'Steve Jobs' Trailer #2 - [Favorite Trailers of 2015]

'Steve Jobs' Trailer #2 | Vendor: Motive Creative
A very tricky movie to market considering it’s wall to wall dialogue, takes place almost entirely in back stage hallways, and never gets more scopey than an auditorium filled with people. After a solidly cut first trailer that focused primarily on behind the scenes drama, the second and final piece builds more on the aspirations of an iconic figure. The post-card open is an auditory and visual call back to the curser-cropping teaser, here benefiting from a mix of shots and sync lines that add to the sensation of walls closing in. A clever heartbeat cursor blink at 00:49 introduces the SOHN song which has a cold, technical vibe but enough piano hits and synth washes to play emotional.
You rarely see split screens in drama trailers but here it works, as a symbolic divide between father and daughter at 1:18 and then as a union between the different eras of the man at 1:22. Nice pacing match cut at 1:10. Perhaps the most unexpected moment is at 1:28 when the song spurs a ramp up of footage, almost a residual sting from Rogen’s prior line. The many visual parallels of Jobs’ during the final run solidify the sense of narrative connectivity, building in urgency until the music “runs out of breath” into title. Every year there are really good campaigns for movies that fail to find an audience, and this unfortunately was one of them.
jdfunari.com