Step-by-Step Guide: Installing Facebook Pixel & Conversion API in GoHighLevel

[@anthonydouglas9239]

If you aren’t seeing the “Get Started” button go to “Overview” instead of “Settings”. Once the “Overview” tab is click go to “Set Up Conversions API” then select “Set Up Manually” and click next. That will lead you to the “Manual Implementation Overview” which will put you where he is in the video at 3:42 sec.

[@AutomatedMarketer]

Watch the updated video for 2024 - kzbin.info/www/bejne/qJewenWdoNpnoZI

[@JaremAtkinson]

This is the best explanation I've seen for all the FB pixel/event code/API nonsense that has been confusing for years! Thank you!

[@AutomatedMarketer]

You're very much welcome!!

[@Excllc]

man dude youre freaking amazing. This was like jamaican french to me and you made it so simple. sheesh. thank you bro

[@spencerstephens7594]

Haha jamaican french same dude

[@theheidtfam]

Solid video. Transitioning from Shopify to GHL and I was dreading setting the CAPI up manually. But you just made it so easy! Thank you very much 🤜🤛

[@AutomatedMarketer]

I'm really glad to hear that you found the video helpful! Transitioning can be tricky, but it sounds like you're on the right track now!

[@PankajSharmachannel]

I have watched 10 videos on CAPI but this one is the best. Your presentation skills is amazing brother. Keep going.

[@AutomatedMarketer]

I just made a newer one, check out the 2024 setup it’s a little different

[@MichaelColeman-x9e]

Amazing Video, been a media buyer for 4 years. Thank you

[@AutomatedMarketer]

Thank you!

[@Cazburn1]

Finally a good how to on this confusing thing! Thx!

[@AutomatedMarketer]

Appreciate the love! More great content coming your way.

[@thefuturefocus]

Your channel is incredible, thank you for providing so much value!

[@AutomatedMarketer]

Glad to help!

[@skinone9392]

Hi, The GET STARTED under the Set up manually for the Existing Conversion API Gateways is no longer there on META. Not sure how to get to the menu process that is in this great video now.

[@AutomatedMarketer]

go the events manager/ the dataset and pixel and go to settings, scroll down to conversions API

[@Webuprise]

Excellent Video! I am amazed about how good you explained everything!

[@AutomatedMarketer]

Glad it was helpful!

[@PabloMolinaGHL]

Great video Nuno! API is always a little confusing but you explained it very clearly 🔥

[@AutomatedMarketer]

Thank you!

[@geniustennisacademy5182]

I created automation triggers to connect to API but when I'm testing, I don't see that any of the events I assigned to the triggers sign up in the Facebook Events Manager. I'm using pixel and conversions API at the same time. Pixel events show up but conversions API events do not.

[@nodaudaboutit]

This has to be the best pixel setup to site conversion integration I have ever seen... and I've seen many. Thanks!

[@AutomatedMarketer]

thank you!

[@francoiskruger1096]

Great video, thanks alot quick Question, how would you setup conversion for "bad leads"?

[@AutomatedMarketer]

You don’t

[@SalahX9XGTA]

thank you so much for the video! I'm running a sales campaign using Facebook Ads, and I currently have both the Conversions API and the Pixel set up. I noticed that the "Automatic Website Matching" feature is turned off. Should I consider turning it on? What are the benefits of having it enabled, especially in terms of tracking accuracy and ad performance? Would appreciate any insights!

[@AutomatedMarketer]

turn it on, better tracking which leads to better performance

[@highlevelwizard]

Quick Q boss. when using both the Facebook Pixel and Conversion API in GoHighLevel, how do you balance data accuracy between browser-based tracking and server-side events? Do you have any tips for ensuring consistent reporting across both methods?

[@AutomatedMarketer]

Watch the newer conversion video I made

[@christianchaves-rh9ec]

Valuable info - But would it be better to do the head tracking or add the pixel directly to a survey/form?

[@AutomatedMarketer]

No that’s the whole point

[@RyanDavis-m1i]

Love this! Quick question: Why does it still say 50% complete after I set it up?

[@AutomatedMarketer]

No idea, I think meta needs to see signals go to it for it to complete

[@ErickMartinez-jk7em]

Great video! Thanks man!

[@DripCampaignSecrets]

Very helpful! I appreciate you.

[@AutomatedMarketer]

Glad to help!

[@emmonkhan9133]

Great video. Question on running FB tracking on funnels with multiple steps/purchases. If you have Main product you are selling + order bump up + Upsell 1 + Downsell 1 + Upsell 2 + Downsell 2. What FB events are you installing on each page to trigger the purchase quantity + purchase $ value on each step? If you have someone that purchases the main product + order bump + Upsell 1 + Upsell 2. I could install Purchase event on all the upsell/downsell pages but then it would shot up as 5 purchases if someone purchased all of them. Any way to have it track/report as 1 purchase with total $ value purchased? Or is there a way to track each upsell/downsell as a seperate purchase or at least have main item + bump up as 1 purchase and and all upsells/downsell as one purchase with the total $ value purhchased. Want to hear some thoughts!

[@AutomatedMarketer]

You can do as offline events, but only track one sale in purchase event

[@epycedits]

Does this talk back to Facebook letting them know what's a lead and what's a purchase for Facebook to know who to show ads based on who's more likely to buy? Or what's the purpose of this?

[@AutomatedMarketer]

just more accuarte reporting

[@christianorsos]

What's the difference between those and the 'Custom Conversions' in the Events Manager

[@AutomatedMarketer]

custom conversions are more for the pixel events, the old way of doing conversition tracking. You can also create custom conversion events for CAPI

[@Emilyjanney1774.]

hello, what can the average marketing online crm system expect to pay for this CAPI and Pixel installation? Both initially and recurring costs?

[@Emilyjanney1774.]

?

[@AutomatedMarketer]

Depends for setup only 200-500 per setup if it doesn’t have any issues that might need resolving

[@revotech5980]

can we set up a custom event based on the trigger "Customer Rpelied" so if a lead sends a message to whatsapp for example, it is considered as a conversion?

[@AutomatedMarketer]

It would be an offline custom conversion

[@Sy-ru9qj]

Interestingly 'Lead' is no longer available when selecting Conversions API events. So how do we track leads now?

[@AutomatedMarketer]

Watch the updated video for 2024 - kzbin.info/www/bejne/qJewenWdoNpnoZI

[@toptravel-spots]

Thanks for this!

[@AutomatedMarketer]

Chris check the updated one for 2024

[@toptravel-spots]

@@AutomatedMarketer will do thanks

[@SalCincotta1]

FUCKING BRILLIANT VIDEO. Well done. Seriously was banging my head against a wall trying to figure this out. clear and concise.

[@AutomatedMarketer]

Thank you!

[@shoaibbukhari741]

hello, if lead event is not showing in events. can we use purchase event to track leads from landing page?

[@AutomatedMarketer]

use compelte registration instead

[@MasciangeloCoach]

Awesome man! Thanks

[@AutomatedMarketer]

Thanks! Glad you enjoyed it!

[@jdjkoncz]

Do I use the same pixel for each funnel on our site? or do we add a new pixel for each funnel on our site?

[@AutomatedMarketer]

same pixel for everysite unless its a different product

[@jofito1]

Hey Nuno, Great video. Yesterday I did the Facebook Conversions IPA workflow and I got a lead but it appears duplicated because I also have the Meta Pixel, what can I do to avoid that?

[@AutomatedMarketer]

So if your using a Facebook lead form you technically don’t need a meta pixel Becuase there is no site to monitor

[@jofito1]

I’m using a landing page, thanks for replying

[@bennabers8681]

Do you have 1-1 coaching or DWY so for this type of work so I can learn directly from you?

[@AutomatedMarketer]

Yes we do, make an appointment on our website and we will get you all set up

[@AutomatedMarketer]

book a call here: booking.rapidactivemarketing.com/tech

[@brandonthecloser]

How do you do this for Facebook messenger ads though? This is for lead form

[@AutomatedMarketer]

You dont , the lead is trhe FB message and FB records it

[@CharlieGovea]

This video was amazing. What a great way to explain it. Do you have a video that shows how to add contacts generated by a Facebook lead gen campaign to GHL?

[@JansonSmith]

Very helpful thanks. How do you put a variable for the purchase price if you sell at different price points? A custom field of some sort?

[@AutomatedMarketer]

in highlevel in the automation set the value there, if its the lead eventr there is no value

[@JansonSmith]

@@AutomatedMarketer the value changes depending on if they use a coupon code. Do you know if there’s a way around it? I can’t find a way to make it dynamic :(

[@AutomatedMarketer]

@JansonSmith yeah no way to make it automatic but you could do a conversion api value for each type of product

[@itsjosephhenry]

Question, what if I am running tiktok ads to the same funnel, will leads from tiktok be sent to facebook and would that cause issues?

[@digitalvoltage5435]

For really great tracking I would do a tiktok funnel and a Facebook funnel, same with the automations

[@AutomatedMarketer]

As long as the pixel is in the funnel it willl have an unique id

[@SophonieC]

Thank you!

[@serviceproper]

Thanks for the helpful video, Question: Since we run different campaigns for each niche were in, do we need to make a new separate pixel with events setup in the funnel for each one? example: plumbing funnel, roofing funnel, etc. ? Also for conversion api - setup manually doesn't exist anymore.

[@kingwholeftafloater]

It does still exist it's just a pain to find

[@nourishnflourishnow]

@kingwholeftafloater Hey, where did you find it. It also looks like it doesn't exist anymore for me 🙈

[@kingwholeftafloater]

Putting me on the spot here @@nourishnflourishnow 😅 If I remember correctly, where he is at 3:05 in the video you want to go to the "Overview" tab and scroll down a bit (or quite far) and it should be around there somewhere. I think you also need something from the "Settings" tab too.

[@GiuseppeMinichino-y5j]

FANTASTIC VIDEO

[@rohitsonowane7182]

Is verifing the domain through FB necessary? Im doing FB website traffic ads to a GHL landing page with a survey, qualifying and disqualifying leads

[@AutomatedMarketer]

yes!

[@Hannahmanatali]

for shopify? please. The process in this video seems the same as Shopify but if you could make one for Shopify users would be great, or if you have uploaded one already please let me know. Thanks for the information. Keep Growing and going

[@DoomCatcher]

Can this be done by using an existing data set rather than pixel because I already have ads running for a client? Also is there a way of sending the precise order value with the purchase event and does it work for order bumps/one click upsells?

[@AutomatedMarketer]

yes, if you go back in the video you see a value area in the autoamtions and you should not do an order bumo tracking other then to add to audiences. It sometimes leads to double reporting

[@juniormadlife2642]

Nice video! I'm just wondering that if I use the same facebook ad account for 2 different stores would that be a problem? I will use different pixels for each store. Can data get mixed up or any other problem can occur?

[@billdennis9438]

No Denial, total value content. Do you have positive research on having background music?....In a past video you mentioned, no more background music. Why otherwise?

[@AutomatedMarketer]

So people just complain about it, so we remove it

[@sydneycoffey8917]

On the the 'review set' up page it doesnt allow me to continue it just says 'confirm setup' however I click on it and it doesnt do anything and it wont allow me to move on to 'see instructions'

[@AutomatedMarketer]

Did you have all green checkboxes? On the Capi Setup, go back to the top left and make sure they are all green

[@highlevelliam]

Wait, don’t need to set anything up thru AWS?

[@digitalvoltage5435]

Nope

[@AutomatedMarketer]

Nope! Watch the new 2024 we just made on this

[@lauramilesgreshowak1728]

Thanks for this video! It's fantastic, I have subscribed and will only come here for help. I am stuck here: I have a pixel set up correctly and the lead is set up with the conversion api, but i don't know how to set up the others with conversion API also. I have the automations set up in GHL, and in event manager it shows that the lead is tracked succefully through the server. So I know I'm doing something right. lol. I have screen shots. Please help! ;)

[@AutomatedMarketer]

hard to helpo from here, it sounds like you need to book a paid coaching call or join our VIP group.

[@itsjosephhenry]

for some reason gohighlevel keeps skipping sending the purchases to facebook

[@AutomatedMarketer]

go to the updated video I did - kzbin.info/www/bejne/qJewenWdoNpnoZI&lc=UgxcZBI_E-IkwLsS5hd4AaABAg

[@tamaraojeda9383]

How about conversion api in Shopify?

[@bowbohfreak1850]

Hey man, thanks a lot for that video. It is really by far the best one I^ve seen so far. Quick question. Are you sure it is possible to send Search and View Content Events via the API to enable website retargeting without sending data through the browser (via Pixel)?

[@ysi520]

What is tracking the conversion api good for?

[@NazmusSakibTarunno]

Can i setup a server side tracking with high level?

[@AutomatedMarketer]

You can but its super hard if your non techie

[@austinknowland6940]

My list of event options does not include a Lead event. Any suggestions????

[@AutomatedMarketer]

Use complete registration

[@g1itch3d]

@serviceproper The the facebook ui has changed. the conversion api - setup manually is not available. Please help

[@g1itch3d]

i found it. In the overview tab click the first option and select setup manually

[@ReidoChatGPTOficial]

@@g1itch3d thank you very much!

[@benmackenzie]

Is pasting pixel code in a funnel necessary for conversions api in workflows to work? Seems like trigger + pixel id + access token should be enough info for FB to do its thing?

[@AutomatedMarketer]

Yes, you have to put the plain pixel code *Not the conversion code* on the webpages, the covnersion is all done through conversion API

[@benmackenzie]

@@AutomatedMarketer is it required for all events or just some? Asking because I saw Lead events (contact created w/ a certain custom field value, form completion) successfully come through in the Events Manager without pasting any pixel code. But maybe those events won't contain the necessary info w/o pasting pixel code? Not sure how to verify, if you have any thoughts.

[@kaarineable]

Great Help!

[@AutomatedMarketer]

We're trying our best!

[@cristianhortua]

so, do I have to create a new pixel for every funnel?

[@AutomatedMarketer]

Nooo

[@ade541]

failed to generate access token facebook api ..what is wrong?

[@AutomatedMarketer]

Did you have all green checkbnoxes on the setup? Never saw that error before, Trying going through the setup again

[@ade541]

Yes I tried but same problem I tried another business account and it worked The problem is in the first business account@@AutomatedMarketer

[@GabeRutherfordFitness]

Stupid question, why didnt you set up the pixel on the thank you page url if you want to see how many visits you get etc?

[@highlevelwizard]

That's not a stupid question at all! Setting up the Facebook Pixel on the thank you page URL is a common approach, but the reason it might not have been done in the video could be due to the specific tracking goal or setup. Typically, the Facebook Pixel is added to the conversion page (like a thank you or confirmation page) to track events such as form submissions or completed purchases, which measure actual conversions. In the video, the creator might have been focused on tracking key actions earlier in the funnel, such as a form submission or click, rather than just page visits. However, if you want to track visits specifically to the thank you page, you can absolutely set up the Pixel there as well to capture those page visits. Both methods are valid, but they track different types of data depending on your campaign's goal.

[@GabeRutherfordFitness]

@ all makes perfect sense. I suppose you could do both and measure sales or drop offs. Then pick up the drops you are getting

[@highlevelwizard]

@@GabeRutherfordFitness yes 100% boss

[@turningpointdigital]

It's not giving me the "Lead" event option during the "select events" step. Not sure how to proceed

[@AutomatedMarketer]

use compelte registration instead

[@turningpointdigital]

@@AutomatedMarketer I'm not exactly sure what that means, would you mind elaborating on that please EDIT: I figured it out actually, thank you! Does this mean that I should change the event on my website from "Lead" to "Complete Registration"?

[@nikolaykrylovskiy5763]

Browser ID, Click ID (fbc) and Facebook Login ID does not pass, however. Any reason why?

[@AutomatedMarketer]

check out the new video update - kzbin.info/www/bejne/qJewenWdoNpnoZI&lc=UgxcZBI_E-IkwLsS5hd4AaABAg

[@tylerwade7314]

What does the cap do ?

[@chiomaugbana8507]

Please a core set-up is activated on my account and my pixel has already been installed. What do I do to disable the custom parameters so that I can be able to connect and share data sources and events on my account with the pixel

[@AutomatedMarketer]

can you repharse this I dont understand the question

[@MikeCharter-r7d]

thanks guys - another awesome guide - keep AVAALIN'

[@AutomatedMarketer]

Appreciate the love! More great content coming your way.

[@thehindhorizon]

Do we not need to set up pixel events, if setting up conversion API?

[@AutomatedMarketer]

no you do it in the conversions api setup step

[@eddie909]

Lead event has been removed.... I'm guessing that's why my conversion rate dropped by 500% starting on 10-19... I only discovered this when I decided to start a new account today, because nothing was fixing my conversion issue. Did this happen to you also?

[@hajiproductions1965]

hey same problem, did you find a solution?

[@AutomatedMarketer]

Yes, Submit registration instead and redo the ads with that has the conversion event

[@אורימנצור-ז8ה]

can you do that in worpress ?

[@AutomatedMarketer]

yes but that is its own setup

[@lara.makeupvids]

I am having aproblem with thissss huhuhu. I followed the steps, but my website are not coming out on the side information of the fb ads, and then when i do the test, it says, no pixel.

[@AutomatedMarketer]

you can book a call with us if you need help :)

[@nourishnflourishnow]

Anyone know where API Conversions - Set up manually is? I can get my access token, but I can't find anywhere to change the conversion events that I want to track.

[@AutomatedMarketer]

Watch the updated video for 2024 - kzbin.info/www/bejne/qJewenWdoNpnoZI

[@Robsunrealtravels]

this does not really explain what to do. which software are using for your funnel? what do you do if you have another crrm aoftware? I use builderall. so this does not help

[@AutomatedMarketer]

Thats becuase Its for highlevel, I say it throughout the entire video? No this is not for builderall, highlevel only, it's is also on the thumbnail

[@lara.makeupvids]

How about using the pixel id in an fd ads? pls need help

[@AutomatedMarketer]

No pixel id needed for face form ads meaning the form is on Facebook you use the pixel only when you go to. Website/funnel page

[@lara.makeupvids]

@@AutomatedMarketer where can i see the base code of the existing pixel?

[@linkb16]

"set up manually" under Conversions API does not exist for me? Was there another FB update ? Can someone help me out herE?

[@fares1598]

FIX: go to overview instead of settings, click get started (next, next, next), then set up manually :) hope that helps

[@EzequielArancio27]

@@fares1598 omg thank youu

[@digivuk]

how facebook know the lead information? we don't give the the name, the phone, email, or lead ID?

[@AutomatedMarketer]

through the Facebook click id , it sends back that info

[@digivuk]

@@AutomatedMarketer thank you for your answer, there is a way to send facebook data back after we change lead status to Won? Thank you 🙏

[@seanbeaty71]

Just so I fully understand, you aren't using the event tool for the pixel at all? Like when someone clicks the phone number or fills out a contact form and you label them a lead. Everything is covered using Conversion API.

[@AutomatedMarketer]

Coorect, just add the pixel to the page no need for other codes

[@AgencyCornerstone]

Sheesh, nice!

[@AutomatedMarketer]

just for you guys!

[@AgencyCornerstone]

Subbed

[@AutomatedMarketer]

Awesome! more helpful content coming your way!

[@duncanblade]

Sheesh - stuff has changed in 2 months already. smh

[@AutomatedMarketer]

So actually only if you use lead forms, its all still there but facebook moves things around often

[@sikandarazam3381]

you are in such a hurry. Why? And all blur sections in your video of showing the tasks, which limits one understanding. I know you have blur those due to privacy of your content.

[@digitalvoltage5435]

Maybe you’re just super slow, how about you speed up? Learn to be faster

[@AutomatedMarketer]

I don't understand your comment, you what me to slow down? and Share private information? hmm... We will not slow or share any private information if that makes your learning limited then I am sorry for you. You should learn how to speed up or watch on half speed. And respect people's privacy and not leave useless comments.

[@Purefloorrestore]

Dude going way to fast

[@digitalvoltage5435]

Watch on half speed

[@ultrabolt4254]

Thank you!

[@AutomatedMarketer]

You're welcome!