Spark your business soul -- marketing with authenticity

You "have to" do marketing to get clients. But what if you can see a deeper purpose for it, that makes you show up more consistently?
The traditional approach to marketing is to focus on metrics and see it as a means to an end. If we instead focus on embodying our values and pursuing our purpose, we can making "marketing" a fulfilling process in itself.
The two arms of authentic marketing are content and offerings. Content is seen as a way to express your creativity and connect more deeply with your audience, while offerings is approached as an invitation to co-create value with them.
By doing your marketing as a practice of service and a conversation with your audience, you can find the sweet spot between what you love and what they need, and build a business that truly aligns with your soul... an authentic business.
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Offering sounds much better than price. Framing the business as a mission, as youve explained, is gentle and inviting. TY.