11. Customer Development and the Business Model Canvas

Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. Also discussed are some examples of ways to run experiments and the value of being balanced between optimism/pessimism and being persistent/flexible.
Take the quizzes and find the rest of the course at eesley.blogspot.com
Stanford University:
www.stanford.edu/
Management Science and Engineering at Stanford:
www.stanford.edu/dept/MSandE
Stanford University Channel on KZbin:
/ stanford

[@LeukipposInstitute]

Again a great video. I actually had yesterday my very first board meetings for CytoComp, the biological computer. One of my domain experts called me after the meeting and actually emphasized this point of optimism. We had actually a long discussion about this point. It looks really, that this is a very important point for reflection. Thus, thanks so much especially for this one.