Our Purpose and Vision | Southwest Airlines

From our very beginning, Southwest Airlines has been a maverick in the airline and customer service industries. We set ourselves apart as the airline with Heart by connecting our Customers to the moments that matter. This video brings our Purpose and Vision to life through snapshots of interactions that our Employees have had with our Customers. These seemingly everyday situations demonstrate how our Employees go above and beyond to create lasting impressions and connect people to what’s important in their lives.
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Produced by Southwest Airlines.
At Southwest Airlines, our Purpose is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. Our Company Values are reminders that how we work is as important as what we do. It’s the attitude of our People; the power of a smile; someone going the extra mile for a Fellow Employee or Customer that sets us apart. We hope to share our Southwest Heart and our legendary Hospitality with you soon!
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[@TanyaEnidAltagracia]

Hands up if you are here super excited about an upcoming interview! 🙌

[@Spartan87667]

🙌🏻🙌🏻🙌🏻🙌🏻

[@staceycaylor1921]

So excited I can jump out of my skin!!! 🤞🙏❤️

[@olawaleolalekan3350]

excited!!

[@christierankins6326]

I am super excited

[@hannahjackson363]

🙌🏻

[@WestCoastRailProductions]

I joined Southwest after three and a half years on the general aviation ramp and was extremely nervous at first as I knew the work was way more physically demanding than I was used to. But thanks to all the support from my awesome cohearts at SJC, I recently celebrated my one-year anniversary as a ramp agent and not a day goes by I don’t regret my decision to join the Southwest family!

[@acoronado2728]

Thank you so much Southwest! 20 years in retail, and last year I finally realized it just wasn’t for me! I am so appreciative of you for seeing something in me last year to wanna bring me on board and make me a part of the SWA family. Best Company ever!

[@jamesf791]

Still the best even when we find out Southwest doesn't care about either the employees or customers with extremely outdated technology? Heck, Spirit looks luxurious now compared to Southwest. There are far better airline companies to work for then Southwest

[@aviatoralex4774]

SOUTHWEST IS THE BEST AIRLINE IN THE WORLD!

[@beebeesfuntasticadventures6110]

I agree with you.

[@Lydia5533]

I've been flying and following Southwest Airlines for many years. Last year, during one flight, they made our trip memorable when the flight attendants sang Happy Birthday to my daughter. The flight attendants made a birthday hat out of the little bag of peanuts they used to provide. It was an awesome experience for us! Thank you Southwest Airlines! #SouthwestAirlines

[@Hooch737]

My last flight as a SWA Captain 16 Oct 16. A medical condition may have clipped my wings, but my Southwest family is forever. I miss you every day

[@VictoryAviation]

Are you still flying GA?! I’m so sorry that happened. It’s the biggest fear of all pilots.

[@tamrah1984]

I am waiting and praying for the opportunity to work with SWA as a customers service rep!! Giving the clients the best possible service with a cheerful attitude and a smile on my face!!! 😊

[@johndengajith6230]

🤡🤡(≧∇≦)/

[@fhn6]

Yay, I just pass my probation, I love SWA ! It really is the best airline and company ever! ❤🎉

[@austinlewis705]

I can’t wait to become a pilot for southwest

[@makair8542]

Same

[@jalandavis530]

Me too!

[@ubahnlexi]

Same brother! 💙❤️💛

[@ghostlyrblx3499]

Same here!!

[@TurboScepturrr64]

same

[@brittneenicole9754]

I’m so glad to be apart of the SWA Family. God allowed Southwest to truly be a blessing to our family. We experienced some amazing moments from SWA sending flowers , a baby airplane and a baby blanket when our son was born, from fellow cohearts sending food when I caught COVID. Now my husband is a supervisor at SWA and I’m finally joining the family as a CSA ❤️💙💛🥹 I’m so ready to bring value and amazing ideas to help this company. I can’t wait to bring smiles and to create so many amazing memories for our customers ❤️💛💙 SWA I LUV YOU GUYS!

[@theuncontrollablegamer9733]

I’m going to college to be a pilot. My dream airline is Southwest. I can’t wait!

[@VictoryAviation]

Any update?!

[@tiffanyhawkins148]

I agree with this Message and I ❤ how the Company gave the Employees their Flowers💐

[@astrokidd2572]

I Miss You Southwest Airlines 🤧😔🥲😢🥺😩😓💙❤️💛!!!!!!!!!!!

[@nathanhiga1783]

Ditto!

[@nathanhiga1783]

@Sam Hollis I miss them x infinity

[@Spartan87667]

I have a virtual interview for a ramp agent position at my local airport and I couldn’t be more excited. This is more than just a job interview for me. This is a dream coming true. I always wanted to work in the aviation industry and this company is the one I wanted to work for. These stories of going above and beyond for customers are why I chose this airline. I hope to join the family soon. 😁

[@alyssarushton6890]

Did you get it??

[@Spartan87667]

@@alyssarushton6890 I did. I’m in the middle of my first week of on-the-job training. 😁

[@olawaleolalekan3350]

@@Spartan87667 congratulations. My phone interview is today

[@brittneenicole9754]

@@olawaleolalekan3350 good luck!!!!!!! Did you get it!?

[@sharonmanlove162]

Captain Rubin's story was so lovely.❤

[@stevennihipali3607]

I cannot wait to help veterans and other civil service during my time with the airlines

[@BowoAmur]

Dg's speaking up just make it much..Pick Up all of my Family to our Own Home right now..Thank You Very Much😇😎🙏

[@AlemashTewolde]

Southwest airlines is blessed

[@savantianprince]

This is why SWA is awesome ❤️💛💙

[@donkeeton7897]

And I certainly appreciate the airline and all its hard working and safe employees and all they do everyday have been flying Southwest since 1994.

[@jamesf791]

Do you still appreciate them after the fiasco of them having outdated technology at the expense of the upper management to get more and more money?

[@purezen74]

What a beautiful video… brought tears to my eyes.. I ❤️ you. SWA!!!😊✈️🥇❤️💙❤️

[@rayleekarraker6471]

I love this I am in 6th grade and want to be a flight attendant for southwest

[@marianneortiznazario6320]

I love southwest airlines so much! Costumer service rep bilingual with southwest been my dream job so excited for the interview this thursday! Thank you for the opportunity.

[@BettyMoya-jo8nz]

SWA is simply amazing. This video brought tears to my eyes. Looking forward to the opportunity to interview and be part of a bigger HEART!

[@tallishyeti2756]

Can’t wait to fly for y’all and with all you fellow commenters!

[@cham_pizzle5077]

Gratitude to Southwest! This video is very sincere. While the position of CS & S representative was open, I had the chance to apply. I am eagerly awaiting the chance to interview with SWA and, perhaps, be accepted into the team. Many Thanks 😊

[@Tri-Stone]

Very nice video, I like watching from Atlanta, GA.

[@lynnmyers4347]

I Love my airline 💛❤️💙Southwest Airlines✈️Simply the best!

[@krystlebrown5594]

Thank you SWA I’m so excited and hopeful with this email good things are coming!!💕

[@bobbyespinoza7617]

This video got me all pumped up. I cant wait to have the opportunity to be blessed with a chance to work at SWA. I want to be a part of this superb company.

[@Today_with_Tonya]

I love this so much. I hope to be part of the Heart. I'm super excited to have applied to CS&S and ready to make people's lives brighter with my smile over the phone. Thank you. Much love, SWA!

[@raymondab2795]

hey did you get the job

[@marlaniabrown203]

I am so excited for my upcoming interview. This video is so touching, and it makes me so grateful for this opportunity. The values and heart behind SWA ensures me, that this is just the beginning of great things.❤️

[@briannaspeezy4258]

How you doing? Is it working out for you?

[@terrancehardy5350]

Thanks for this great opportunity

[@debbbieallen240]

Amazing powerful and ❤️ heart-felt story's. Angel's

[@mariaguevara9572]

I’m super excited!!!!

[@SalvadorAnton]

I'm pumped. Let's Go SWA! 😍

[@mahelyzerquera5873]

I can't wait to be a part of Southwest family 💕

[@SocietyIsWeak]

That is one heart touching video! This is why I love working in the airline industry ♥️

[@Cardsnation1195]

Fr I was not supposed to tear up at sll

[@ubahnlexi]

Can’t wait to be a pilot for Southwest or Alaska!

[@johnnyhowe17]

Hey, I know you guys just came to Colorado Springs and it’s really cool, how many direct routes will you serve and to where?

[@deltaguy28]

Hence Why I love LUV. You are my favorite Air Line. Wish you would Fly Out of Toledo (Ohio) Express. Detroit is an inconvenience

[@Airplaneobseesed9937]

U are the best airline ever

[@minebloxbloxyblox2nd749]

Can’t wait to be a pilot for southwest

[@trishaanderson9245]

Looking forward to being a part of the team working from home!

[@internationalst3381]

WE ALL LOVE PLANESSS

[@Cardsnation1195]

This video wasn’t supposed to make me tear up in relation before my interview ……

[@sonjahall2640]

🙌🏾🙌🏾🙌🏾

[@frankchiles1443]

My preferred airline.

[@beebeesfuntasticadventures6110]

Beautiful, I love you all.

[@matthewmclellan2543]

Yes

[@paulatenney6494]

We had snacks & drinks on the fight to & from long beach to sac

[@nathanhiga1783]

I'm the 6th person to watch this video!

[@jamescook8897]

If you have vision then fly with kay she is your future pilot ❤

[@_Lux1219]

Cool!

[@marcmariano4362]

I’m ready to work for SWA

[@isaleyiuta8132]

❤

[@ericab2234]

the spatula 😂😂

[@AARONAVIATION]

#southwestheart

[@jforceone1157]

Hi

[@lavernedavy1247]

What Southwest can do for me is sell me a cheaper round trip Ticket to St.Vincent and the Grenadines island

[@fe6523]

Please KZbin SGI BUDDHIST MOVEMENT an introduction full length version. Peace and NammyohorengekyO!!!

[@THEGOGETTERSINVEST]

Jesus loves u

[@nathangaffney9908]

Watch and learn RYANAIR

[@notarymasters7345]

Nashville, Tennessee BNA terminal customer service sucks thanks to Morgan. She should be removed as a supervisor.

[@Cardsnation1195]

What she do to you ?

[@notarymasters7345]

Morgan in the Nashville, Tennessee BNA Airport terminal does not represent you company well. Two Thumbs down on customer service!

[@ToddBonzalez14]

I would very quietly delete this video if i were you

[@AlessandroVolta1]

Let’s Go Brandon!!!!!!!!!

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@Jetlag28]

What a lie

[@notarymasters7345]

Morgan in the Nashville, Tennessee BNA Airport terminal does not represent you company well. Two Thumbs down on customer service!

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

Morgan in the Nashville, Tennessee BNA Airport terminal does not represent you company well. Two Thumbs down on customer service!

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.

[@notarymasters7345]

This is the worst airline ever especially the Nashville Tennessee BNA terminal.