The Industrialist's Dilemma: Mark Fields, CEO of Ford

The automotive industry is changing in fundamental ways across a wide variety of vectors - new technologies, changing consumer demand, unexpected entrants, etc. - all at the same time. The level of complexity is unprecedented in the industry's history, shared Ford CEO Mark Fields. "We are at the most transformational time we have seen in the auto industry in over 100 years. It's not just that the technology is changing... but when you look at the societal factors, they are huge."
During his visit to The Industrialist's Dilemma class on February 25, 2016, Mark discussed with Lecturers Robert Siegel and Aaron Levie how Ford is simultaneously growing its existing business while adapting to new challenges and opportunities.
Read more takeaways from the talk on Twitter: stanford.io/ind...
The Industrialist's Dilemma course explores how digital disruptions are having tectonic shifts on large, successful and established companies, whether they have a digital foundation or not. Learn more: stanford.io/2iQ...
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