Spoilers in Trailers - who is this for?

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[@deepsquatproductions2227]

This haircut is WORKING for you Vera!!! 💖💖💖

[@GinPixie]

agree, i think it's so cute!

[@ybell1294]

As a person who personally either doesn't care or loves to seek out spoilers, I always find the spoiler-trailer debate to be SO intellectually fascinating. Like, low-stakes popcorn munching, "no one's gonna walk away too mad at the end" debates are so nice to see.

[@GinPixie]

this is exactly my take

[@HandofOmega]

You'd be surprised, then...I have a friend who's STILL mad about seeing Darth Maul's double bladed lightsaber before the reveal in the movie, as well as another who's still angry a trailer shot that revealed how the end of Avengers was gonna go...

[@RubyPrice]

Pre-watching... I actively avoid watching trailers for TV, games, movies etc. The amount of content from the final product that ends up in them ruins it for me because even knowing that someone appears in something later than the frame you are currently viewing can ruin the suspense of a scene

[@sinimeg]

At this point I don’t watch trailers because they either tell too much, too little, or lie and put things that later don’t appear in the movie 🤷 I feel that is a lost art at this point, since less and less trailers do it right

[@CLDJ227]

I feel like most people often want a trailer to tell them too little 🤔.

[@theamyway4832]

Not showing anything from the last third/half is something I didn't really think about, but yeah, that's a good rule that filmmakers should have

[@Elwaves2925]

I think it's a good rule. Also, letting the director, editor, showrunner of the movie/show create the trailer. As in, the ones invested in the project, not some marketing department editor who knows nothing about the project.

[@theamyway4832]

@@Elwaves2925 Agreed. Trailers are tricky to nail, because they have to get people invested, but not give away those climactic moments.

[@CouncilofGeeks]

While I understand the desire to have the filmmakers make the trailers, unless they express an active desire to do so I don’t think it’ll actually help. Short version: cutting for marketing is a completely different skill to cutting for narrative/artistic cohesion. What you’d end up with is a bunch of very artful trailers that do a bad job at communicating what the heck the thing actually is.

[@theamyway4832]

@@CouncilofGeeks Ah, that's very true. Thanks for your insight on this. Appreciate the depth of your thoughts and vids :)

[@Elwaves2925]

@@CouncilofGeeks I get and don't disagree with your point about it being different skills but that doesn't mean it'll be a bunch of 'arty' trailers. The solution there is to have the director/editor work with the marketing department editor to create the best combo.

[@kerricaine]

i think there's something we kinda forget about; back in the day, it was normal for there to be DVD commericals. usually, a movie had been out for a while, people had seen it, so DVD commercials could have more spoilers because they were enticing the audience to remember why they liked the movie and would want to own it. now, they've kinda done a cargo cult behaviour with "the second trailer can have big spoilers" without remembering why that was done that way back in the day. it feels like putting big spoilers in trailers now is just to punish people for not seeing the movie sooner.

[@satyr_9]

I went and saw Deadpool and Wolverine with my mother who is in her 50s, and after the movie played I had to explain to her all the stuff from Loki, why channing tatum was there etcetera. Deadpool is the only Marvel property that she really enjoys, and I can see there is this huge disconnect between what she understood in a movie that was mostly in-jokes and what the studios assume audiences will just get. I shouldn't have to explain who a character is for like 20 minutes, she doesn't care about the Fantastic Four, she doesn't care about X-23, and only has vague nostalgia for Wesley Snipes as Blade. They have essentially made watching these films a chore where you have to keep up with stories in multiple mediums with characters the mainstream has never heard of or even cares about. It was a lot easier when it was just one or two movies a year that you had to engage with, it didn't seem like a huge ask for people to stay until the end of the credits sequence because you were only engaging with the mcu sporadically as a special event. Now I can't wait to get out of the damn theater, and I have been a fan of comic books and movies for the majority of my life. I tear my hair out every time they announce that a new actor is playing a little known character in comics that even comic book people don't really care about because that defeats the point of having these stories be ip. You want them to be ip because the characters have recognition. Like why is Azazel, a character who is nobody's favorite, in these movies? I think studios are making these decisions about trailers because they think that they are actively creating more hardcore fans, which I just don't think is true anymore. It may have been early on, like the Star Wars reboot definitely brought new fans to Star Wars and the Avengers movies got people into a comic book store, but the shine has definitely worn off. It is so easy to disengage with these franchises now because they have oversaturated us with content. I have been saying since endgame that the MCU has run into an entirely predictable problem that any comic book fan would have told them they would run into because most people either can't or won't buy every single comic book every week, and can't buy every single back issue to get caught up on 40 years of comics. If you make it too difficult or too expensive to be a hard-core fan you will get less hard-core fans, and that is a problem if your business model revolves around hard-core fans. As soon as you had to pay for disney plus to keep up with the story it knocked a lot of casual fans out of the mcu. There seems to be this philosophy that there is an endless amount of hardcore fans with an endless amount of money instead of a small core group of hardcore fans that may have to choose between maybe going to the movie theater or paying for a subscription to watch Moon Knight. But in order to make billions of dollars off of your movies you cannot completely alienate the casual fan, and increasingly this feels like the road we have been heading down with these franchises.

[@HumbleWooper]

"Every comic book is someone's first." - Stan Lee I feel like he'd be rolling in his grave with what Disney/Marvel is doing to his characters these days, when that principle applies even more to movies than comics. There's nothing inherently wrong with lots of callbacks, foreshadowing, etc... but knowledge of a character's history and related media (even recent media) on other platforms shouldn't be required for a viewer to enjoy your work. Or for them to understand why a major plot point is a big deal to the characters.

[@lumplumplet]

@@HumbleWooper I feel like Elektra and Gambit were the final straw. More than likely an average viewer could probably think “hey that’s the old Blade” and can handle the film pretty fine. But I was scratching my head seeing Elektra until they mentioned Daredevil, and that 5 second applause pause on Gambit was unironically one of the most awful things I’ve seen from the recent MCU, worse than Quantumania.

[@yuvalne]

I think there's two possible ways to see this: either they assume everyone is a hardcore fan or willing to become one (i.e. willing to watch every piece of supplamental material, willing to watch the movie as soon as it drops) and as such the trailers cater to those ("see it now, see it again") or they just assume the casual fans won't care. which like, maybe they really won't. maybe there really are fans who come to see familiar faces, even if revealing those faces is a spoiler. I think it may be a mix of both.

[@Victoria-uv4ym]

I got an answer on "Who is this for?" when it comes to trailers like what Deadpool and Wolverine put out after release. the answer: People like me, who can't afford to go see the movie and will already have everything spoiled for them by the time it comes out on a streaming platform a relative is subscribed to. So getting to see some of those surprise scenes now is nice. That being said... I wish they would stop putting spoilers into trailers. I may enjoy getting to see these things but I also don't like losing the chance to see it in theaters if something changes and I do get the chance to go before I hear a spoiler.

[@alphaomega1328]

Trailers always used to be tantalising tease to encourage people to go watch the whole thing, now I can see the whole thing just by watching the 3 different trailers released before hand. Save me money!

[@HandofOmega]

I remember the After Release trailer of Attack of the Clones not only showing Yoda dueling, but intercut with excited commentary from folks who just got out of the theater! I also thought that was a good way to entice people who were still on the fence about whether they should go see it...

[@Venemofthe888]

You know what i hate its when they show the ending of the film or scenes near the ending to spoil it. Im so sick of seeing that happen cause it makes my investment in the film pointless the ending is in the trailer. One film they really pissed me off with that was Bullet Train

[@Merilirem]

People who can enjoy stories knowing how it ends are beyond me. Like knowing how a story ends means you can easily figure out how it gets there. You basically don't need to watch at that point. Its just like watching a second time which you can always do.

[@sakunaruful]

I would say that even if people knew the ending to certain stories; some would still watch the movie anyway because they want to see the journey unfold along with the characters.

[@emilbovbjerg]

@@Merilirem I don't like that trailers spoil endings, but I have seen multiple things I otherwise never would have, because someone spoiled something that happens in it, which made me interested. Also. Knowing the ending absolutely doesn't necessarily mean you know or can figure out how it gets there.

[@Pandor18]

​@@MeriliremFranklyn, You are in the minority, nost people like to watch their favorte movies sometimes and enjoy it, Even if they know how it's goong to end

[@calebleland8390]

I watch the first trailer or two, but I'm one of those freaks who really wants to go into a movie as blind as possible. I remember when Jason Blum made the comment that he puts spoilers in trailers because he wants audiences to know what's happening so they'll pay money to see the movie. And I know fellow fans who look up every spoiler before they go see a movie. I really don't get that mentality. To each their own, of course, but I don't understand why you'd pay to see a movie if you already know everything that's going to happen.

[@timrob12]

I remember seeing the trailer for Wreck-it Ralph and that one was mostly using scenes from the first few minutes of the movie and few seconds from later on, but the big twist with King Candy was a genuine surprise as well as the truth about Vanellope. Although, the one thing that was dissapointing if you come from the trailers is the fact that you expect this film to be filled with video game cameos, which is obviously not the case.

[@golden_gloo]

I remember hearing somewhere that spoilery trailers are actually more popular with general audiences. Apparently the original ending of the Cast Away with Tom Hanks was left out of the trailers but then there were complaints or something so then they released another version which literally spoiled the ending.

[@Shamazya]

Something I find intriguing is when a trailer is way more interesting than the movie or show its for. Sometimes they have all the cool ideas and just can't figure out how to connect and synergize them.

[@DillonExner]

I got an unskippeable, spoilery Beetlejuice ad during this video and had to exit out and return.

[@AceOThorns]

I saw only the first trailer for Romulus, and wasn't that impressed. I then went to see it anyway, and was very pleasantly surprised. DP&W newer trailers make me sad - the joy of That Actor and That Character showing up out of the blue will be lost for the later audiences, and that's a shame.

[@Alhana_E]

Getting trailers right involves walking a fine line of showing enough to give a sense of what a movie is without giving too much away. Very few trailers seem to do that period. If they aren't spoiling too much, then they are usually being misleading instead. A prime example of a trailer that completely misrepresented a movie is Bridge to Terabithia. It is a fantastic movie, but from the trailer you go in to it expecting a fantasy epic akin to Labyrinth, or the Narnia movies, but that is VERY MUCH not what the movie is. Although that is my go-to example, there are plenty more that do the same and don't result in coming away satisfied with the movie, like the first Suicide Squad movie.

[@FroMarty]

One trailer I always think back to is the John Rambo teaser that went online around 2007. It showed the entire story and and every action highlight

[@thebitterfig9903]

I’m someone who doesn’t really care about spoilers (I’ll sometimes deliberately seek them out, read the Wikipedia about a movie to lessen anxiety about it), but I’m sympathetic. I know there’s folks who prefer to avoid them, and if someone is sitting down in a Theatre the physical equivalent of hitting skip is hecking awkward.

[@scpatl4now]

I do that with Wikipedia on previously aired TV series...I read ahead to see whats going to happen. I don't know why I do it, but it seems to make it easier to process it going forward when I actually see it.

[@NicoleM_radiantbaby]

Same! But then I usually don't care much about knowing spoilers, because for me I'm more interested in the journey to get to those plot points, not as much as knowing the plot points themselves. Like if I go in already knowing someone is going to die, yes that spoils it in a way, but I also can instead focus on how we get there and sometimes THAT can be the exciting surprise, like maybe it goes in a direction I don't expect. (And if it does go in the way I anticipate, that can be reassuring too)

[@saeedrazavi4428]

I saw DP&W late and had already had the cameos spoiled for me. I really enjoyed them, but I was sad bc i knew my mind would have been blown had I not known about them

[@ExtremeMadnessX]

I was only spoiled over X-23. Thankfully, that didn't ruin a movie for me. But her appearance on screen would be much more impactful if I didn't know it.

[@Xiao_Ke]

My opinion has always been a trailer should serve as a way to get people excited to see the movie with as little footage as possible, you want to give the audiences a taste for what the movie is going to be and get them excited. Give away too much and people are going to just not bother seeing the movie because too much has already been given away for free. It's like the free samples at stores, it's just a small bite designed to make you go "Ooo that was good, I want more" and then go and purchase the full thing. I personally try to only watch the first trailer to get excited and then avoid all other trailers but obviously like you said sometimes it's unavoidable such as on ads.

[@Brunoxsa]

Thank you for the video, Vera! My personal rule for trailers of new series and movies is only to watch the very first ones (which I will usually break if they are just initial teasers). I never watch trailers too close of the media work release dates. I do try to avoid spoilers about works which I am interested in, but I am aware that being an almost impossible task considering how news coverage and advertising will just send it towards you anyway. At this point, I just do not care so much about spoilers as I did in the past. About the aspect of trailers having too many spoilers or references for the dedicated fanbases: my take is the exact opposite of Vera's. The marketing teams are trying to catch more the attention of casual fans. They are already aware that the dedicated fans will consume the media work anyway, regardless how angry the latter will get because of the spoilers. However, casual fans will see the spoilers and references in the trailers, they will probably find them amusing and it will push them to consume the media work. The marketing materials are actually showing disregard towards dedicated fans because of their smaller numbers.

[@dravendarkmatter]

i love when trailers are just a series of vibes. like, i'm gonna watch things based on vibes, i don't want too know too much about the story at all! i go to the cinema sometimes up to 3 times a week and i see a lot of the same trailers over and over again. it is really interesting to see the second edit of trailers. i often am like "oh i don't need to see more parts of this movie, i was already sold!" you make such a good point of people in the bubble vs. mainstream audiences---i feel like as not-a-big-marvel-fan, there could be better ways of including me and initiating me into seeing something new. it's so weird that they want to appeal to the fandom rather than everyone because the fandom creates itself and keeps itself alive whether they're being directly pandered to or not. i wish trailers were just vibes, though. vibes only for me, plz. subtler trailers show so much confidence in imagery. i feel like the LONGLEGS model was super brilliant. their trailers were so mysterious. i think a trailer should make me ask a question and i should be driven to see the movie in order to answer that question.

[@dravendarkmatter]

it's weird, too, because when movies are musicals these days they don't put any singing in the trailers lol.

[@jospehjack]

Wonderful thought line on trailers.

[@Brushbell]

honestly they were probably smart to drop the spoiler trailers bc by the first weekend most of the movie was being posted as clips on tiktok

[@IshtarNike]

How is that better? Movies can always expect to be spoiled after release. It's faster these days but not necessarily by that much. Pre-empting the spoilers doesn't help them.

[@Brushbell]

@@IshtarNike obviously both suck but if ppl are going to post shitty quality screen recordings and ppl get spoiled against their will on tiktok then the studio might as well capitalize on the buzz generated and have ppl watch the high quality clips on their own youtube channel. i had half the movie spoiled for me just scrolling my normal FYP not even seeking it out

[@onyxfrench-king611]

Unrelated but I am LIVING for that cut on you!!! Looking particularly gorgeous!

[@shanryder]

Oh, in Deadpool, it's to encourage edits which is basically free advertising.

[@the_CineCita]

honestly, i wish marvel would stop making blockbusters and would just make smaller, street level movies. the returns would be better, and smarter movies, because there would be less risk, and they could let more experimental directors try things. big budgets drain creativity. constraints lead to innovative work-arounds, and are creative peoples' best friend.

[@HumbleWooper]

Comics as a medium have so much more to offer than ONLY superhero stuff. And many of those other stories would need exponentially smaller effects budgets.

[@thechaosmonkey]

I don’t personally mind something being spoiled for me, but i don’t like the idea of spoiling things for other people who might care a lot more about surprises than i do. Keeping trailer content to the first half feels like the best practice.

[@sunriselg]

Fun fact: I got spoiled about your book from your "writing plottwists" video (I correctly guessed the big twist).

[@CouncilofGeeks]

Apologies.

[@HumbleWooper]

"Every comic book is someone's first." - Stan Lee I feel like he'd be rolling in his grave with what Disney/Marvel is doing to his characters these days, since that principle applies even more to movies than comics. If you make those people's experience enjoyable, you'll probably convert some of them from curious to a casual fan who'll be open to coming back for another one. But on the other hand if your citation/source list for a two hour movie marketed as a mainstream action movie reads like one from an academic research paper, you REALLY need to think carefully how you present things. Most viewers won't go look up references they don't get, so if those references are crucial to the plot they just miss out. And if they don't like and relate to the characters enough to *care* that they're missing out, they tend to check out fast. It'll be exponentially harder (often impossible) to get them to come back for another try once this happens.

[@twistedelegance_]

I avoid not only trailers but I also don't go googling anything before I've seen it. Cause these days, even reputable news spoil the ending in the titles which always show up in search results.

[@highvoltage7797]

Love the new haircut 🤩

[@impastomusic]

I’m a mainstream audience member in the case of Deadpool & Wolverine. I waited to see it with my sibling, so we didn’t see it until last week. I haven’t seen The Fantastic Four, but I knew who everyone was and would have been PISSED if those cameos were spoiled in a trailer in the weeks after opening. Somehow I managed to avoid spoilers without any effort, probably because I don’t have terrestrial TV and I pay for KZbin Premium. But I shouldn’t have to worry about spoilers from official sources, and I resent TPTB that try to use spoilers to coerce me to see the thing the very second it’s released. I’m the kind of contrarian who will (and has) refuse to see the thing at all, or until I can see it without dishing out extra money.

[@AceOfSevens]

I think the right way to structure a trailer is it asks a question & you need to watch to get the answer.

[@amelialikesfrogs5778]

I'm really nervous about how they're going to trailer the movie of my favorite book, Project Hail Mary. its an amnesia story with a lot of early twists so is essentially all spoiler. the blurb of the book doesn't even say much, just that's its a guy with amnesia who wakes up on a spaceship and has to save the world

[@keyzlovesyou4933]

If it wasn’t for spoilers i wouldve thought gambit was Chet Hanks 😭

[@adamzazarinno1065]

They did the same thing for Avengers: Endgame, basically spoiling all the stuff that was purposefully left out of the initial trailers to be spoiled in the movie itself. I’d already seen it on opening day so I wasn’t worried for myself but that still happened.

[@thelordstarfish]

This in spite of the whole "DON'T SPOIL THE ENDGAME" hashtag that *Marvel themselves* came up with. "People really deserve to go see this movie completely unspoiled! ...As long as they see it on day one!" And like, the pre-release trailers for Endgame were great about building anticipation *without* giving away much of anything as to what the movie would actually be about beyond just "Oh no Thanos won we have to do something about that!"

[@rafaela00002]

Interesting discussion, personally my favorite type of trailer is when you don't learn anything about the plot, just the vibes

[@timrob12]

11:16 - Indeed. You can't always avoid a trailer, because videos have adds and, in my experience, most of these adds are trailers for TV shows or movies. And you can't skip them until a certain point or sometimes not at all. Equally, when playing mobile games, you can earn points by watching adds, usually, again, a trailer for a movie or a series. So, yeah, it is kinda unavoidable.

[@enchantedlight]

I think these late stream spoiler trailers are for social media. Specially I mean the creators on the various platforms that are creating videos about a film can now use clips from these spoiler trailers in their videos or post. It makes their videos more engaging, and it becomes free advertising for these films. :) Love the video.

[@bentilley5412]

I'm actively avoiding spoilers for the specific films you mentioned in the intro*, so thank you for the warning. I'll be back once I've seen 'em. *wish me luck :)

[@NichtcrawlerX]

Ultimately, the only thing I felt was spoiled for me about Deadpool 3, was not even marketing, it was "news". A Guinness Record about the longest gap between Marvel role portrayals... But yeah, I feel lucky nothing else was spoiled for me and the cinema was empty besides me and my mum. I laughed so loud at most of the "reveals".

[@Snakejorts]

I would say that I probably class as a "casual" marvel fan. I go into marvel movies accepting that I probably won't understand half of the references, but idk for me they are films I can turn off my brain to and just appreciate the aesthetics. Also one of the first things I do after watching a movie is watching breakdown analysis and critique of them on KZbin, which helps me understand the lore I didn't pick up on. So for me I really don't mind how Marvel has been catering to the hardcore fans more, but I'm not a business exec and also I probably a more unusual film-goer 🤷🏻‍♂️

[@sakunaruful]

Another alternative is to avoid KZbin and social media until after you have seen the movie. Some people are considerate since they do include spoiler tags when discussing recently released tv shows or movies on Discord, Reddit, and other sites.

[@WanderingConfused]

I wonder if the trailers after the release could have been trying to bring people back for rewatches 🤷

[@Rmlohner]

One especially interesting one this year is Abigail. Much like From Dusk Till Dawn, when you watch the movie, it couldn't be more obvious that the vampire thing is supposed to be a huge twist, and it gets really annoying seeing all this mystery buildup for something you already know. But at the same time, how exactly are you supposed to make a case for this movie being something people should be excited to see if you don't include that the little girl is a vampire?

[@eloquentornot]

I try to avoid watching too many trailers for things I already know I'm going to watch. I remember one film where I kept up with every single trailer and all the fan speculation and I'd basically seen the entire first half of the film by the time I was there. (Also I'd accidentally seen a comment (since I watched it the day after it came out) which confirmed something that I realistically already knew but might have at least nearly been fooled by otherwise...) Other films, one where I didn't even know I was going to see it until a last minute change of plans, I'm really glad I didn't see trailers for because then the character establishment at the start doesn't feel like just waiting for the interesting parts to start. Like going to the cinema as a kid again, seeing the whole story on its own with no expectations! (Also not quite as related to this, several years ago there was one film I saw a trailer for in the cinema and it looked really interesting, but then one of the trailer scenes had a bunch of swearing and I thought that meant it wouldn't be the kind of film I would enjoy after all so when I got home I looked up the film and realised while reading all the spoilers that I would actually have really really enjoyed seeing it without knowing the twist in advance, and moreover those were pretty much 90% of the swearing in the film all in one scene for comedic effect that they included in the trailer... so when the second film in the series was announced, I made sure to avoid all spoilers, and as soon as I got the chance I watched both films! (I'd even briefly seen something that turned out to be a huge spoiler but out of context so I thought it was just a comment on the character by the audience, not the big reveal it actually was, lol!)) I used to be annoyed by early "teaser" trailers that don't give much detail, but I appreciate those more now, I can work out in the early days of marketing whether I want to watch a film or not and then hopefully manage to stop watching any new trailers that come out by the time they start getting spoilery, lol!

[@nick5661]

I was in the exact same spot with Deadpool and wolverine trailer, it was shown gambit and Johnny storm In a trailer before a KZbin video. But I had NOT seen it yet so it ruined it for me.

[@Tuaron]

I am heading into this video having seen only 1/2 of the movies initially referenced, so I can't fully react to that aspect, but I will still address the main points. Actually, I was worried Alien: Romulus had spoiled most of the movie with its trailer (which I otherwise liked), so glad to hear it wasn't as bad as I feared. As for Deadpool & Wolverine, I only saw a couple trailers (the first where you don't even see Wolverine properly, and the second where you do) - I didn't exactly avoid seeing more (it's not like I stopped going to places I normally did), but I didn't click if I saw another trailer, didn't watch analyses of newer trailers, and none showed up on any KZbin videos I watched where I see commercials (unlike a lot of Acolyte ads, I'm still getting those). I don't watch television (don't have cable, that is) and live in a rural area so there aren't radio or bus or subway or gas station or whatever ads to worry about, either. All that made it easy for me not to find out about most of the cameos in it (I'd heard about a certain sai-user I think before or just after the writers/actors strikes, but not the others) and I didn't even know much of the plot, aside from it involving the TVA (with the Matthew McFadyean character) and that we'd see Baldy (by the by, absolutely loved that character in the film). I'm so glad I went in as blind as I did, too - while I expected it would likely be a FoX-Men cameofest, not knowing exact details made the ones that happened work better (even if I have quibbles with some of them, especially the one that seems to be getting the most attention since). Actually, in the end, I was surprised by how few cameos there really were (so few of the FoX-Men, just a few characters from the other properties, and somewhat restrained to either "these are intentionally thugs" or "there's a point to this" most of the time). As for Ladypool showing up (something that was hinted at but not confirmed in the trailers I saw), frankly, if that was the sacrifice they made to try to cover up some of the bigger cameos, it's worth it - it didn't confirm the rumoured (turned out to be true) casting (though that made a lot of sense, was hard to argue against) and didn't give us any context, just confirmation she'd show up, which is something a lot of people were expecting, as a film that seemed to be intended to give Deadpool a good ending if we never get any more (though given how it went, we probably will get more). Maybe it's just the people I know (including my more "normy" family & friends), but I think a lot of people in the reviewer/nerd media bubbles *under*estimate how much "mainstream"/"casual" viewers know or remember or get excited by. Very often what I hear in these circles is this idea that the "normies" "know nothing" about these movies, but superhero films have been pretty big since the late 90s (especially as Blade, X-Men, and Spider-Man came out) - they *are* mainstream movies and have been for decades, it's not a new phenomenon that *suddenly* we've arrived at in the current age. That said, I won't disagree there are aspects of the canon that are muddled by jumping between streaming and movies and relying on people to see just about everything. On the other hand, I don't think that (outside of maybe the Wanda situation) the MCU's as bad as suggested here - I think they usually do a decent job of playing the "catchup game" when they need to (Avengers was probably a masterclass in it, giving us enough info about each character that you really didn't *need* more, though you might've been interested in getting it, but they've still done that a decent amount since). Funny enough, I was not really part of the group that helped sustain stuff like Star Wars with its comics & books (I did play some of the video games, like KotOR & Pod Racer, but didn't care about Battlefield or most of the Jedi Knight games), nor did I really build up comic stuff in that gap before the movies started dropping (I didn't read that many comics between childhood and the last few years, only watched some of the shows before the streaming age, etc.) This discussion does make me laugh when I think of the early film trailers, though, as some used to just tell you the whole movie.

[@HotDogTimeMachine385]

"Don't look at trailers" We would if we could!

[@cjayconrod]

I think there's a belief that audiences want to know everything about what they're getting into BEFORE buying a ticket.

[@CouncilofGeeks]

And there’s some information to back that up, but I would argue that should be a reason to have that information available but not in the marketing pushed at everyone.

[@Bingbongles9million]

You’ve done something to your hair, and honestly I think it looks great

[@HPgirl]

Honestly "if you don't want spoilers for the movie, don't watch the marketing that is intended to hype/inform you about the movie before it comes out " is a wild concept in it self. If watching a trailer means I don't need to see the movie to know the plot, the trailer has failed. How did we even get there?

[@patrickt.6492]

I remember the trailer for Mad Max: Fury Road showing only stuff from the first 20 minutes of the movie. That was so cool. Does anyone remember the trailers for Castaway, the Tom Hanks movie about being stranded on an island? The trailer for that gave the whole film away. Weirdly, that was at the director's request. He thought people would want to see it more if they already knew what to expect. Overall spoilers don't really damage how much I enjoy something too much. But it's still nice to be surprised

[@tmcclanahan]

I don't watch movies to be surprised. If the only/main draw of a film is a series of surprises (whether that's cameos, plot twists, jump scares, et cetera), and especially if in losing the impact of those it would not stand up to repeat viewing-I don't consider it worth watching. OTOH, a well-made film is *enhanced* on repeat viewing by knowing in advance what is coming-when you watch something like the Sixth Sense knowing the big reveal the entire film is made richer, subtext deepens, and many scenes gain new weight. For me and viewers like me, the "spoiled" experience of such films is far superior to the feeling of being surprised during the first viewing-I would always rather jump straight to the better experience, and when I notice people are being cagey about spoilers I'll go look up a full plot synopsis to decide whether the story is improved or merely propped up by whatever makes it surprising. To me the question of in-the-bubble vs. out-of-the-bubble doesn't seem like the differentiator here. A lot of people care about being "spoiled" and a lot of people prefer to know what they're going to be watching, and the studios want both groups to buy tickets. For something like MCU projects where the studios know they have a lot of vocal people on the hate-spoilers side, they keep most of the secrets hidden (or even put false information in their trailers!) until the most intense members of that group have had a chance to see the films-and then start telling everyone else what sorts of things they can actually expect from the film. Tangentially related rant follows: --- What gets my goat (and I'm glad you didn't fall prey to, here) is people getting upset that they were "spoiled" by *the basic premise of a film.* People angry the marketing for Abigail or The Last Voyage of the Demeter revealed they were vampire movies, or that Kung Fu Panda 4 has a shapeshifting villain, or other similar things I've genuinely been seeing people angry about which, if left out of even a single-sentence blurb for a film, would mischaracterize the entire thing. Those aren't spoilers. They don't spoil anything. No one is making a vampire movie with the expectation that viewers will begin watching with no knowledge of the presence of vampires in the film; the vampires are the whole point. If a drama is about crooked cops covering up their crimes, revealing in the trailer that there are crooked cops does not "spoil" the movie-but I've definitely seen people argue vehemently that the film was ruined for them to know about the crooked cops! I'll accept that there are people in the world who value *being surprised* over a quality narrative, but I wish people would stop pretending that a film's basic premise is in itself a spoiler.

[@NateDHWT2023]

I feel like the the goal of the Deadpool and Wolverine trailers with the spoilers now is tempting people who already saw the movie to go back and rewatch. "Look at this cool moment! Wanna see it again?" But that comes back to the problem of the trailers playing to fans. I was thinking about this with the new Sonic 3 trailer which does balance this nicely but was the first Sonic trailer that felt like it was actually actively playing to the Sonic the Hedgehog fanbase. Like when you're including Chaos and visual references to the Shadow the Hedgehog games, you're trying to hook in a specific viewer.

[@Countgreenhorn]

I think my biggest issue is the idea that movies as a whole can be spoiled. There are certainly films that can be spoiled in the sense that some films initial impact is predicated on the idea that vital information is withheld from the viewer. Gone Girl is a great example of this where the marketing gave one set of expectations but the film itself is about something completely different and I wouldn’t want that spoiled for people. But I would argue that films like that are incredibly rare and most films like that are bad because they base their entire films around selling the film as being one thing and the film twist is often labored and uninteresting. Gone Girl doesn’t suddenly become a bad or even necessarily a lesser film based on knowledge of what the film is doing. If anything there are people who wanted to see the film it was advertised as but didn’t want to see the film it actually was but I can’t imagine someone who would have liked what the film is would like the film less for knowing what the film is going into it. Theyll miss out on a potentially fun rug pull moment but that by itself does not ruin the film. Serenity doesn’t become a good film based around not knowing what the film is. Psycho doesn’t become a bad or even a lesser film based on knowing what the film is doing. But marvel movies and what are considered spoilers within them are a thousand levels below that because what’s being “spoiled” is just character cameos that show up so people can say “hey it’s that person” and I do not understand how knowing these characters are in the film has a detrimental effect on the experience of watching it. This idea that not knowing anything about these films is the optimal way of watching them and anything else tarnishes the experience is something that is used to manipulate people into watching them right away no matter what. Arguably they put this stuff in trailers to get people to watch the film right away and I would argue that marketing dynamic is toxic. People should feel comfortable knowing stuff about the films they want to watch because knowing does not negatively effect the long term experience of engaging with a film and fears of spoilers in a lot of ways is far more detrimental to the experience of watching a film and engaging with art more broadly than any spoilers themselves.

[@mattf5935]

For plot twists, knowing the twist from a spoiler can absolutely ruin the experience. Even knowing a big twist is coming fundamentally changes the experience of the film in a generally negative way. For cameo type appearances, knowing them spoils the value from them which is all about surprise. That won’t ruin a movie because a cameo is just a nugget side dish compared to the main course of a movie like Psycho. Knowing the twists doesn’t mean a movie is no longer watchable but it is no longer something you can experience in the same way. I can still admire a puzzle box movie on a rewatch seeing how the trail is set before the audience and catching the winks and nods from the director / writer signaling what is to come but that is a fundamentally different experience from when the twist or reveal hits you fresh. And that is a very meaningful difference and I would say that it does or can spoil movies or parts of movies and lessen the experience.

[@sephirothii13]

I think those trailers that spoil stuff after the movie is out, I think, and this just me thinking here, is less for casual movie goer, they have most likely seen it, or will be seeing and the spoiler really won't effect them because they aren't really into the bubble, they would see Chris Evans and be like "why is captain American now on fire" because most wouldn't remember him as Johnny Storm. I think these kinds of trailers, post movie release, is to be like "hey remember this scene, don't you want relive on the big screen again?" like ever time I see the end of "End Game" and you hear on "On your Left" I want see the movie again... I remember how great is was to see it in the theater. So I think it more about getting the "Fans" to go back or remind them they whey want to go back and see it again. To be part of the fan experience of seeing in movie theater and being "OH yea this is great" or cheering with everyone else.

[@Frosted_Moontips]

I've noticed the same issue within the fighting game community where dedicated fans (like myself) CONSTANTLY beg Capcom for a new Darkstalkers game (or a new Power Stone for that matter) and folks like Maximillian Dood have to keep reminding us about how we are NOT the majority of ppl who play these games, and we alone CANNOT carry niche/obscure franchises.

[@Jenifer_R_]

Love the new haircut! ❤❤

[@emilbovbjerg]

There are certain things i don't want spoiled. But I really don't personally understand caring about "surprises" being spoiled. Endings and some other stuff, sure. But I've never been spoiled on a surprise appearance or the like, and felt like it ruined or even slightly changed the experience.

[@henrymendoza8295]

I know that for X23 specifically, they revealed her being in it in one of the final trailers because Dafne Keen wanted to go along to the premiere... which I sort of get, but I slightly think you could still have had her turn up and lie about it

[@HandofOmega]

I never even HEARD of the movie AfrAId until this morning...but after the trailer, I feel like I've already seen it...

[@docweidner]

I like the haircut, btw. Looks like a reaction to the heat this week, though not sure that hit your part of the U.S. Not much else to say. One thought. Maybe the fear if getting spoiled by post release trailers is something studios will do to drive initial turnout? Not sure they are smart enough to plan that.

[@antney7745]

The swarm of facehuggers in the trailer did feel like it was spoiling an "epic stuff that happens in the climax" scene.

[@HalloweenYearRound]

Even if you're avoiding trailers, try logging onto to Twitter or Instagram and not getting it spoiled simply by what's trending.

[@koya326]

Fr, KZbin isn’t even safe. When endgame came out, I got a huge spoiler when KZbin’s trending search was tony stark death

[@barbararibeiro6426]

Can I just say that this haircut looks so good?? 😍

[@that_morrigan6184]

I remember when the Shrek trailer came out and completely robbed the short king joke of all it's buildup in the movie

[@ACIoannina]

I haven't watched Dp&W yet. The whole movie has been spoiled for me by thumbnails and titles on KZbin, I feel like there's nothing new for me to watch in the movie

[@citrinedragonfly]

Having seen the Deadpool & Wolverine movie in its first week, I'm really glad I wasn't spoiled from the auto-trailers that play. Seeing those cameos as they happened for the first viewing was emotional in a way I wasn't prepared for, and I would have been upset if I'd known ahead of time. For a casual fan who liked those films referenced when they came out, I can imagine how exciting it might be to be like, "wait, I remember that guy!" Because I was like that, and I knew who they were. I'd never seen the Elektra movie, and I was still excited to see her once I realized who she was. I don't think that should be taken away from people. Ladypool in the trailer, even if it hadn't leaked, doesn't hint at the rest of the cameos - just lets the viewer know this is going to be a little weirder than the average Deadpool movie. At least, to me. So far for me, the worst trailer in terms of spoilers was for The Invitation. The entire movie is told through the trailer. I knew exactly what would happen when I finally saw it because of the trailer. There were things that surprised me, yes, but the overall story? All there, to the point that they did show scenes from the very end of the movie.

[@isobelsheene51]

I keep joking that I could do an entire PhD on trailer analysis, but also I can't put myself through that... 😅

[@TK-_-GZ]

Algorithmic Punc! I appreciate the take on Romulus, as my take on the trailer was much the same, will prioritize seeing more highly now. Also thanks for the well laid out point/video, especially the interesting argument about how much one of the largesa fan base can support was comics and novels.

[@aarondubourg3706]

I think an important thing is where the "spoiler" comes from. Is it the creative or the business? Cus I think some folks just don't understand "creative spoilers" etc. My biggest pet peeves on this front are tragedies where the point is we know thing will end bad. I've legit seen ppl complain that a tragedy "spoiled" the story for them. Not in the marketing, but in the actual confines of the story itself. Which is another thing too, differentiate between the confines of the story and the meta outside of it like trailers etc. Now with that aside, I think trailers should convey the intent of the story. I think the Deadpool 1 promotion really succeeded on this front, or at least Ryan Reynolds promotion was masterfull imho. And while probably a bad example, the RWBY Red Trailer is rocks on so many levels and spoils absolutely NOTHING of the actual show, but the show didn't live up to the trailer. I honestly think taking the approach the RWBY trailers did where it's effectively a mini-story could work, tho this style has it's own problems like making the trailer feel more essential etc. The standard trailer approach you can skip thr trailer and miss nothing, where the RWBY colour trailers you do miss stuff if you skip them.

[@rikidementia1819]

Historically, there have been 3 trailer houses that cut together trailers for films. The director doesnt always have final approval of the trailer, although that is less the case now than it was 30 years ago. I would suspect only a handful of Marvel directors get final say on the trailers The mess of Suicide Squad was indirectly caused by the trailer house because the studio freaked out realizing the trailer was generating buzz online when the film at that point had a different tone. And let's not forget that Warner Bros spoiled Doomsday in BvS!!

[@the_CineCita]

neither of those trailer/movies have anything on the trailer for the new remake for SPEAK NO EVIL. the original has tons of surprises, the original trailer hints at the premise-- an examination of manners that has some elements of cringe, where as the remake's trailer reveals several HUGE twists in the film, which is a shame because watching the original after having watched the original trailer, there are several points my jaw was on the floor, and the last two twists turned the movie from a manners play to a horrifying nightmare of what happens when you're too polite. i describe the movie to friends who have not seen it, as 'a vicious, nasty piece of work that sneaks up on you.' but anyone who sees the new movie will know so much that deflates the movie.

[@the_CineCita]

the WICKED trailer is awful too. it's the movie start to finish. i was interested in the movie for half a second, but by the end of the trailer, i thought, well, if i do see that movie, i'll just wait till it's streaming, since i know every. damn. plot. point.

[@Matthew_Raymond]

It’s not just recently and not just Disney. Remember a few weeks after Attack of the Clones came out and the did a commercial spoiling the fight between Yoda and Count Dooku? Having seen the movie ahead of that ad, I rather enjoyed the scene, but the commercial was cringe AF and seriously pissed me off!

[@tobrinajolly3714]

I would say these trailers that come and add details a few weeks later are intended to try and convince the folks who are planning to watch the film as soon as it starts streaming to instead go and see the film in the movie theater. You are correct in it being a purely business choice, not an enjoyment of the art itself.

[@HandofOmega]

The Alien facehugger spoiler was not only in the trailer...it's on the poster! No prizes for guessing that when you see the movie, then (nice FD Sig guest appearance, btw)!

[@ExtremeMadnessX]

That's not a spoiler. That's what you expect in Alien movies.

[@MorsecodeZ]

Somehow I got lucky. Even the normal stuff I watch I managed to avoid most of the spoilers for 5 weeks. The only things I knew about before going in were Lady Deadpool, Gambit and Blade.

[@littlewyzard]

off topic but your hair looks amazing!!

[@golden_gloo]

When I went to see No Way Home, my parents didn't even know that Alfred Molina and Willem Dafoe were returning and that had managed to pass under their radar although they'd heard the buzz about Tobey and Andrew which is the complete opposite to the official announcements lol.

[@golden_gloo]

New Rockstars already predicted Lady Deadpool and that she would be played by Blake Lively in an earlier a trailer from a shot of her legs lol.

[@KassFireborn]

I'm loving the hair, and have no better thoughts in my brain just now, only Benadryl.

[@MattMcIrvin]

I don't usually get too worked up about spoilers, but I'm really happy I saw Deadpool & Wolverine completely cold, because *all* the gags surprised me. Well, nearly all. I think I saw a screenshot with Lady Deadpool, but she's in there for about ten seconds. (I will say, I think Deadpool & Wolverine is in fact the kind of movie where the whole audience IS in the bubble. I greatly enjoyed it, but I find myself wondering what I would be thinking about it if I hadn't been the sort of person who's watched a skillion superhero movies. It'd be incomprehensible. Most of the jokes wouldn't even be recognizable as jokes.)

[@Mangacide]

I'm just not sure how I'm supposed to feel about trailers anymore. Like it almost feels like people too afraid of spoilers when most of my life has been seeing scenes from the movie in the trailers. Like that's what's supposed to get you interested in it. People are mad if they "show too much" but then if they keep it on the downlow there's no buzz at all and the movie fails and the same people "where was the advertising!?". Maybe I'm just too old and tired idk.

[@gleann_cuilinn]

I'm going to say something that might be unpopular. I think the whole obsession with so called spoilers has gone way too far. If it is ruining your enjoyment of a story just to know some plot elements beforehand, then I think you are appreciating these stories on a very shallow level. Stories are not just a series of things that happen. The enjoyment is in the telling. The humam mind that is behind it and frames it. The way each scene conmects to the next. The experience of being transported. Whinging about spoilers is actively harming media analysis and criticism because we are now unable to discuss anything in depth without getting hate for revealing spoilers. Just... I wish everyone would stop freaking out.

[@samuelbarber6177]

I agree. I think some people really do get too concerned over literally anything spoilery. Personally a lot of my favourite movies were movies I already knew the ending to anyway, Psycho being a great example. While I appreciate a mystery, if a film only works because of a surprise, it’s probably not a great movie anyway.

[@lukjebb]

For me, I think it's execs giving too much material to trailer editors so they can cobble something together. They probably say, make it flashy make it exciting and with Alien chest bursting is exciting and with Marvel Cameos and big action is exciting so if they give them more stuff with cameos and action regardless of its placement in the movie they're gonna try and work it in. I wish we went back to things being shot solely for promos to give people a taste of the vibe. Cos trailer studios do good stuff they just sometimes get given the wrong stuff

[@Deathlygunn]

Coming to tbis video a bit late - but I think Disney are probably targeting the likes of us that dont want to be spoiled with this trailer trend, the big thing they need to combat at the moment is "How do we get people into the cinema to see these movies rather than waiting for a streaming release in 2-3 months?", and the answer is for them to spoil the surprises a week or two after release, so if we want to avoid being spoiled we've got to go on that opening weekend.

[@MizzCatlady]

Very interesting idea to look at, really appreciate your approach on the topic, especially bc I don't consider myself a marvel fan, who will probably still watch Deadpool at some point PS I love how your glasses play with your eyeshadow in super fun ways. Love the look all around 😹

[@TheBearAspirin]

I hate when a suspense/horror/thriller movie telegraphs a characters death. I don't care if the character is a minor plot point, an opening kill, the big bad, it just lowers my expectations.

[@twistedelegance_]

9:46 It's quite easy to manipulate that Bubble, however. YT recommends lots of stuff I don't like based on one single video I saw. A few clicks on "Not interested" and "Don't Recommend Channel", and it won't do it again even if you go search for the topic. I've got a lo of creators whose videos I occasionally enjoy, but do not agree with 80% of the other stuff they say, so what I do is look them up manually instead of being bombarded with all of their videos constantly. This also works for random topics, like how to grow and take care of an orchid. You watch a few videos to get the info you want, but all of a sudden your timeline is full of orchid videos. Keep clicking those don't recommends and they're gone. Watched a few videos on autism and how to cope with it better. Still don't want my recommendations all about autism. Watched a video about how GOT ending sucked, but it was created by a transphobic clown.. It's not difficult to manipulate the algorithm, and to stop YT from pushing out the content it THINKS you're going to like. On other platforms it's not as easy. I refuse to be in a bubble, so my recommended are a mess 😅

[@GioBS01]

Loved the hair 😍

[@Marstux]

This is why I don't watch trailers. I haven't seen new Deadpool yet but youtube ads have spoiled it all.

[@Merilirem]

I have always avoided trailers myself. Its just spoilers. Apparently there are people who are ok with spoilers. Even some who think it makes the story better. I wish they would consider that they are the only ones who like that though. Other people don't want the ending in the trailers or anywhere but at the end.

[@kevin10001]

My problem is that a lot of trailers seem to be made out the of the rough cut of the movie cause the trailers can have stuff in them that doesn’t actually make it into the theatrical version of the movie and my take on the female Deadpool being in the trailer is that the mainstream audience isn’t going to actually know about the Deadpool variants anyway because they don’t actually read his comics and going into the movies with like a 1% knowledge of Deadpool anyway so it’s more like a spoiler to the readers of Deadpool

[@sojabursche]

I don’t care about spoilers. If a film isn’t fun or worth watching even after it got spoiled then it’s not worth watching at all.

[@samuelbarber6177]

My sentiments exactly. While surprises are cool, if it really hurts the movie watching experience, it’s probably not a good film, because while I may well know the ending to a Murder On The Orient Express, I still watch new versions of it because the execution is always what I’m there for. Movies are more than their plot.

[@MareaRayneOleander]

I personally don't like to use the word "spoiled" for these types of things and here's why: I am the type of person who has so much that they want to see/read/do that i need to have trailers that are a basic full plot synopsis in order to decide if the movie is worth the price of the ticket AS WELL AS worth the time investment. The backlog of media i wish to consume is so huge that if i do not have that access to a full plot synopsis, then i'd rather spend the time getting to the things on that list over watching something that just came out.

[@koylar]

*SPOILER FOR DP&W* i got the brown and yellow suit wolverine vs hulk spoiled for me pre release IN A KZbin THUMBNAIL! I tried my best to avoid them at all cost and this dude put it in the thumbnail