Special Forces Sniper & ThruDark Co-Founder | Anthony Stazicker

In this episode, I sit down with my friend Anthony Stazicker aka Staz. Staz is a former elite SBS special forces sniper that has received medals from the Queen in relation to his outstanding work on the front line. He served in Afghanistan. On leaving the military Staz and his friend Louis set up the clothing brand ThruDark. ThruDark creates the leading tactical wear in the marketplace. Staz shares actionable advice from his vast military experience that you can apply to level up your mindset and transform your business.
As always I hope you get mad value from this episode.
2:07 - Introduction
4:50 - Staz’s Upbringing
9:00 - Mum Passing
13:45 - Facing Adversity At A Young Age
18:00 - An End To Football
22:30 - Sparking Interest In The Military
24:35 - Joining The Marines
31:00 - The Truth Of War
36:39 - The Power Of Visualisation
42:00 - Dealing With The Lack Of Control
45:35 - Looking Inward
48:50 - Joining The Special Forces
59:27 - Owning Your Mind
1:05:00 - Acceptance Of Death
1:07:20 - Military Story
1:11:30 - Leaving The Special Forces
1:16:35 - Building A Brand
1:20:10 - Detaching From The Military
1:22:10 - Plan For Failure
1:27:25 - The Steps Of Business
1:30:50 - What Does Success Look Like (Road Map)
1:38:22 - The Truth Of Starting A Business
1:43:40 - How To Be A Leader (Company Culture)
1:50:20 - Balancing Family & Business
2:00:55 - Toxic Masculinity
2:03:06 - Final Advice
Guest: / stazthrudark
Brand: / thrudark
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#SAS #ThruDark #specialforces

[@FrankieLeePodcast]

I hope you get epic value from this conversation with Staz. Please hit the subscribe button so we can grow the channel and book the most epic guests.

[@owen2431]

Love listening to Staz. I didn’t quite realise just how well Thurdark is doing. Seriously impressive stuff.

[@reflektclothing]

Staz is a hero, and deserves every success with ThruDark.

[@shanemallinson1879]

The comments he made on fatherhood. This... Strong words. You're kids are lucky to have a father such as yourself.

[@FrankieLeePodcast]

It gives me great pleasure to bring my friend Staz on the podcast and I’d love if you’d subscribe so I can keep bringing you the best guests possible. Staz is one of the most highly regarded snipers to have graced the SBS/SAS in the special forces. He’s now built ThruDark to £18 million pound brand with vision that in next few years it will hit £100 million valuation. Enjoy this episode and hit subscribe 💯👌🏼

[@FutureLeonardo]

HIS MY BIG BRO TOO! IM SO PROUD! ❤

[@AJE-im6rr]

A commendable interview that was well directed by Frankie.

[@FrankieLeePodcast]

Appreciate the kindness and thanks for watching. I hope you’ve subscribed

[@simonstaley1866]

Met Staz at the Keswick Mountain festival last year promoting the THRUDARK brand. Top bloke - he made time for you and was very down to earth

[@FutureLeonardo]

That my bro

[@staceymitchell2206]

Incredibly powerful podcast. Loved it. So much passion, a lot of people can take a lot away from this. I definitely have! Thank you both

[@clintreid287]

Thrudark is the rolls Royce of outdoor kit but well out of my price range. Well done Staz and Louie for doing what they believe and pushing through the fear of change 🇬🇧

[@williamcallmewill]

One of the best podcasts I’ve listened to in a while.. been following Staz, Thrudark and their jits for a while and you’ve now gained a new follower too Frankie - Keep up the good work 🤙🏼

[@FutureLeonardo]

Staz is someone I know personally

[@herb2078]

Could listen to this gentleman all day very insightful. So much respect for the business he has created, great products and the feel around the brand is top notch 👍

[@charlesopuoro5295]

Insightful, Enlightening and Pragmatic.

[@bogdanloiso136]

Splendid conversation!!!

[@gavinmartin7787]

Staz is a legend.

[@avslope8963]

💯

[@teresataubman2860]

Love hearing staz , he helps people x hes honest and positive xxxx

[@Niallistical]

Staz is so humble. The Royal Marines Sniper course is possibly one of the hardest military courses ever. He's an instructor for it too.

[@FutureLeonardo]

I know him personally in a very special way

[@RahimLadhajuma]

This was utterly amazing 👌🏼🎙️🪖

[@RecoveryLabTV]

Brilliant podcast Frankie Lee, really enjoyed the openness & honestly! Great to listen & learn. Amazing work Staz, Thrudark & Frankie Lee

[@FutureLeonardo]

Staz I know personally in a special way actually

[@deansavage7738]

​@halfbloodlsytherinprince what does it taste like?

[@MisterCreative]

You earned that sub mate. Great podcast. Staz is a friggin legend and the interview was stellar.

[@FutureLeonardo]

That legend is somebody close to me

[@Spacetiger54321]

Very open and honest about his life. I was similar in terms of upbringing realised how quickly things in life changed good and bad. The reason I joined the Army was simply because of my Step-Dad yes there was chaos and similarities he was in the first Gulf Bosnia when it was kicking off. I joined July 01 Iraq 04 Alamara Bosnia 05 So similar paths then I outdone him so to speak as he says 😂 with Afghan 06-08-11 we are always learning and nice to see what Staz is explaining as not many people share there experiences credit m8 using something that benefits others. I’m sure this will help others in more ways you are realising. My Mum and Dad are now stronger than ever going through stuff together my mum who is 60 got diagnosed with Leukaemia last year and with my son being non-speaking I just found this so hard to believe what was happening in my life until I started using my Anger into a positive mindset towards the way I conduct myself in all things just like I was loved as a kid by my mum and stepdad growing up. it makes or breaks you. My mum and dad said me joining the Army made them stronger as they went through a turbulent period of time in the marriage so I suppose it’s how we deal with things later on in life makes you a stronger person credit staz.

[@Jay-ew8in]

Staz is the man

[@phillipseagrave9258]

Staz doing 32 weeks mega for the course as he says at 28 minutes long or so people carrying on and going back to a certain week i did it being injured through training i wasnt going to give up

[@neil5006]

Awesome

[@1tyl3r]

This is a great podcast. I wish you made him breakdown his military training journey in abit more detail. we got a very vague explanation of everything he done.

[@FrankieLeePodcast]

Many of the details you want are classified so couldn't be included

[@1tyl3r]

@@FrankieLeePodcast totally understand that brother. Keep up the good work!

[@feathermen1138]

Great, chat....love all the guys currently putting information out there Ant Middleton, Ollie Ollerton, Foxy, Billy Billingham but Staz is great balance on forces mindset and business...

[@jodyburrows1253]

Top guy

[@Itskilo]

Portuguese manufacturing LOVE them

[@Vixsniper]

🇳🇿 ⚔️ Who Dares Wins ⚔️ 🇳🇿

[@stevelocky5198]

What a guy speaks so well he'd sell sand to the Arabs and snow to the Eskimos lol.... highly recommend the book chimps paradox he spoke about also it'll change the way you think respect staz

[@johnbrightman282]

you would appeal to wider audience with less foul language

[@madmandanreviews3764]

👎

[@ChampChamp2024]

I love the British army and navy, but how can we have men with no ID turning up on the beaches and getting hotels before veterans who are homeless. On top of that it’s clearly going to lead to conflict.

[@Scott-ky8gv]

Look at France pal. Not local French rioting