The Controversial Truth about Dopesnow

Dopesnow & Montec have made their way onto nearly every ski & snowboard resort on the planet. I visited their headquarters in Sweden to unpack the brand's controversial truth.
🧥 My Outerwear Kit: www.dopesnow.com
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[@steepsteep]

Want to clear the air. This video is in no way sponsored by Dopesnow. While the company brought me to their HQ to meet the team after a shoot in France, this video was my initiative and something I wanted to create. After riding for Dope this season I grew to love the brand, the product, and the people behind the company. I wanted to make a video that addressed the unmerited hate the company gets and show off the facts behind the brand. This is the result, love you all ❤

[@monsoon835]

you should pin this comment so ppl see

[@colin4771]

Hey, I understand the confusion, and I'm glad you put this comment here, I think a lot of people were just upset because this information wasn't in the video. Taking a flight from the company is fine, but it does still make it a sponsored video which is what people wanted disclosed

[@NISHIAKI]

I personally don't really care one way or another, but FTC guidelines do require transparency about having a relationship with a brand, even if they didn't ask you to endorse their product when you speak about it. Doesn't bother me personally, but figured I'd point it out in case you hadn't looked into it (I'm sure you have, but maybe this'll save a few comments from others haha). Don't want you to end up with a bad rep for an honest misunderstanding or mistake. Keep doing good work, bud!

[@ADPvisuals]

I miss your "the good Lord loves ya" outros

[@Cooperbsound]

So the video isn't sponsored by dopesnow but you are

[@Keeper3035]

I can’t stand behind a company that has partnered with you for so long and not put a rubber ducky on a coat. This kind of corporate shrill cannot be stood for

[@Officialmax33]

Steep he has a fucking point make it happen

[@maxseppelt]

Had us in the first half

[@zak2986]

"Shrill"? Are you saying Steep's voice is too high? Should we change it from 🐤 to 🐣? 😆

[@tom.c44]

PLEASE MAKE IT HAPPEN STEEP

[@Bluebird_Bum]

STEEP get over here

[@Penetrantify]

You can hate a brand. You can hate capitalism and the game. You can't hate steepsteep. ❤ Worlds not only black and snowcolour.

[@KungPow12321]

I like the yellow snow.

[@Penetrantify]

@@KungPow12321 I expected it to be like citrus or something but it mostly tastes salty-ish 🤷

[@Stein1306]

Trueee

[@arbitraryalias9825]

Hate is a strong word but this is just cheap kook advertising. The most notable things dope snow have to show off are a 4 way stretch fabric that’s too thin to be a t-shirt, some DWR coated fabric that beads water for 12 hours before becoming a sponge, and a program to turn returned junk products into someone else’s regretful purchase.

[@andrekvam7897]

@@arbitraryalias9825 there are arguments to be made that not everyone needs gear that lasts 10 years and doesnt even need to be repaired or rewaxed/refilled with goretex or what have you the first two seasons. some people want to buy cool looking clothes that keep you warm enough for long enough to go skiing 4-5 times a year. and naturally purchasing top of the line gear is out of any sane persons budget.... for said use. SOOOOOOOOOOOOOOO. Knowing how much you can do yourself to waterproof (with waxes or coatings) you can make said product last longer, or choose to be upset that some of the cheapest gear you can find, doesnt last as long as the expensive products. yes there is an argument for making only good quality equipment, that lasts, to save the planet, but you're not making that argument. you're just bashing a company making affordable clothing.

[@SNWEC]

Ive been skiing and riding since i was a 7 y.o - over 30 years. Ive orn alot of different brands. I have alot of snow gear and i recently bought some dope snow overalls. I rode in them for a few days straight and i was happy with them. No complaints at all. For contrast- Ive bought burton pants and had them rip in the crotch after 2 days. Same with Northface. Same with a columbia jacket- seam blew and pocket ripped. Dope is fine. Nothing wrong w it. Im convinced people are hating on dopesnow to be edgy. Who cares what you wear- just ride. People should care less about fashion and more about following the code and mountain etiquette.

[@MrUshca]

i Haven't met someone who is a good skier wear dope snow unless they're sponsored

[@NISHIAKI]

Tbh a mid-quality option for casual skiers who do less than 10 days per season makes plenty of sense. They don't need to blow a bunch of cash on something they'll rarely use, but they still need a jacket for those 3 days they hit the slopes each winter.

[@Odhege8262]

@@NISHIAKIwow that’s the most real comment I’ve ever read on a ski thread. So true. Skiings such an expensive sport, the people who actually just like to slide a round 3-5 days a year have been left out of everything. They want some threads that look good, and don’t care too much about the techy parts. Make it pretty warm and dry and 80% of people would be happy. 🤙🤜👌

[@NISHIAKI]

@@Odhege8262 yeah plenty of folks wanna call out something for not being perfect, but I'd imagine a lot of the naysayers also still wear a cotton hoodie when doing park laps lol. There's a place for it all. People should be skeptical and hold companies with influence accountable, but at least do it reasonably imo

[@DavidJones-dz4rc]

​@@Odhege8262 I'm in that category 😢 Westbeach sales used to be my go-to. But the quality has fallen off over the last decade.

[@bridiro]

​@@NISHIAKI I have a dope jacket, and I skied the whole winter, at least 2 times per week. The quality is good, I don't get why people hate dope so much

[@Feiafox]

Should this video be labeled as an ad?

[@steepsteep]

Video is entirely my own initiative, wasn’t paid

[@Janosch-ik1mt]

Asking sponsored riders and employees if they wear this stuff...?! I knew the answer before!

[@KahluaBomb]

Whoever's idea at Dope it was to sponsor Nick should get a massive raise. So many people are gonna appreciate this video and spend money on dope/montec.

[@rhileywhritenour9955]

Literally was planning on it this season lol

[@SavouryLobster]

Dope snow: the cariuma of the ski/snowboard world.

[@bakkesb1863]

Cariuma actually doing good shoes! Not that chip "one day crap" produced by several world famous skate brands

[@cube63]

I would say watch geniune testing of the products like angrysnowboarder has done. Dope snow is lower than average quality and overpriced for its quality (despite being cheap). Dope is not the only brand guilty of this. As a general rule of thumb the old established brands like 686 offer a much better value for money at the netry level. And dope doesnt come close to the top end at all, as they admit. I can understand that they struggle with material sourcing etc, but the stitching and layering is sub par. No hate towards DOPE im sure they're tring to improve, but they're not there yet.

[@steepsteep]

Yea great point Cube! From my end, I have been able to test their lineup this entire season in conditions all around the globe. While I’m not able to compare to the likes of 686 (haven’t tried their gear), I was able to compare it to Orage, Descente and Karbon-the brands I’ve worn for the last 15 years. Descente and Karbon offered better quality and better performance in tough conditions, but they also cost 3x. When compared to Orage, I found Dope’s offerings to be the same if not better in terms of performance and quality. While there’s so many other brands that I haven’t tested, I’ve still skied my whole life and tried many different offerings along the way. From my experience, Dope drastically stands out from the competition as an amazing value proposition but this doesn’t mean they are the utmost very best option either.

[@cube63]

@@steepsteep I'd love for them to keep giving back to snowboarding and skiing like they have the past year, its a big step forwards for them. I'd be interested to know if this video was entirely your idea or if Dope suggested it. The refurbished gear is another step in the right direction, and it would be really good if they provided gear repair since durability is one of their main struggles. Big respect to you though for thinking about this whole thing critically and putting in the effort to engage. This is why you really are one of the best creators out there atm 🙏

[@SpeedyMckeezy]

Lab testing in a controlled environment and practical testing are two completely different things. Side by side they reveal that, with responsible use, one doesn't need an indestructible but costly piece of clothing. 686 pricing is still about 30% higher than dope. They meet the market demands of cheap and stylish clothing that's just good enough to last

[@IJohnSmith]

686, Volcom, Quiksilver, ThirtyTwo, Dakine, Oakley, etc. are all pretty cheap imo. Arc’teryx and Burton AK really the only high quality gore-tex snowboard jackets.

[@cube63]

@@IJohnSmith Jones aswell, also great to see them pushing recycled GoreTex too

[@jesseyamada490]

TLDR - homie rides for Dopesnow and is trying to validate their Target-level design

[@derpderpin1568]

it's really sad to see considering where this channel came from and how pure it used to be

[@adeadlyfart13]

Man I thought I was the only one thinking this looking through the comments. Love this channel but I swear so many "influencers" become just mouth pieces for their sponsors without scrutiny. Nothing wrong with having sponsorships, but it's issue when one just becomes a shill for a brand.

[@Saltinator]

Absolute junk

[@JapanSnowPhotographer]

I got supported by Montec this season alongside my team for doing a 6 week road trip around Japan. Not only were we stoked by the quality of the gear but they kept contact during the trip just always asking us how’s it all going. Was super stoked to be supported by such a company that had such an interest. Also over here in Japan they are getting super popular amongst the Japanese 🤙

[@Kyle99_03]

bro the stoke is real!

[@orinorin4052]

I don’t understand how they hate black ppl but steal our lingo and want to be us bad. 😅

[@JapanSnowPhotographer]

@@orinorin4052 ??? Montec or Japan?

[@mrnoodle3777]

@@orinorin4052 can’t go anywhere without someone complaining about racial issues…. Give us all a break please.

[@Longest_dong420]

You still look like a Jerry 🤷‍♂️

[@dudesuh686]

I really love the fake pockets they sew onto the pants. Super functional.

[@Saltinator]

Fake pockets for a fake brand. Perfect.

[@ernielaloma]

😂😂😂 I’ve had Burton and grenade pants both with fake pockets what’s ya point 😂😂😂

[@bibo151]

The controversial truth about this video. It's just a commercial

[@steepsteep]

Was entirely my own initiative, didn’t get paid

[@bibo151]

@@steepsteep in that case, I think they should pay you 😁

[@BotWatts]

my only experience with montec is a friend bought a jacket cuz it was a decent value, and it lasted around 2-3 weeks and then it had minor issues like small tears, seams coming apart, zippers jamming, etc. This killed the water proofing as now the seams were letting in about everything. In all fairness, we ride off piste in rough conditions, but still sad to see it only lasted less than a month. for comparison, i run volcom and thirtytwo, both of which have been through hell and back and will probably last another 3-4 seasons. if you ride resort, aren't constantly finding yourself in trees, and don't ride 6 days a week during the season, im sure it will be fine. but given what happened to my buddies jacket, i wouldn't trust it to last a season on my back for 95% of riders out there, it will probably do the job just fine. EDIT: also just checked, for the same price you can get a hell of a lot better gear in a late season sale like on evo rn. 686, volcom, dc, burton, armada, etc. all for around the same price as dope. hell, even an arcteryx for like 80 bucks more

[@Red1676]

Can find better for cheaper.

[@hilcup1ify]

Geartrade has been my saving grace. Got a brand new $350 Burton jacket for $200.

[@velentium]

burton is 400$ more and Arc’teryx is 800-1000$ more what

[@BotWatts]

@velentium thats retail, late season sales drop those prices a bunch, i got an arcteryx jacket for like 350 bucks a couple years back

[@velentium]

@@BotWatts Idk man I’ve looked at end season prices and discounts and I can’t find anything for under like 600-700

[@odeee_1]

Can we get a rip for steep top 5?

[@quagalicious2207]

rip

[@huntersanders1464]

rip😢

[@Nothinbutalotofnothin]

R.I.P.

[@joel-ru8pi]

rip

[@thelittleewokboss9929]

Rip

[@gomescustom7640]

it is easier to spot a Jerry with this brand than good shreder

[@gastongatekeeper]

I’ve been using the same dope snow jacket each ski day for 2 seasons- never any issue and always keeps me warm. Their customer service is great, the first jacket they shipped to me was stole from my front door and they replaced it themselves even though it was no fault of theirs. That sort of thing will keep me around for a long time 🤙🏼

[@longebane]

Oh wow, two seasons

[@michaelortiz2652]

Mine was ripped by accident, I let them know and they gave me refund as long as return the jacket

[@michaelortiz2652]

Will like dope forever

[@mackie_p]

Interested to know what you would say about Dope if you weren’t sponsored by them 😂

[@sejourna]

I'm pretty certain this is supposed to be indicated as either advertisement or sponsored content as per KZbin guidelines.

[@steepsteep]

0:00 - 15:31

[@augustlavdal6187]

@@sejourna Well, you think anybody is going to report this for that? He is also sponsored, so ofc he is going to be more positive to dope snow.

[@adventuremango520]

@@steepsteepbro he has a point…

[@pawezarnotal1382]

@@steepsteep so did you pay for the trip yourself?

[@SnowboardProCamp]

I’m a local European!

[@steepsteep]

lmao honoured to have you on here buddy, you're a legend

[@colin4771]

Where's the #ad?

[@steepsteep]

Not an ad

[@colin4771]

​@@steepsteep @steepsteep m8, not hating on the vid or brand, just confused why you didn't follow the KZbin guidelines and disclose you are sponsored by this company. It's just a little misleading to people who don't know that from other videos of your's.

[@breckr1121]

​@@colin4771 it's not an ad💀

[@sduoqsoq7478]

@@breckr1121 he got fucking paid to go to their hq in sweden if thats not an ad i dont know what is

[@richardallen1555]

about 3/4 years ago dope did a photoshoot in my local snowpark after hours where they had their models stand and pose on a box and do other still shots in the park. the "riders" couldn't snowboard anywhere near well enough to be sponsored for their talent. very non core branding move... but then the last few seasons they had been sponsoring multiple riders and a filmer even paying them for dedicated shooting days. that was a great step up from the insta models they used before that to promote their gear

[@PPKFilms]

On this (as someone who has worked for an outdoor brand organizing shoots), you have to differentiate product shoots (models wearing shit from next year to have photos for website and stores and catalogues etc) and sports marketing. Meaning that sometimes you choose models who can’t do the sport at a high level for your photos because they are good at standing in front of a camera m, are the right size for the samples you have etc… and then you have a team of athletes who represent your brand performance and values to the public. So even though they have good riders, they prob still do photo shoots in parks with models who don’t ride well. Different tools for different purposes :)

[@AndreasJacobson]

I can't take anyone wearing Dope seriously. I don't know why, might be the cringy name or that it's the favourite brand for Jerrys.

[@shambles416]

Jerry-Tec 😂😂

[@TuckermanDude]

fr

[@SpeedyMckeezy]

There are always people who will get jealous of those who can get what they have for less money

[@steepsteep]

Damn

[@SpeedyMckeezy]

@Kit Police You're opinion of the style, the brand, and the people who wear it is not what steepsteep was addressing in the video. It's about claims that the clothing cannot hold up, made by bitter people who hold a negative opinion about dope and will never actually try their clothes

[@prodbygus]

Damn, why do people care about what others wear??? I bought dope pants and jacket 1 season ago and they are great!!

[@weissinger100]

All I see in this video is a smart marketing move from dope/montec. How much did they pay you?

[@nabe08]

What is smart about a paid ad masking as pseudo investigative journalism from a sponsored personality?

[@DGKChoice]

i just hate the word dope, its cringy af. and on top of that almost everytime ive seen someone wear that gear they just seem like annoying and cringy people. thats why i dont like the company.

[@shivam_banerjee]

Earlier this year, I purchased the Montec Doom 2021 Arctic Camo/Black ski jacket and used it for 17 days this ski season for skiing in different conditions such as powder, park, and piste. I'm pleased to report that the jacket is still in excellent condition and provided sufficient warmth during colder days. However, the insulation makes it quite warm on sunny days. Overall, I highly recommend this jacket for its great quality and performance.

[@HotAsHellPingPong]

wow 17 days you're a ripper

[@drezz0557]

This is why i bought one without insulation for sunny days and just wear a hoodie underneath when its cold 😅

[@jacobthe1659]

i recomend you get some hoes and a better jacket

[@robwiensmedia]

I think for those of us who've been riding for a while we recognize there's more on the line than just that quality (since they all do a great job to a degree). The brand, who they sponsor, their involvement in the industry, video parts etc all plays a role in how we support these companies. To me Dope snow has only ever been flashy instagram ads targeting the mainstream audience. To each their own but I don't get the sense (and seems I'm not the only one) that they're part of the fabric of snowboarding and I doubt you'll ever see any riders you look up to wearing it because of that. Doesn't mean the jacket won't keep you warm but there are way too many other companies properly integrated into the sport to support.

[@michaelboyle-ms2id]

Yeah, I agree. I recently bought dope snow so I’m kinda committed this season to wearing it, however I would much rather prefer a company that gives back to the sport, in ways other than more advertisement 😂 what’s your go to company so I can keep it on my radar for the next time I need to buy one?

[@robwiensmedia]

@@michaelboyle-ms2id Absolutely. I like 686, Quiksilver, Thirty-two, O'neil, and there's plenty more out there.

[@sikaman9]

Yea who's Jesper Tjäder anyway

[@michaelboyle-ms2id]

@@robwiensmedia bought a new jacket, so much more satisfied with my purchase

[@Michaelturduckin]

lol like snowboarding might die out? Snowboarders are just sounding like elitist skiers now.

[@unreale2695]

How did you like sweden? I live here and am curious about your experience with the country.

[@steepsteep]

Mannn was absolutely incredible. Have had the chance to go to Åre and Gothenburg. Some of the nicest people on the planet. Absolutely love Pizza salad

[@dominicgiuffrida1821]

Truth of the matter is : Dopesnow/Montec make a great product for the price. Do they support riders? Sure. The reason why they suck is because they are direct representation of how the ski/snowboarding industry is shifting from creating culture to creating bigger profits. They don't sell to your local shops that support the people who ride in your area, they aren't making full length films out in the streets/backcountry, and who's really riding this shit in comps? The reason why you see it everywhere is because most people on the mountain only ride a week out of the season; people who don't want to spend a ton on gear, and people who aren't involved in the core culture. Dopesnow simply takes from the culture to hit the margins, which is why I'll only support rider-driven brands: people who are investing in the future of the sport, rather than the current trend that is skiing/snowboarding.

[@brandonm1708]

Steepsteep: the first ski drama channel 😂

[@theowainwright7406]

Gifted skiier

[@rakhit]

All these fanboys mocking Dope clothing yet most of these kids can't even hit a backflip off a mogul let alone follow us through the backcountry diving steep chutes and sending it off of cliffs. Been riding for over 25+ years and it's never mattered what clothing you wear, but how you treat your fellow shredder and how you ride. We used to wear whatever we could find at thrift stores. In fact, today, no matter what jacket I buy it's going to go through the paces I give it and not one jacket I've worn has lasted me because I'm tearing it up through the trees or hitting rails in the middle of resorts or because I just spilled two beers on the jacket and decided to hit a chute in the backcountry. So a jacket for a little over 2bills? I'm in considering all these name brands charging outrageous prices for their snow gear today. Don't care what branding is on it so long as it does what its supposed to do. Point is, wear whatever the hell you want. If branding on clothes is what you're focusing on while riding the pow then guess what, you're not a snowboarder, just another click kid who completely lost the concept of why we all ride in the first place. Heck think I'll buy some Dopesnow gear just to pop off 80 foot tables just to entertain the triggered elite that's apparently flooding the mountains nowadays. Should be a hoot.

[@harrythompson571]

I just worked a ski season using only one set of montec ski pants, they were the dream. I would say I will buy another set but the ones I have are in perfect condition even after skiing 6 days a week for a full season!

[@SouthSwellin]

Dope Snow makes some of the worst quality, Jerry central garbage outerwear around. Invest in real snowboard companies like 686 and 32

[@BruceOldham]

The best company I’ve ever worked with ❤

[@Chuki033]

The worst thing about Dopesnow is their name. Maybe it would be alright if it wasnt plastered all over their gear. Also this shameless clickbait title and "this video isnt sponsored but I am sponsored" pinned comment.

[@Jimmy-xo3ld]

100% agreed. The brand name dope snow is just heinous. The name oozes low budget noob wannabe wear, even if it is quality. And to add insult to injury they plaster it all over their garments. Their is no doubt in my mind they'd sell far more gear if not for this. They certainly went a better direction with their Montec gear. But I'm still not a big fan of them putting MONTEC across the shoulders of the fawk jackets, but its not a deal breaker.

[@CYMRU619]

The problem I have with Dope/Montec is the pricing, it's marketed as 'affordable' when in reality it costs the same as any established brand's mid to low level gear (which is almost always much better quality). And also that employee saying they couldn't source gore-tex because it would be too expensive.. What a load of crap, reason they're not using quality fabrics is so they can maximise profits and keep manufacturing costs down.

[@That1countryguy]

I worked as a ski lift operator in Tahoe this past season and I bought a dope jacket right before I went. And it was probably one of the best purchases I made in my life. The jacket was super comfortable, affordable and dependable. I wore it literally every day for 5 months riding every piece of terrain Tahoe has to offer and I have absolutely no complaints. People who hate on dope snow and montec are simply just haters and probably aren’t very good riders themselves.

[@derpderpin1568]

nope. they just do something completely unnecessary. you could've gotten just as good of a jacket for cheaper.

[@bonec85]

yin this case any aliexpress jacket would be enough for you, because it is made from same shitty fabric

[@jockofthebush]

What an asinine thing to say. Dope is mid-grade shit, doesn't support snowboarding like a true core brand, and I guarantee I'm a better rider than you. How's that for logic?

[@zsombormiszlai]

@@derpderpin1568 PFAS-free waterproof wear is unnecessary? I am buffled nobody is talking about this. Enthought Gore-Tex promised not to use PFAS in their membrane, they are still using it for coating. Check it out, it's a pretty nasty material I wanto avoid at all costs This is not the case with Dope.

[@amyeastman8764]

I have one and it’s really pretty decent. Bought it used from their site so it was pretty cheap. Looked brand new. I have a few different jackets and this brand has a lot of features for the price. One minor issue is the hood is smallish and can be hard to pull over helmet. I have a Montec Fawkes. Live in Minnesota and ski a lot of sub zero temp days and it’s been great.

[@theowainwright7406]

Gifted skiier is exactly what we need

[@slowestjabroni]

oh shit.

[@tobinbuy3374]

For real

[@jamesvoneschen6603]

there already is one

[@ethanknight9128]

Not the collision of worlds i was expecting to read

[@slowestjabroni]

@@jamesvoneschen6603 who?

[@sessionsx]

Never liked anything dope ever put out. The style is TERRIBLE. And the only reason any pro is wearing it is because it's FREEEE. Come on.

[@griffinpell9285]

It’s been a while since I’ve tuned in but it’s crazy to see how much you and your channel have grown keep up the amazing work

[@helloitsme543]

I wrote two comments, explaining the problem with dope snow and both got deleted!? Why!? I didn’t use any offensive language and I think I stated out some really good points, regarding this topic! So criticizing is‘t allowed here???

[@jamesplaum1927]

hey why are you not talking about the fact that they are only selling their products online trough their own website and not trough local store‘s to support them?

[@bartdikken7618]

Dude, i love your videos. Especially all the rubber ducky lord loving methaphors, such good energy. You got the best original commentary. This was different.... might be the longest commercial i ever watched

[@steepsteep]

Appreciate you man! But this wasn’t an ad. After riding for Dope this season I grew to absolutely the love the brand, the product, and the people behind it all. Given the mass amount of unmerited hate the brand gets, I wanted to make this video to show off the facts. Something I’m passionate about! Much love man

[@bartdikken7618]

​@@steepsteep Yeah I get that, I dont wanna hate on it, but it felt strange.. idk. Just some feedback. Happy for you that they give you these opportunities and thank you so much for making all these videos! Also so cool to see you hit the big jump at nines!

[@bartdikken7618]

Hey dude, I want to say something about my first comment, because I feel bad about it every time I watch your videos. I am sorry for judging you, especially about how to end your videos and that I missed the rubber ducky stuff. As if I was telling you how I want you to end your videos and that that would limit/force your creativity with the videos. I don't know if it had this effect on you, but if so, I am sorry and I hope you just make videos the way you want and forget what I said. I really appreciate and enjoy the videos that you make.

[@Saltinator]

Montec/dope snow Jerry wear, the shein of snowbording.

[@propulsion_man]

i use a brand called "second hand"

[@officalBotlikes]

nice att du åkte till sverige translation nice that you visited sweden

[@conorpardo228]

I love the way their gear looks but I just hate the name

[@Eberandrew]

Head of R&D used to make supersuits for the incredibles

[@Saints_1983]

I would honestly say don't listen to people who say this is just 'Instagram snow gear'. I've got the Blizzard jacket and Notorious B.I.B pants and they're great. Dope really straddles that price gap between cheap / no-brand gear and stuff like Arc'teryx, while still being really good quality and wearing / moving really well. Not hating on Arc'teryx in particular as I have one of their jackets too but don't listen to the anti-hype on Dope. Maybe if you go backcountry for 176 hours straight and stay alive by eating the carcasses of dead bears you may need something more but that isn't most of us.

[@lil2curius]

they don’t make kids sizes😡

[@lamberio]

I bought the fawk outfit from montec last year, and I couldn't be happier with my choice. I quite like that montec and dopesnow differenciate between skiers and snowboarders outfits, and have so many different styles and colours you can choose from. Everything is so well thought through, the jacket is light and soo flexible (I do ski racing, so it's quite important), and it has everything you need whilst simply looking nice. The quality is very good too. The only problem I had was that my ski jacket's front zipper broke the first day, but montec sent me another jacket for free, as it must have been a construction mistake. The new one has been working fine ever since. All in all, 10/10 recommendation for everyone.

[@ridleytidmore9573]

not steeze at all tho shits for Jerries

[@patrickboyle3389]

Simple question to ask yourself. Are the ski resort employees wearing that?

[@zak2986]

That's a nice user pic you got there 😀

[@sduoqsoq7478]

exactly

[@wills.lane02]

I appreciaiate the point of cheap, more accessible outerwear for an average holiday maker, however the lack of support for the core community by selling direct to the customer, removes funding and jobs for local ski shops which are arguably the most import feature of the industry. They have staff who are passionate and can guide you to the right product for your needs which in some cases might be a dope snow jacket, and for others who require better quality products for big expeditions the shops can guide you to more higher end equipement like arcteryx or Patagonia. Ski shops also put on events and sposnor riders and promote ski films which are all integral parts of the core ski communtiy and ridestore have removed themselves from that which could be argued to benefit the consumer but only from a monitary point and also it means dopesnow get lots of attention which brings them more financial gain. Its much deeper than “quality and pro riders.” There bad rep comes from the way they've chosen to enter the market which has attracted a large consumer base that doesent care for or support the core community. That doesn’t mean everyone who rides the gear is like that in the same way not everyone in an arcteryx coat shreds, and supports the comminty. It goes both ways but the vast majority of people attracted to dopesnow are more interested in mellow ride days followed by drinks in the lodge than serious progression and just shredding which is okay, but again that doesnt represent the core community and that is where I think the “controversy” comes from. If you just look at there marketing campaigns you see photos of people doing some mellow turns down resort groomers and cute portraits of attractive people vs a company like arcteryx where there website shows the highest end athletes using the gear in some of the harshest conditions. Furthermore those other companies offer customers who visit there sites, blogs and films and community events whereas dopesnow is only focused on selling products. Sorry for this rant it lasted a lot longer than expected. Big appreciation for you steep and everything youve done to get to where you are but I dont think its fair to make a 15 minute video defending the company and alagations, when youre now getting free gear, and potentially financial incentive and then just ignore the actual heart of the problem because as much as people go on about the quality, price etc that doesnt differentiate them from other cheap brands and where the “hate” comes from. Lots of love brotha I hope you don’t take this as any personal disresepct I just wanted to get my point across

[@shushevents5765]

To counter this, how about the support thru give to remote workers? Their recruitment system allows people to work for them from the mountains, and live the lifestyle they love. This passion is then passed onto the customer when they speak to the staff. Try working for them for a season and see how fast you change your opinion

[@mktrvls]

It's not even cheap really

[@Red1676]

​@@mktrvls you can find cheaper better gear at local shops.

[@Red1676]

​@@shushevents5765 except that's false in every sense when a company keeps blowing their money more on marketing to make a inferior product to better companies. Their products claim to be cheaper option, but are still more expensive than the same equivalent by the actual core companies. Every core shop and core company is always close to ski hills. Hell, burton essentially owns a small hill at their Vermont factory. One of the parts some people work at core shops is because the shops usually have a staff pass for a local hill. Lol

[@Red1676]

kzbin.info/www/bejne/j2qpm2qtqq2jfsU

[@shgenergy]

Idk if its my personal style, but love how they support you and the channel. For the price their jackets seem like decent quality so can't hate on anyone buying it. The one thing im curious about is how good their goggles really are. They seem to know their stuff in terms of fabrics... but optics are a whole other thing in themself. Like hypothetically would you buy goggles from North Face or Arc'teryx if they made them? I know Oakley makes jackets along with their eyewear but I feel like its generally weird if other companies were to make both

[@Daniel.2.]

I miss armpocket for skipasses

[@stevebrown9002]

Big fan of the channel dude you do really good content, love to hear Cooking Soul on the beat in the background

[@steepsteep]

Much love buddy ❤️

[@hwood310]

DS is pure garbage lol

[@mountainman6030]

I just cant with the brand. The people I do know who wear the brand are just aboslute oblisous jerry's. Dope snow/montec definatly has the highest amount of jerry's per capita so I'll be taking my business elsewhere.

[@Q-Ball.]

Im still a hater, but I’ll check it out if they make something I like

[@ChristianRunsNY]

I think they are brilliant marketers, but when these things clothes deconstructed by 3rd party reviewers, and you see the shortcomings in the build and design, I still feel strongly people are just being sold on the product by their team riders who are paid, their staff who are, well, paid. They are aware again of the massive plus of getting you on their side for marketing. Supporting riders equals dollars. I think they are great people, but still get what you pay for type of product though, not the great stuff some people are convinced they are receiving.

[@anah9288]

yeah, THIS. Because sponsored riders literally get everything for free and if they have ANY problems with it, most of the time, they can just get another. Just cause a sponsored rider uses it, doesn't mean it's high quality. I'm glad they're at least trying tho, because the lack of giving back to the community was one of the biggest problems most people had with them. Now the real question is, do they take the profits or actually improve the product? It's pretty much still just a brand for weekend and vacation riders. It's how we know you're a tourist.

[@freedoe9160]

Dope snow is corny af

[@Alastair_]

I own a pair of their bib pants and this year bought myself a fleece, both are fantastic, the fleece especially is comfy AF. The bib pants were a little bit of an issue as using them for both Skiing and Snowboarding I found it very difficult at times to bend down to put on/adjust bindings. I messaged them with this feedback saying maybe the sides should have a flexible mesh instead of a rigged zip and they got back to me within days thanking me for the information and that they'd pass it on to their design department. To me, that's great customer service.

[@christianpeters6579]

I mean, is nobody complaining about how much Burton is charging for their gear? I’ve ripped Burton, O’Neil, and Ripzone gear. I’ve worn Mountain Warehouse ski pants until they are no longer waterproof. Montec gear has held up for me for the last two seasons, and that’s with buying refurbished items. I would encourage you to buy a size up to allow you to layer your gear. But now I ride with a group of 5 people that all have dope/montec stuff. No rips and no complaints (other than price, but that’s life).

[@anah9288]

No. Because everyone knows that Burton is the most expensive snowboard specific gear out there. But the quality is there to match. Unlike Dope/Montec. But you get what you pay for, so it's priced to match.

[@bonec85]

Dude, no hate. But why should I spend 220$ on DOPE jacket and 120$ on DOPE goggles, if it is absolutely same china anorak 100$ jacket (which can be bought directly from ali express) and copozz 20$ goggles with slapped "DOPE" brand? )))

[@steezybeez786]

song at 8:50?

[@Bastiiiaaan]

I am curious as well! Tried Shazam and looking for the lyrics online, but still no result

[@LeftCat]

Skiers and snowboarders are such brand snobs. This company is a good example of going direct to consumer and leverage social media in a way that legacy brands struggle with. Nevertheless, I can understand why someone would not choose this brand(s) solely because so much of their customer base is novice skiers/riders.

[@benobrien7750]

Their gears ok , looks great , comfortable and I’ve had mine for 3 seasons and is still good ….I put their bad vibes down to the usual snobbery of skiing.

[@flexcrazyfun5109]

So no more Nines footy? Their main channel only put out like 3 vids, Andri had 2, it's just not enough

[@gortexcowboy]

Let be honest dope snow whack asf

[@paypur]

ong who tf wears some gayass jacket that says "dope" who tf u think u are

[@Thompson-from-Finland]

People bitching too much about what people wear, and yelling from a lift "dope is gay", yea ive heard it is not cool. Specially new riders buy it because they have seen it on instagram and its pretty cheap and looks cool. how is it helping the sport when new people who are starting a new great hobby and all you hear is that what you wear is gay or people who wear dope suck etc... And people who do this call themselfs "real snowboarders", that shit does not belong to snowboarding culture

[@JeffFadness]

Great video, but you glazed over some of the big reasons allot of snowboarders don't support these brands. Maybe this isn't as true for skiing, but for snowboarding part of the foundation of the culture is built on locally owned retailers (snow / skate / board shops). Brands that circumnavigate this to go direct to consumer are able to cut their costs, but it also means locally owned shops are having to close their doors. This impacts the unique communities we live in. Supporting a team of athletes (not influencers) and endemic media (snowboard mags & video projects) are other pillars of the culture they don't seem to support. All of this helps get you a cheaper jacket, but it's at the cost of the broader health of the culture. It's the same reason people don't like Braille skateboarding or any of these other corny instagram / KZbin brands. There's so so much more...but long story short vote with your dollars. ❤︎

[@rent0]

Ayo all of those employees shreed that is so sick

[@shushevents5765]

They took the entire staff base to Whistler and Chamonix this season. Best company I've ever worked for

[@oriolesBraw]

A jacket that keeps the cold off is a jacket. Might as well look saucy for your haters girlfriend

[@dreamlikediana]

I genuinely just want cute pink stuff with lots of pockets that pretty much no one else offers. What's up with females not getting a decent amount of pockets? I also have student loans to pay off, so if they're good bang for a buck, I'm there. I already threw a crap ton of money into this sport just getting into it during my first year. If you're not paying my bills, you have no opinion about what goes on my body.

[@scyxt]

I love dope.

[@nashnash272]

Fun fact: my friend's family owns the factory that made these two brands' clothes in Ningbo, China. 😂 ¥599 here and $599 there.

[@benshorthouse2979]

Yep 🤣🤣 make it low cost to have a higher margin

[@Luuuugn]

599? Their clothes are really cheap. A jacket is like 120 bucks+-

[@nashnash272]

@@LuuuugnMy bad. I just check their website. They do change their price line and definitely have lowered the price. I bought their pants and jacket for around $800 in total two years ago.

[@nashnash272]

@@Luuuugn That factory does make great clothes I mean. Oakley is also made in Ningbo, China, just not in the same factory. But Dopesnow is way better and cheaper than Oakley according to the price now.

[@Luuuugn]

@@nashnash272 Ah alright :D yeah, ive got a pair of snowboardpants from dope. Its from like their first collection. Still feels new after a few years with alot of riding

[@Max_Snellink]

Siroko is a new brand on the up. Thinking nobody would pay 300 plus euros for a jacket I bought into Dope. It's literally one in three riders on the hill. I do full seasons so see loads.

[@juliaxhensi]

Loving my Dope pants! Still in great conditions after 3 winters 🤝🏼

[@goodridevibes]

People hate on it because it doesn’t support local shops or riders… people move to ski towns to ride everyday and work in. Ski shops and those shops will go out of business because of brands like dope… you can hate on dope, but you have to hate on the future… brick and mortar is dead… or dope don’t kill it the next thing will… sorry peeps

[@ThomasExplores]

I love my dope snow gear, stylish, good price, and great engineering

[@lamesamebame8476]

Damn, hope next season you will learn how to ski with your skis straight! I know a nice place to rent some 30 yo rossignols so u can get those turns down! Just keep going and maybe when u stop wearing dope you will improve! Love ya! also dope is ass

[@collinfield9428]

the problem is that they dont sell in local ski shops to support them nothing more nothing less. id support them if they helped out the small businesses by having their lineup in store.

[@Red1676]

You can get better at local shops for cheaper, it's been proven. They just blow their money on marketing and not on quality gear. I hate the guy, but angry snowboarder actually proven how shitty this company actually is. Look up the pant teardown.

[@alejandror.c.9091]

Fanatics: DopeSnow and Montec are not real snow wear brands cause don't use GoreTex and are very cheap... Reality: Bruh... for 200 bucks you buy a good go to jacket for daily skiing... For a common day you really don't need Himalayan expeditions technical wear... Why people who reagularly practice some sport, always start talking like they are Elite athletes and they just can dress the most technical wear ever created... and if you don't, then you're a casual dumb who's not riding the wave like them? DopeSnow and Montec are not pretending to be the best product in the market. They're just trying to be competitive in a expensive world like snow-wear is... any degree needed to understand that guys...

[@frostifish]

A lot of skiers and snowboarders are an old and sensitive bunch. They don't trust anything new. Years back I bought dope and montec pants, and some of my friends were really skeptical about the brands. But they're still going and get me dry and warm on the slopes. Only complaint I've had is that they are really short. (I'm 1.83m)

[@nicolainielsen7700]

Oh yes. Just look at all of the "but muh straps" comments on anything related to step-in or step-on snowboard bindings.

[@nicklasdorfer]

what they did was listing their own products beside other well known, well established brands in a store which wasn't clearly connected to the dope brand. By that, they basically put dope on the same level as the other brands. (but as you said, dope wasn't that good at the time) It's clever marketing, but i dont like the part of them not making it 100% clear that dope was a in house brand that was not competitive to the other brands (performance wise) Because that probably tricked people into thinking them buying a brand jacket, but instead they got dope snow. Wich always looked trendy, but doesnt perform. In the end, the user must inform him/her self about the product. But if you end up buying crap, because its on the same page as high quality brand clothing, you got tricked by the page. And there for, it's "dope snow" that went against the moral of providing good products, but instead took the money route. Beside that part, their marketing was super good. The outfit competition and so on really made them grow. Clever

[@jakelangevin301]

Yes R&D exists but I’d truely want to know if they have a science based material development division, orrrrrr, what is probably likely, them sourcing from different manufactures and picking the ones they like the most. Which by itself is not bad at all. Everyone does this. However where it gets sketchy and maybe not completely honest is when the company then says “we have our own proprietary material”. But really they only Tweaked them slightly with the over seas factory and then saying that that have materials similar to GORTEX even tho they little material development. Just a huggggge hunch based off of other people in industry focused on low cost goods and branding, really quite similar to what’s been going on with montec and dopes rebranding campaign they’ve been on for the past couple years.

[@jakelangevin301]

I’m sure the company is quality and have almost bought stuff myself but the branding and hyping seems realllllllly shallow at best and at worst disingenuous towards buyers

[@JOEGUNN1990]

Dope kooks with clew bindings. Thats normally what I see on the mountain. Skidding turns and talking about laying a carve.😅 Dope outerwear is for white girls who want to look cute in a tech hoody, the 2 to 3 days they go to the snow.

[@TheColdHarshTruth]

Why does this video even have to exist?! What’s the problem?! A bunch of skiers and boarders want to make a clothing line for the sport they love and try to make a living from it!? And people have a problem with this!? Are people really this stupid and bored!?

[@airtimepodcast]

DOPE Snow / Montec are the two worst brands, maybe of all time and if you can't see that it's because you've been riding for 1-2 years and only snowboard to impress a college at work.

[@fakemoon108]

u crying about it this much makes u just as corny. if u can ride u can ride. ur mad theres cheap cool gear for newbies cuz u wanna be the only one looking cool on the mountain hitting ur first 180

[@pperoni7047]

Just saying I don't own any dope or montec, but sadly you did not elaborate on Goretex, which you should have done. Goretex is a patent, a meme and a placebo. It is pure marketing and there are similar and better alternatives. Goretex has such big flaws but people overlook it easily because they are brainwashed into believing their 600$ jacket is the best they could have gotten. I am just happy whenever I see someone who does not wear Goretex, that's all I'm here for.

[@licenseplate8699]

Bought my gear from them last season, some of the best customer service I have experienced online shopping... AND the gear was so good at the price piont. Im not keen to spend £800 on a Jacket that stacks up against a £200 Dopesnow one....

[@TommyTiezzi]

Dope snow is doing some awesome stuff… but for around the same price you can get a way better jacket from 686 💪

[@Lady_Pikilou]

Can someone help clarify the difference between Dope and Montec please? I had the feeling that Montec was slightly better in quality but maybe I’m wrong. Anyone? Thanks

[@Tower5656]

Dope Snow is for Jerry’s

[@marcusoutdoors4999]

As someone who’s been riding / snowboarding since the mid 90s, I’ve never given a rats arse about the nuances of clothing… it makes f*ck all difference. In the snow waterproofing is irrelevant unless it’s raining. So good luck to these Dope dudes is all I can say

[@evanpicciano4436]

I purchased a Dope bib and jacket after a 4 year break after a knee surgery. Just got done with a three day trip with them in CO and absolutely love their gear. Comfortable, dependable, and aesthetically pleasing.

[@uriblonder6074]

I really wanted a dope snow jacket 🧥 and I search and all of that and after two weeks I found out they don't ship to Israel

[@glibdavidyuk8485]

Watching a sponsored youtuber talk to employees of a company while not addressing the main points is kinda funny, im not trying to hate, but tell me with a straight face you didnt just play out a script that you and company representatives wrote together in order to make the company look good, it's like you can't really take it at fave value, and until these brands start producing much higher quality fabric with goretex or something equivalent that's not as harmful to the environment I will have to pass