Starbucks CEO Brian Niccol: Excited to get this turnaround going

[@angelaward6177]

The key to happy customers is happy employees. The Baristas can't be expected to give great customer experiences and provide fast service, when they are pressured to have 45 second interaction times....all while being bombarded with delivery orders. People in the Cafe and drive thru don't see the 15-20 Doordash orders. That delivery process needs a separate barista, pick up station, etc. It's taking away from the experience of in cafe customers. The biggest issues are understaffing, process and cafe ambience. If you fix those, price won't be an issue. If a restaurant can charge $4 for a crappy cup of coffee and $10 for a slice of cake, price isn't the issue for a hand crafted drink. It's value and experience. Start with the Barista experience, and the customer experience will improve naturally.

[@christopherblackall8406]

This 7$ coffee just won't sell?!?

[@reardelt]

The $1.5million dollar ferrari just won't sell?

[@KungPowEnterFist]

The only thing this CEO knows how to do is reduce portions and raise prices. He is a one trick pony. Never once saw the customer experience improve at Chipotle. Just portions going down and prices going up.

[@MiguelDominguez-tj8he]

You’re 1000% correct. Chipotle stores are beyond disgusting and employees have very little training.

[@joyofnft8084]

My spouse commented on how our local Scooters coffee ☕️ is so much faster than waiting forever for Starbucks. It is the price and the wait. It is like they think people are so addicted to coffee that they will put up with anything.

[@arunraju9705]

Exactly! The coffee isn't that great either.

[@Dolomite-t2l]

Overpriced sucky coffee is not selling. I wonder why that’d be case.

[@arunraju9705]

The problems Starbucks is seeing should definitely open up business ideas for others. I mean, don't talk about "price architecture" just make it simple for consumers to choose from, offer at a good price and reduce the intangible "premium" factor and pass on those savings to the consumer.

[@markdc1145]

Weak strategy and this guy gets paid $$$? Crazy.

[@lapampa4296]

Clearly he has no coherent strategy

[@GoneSouthCustoms]

I don't short but Starbucks is tempting as hell, no other business I can see is so easily taken out. What the hell else do you think all these millions of software people going to do from what AI I will do to the industry, think about it. There are thousands of mom and pops shops coming on to wreck em!

[@Mitsbuchanan]

Espresso from an automated machine? No thank you. Amazing what passes as quality these days….

[@Privateuser9999]

$5 drinks grande no squeezing $3 snacks $ no extra tipping All included

[@thelobb]

So let me get this straight you are flying this guy up on a private jet three times a week paying a 40 million dollars and a solution is not to charge for nut milk? He then goes and talks about liking the office that he's commuting to with a private jet 3 days a week? Then let's look at why they hired him he came from Chipotle the reason people are going to Chipotle is because it is now competitive with the price of for instance a McDonald's meal

[@lapampa4296]

Price Architecture ...that is what he is talking about? If the guy can't even speak normal language and has to resort to accounting terms....no hope. Starbucks is a old mature company and the best days are behind it.

[@JoeDurbs]

A company is it's employees and if the employees are not happy the company will suffer.

[@srujandesi9]

Policy is the policy is the policy 😂 ceo who works remotely in California 😅

[@arunraju9705]

Reminds of an episode from Veep, where one of the Presidential candidates talks about closing "loopholes" in a debate and keeps going on about "holes, new holes, old holes and loop holes"

[@puertard]

How about offering coffee with quality ingredients? I’m so tired of corporations using cheap oils and synthetic chemicals in everything we eat and drink and to top it all with high prices! Give me a break.

[@NoOne-xh3nm]

Chipotle let this guy leave for a reason!

[@darrenhere5856]

sharpies will justify the $21B in added market cap.... LOL what a joke

[@bitcoinjesus420]

Sounds like a dumpster fire. I was waiting to buy some Starbucks stock, but I think I’m gonna pass. This guy’s revolutionary idea is to give people free milk in their overpriced coffee and somehow save them 10%. I don’t see how either of those is gonna make any difference. I might even start shorting the company

[@ronsilva7394]

Clean up your stores . If you want homeless encampments in your store charge McDonalds prices .

[@ednan9]

Make fresh brew coffee pike cheaper

[@GUTOMOFFICIAL]

Starbucks fell off

[@arunraju9705]

All abstract answers, nothing specific. This is usually means that they dont have answers to any of the problems.

[@Ashleyefrati]

Starbucks sucks!

[@ednan9]

Starsucks?

[@arunraju9705]

Has a good rhyme to it.