My Business Made 6 Figures Last Year- Here's How I did It

I feel like I have never gone in depth on my different revenue streams and the strategies behind them. I hope you find my experiences useful. I can't wait to see this business grow. Thank you for all the support!
Small Biz and Coffee Episode: anchor.fm/tiana-coats/episode...
Check out my new site! www.tianacoats.com
Apply for the PPP small business loan: www.kabbage.com/home-3/
🌟My Links🌟
Official Winding Wick Candles Site: windingwickcandles.com/
Melted Unicorn Merch- teespring.com/stores/tiana-coats
Instagram: / windingwickcandles
Twitter: / windingwick
Facebook: windingwickcandles
Small Biz and Coffee Podcast- anchor.fm/tiana-coats
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📊Craftybase is my preferred program to streamline my small business inventory and expense tracking.
Here is my referral link in you're interested in checking it out: craftybase.com/?rfsn=4606119....
💌Email: [e-mail]
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🌟In my office🌟
Divoom speaker- bit.ly/3phw5mY
Retro keyboard- amzn.to/3aDEr49
Desk pad- amzn.to/3aDEr49
HP monitor- amzn.to/34WTnXN
Monitor arm- amzn.to/3mM2ekM
Quiet Mouse- amzn.to/34Dyhxc
6th gen iPad case- amzn.to/2M3NVM2
Charging dock- amzn.to/3aCAqNB
Milk box AirPods Pro case- amzn.to/34GgYvx
Flexispot Desk (Get $15 off)- bit.ly/3dO4llv
🌟Film Equipment🌟
DJI pocket Mini 2- amzn.to/3nDANKA
Neewer Ring Light- amzn.to/2N6ZzTw
Blue Microphone- amzn.to/3hNDKGX
Zhiyun Crane-M2- amzn.to/3d4cpOB
DJI Mavic Mini Drone- amzn.to/3likvGf

[@MemoryBoxCandleCo]

Tiana! I’m halfway through this video but oh my gosh I relate to what you are saying so much. The “how to” videos definitely get the most attention, but it’s not the content you want to make 100% of the time. Sometimes you just have a random topic in mind and you just want to sit down and talk about it without thinking about how it will perform! I remember driving in my car on the way to work about a year ago listening to your “how to start a candle business from home” video just dreaming of one day being at that point! You have always inspired me since the very beginning and you are seriously doing an incredible job and deserve all of your success! 😊❤️

[@TianaCoats]

Yes! KZbin is sooo darn tricky lol. You are doing great! You are definitely an awesome business person. I really appreciate your kind words 😊

[@MemoryBoxCandleCo]

@@TianaCoats It’s been a challenge but it’s also been so fun! &Thank you so much girl! ❤️

[@jannburns381]

Llllldllllppppppp

[@TianaCoats]

I love sharing my business experiences with you all, and I hope this was helpful!!

[@nesha3212]

You’re the candle GOAT for me ! I’ve followed your journey and I’m in your academy! I’m inspired and thank you for your transparency and support in growing in this business ♥️

[@TianaCoats]

I appreciate you so much! That means a lot.

[@janaejones8709]

Hi Tiana, your personality, honesty, creativity & your willingness to share and teach what you have learned as a small business is what had me subscribe and follow you. For some reason I thought you had a you tube back in 2017 but you mentioned 2018. You are right I remember being a depressed stay at home mom and I said what if I make candles... I typed in something and you were the first person that popped up. You were/ are so inspiring. I haven’t started a candle business. Decided to go back to school but hoping one day in the future I can start a candle business. I wish you all the success in the world. I truly do 💜

[@moonlite1752]

Thank you so much for the time stamps! I like to get straight to the point lol

[@TianaCoats]

I do too when people do income videos 😂

[@brittanymendoza8830]

Congratulations!! What an amazing accomplishment with your academy! You saw an opportunity and seized it. Hard work and great ideas really pay off. Super motivational.

[@candiced2138]

Awesome job Tiana! Very inspirational video. You put in the work and you are reaping the benefits. Good luck on purchasing your new home!

[@dadventurer6174]

Hi Tiana! Thank you for sharing such great information for those of us stepping out into candle making. Very inspiring and honest.💛

[@AB-nt3il]

You are the perfect example of why market research is so important. Love your videos. Congratulations on your success.

[@ginamarie2782]

So happy for you and your success! Looking forward to what’s to come!

[@ResellingMeMe]

I truly enjoyed this. Thank you for being so transparent.

[@pamb4252]

You are just fantastic! To take the time to share all your knowledge with us is great. Thank you Tiana. We so appreciate you.

[@TianaCoats]

I hope it helped! Thank you.

[@malindasuzanne9226]

Extremely helpful. Can't wait until you open up your online class again. That's great to have everything available in one place.

[@athenaabarnes]

Such a great video! I love candles, but I have no intentions of starting a business around it. However, your insights on youtube and business in general was invaluable. Thank you!

[@ebsbeautiful4759]

Congratulations on all of your success! I loved your channel since the first video I watched a you’re the reason I’m going to start my own business. Thanks for all of your help!

[@KIDD-VIDEO]

Loved the video! Thanks for keeping it real. Very interesting and inspiring. Best of luck to you and your business in the new year! :)

[@kannstudio6383]

Many people try to copy your success and we have lots of candle making "experts" on KZbin now. But I still believe that your content is way above them. Congratulations!!

[@sbg1911]

Honestly there's room for everyone, if you're good you're good

[@heatherroydiy]

Don't think with a scarcity mindset. Teachers are abundant for every niche!

[@christinak.522]

Yes I agree, go to the grocery store how many brands of bread do you see? ( just an example) there is room for everyone and you can be a success too. You don’t have to stop!

[@kannstudio6383]

@@christinak.522 I’m talking about “experts” who clearly don’t know what they are talking about yet they feel the need to educate the rest of us. Example: one lady made a video about testing candles . She lit up 2 candles, waited 3 hours and she picked the winner based only of that first 3 hours of burning!

[@christinak.522]

@@kannstudio6383 gotcha! I understand. I thought you were referring to there not being enough “space” for everyone.

[@kerry-annorr8444]

Hi, I rarely comment but just really thank you for the value of your content. This is my first time watching your channel and I almost didn’t click because it was so long, I normally stick to 20minutes or less but the title drew me in and am glad I did! What was most valuable for me was that you had more sponsorship offers with vlog stile videos.

[@tolufrimpong]

Thank you for sharing your journey to 100k. It was great that you made the decision to create content that was real to you despite it leading to less views. I really enjoyed this video. 😀

[@Asmygardengrow]

Thanks you for your transparency...I’ve always enjoyed your content and I’m a huge fan of your candles...Congratulations on your success and I know there is way more to come your way...

[@skyesays]

Thank you for posting this! I’m starting my journey and it gave me so much hope and knowledge. You’re so kind for sharing so much with us. Thank you!!!

[@ashbash1022luvu]

I actually really like the idea of videoing your podcast recordings. Thanks so much for sharing!

[@victoriabarrett7852]

Thank you so very much for sharing your experience. I ran across you video and decided to listen to it. I have thought about starting my own business but didn't know where to start from. You have given me hope and I will rethink about starting my own business. Be blessed..

[@pureluxfaceandbody1579]

Congratulations 👏👏 on your success!!! And thank you for sharing,all this great information!

[@FeFeAllday]

I just started in September an so far It's been an adventure. It feels overwhelming at times but I get so much great feedback it reassures me. So thanks for your videos.❤❤❤

[@everythingapril327]

Continued success. Thanks for the gems dropped.

[@KiamberMichelle]

Tiana! Thank you so much for this video! I’m so proud of you and what you did in 2020! Thank you for providing so much valuable information and the candle business academy. You are definitely a good inspiration and I hope you have everything you want and more in 2021! And I’m glad you have a new permanent employee to help you!

[@TianaCoats]

Thank you so much Kiamber! I have enjoyed getting to know you through the academy. I’m sure your business will do great things this year as well 😊

[@AkkeraDorsey]

Your new site is website goals !!! Love it

[@respectmyzen4949]

Thank you so much for sharing your experience and knowledge. I’m so happy I stumbled onto your video!

[@chastity7211]

Thank you❣ You truly have a gift and please keep learning and growing.

[@greatcakiness1230]

Loved this all the way from UK and no ads 👏🏾

[@mizzstarr510]

You’re a true inspiration. I’ve watched you for a long time and I must say you’re so knowledgeable.

[@usadatingafricanmenculture3127]

Congrats. Awesome info. Thanks for sharing.

[@brendajerickson5688]

WOW! You're on fire!! I am binge watching everything you have lol Thank you!!

[@imayahh8060]

Fantastic, well done to you, keep up the good work, so inspiring ❣️

[@BeingBrandy]

You reached me due to making a video and very interesting in learning new business strategies. Thank you!

[@kimsuepetzold1724]

Being authentic and sharing what your actually passionate about is more honest and it definitely comes thru to us viewers. If we all could do so in all areas of our life we would be much happier people. Enjoyed this video!!! 😍

[@ScentedKharisma]

This is so amazing!!

[@heynurserocky]

This was so valuable!! Thank you for sharing!

[@cococombsc.8331]

I'm super excited for you!!

[@NEWYORKBYLIZ]

WATCHING YOU FROM NEW YORK, THANK YOU SO MUCH FOR SHARING YOUR BUSINESS EXPERIENCES, that is really helpful for all of us. Blessing from Brooklyn, NY. ❤️

[@TianaCoats]

I'm so glad! Thank you for tuning in 😀

[@RoyalPrincess410]

Congratulations! I am so proud of you and happy that all your hard work is paying off! You deserve it!

[@EmpressMiR]

This was amazing. Please do more visual podcasts. I took notes

[@asimplebudgetplan22]

Hi Tiana!!! I love your content and office space.

[@breedubs]

This is amazing thank you so much for sharing!

[@marywilliams3540]

Congratulations and thank you for the awesome content and breakdown.

[@geestube2023]

I am so proud of you! Inspiring video for sure. I will be looking up your podcast too

[@ChezVies]

Love your new website! I found you through Etsy summit. All the best!!

[@pebblesduckmurray]

So excited to watch this

[@lynn5991]

Congratulations on your success I have a idea that I struggle to put into action your course will be a great experience and helpful

[@shareeguyton]

Thank you for sharing. So inspiring. Much more success to you.

[@toriyinka3024]

Great, great video!

[@sweetkittyclub]

Thanks for this video, I dont make candles however I do make other products. Do you show others how to create a course as well?

[@MissesCummings]

Omg if I would've stayed with you on your journey, I am really proud of you! Very inspirational!

[@jaaxyjackie]

Hi new subscriber, thanks for sharing, I enjoyed the advice and lesson, I learn a lot moving forward in a new business.

[@natasharenae3873]

You are sooo dope!!! Thanks for sharing ❤️❤️

[@JanelleSpeaks]

Congratulations and thank you so much.

[@PrupleMajesty13]

Thank you for this!

[@donnatrautman7441]

THANK YOU FOR. THIS INFORMATION!

[@eyeamthateyeam86]

You inspire me and im so thankful for your videos...you are amazing

[@loidaromero4849]

I just came across your video and it was very inspirational. I also went to sign up for your course and its was closed. When will it be back available?

[@MT-ix4te]

Tiana you are a beautiful woman inside and out too. Thank you for sharing your knowledge and experienced! You inspired me and I am sure many people around you.

[@Weaverssoap]

You have THE best content out there! Thank you.

[@TianaCoats]

That is so nice! Thank you

[@kierraharris4706]

I want to take this course!! When will it be available?

[@Iam2realC]

Because I watch this video, you inspired me to start a membership, because I know a lot of stuff, I know patterning making and draping. I’m going to charge a fee too.

[@allaroundsweet7150]

Hi, I was just wondering...I am wanting to see how I do with an Esty shop to start my journey with selling candles. Should I get a business license before I start or should I wait to see how things go??

[@cee2random]

Thank you!

[@Fedgery007]

Great video.

[@crystallee3477]

I love your videos. I am trying to start doing candles and watching you has been very helpful and inspiring. I know this has nothing to do with this video but I wanted to ask about your waffle melt. Will it melt good without all the toppings.

[@TianaCoats]

I actually never released that one. I decided it would be too messy. It would probably be cool to do a mini version of them.

[@ROSADIANA-DSB]

the podcast microphone!! too cute

[@taramoriarty4992]

I just opened my LLC, it’s not a candle company I’m trying to find wholesalers and learn so much. Is your candle biz academy only for candle businesses? If you had a small biz academy I would totally join!!!

[@AmbitiousJemzAstrology]

Congrats !!

[@thishappycrafter272]

EXCITING!!

[@Cazza8]

thanks for sharing

[@rosavalero5589]

Thank you for sharing this info!!! You’re awesome!!! May God continúe to bless you🙏🏽

[@daniellegardner9168]

Hi there great channel what size jars do u use please thankyou

[@iamstayingonpoint]

Congratulations!

[@intheknowwithmo]

where did you get your purple light up keyboard?

[@Coconutluxenaturals]

This was a brilliant video.. can you teach us on how to link a PDF to a subscription so we can collect e-mails. I have a subscription option but don't know how to add pdf document to funnel customers through. Any tips would be amazing 😃 Katherine-💕

[@neomokhomo]

Why not use Mailchimp

[@biancaadams6667]

Patiently waiting for Candle Biz Academy to reopen.

[@TianaCoats]

I’m shooting for the end of this month!

[@lovelyp.8529]

How to make money on a business- Be really good at something & have the resources to start/maintain it. Guess I’m out of luck this year lol 😣

[@anelielowe9482]

Buy things little buy little. I thought I couldn’t start it but I made a business plan and showed it to my Dad & he gave me some funding. Ask different people for like £50 or £100

[@Slimebouncy]

verry nice !!!

[@theeempress4956]

When will you reopen the candle business course ?

[@adama6897]

Great in detail video! Thank you for sharing and being so transparent. What's the course you took to help you structure the classes?

[@TianaCoats]

It’s called Launch Your Signature Course by Mariah Coz. Last time I checked she was not offering it on its own anymore. It was bundled in with her high ticket program.

[@adama6897]

@@TianaCoats thank you for the information! I like how yours is set up and was wondering how to make it work for a non-handmade business. it takes time but I see it's worth it once it's set up. Congrats on your achievements!

[@lydiaaschenaki7479]

I love your video from Toronto you seem very young & very intelligent. Please do you know any thing about digital marketing & do you support it? First time watching.

[@imsaayin100]

Luv your channel! 🤗💛 When will be your next Candle Academy opening?

[@TianaCoats]

I’m thinking in the Spring, but I will update you all with more details. Thanks!

[@imsaayin100]

@@TianaCoats Ok, Thank U!

[@shaniecenelson8001]

Thank you so much I appreciate your gems! What are your thoughts about trademarks and LLCs

[@TianaCoats]

You are welcome! I have an LLC and I am in the process of getting my trademark done. It takes quite a while to get the trademark approved. It's been about 5 months of waiting so far.

[@jeremiahfoster3215]

@@TianaCoats Thank you so much I just started making candles a few months ago. Should I wait until my business grows before applying

[@scarlettent749]

Thank you for this video. What accounting software do you use?

[@TianaCoats]

Hello! I started using Quickbooks, but now I use Bench Accounting.

[@pixel-planes]

I have a question! Anyone please chime in. So for tax purposes I remember you saying we needed to be sure to pay ourselves each month appropriately but do we include in that the money we reinvest back into the business? Maybe I am just tired and can't think straight lol.

[@TianaCoats]

For an LLC you do have to pay yourself. The reason for that is to separate you from your business. When I pay myself I write checks to myself and call them member distributions. Ideally you should pay yourself every month. Sometimes I move big chunks like the 10k and then do $40 on other months just to pay myself. The money you are reinvesting into your business needs to stay in your business account. That’s just how I do it.

[@pixel-planes]

@@TianaCoats Thank you for your response, as always very helpful!

[@pamperedempress9914]

Hi Tiana ! What microphone is that?

[@TechWriterToolkit]

Which program did you get to teach you to how create a course?

[@TianaCoats]

It’s called Launch your signature course by Mariah Coz. I just checked on it the other day and she moved it into her accelerator program which is 10k last time I checked. She doesn’t offer it anymore by itself. I’m sure there are other similar courses out there.

[@AKingZWldAQu33nZUnVZ]

Well May God Continue To Bless You And Your Family Much Success💜🙏🏽💜🙏🏽💜🙏🏽💜!!!

[@lunalane3302]

What was the name of the $2000 course to teach how to create an online course? Thank you for this video and your hard work !

[@TianaCoats]

Launch your signature course by Mariah Coz. I just realized she has moved this particular course into her accelerator program which is $10,000. So it is no longer available by itself. Ahh! So sorry.

[@sbg1911]

Thank you for sharing that with us!!! $2000 I can do, 10000 is no go right now 😬

[@nyatwonya]

Looking for a course on building a course

[@themattresstruckbayarea5690]

Maybe I missed it but was your total amount of sales from selling candles? Not the courses or KZbin.

[@TianaCoats]

These are all my revenue streams combined. There are time stamps where you can jump to each category. The candle income is at the end.

[@MeLeigha43770]

What is the $2,000 course you bought to learn to make courses? I would love to make courses about keyboard builds.

[@zaydacortez4371]

$40K in 10 days, I love that for you boo!!!

[@cscott505]

Hi! Will the Candle Biz Academy re-open any time soon?!

[@TianaCoats]

Hello! On my IG I announced that I was approached to write a book so it pushed back Candle Biz Academy, but I am definitely going to launch again

[@ScentedKharisma]

Omg yessss!!

[@TianaCoats]

I see you started a channel!

[@zaydacortez4371]

$2000 course, got damn. I want it but I am scurred to spend on it hahah

[@tianakimani8517]

The spreadsheet doesn't open Anyway I still love you namesy😁

[@TianaCoats]

Send me an email letting me know which spreadsheet you are trying to open so I can email it to you. Thanks [e-mail]

[@KymaniAshanti]

Are you bringing the enrollment back? 🖤

[@TianaCoats]

Hello, yes. I have a few more videos I want to add, and I will relaunch the course in November. Thanks!

[@KymaniAshanti]

@@TianaCoats thank you I’ve been binging your videos these last few days thank you 🖤

[@KymaniAshanti]

@@TianaCoats also, I created a masterclass and just created an unlisted link on KZbin and when people purchased via my store the received the link 🖤🫶 that way you don’t have to pay $150 A month for the website you use. I still broke it down into chapters/segments 🖤

[@justjeanne1458]

I love ALL your videos! I've followed you since my Etsy journey began in early 2020 and I've learned so much from you! Thank you for sharing your expertise so generously! And, congratulations on your success - you've definitely earned it! Jeanne @HarvestHerbals