START HERE | How I Bought a Candle Business in High School & What I Learned

I was graciously granted the opportunity to purchase this business a little over a year ago and I have learned so much since then! I am so grateful for everyone who supported me along the way and there is so much I have to share from my experience.
What is in the commercial candles you burn on a daily basis? Is soy wax really better or does it go far deeper? How does the fragrance deeply affect your body?
What is the key behind rebranding? How do you start from the ground up and make a coherent, professional looking brand that people want to get on board with?
What am I even doing? Why do I own this business and what is it like running one at 18?
These are all questions I answer in this video as my “START HERE,” video! There is more to come on my channel debunking the false dichotomies of candle wax and fragrances that you may have never seen before from the inside. I will also be sharing my tips on candle making and everything it takes to do what I do from a very up close point of view.
Subscribe to kzbin.info/door/k6g... to join me on my journey
AND follow me on instagram and TikTok for an even more closeup of what my life’s like on a daily basis.
/ burnworthycandleco
www.tiktok.com/@burnworthycan...
More information is coming out soon on the science behind the phrase “non-toxic”! In the mean time, you can read about it below and shop on my site/see my products first hand!
My site - burnworthycandleco.com/
How to make sure your candles are non-toxic - burnworthycandleco.com/blogs/...
What are fragrances and how do they affect your body? - burnworthycandleco.com/blogs/...
The soy vs paraffin debate - burnworthycandleco.com/blogs/...

[@brandylucas1783]

I needed this! Thank you for talking about bringing God into your business.

[@BurnworthyCandleCo.]

I'm so glad this was helpful! He's the single thing that has completely changed my perspective. Every day may not be the best but through Him there is so much joy!!

[@eddiesilva7462]

This is a great story, looking forward to hearing more

[@BurnworthyCandleCo.]

Hoping to release more soon! Thank you so much!

[@CandleMakingCoach]

Love that you put God first in your business!!! ❤❤

[@BurnworthyCandleCo.]

Thank you so much! I owe it all to Him❤

[@robertblakely8489]

your witness is worth more than you know i look forward to seeing more from you. god bless

[@BurnworthyCandleCo.]

Thank you so very much, living the great commission is my joy! It's a daily battle but so worth it!

[@PhotogWannabe23]

Love the story and the whole concept behind your candles!

[@BurnworthyCandleCo.]

Thank you so much! Each one represents a lot of time and thought haha.

[@user-wz4zs7pd7z]

I love you girl! I'm so proud of you!

[@BurnworthyCandleCo.]

So thankful for your support🫶

[@chloebranch6145]

You're amazing! So inspiring

[@BurnworthyCandleCo.]

Love you girly! You inspire me daily!

[@ob1spyker]

This may be a personal question, but I’d be interested to know how much you paid for the business and how you evaluated it to justify the cost. Did you just buy out the inventory and supplies or did you pay a premium over that based on the sales that were already established? Also what was your business plan and timeline expected to pay it off? Reviewing the video it seems like you were able to pay it off at the end of 2023. If so, what were the terms that you agreed upon with previous owner? It seems like, especially after the rebranding, you could have done this on your own, however I’m assuming you saw the value in taking over an established brand. How much do you think that helped you with your business as opposed to just starting it up on your own? Thank you for your consideration in answering my questions, whether you are able to or not. I ask them because very recently we find ourselves in a very similar situation, and I’d love to hear how you approached it. Much success on your journey. I liked and subscribed for the KZbin algorithm. Good luck and God bless!

[@BurnworthyCandleCo.]

Thank you so much! These are all great questions! The short answer is my dad is a business owner and he has helped me a lot through this process. He got connected with the original owner of this business when she was looking for a seller and he was with me in every meeting I had with her. As far as strategy goes we were able to assess the business as she was doing it part time and figure out that if I treated it like a full time job, at least for a few months going to markets etc., it could do a lot more than it was doing! There are different ways we implemented that strategy but the biggest one was just getting my products in front of people. Strategy depends a lot on what kind of business you're operating though so there isn't a lot of insight I could offer. I think having a good advisor is key and that is the best advice I have! I will likely share more as I keep learning but I don't feel confident until I have done more myself. I really appreciate your interest!

[@erz00na]

I appreciate the Christian aspect of your candles but some constructive criticism..there are a few red flags about your candles I can see on your website already that correlate to amateur candle making and do not make your products appear trustworthy.

[@BurnworthyCandleCo.]

Hey! Thanks so much for watching this video. I am sorry to hear that but I am always thankful for constructive critiques! My personal email is [e-mail]. If you wouldn't mind sharing, I would love to hear which specific issues you are talking about so I could get them worked out! Thanks again🫶