Step Up with Studebaker in 1962

The new Studebaker models are fabulous and the features are endless. Check out this promotional video highlighting all that the 1962 Studebakers have to offer you!
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About the Channel:
The Studebaker National Museum is devoted to sharing the story of the automotive and industrial history of South Bend and the greater region through the display and interpretation of Studebaker vehicles along with related industrial artifacts. The Collection also includes seven objects designated as “National Treasures” including the carriage Abraham Lincoln rode to Ford’s Theatre the night of his assassination, and a carriage used by the Marquis de Lafayette during his farewell tour of United States in 1824. Our Vision is to spark the imagination and ignite interest and passion for design, innovation, and overall impact of the automobile and its related industries.
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Address: 201 Chapin Street, South Bend, IN 46601

[@johnbecker5213]

i would give everything and anything to be able to go back to this time!!!!!!

[@StudebakerMuseum]

Glad you enjoyed the video!

[@ernietritapepe8362]

Bill Daly ( Major Roger Healy ) WAY before I Dream of Jeannie!😁

[@StudebakerMuseum]

You never know what will pop up!

[@patrickfuchs1821]

Very entertaining - not all the decisions had been made for production models when this was filmed: Deluxe, white faced gauges in a regal convertible and "STUDEBAKER" stamped in the top of the Hawk grill (probably more that I missed as well). These dealer promo films are always fun to watch.

[@StudebakerMuseum]

They are indeed. A lot of our Collection is made up of press/pre-production photos so it is interesting to see what tweaks were made before the release of the final product.

[@carlyleporter5388]

Great video. My grandpa was German and wouldn't drive anything else.

[@michaelquinones-lx6ks]

And, Sadly, after this promo was made, Within a year Studebaker would cease production here in the U.S., And, It's Canadian production three years after that.

[@seed_drill7135]

Driving around in a bathing suit and heels. Hilarious.

[@StudebakerMuseum]

Promotional videos are full of very peculiar behavior all in the name of selling the car.

[@michaelquinones-lx6ks]

The south bend Indiana Studebaker plant should been converted to a automobile parts subcontractor making parts for Ford, GM, Chrysler, The workers would still have their jobs.