Spotify CEO Just Made A HUGE Mistake...

Spotify CEO Just Made A HUGE Mistake... #spotify #danielek #curtissking
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[@metalxmetalxmetalxmetalx]

Spotify is cooked. I had to just give up on it and start using KZbin so my fans can listen . Terrible algorithm . Terrible everything

[@luketj]

I genuinely think at this point when it comes to making money from your music, just putting it on youtube and soundcloud then having a patreon fans can donate to is gonna be way more lucrative than just uploading to streaming services

[@pedrosouza5270]

@metalxmetalxmetalxmetalx Who really thought spotify was a profitable source? I mean, more than one decade of a ridiculous payment per play, are people sleeping?

[@netplane]

@@pedrosouza5270it is profitable…if Spotify puts you in their big playlists lol

[@wiirawiira]

​@@pedrosouza5270 I still don't get what's the end game when people try to mainly push their spotify. the platform itself always pays badly and it's also not the kind of platform that drives traffic to something else like a patreon, so what's left? having a big spotify just for clout and maybe that clout brings you something? I don't even think people really care unless you have more than 100k monthly listeners... it's a dead end platform

[@m13uknow32]

Spotify Just Started Killing my Royalties in 2024 gahhh-daayumm I thought 2024 was gon pay us indie artist more nah they gon say your gaining artificial streams and taken down my most popular songs & EPs. Real Deal industry games...

[@allahjoseph]

Anyrhing thats streaming is just marketing tool for the artist. Direct to consumer serves artist besttttt

[@crnkmnky]

Trifling 😤

[@smashball]

😕 industry plays dirty as always smh

[@detrockcity3]

@@allahjosephit’s good for the consumer too. it forces you participate in your music collection. I think it’s screwed up that everyone is relying on the same handful of libraries with the same things.

[@allahjoseph]

@@detrockcity3im jackin that 🥂

[@LozaAlexander]

I think I’m going to start selling directly to consumer

[@itsjutmoneytv7341]

I'm pulling all music down from streaming & selling direct.

[@itsjutmoneytv7341]

I'm pulling all music down from streaming & selling direct.

[@swedensbestrapper]

Could i publish your music on napster after buy 😂

[@KalkuehlMusic]

how and where?

[@mohammedal-obaidi1878]

for real i think things are gonna slowly start shifting to releasing on your own platform

[@lasanalo2865]

I don’t have any streaming services, I still buy music from iTunes 🤦🏾‍♂️😭

[@quesostuff1009]

You rich rich huh ?

[@lasean]

Spotify's financials are public. They've been funding their growth through investors. The results are clear. Their fixed monthly pricing is too low. DSPs aren't currently a standalone good business for investors (even for Spotify). The DSP execs are coming up, but Spotify as a business isn't that great. So yes, other issues (bots, exec pay, ghost writers, etc) are making it worse. But the bigger issues is that $10-$20 to access to all recorded music is not a viable business model. There's no way to make that math work with so many people becoming casual music listeners instead of true fans of a few. Not sure there's a solution that includes a middleman.

[@chilisaucecritic]

But the scarcity in the old record industry was artificial. which is why people were fans of a few.

[@blackdelf01]

Yeah... it's about to be a wrap for streaming

[@FreshSongs-AND-SOON-Politics]

Let's make $20 a year for the rest of our lives 😭😭😭 HARD PASS 😅

[@scream4290]

I cant wait for streaming to be gone

[@mmi3207]

I'm not sure why music artists send all of their fans & listeners to other platforms. "Direct to Consumer" shouldn't be a new thing. Every single other business brings all of the customers, fans, followers, listeners, etc to their business. To their own website and email mailing lists. As a business owner (small or large), it would be insane to pay for ads, do content, and everything else to send your people to another's business for them to make money, get the customer lists and info, and for you to beg for pennies, if that. But that's what y'all do with Spotify, Apple, and other platforms. It's sad that a lot of music artists still think this way, but y'all are conditioned to think this way and stay poor in the process. A marketing class would help change your outlook. Just saying, as a music fan.

[@jteeza100]

Bear in mind that model works for established artists. If you're a random making bangers out the basement you need something, else to gain the exposure necessary to cultivate that fan base.

[@crnkmnky]

​@@jteeza100 It should be a hybrid model then. Use the platforms to build visibility and identify potential customers. But never be 100% dependent on them. At every possible opportunity, offer the fans yet another reason to come directly to the source.

[@crnkmnky]

@@eskaylation 🤔 If you _aren't_ trying to use your art in your business, why are you on this channel? Why is it offensive to take notes from the marketing people? Like it or not, this _is_ business. OP said to quit building that business on someone else's platform, and you responded that you've found a _new_ platform ("AI") to be dependent on. 😑

[@DW-es3iy]

There’s a plethora of factors that these artists have to take into account that you’re not considering at all. Like a previous comment said, this idea may work for established artists, but understand contractual agreements/obligations, payola, and record executive power are all major reasons why a lot of artist don’t sell direct to consumer. It takes a lot more than a business class to understand this lol

[@mmi3207]

@@jteeza100 Not really. Every single small business starts from nothing. You have to just start somewhere. You won't have all of the money when you start, but you build as you go.

[@williamherring2349]

A penny per play is crazy

[@1337murk]

It's a lot more than what people currently get

[@timbacodes8021]

Toofless in the Building!!! 4:25 Well said Toofless, Brilliant brother.

[@FreshSongs-AND-SOON-Politics]

Let's make less than an hour of minimum wage, but for a whole year 😅 HARD PASS. I'd rather continue building my supporters for free on KZbin.

[@crnkmnky]

Keep on building support here, but make sure they sign up for your email list and know that you have a store on your website. Channels get shutdown over bull every day.

[@HumanityOutsourced]

If these big artist weren’t such sellouts we wouldn’t be in this situation… these big names should’ve boycotted streaming a long long time ago

[@ibkosin]

It's about to get serious. First one here🙋🏾‍♂️

[@nunoandradebluesdrive]

I'm so frustrated about all this crap, I really wanna learn how this DIRECT TO CONSUMER works. How can I learn more?

[@crnkmnky]

Good question. There are different ways to do it, with various companies claiming they can help. 🤔 Bare minimum: you setup an email list and a website, and promote them to your followers. With a mailing list you can directly send out newsletters, fanclub exclusives, progress updates, special offers, etc. On your website, you can setup a shop to sell digital albums, t-shirts, wristbands, USB music sticks, posters, branded guitar picks CDs, autographed drawings, whatever. You would still do a lot of the same social media tap-dancing to promote yourself, but then you'd direct people to online spaces controlled by *you.* I _think_ that's how it works…

[@officialzachhallmusic]

In a nut shell - Direct to consumer is selling from your own domain like explained above. You control your margins unlike relying on DSPs to look out for you. Think like you have brick and mortar firm totally online. Does that make sense?

[@nunoandradebluesdrive]

@@crnkmnky ok, it makes sense, but what? make social media content to drive people to your site? DM on WhatsApp and MSN? (that I feel to be a bit spammy) How do you go about it?

[@nunoandradebluesdrive]

@@officialzachhallmusic yeah.. I'm putting together a bandzoogle site this moment..then It'll be to find a way to drive people to go to the website and sign up.. that's a challenge, cause as soon you put up a link on your socials facebook or Instagram will push off the reach of that piece of content! 😓 . How do we go about that? (I really need to figure this out and possibly not the only one).🙏 thanks

[@Whoissincere]

I'm BALD and eat Raisin Bran bro!! 🤣🤣🤣 You ole biscuit ahh head!! 😂😂😂

[@CurtissKingTV]

LMFAO! My bad

[@kvngbraccs7512]

30 minutes of gems 💎

[@MULOVOLUM]

Curtiss King, you must make heaven. no cap. the amount of shit i've learned from you is mind boggling. When Ye said New Slaves, now i fucking understand.

[@deggree]

Bro, this video effectively just changed my life. Watching that LA Russell clip and all the info that was dropped in this session just resurrected my longing to make musical art again. I’ve hated the streaming services since the beginning. What they do and how they’ve done it for song long was the only thing that was able to get me to just STOP making music. I’m going Direct To Consumer with ALL my art from here on out. Thank You Man I needed this. I’m officially out of retirement. 🙏🏽

[@eskaylation]

Spotify sucks… my biggest mistake is to think i need my music on spotify, now i cant even delete my artist page… i will not feel sorry if these people fell off…

[@bemci1975]

bro, direct to consumer is the way.

[@mohammedal-obaidi1878]

what are you using for dtc?

[@bemci1975]

@@mohammedal-obaidi1878 bandcamp

[@stresseddude]

Too where'd you get the spidey senses effect thats lit lol

[@Studio22mix]

It’s never been that easy for going direct to consumer, it’s possible to do everything in house if you want. Learn about copyright, learn about isrc, learn how to use metadata on your music. It really isn’t that hard, do some research and make little steps at a time and you can produce and distribute your content, highly recommended to step away from the big tech companies who are only in it for the money, once everyone is sucked dry they drop it and invest in the next orange to squeeze out.

[@ReigneNation]

How does one start independent with no base? Also I fear people are getting "subscription fatigue" with so many different subscriptions from YT to Spotify to "tiered memberships" from dang near every possible angle (music, news, movies, education, etc) such as locals, medium, MugClub, Disney etc)

[@metimes2999]

Megamind spotify CEO has lost it.

[@ogamiitto8056]

0:09 BARS!

[@Year4k]

To Toothless. When artists sold singles for $2 back in the day they only received a fraction of that $2

[@crnkmnky]

True, but 0.4 USD per disc is still more than 0.003 USD per stream.

[@tooflessmusic]

Yes, very true. That's because they were signed. We don't need a label to sell music anymore.

[@tonyroguemusic]

The ad song was fye 🔥🔥🔥

[@hellraizer322]

Great insight Curtiss! It's getting crazy out there!

[@albatraussmusic]

The botting on Spotify is terrible too!

[@MamaRii73]

I remember when Prince had NPG Music. Glad to see artists doing direct to consumer.

[@crnkmnky]

🎯

[@timbacodes8021]

dat part perfect! 3:00 Im over here like he talking nonsense, Spidy sense captures it.

[@gabrielmundaka]

Love the editor is now part of these videos so cool

[@AoneMoney]

Love your videos, bro! Keep grinding 🙌🏾

[@justice4all719]

We need cooperative of musicians managing the publishing side and offer its own streaming to fans. So artists could keep all royalties and not pay middlemen fees, and also have terms of services written by artists members of the cooperative.

[@alibanmusic1174]

I think there should be a way when u sell to consumer that consumer can sell to another consumer make some money and the pyramid evolves with the artist getting the money as well as the consumer(s) who buy your music instead of bald headed vultures from Spotify..???

[@djdoublea6792]

I do not do streaming to me it's just a waste of time I want to ask what happened one day streaming just stopped working what happened to all those music people have on the phone that they buy

[@simonebaileycampbell2013]

And where is the push back to Jackson.

[@JohndeVinci]

Preciate you for dropping gems bro 🤙

[@balkatron1]

Spotify's stock price is around $313 per share with a full market value of $62.08 billion. Remember, Jeff Bezos of Amazon became a billionaire long before the company turned profitable due to being the largest shareholder. So...saying that "Spotify has barely become profitable" is like comparing apples to skateboards...bad logic.

[@prettycoolPJ]

"(You're) part of the problem and now (you're) trying to act like you're part of the solution" is the most American shit possible. Corporatism, AKA predatory Capitalism, is not only the name of the game, but really the only game in town.

[@aus-reviews8462]

music production is incredibly expensive if you want to produce quality works, the biggest cost is time.

[@plight-ro2pz]

@2:47 "It's a penny per play".... Spotify damn sure don't pay a penny per play

[@CsRLG]

Bots now account for half of global internet traffic and 'bad bots' nearly one third - Jeremy Laird These services could be paying themselves and the select few?

[@tonyroguemusic]

It only works when you play by Spotify rules, unfortunately a lot of us artist can’t create quality music that frequently but stay strong and keep working on your craft. Keep educating yourself on how to make a living doing what’s you love! That’s somthing Spotify can’t change🔥💪

[@themadsamplist]

It's funny, we're just going back to how it was 30 years ago

[@viralsaucemusic]

🌶 chili somewhere else 😭😭😭

[@anthonygreenwood9.13]

17:24 😂

[@timbacodes8021]

10:53 It's probably too late to reprogram all those T-800s.

[@CED.Dweller]

My man TOOFLESS did it again, and Curtiss is pushing truth like coca! If I said that more than once, tough!

[@tooflessmusic]

🙏

[@idespisegravity]

"people are not gonna buy a sh!tty product just because you got a large following." 😂😂 The hell they aren't! See the entire history of popular music, especially one-hit wonders.

[@paulprince5672]

if you sign to any streaming administrative company and dont read the contract and terms of service, you could be very surprised and dismayed

[@MadazzaMusik]

im done with streaming i think not only do they pay shit they also lie to us about how many streams we get

[@infamousDynaset]

I can't stop watching

[@apollocpt7629]

After the threat of deletion I came to KZbin and haven't looked back since

[@JustRyanFromNola]

As a fan base grows and matures,they have less time for individual relationships with artist,and those who do typically are younger listeners. As an artist matures,having a relationship with younger listeners doesn’t reflect well on them. It’s the issue that drake is now having. Mature listeners aren’t fans of artist,but they do still like music.

[@Dreamkins]

Why does it have to be a consumption economy with art? People say art imitates life and that's true however art has pushed philosophy through history. Life also imitates art! Stop the BS.

[@sunsetwavey]

🤔 good counterpoint

[@Epicstivity]

Good sh*t 💪🏽 Gave me a lot to think about.

[@iamalijahmorton]

17:20 - 17:26 Lmfaoooo

[@detrockcity3]

Agreed that music is much different than acting. Musicians should be using technology to cut out the middleman, frankly. These days, you can take direct investment for production that you directly advertise for. You can sell music all sorts of novel ways. You can even perform a few more ways. The only people who need labels or specific platforms are people without natural appeal.

[@ogamiitto8056]

Damn u rappin rappin I ain’t eem kno, respect

[@IFechiMusic]

If your ladie cheats on you, would you stay,? Why are yall still on spotify, release your song . Just tell your distributor , to please dont send it to spotify. Is easy. Universal and sony gpt 80% of the money already

[@StupidYTmakingNonSenceUpdates]

I generally think no one can talk about spotify's profitibility when they paying one person 250 MILLION!!! sod off mate.

[@bryceallanhicks1]

I love having Spotify, I wish it was more fair for artists but I could never go back to hard copy for all the music I consume.

[@SimpllMusic]

preach fam, yes! let's go.💣

[@veryintersecting]

All that is happening is the industry is making better for artists. When you push people one direct whether good or bad, they will end up in the right place eventually. The industry is helping to change the game for the better. It's all about what you the artists do with it

[@CandyAppleBlue]

If he believes that music has no value then why is he charging for monthly services?? 🤔 By the way, Curtis, I saw your ASCAP stage video on AI and just wanted to tell you I love the way your mind works. ❤

[@luvajay22]

Love this change is here!! 🔥🔥

[@peterpann4776]

Cost of creating and managing a platform like spitify is close to zero.

[@CreedBGood]

So we’re still being used as indentured servants

[@azaeladel]

Y'all gotta realise it's not just about music anymore, but about what you do for your fanbase. It was said many times; nobody really cares about your music. It's all about your personality and entertainment from now on. That means music takes a step back and you open donations for QUALITY (I repeat, QUALITY) content that bonds your viewers to your interests. Music? Not profitable.

[@CreedBGood]

“What you telling me is” 🔥🔥🔥

[@michaeldeane9014]

When you buy a C D you Never now if someone Really likes the Music Thay might just play it One Time. IF you really Love the Music you will Play it Over and Over Hundreds of Times.

[@Explosivebeatz]

best episode ive watched in a while

[@Explosivebeatz]

@_CurtissKingTV_ confused dont understand american humour ?

[@TianasFrog973]

Damn

[@KennyCalypso]

Tbh streaming was great idea in the beginning now, this YT people just money hungry and don’t care for artist

[@CreedBGood]

Same Napster criminal he’s artist # 1 opp

[@SinkyBeatz]

Eck should step down asap

[@Sticks20]

Is this happening with all distributors or just distrokid and Tunecore? Cause now we not safe

[@leestrz4153]

I've warned peiple about spotify since the beginning and since then I have encouraged everyone to get off the platform.

[@Soufside_Slim]

His biggest mistake was taking away DJ streaming. He would have dominated the industry.

[@profilmwork]

That guy sounds like a bullshit artist, start using MP3 players again download your music, buy direct, your welcome. you will have a better experience all around the board.

[@nolofdz]

canceled my spotify account few days ago.

[@MadazzaMusik]

id like to see you on the larry o show

[@timbacodes8021]

26:35 power moves

[@marcricos]

I don’t know who’s made more for pushing me to do DIY: Curtiss King or Daniel Ek 🤦‍♀️

[@JustClowninRecords]

I love the idea of going directly to consumer but speak to the new age kids who’s buying music nobody 💯that’s why we have to be on streams cause nobody fucks with music unless it’s on main streaming platforms

[@JustClowninRecords]

I’ll start a webpage that sells merch but you have to have streaming platforms to even get heard my opinion tho I’ve been in the game since 2011 and seen the change in streaming and getting heard has always been my struggle

[@BLACKbeardTHEpirate]

It was only a matter of time till his music really got like… good good… that time is now, might gotta buy in soon

[@HandfulOfMOneyFilms]

locked n

[@timbacodes8021]

Thy on their jibby job, reforming the music industry to their will

[@AJUSTVISION]

The lions share of the royalties is getting divided among the rights holders lol yeah the Spotify rights holders maybe

[@AJUSTVISION]

"I still remember tryna burn cds out of staples" nahhh for real though!!! It used to be tough to do damn near anything

[@jentyme]

What do you think of Audius $AUDIO on the blockchain?

[@dpthawt360]

It's not a stream, it's a trickle....

[@CsRLG]

D2C-guide video?

[@user-gi5es8fw9l]

what about piracy?

[@Algorythm-C]

Get rid of the Bots #spotify

[@TwdlD]

How many bots are streaming Johan Röhr?

[@djdoublea6792]

I Enjoy That

[@AliahSheffield]

I have a lot to say but let me shut up 😭

[@tinamatthews488]

Isn't Drake connected to Gamma

[@MaurizioMezzatesta]

"we are the new independent" oxymoron much? Is this Life of Brian?

[@RickyAtoms]

Yoooooo