Sports: Fostering Integrity & Cooperation for Sustainable Development | EurAfrican Forum 2024

The sports economy represents a sizable portion of the global GDP, contributing approximately 5%, yet its presence in Africa’s GDP remains comparatively low at only 0.5%. However, the untapped potential of the sports industry presents a promising avenue for economic growth and job creation across the continent.
Research indicates that a 1% increase in economic growth correlates with a 2% increase in job creation. By strategically investing in the sports sector, African nations can stimulate economic expansion while simultaneously addressing unemployment challenges.
Europe has already developed this industry, which, besides its economic value, promotes social inclusion, healthy behaviours, and urban transformations.
The sports industry holds immense potential as a catalyst for economic growth, job creation, and national development. Africa’s potential in this industry can benefit from a stronger and deeper relation with Europe.
Moreover, sports can serve as a powerful tool for diplomacy, facilitating communication, representation, and negotiation on both national and international platforms. By leveraging sports diplomacy, African nations can strengthen diplomatic ties, enhance soft power, and promote cross-cultural understanding, especially in Europe.
Additionally, sports play a vital role in celebrating national identity and cultural heritage. Sporting events serve as platforms for highlighting national pride, fostering unity, and promoting social cohesion among diverse communities. Enhancing the Europe-Africa alliance will allow both continents to benefit from the commercial value of sports extends beyond entertainment, with opportunities for revenue generation through sponsorships, broadcasting rights, merchandise sales, and tourism.
Panel members:
Luís Alves Monteiro, President, Portuguese Olympic Athletes Association, Portugal
João Pedro Oliveira e Costa, CEO, Portuguese Investment Bank (BPI), Portugal
Nicolas Pompigne-Mognard, Founder and Chairman, APO Group, France
Susana Feitor, Portuguese Olympic Athlete, Portugal
Moderator: José Carlos Lourinho, Journalist, Jornal Económico, Portugal