Square Mile Coffee Roasters | Xero Customer Stories

James Hoffmann was a late comer to coffee, but now he's built a business on chasing coffee perfection. Square Mile Coffee Roasters are synonymous with London coffee culture, and are dedicated to sharing their wealth of experience and passion for what they do.
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[@MorningwithBarista]

@ James Hoffman : Love you passion and story 💙

[@MorningwithBarista]

…n

[@MeiinUK]

So, you use xero software ????......Wow....Never knew that.

[@mauimikey2491]

Anyone know what type of automated pour over machine he is using in video?

[@platinumlotus13]

Marco SP9

[@Botanica2012]

Beautiful! I would have wished to have at least one mention of how the coffee is sourced.

[@BBB_025]

Botanica, James Hoffman has his own youtube channel. It is mostly about teaching people about coffee, but he makes it clear that he views coffee as a neo-colonial product. He also makes it clear that sustainability and going beyond the fair trade standards are imperative. He is highly intelligent and a gifted speaker. I am not surprised Xero asked him to represent them in a video.