that the AI has consumed. For example, the Gold Rush town video has the same quality as many old western movies made in the 1950s and 60s. The source material is obvious. Sora results will never be better than the source material. In order to get better, Sora will need more and better source material and where will that come from? Human filmmakers. The reality is that everything Sora produces is just derivative content.

[@Dave102693]

Agreed

[@mtbrocket]

Yup. I see both sides as I want images for my stories on my website but I can’t afford to hire artists to make them. So I am both a creator and a customer. I want both and I am sure there are a lot of people that feel the same way. But I have a question, aren’t companies already replacing talented artists with cheap low-wage hacks already? I predict that the talented artists will use AI to elevate the quality and scope of their art.

[@wernervanpeppen4873]

As mnetioed, the companies don't want great art. They want "good enough" art.... Talented artists cost a lot of money....

[@mtbrocket]

@@wernervanpeppen4873 But isn't that true now, "good enough" artists are being hired to do "good enough" art? You would think they would be the first to be replaced by AI, but will they not be needed, as they are the people who actually know how to get the "good enough" art from the AI (it is not like the CEO's will do it themselves lol)? Meanwhile the talented artists (or really, the ones willing to embrace change) will use AI as a tool to make new and better art? There is evidence of this happening now. Is there not an economic theory that states that as a product becomes cheaper to produce, it is used more often (LED TVs are replacing printed menus at restaurants) so would it not be just a change in the nature of the work? Will not people who were not able to produce art by their own hand now be empowered by AI to produce art? I just think the position of "we have to stop technology to save people's jobs" is untenable. That belief is that of John Henry, Paul Bunyan, the whale-oil street lighters' union, and monks writing books by hand. That way leads to societal death. Why are people not more afraid of that? I don't think we have to stop advancement, we just need better Government that can give people purpose, pride, resources, and good, enforceable, laws (like against stealing art or deep faking or scamming people) to help society absorb new technology. People who have the energy to be angry or afraid of AI have enough energy to step up and vote, volunteer, and run for office.

[@ivanessin]

On one hand, tech bro's have a long history of overpromising and lying through their teeth on the long term capabilities of their technology. On the other, this is stuff should be scaring us, at the very least raising awareness of the consequences of this technology is important. I can see studios racing to adapt this tech and, hopefully, getting painfully costly bad results.

[@CanalLass]

Love your work, but I'd prefer the term Human over creatives.