STOP Building Your Audience (Do THIS Instead)

Рет қаралды 17,766

Күн бұрын

If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business.
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Пікірлер: 37

@Ajay_Cheema 3 ай бұрын

One of your best videos. People forget that B2B SaaS is NOT the same as slinging Gumroad courses.

@dennisbabych 3 ай бұрын

Great video, as always! I think these ideas you’re sharing are super valuable, but to really get them, you almost need to live through that experience yourself. 😊

@Sir.Black. 3 ай бұрын

This video is on 🔥... Pure gold! It all applies for service providers like me as well... Thanks for sharing

@gambaweb 3 ай бұрын

Great video, you made my next step easy. I was always focused on building a community to use as a lead magnet, but it makes more sense to build a community of potential users instead of a big list of followers. I used the same approach when starting a B2C business, and it worked.

@mukhtar7200 3 ай бұрын

Love this Rob, feels super validating - I’m practicing exactly this over on Linkedin where my ICP live and engage on

@albertdaba 3 ай бұрын

This has been really helpful. Thank you!

@bericadori 3 ай бұрын

Great advices! Thanks! I will help you by sharing this video to my network 😊

@johnhalley5063 3 ай бұрын

great video and perfect timing for me. I just built a nice saas product for a specific industry that ive worked in for the last 7 years - other people charge a monthly subscription for it - I was thinking of charging a very appealing one time lifetime payment for it. ($29) Just going to have fun with it and a couple sales might pay for my car fuel every month or somthing :)

@4rLWeSFHRggQ 3 ай бұрын

Thanks Rob, great video and exposition

@Aspiiire 3 ай бұрын

Honestly I realized this as soon as I wanted to get followers, if you build in public people that are going to follow are going to be devs, they are not your target audience, so even if you get 10k devs to follow you is not like having 10k of your target audience following you!

@tprks5203 3 ай бұрын

This is such a value bomb, thanks so much

@caseyspaulding 3 ай бұрын

Thanks!

@xav_lab 3 ай бұрын

Exactly the video I need today. I think I got a bit lost lately and was a bit giving in to the siren song 🧜‍♀️ It also reply to some questions I sent you. Thanks 👍 Still I think those guys clearly use the stairs step method in a way : so not so far from what you say in some ways.

@rilwanj 3 ай бұрын

Building a network is exactly what I’m doing on LinkedIn, but it’s challenging they are product managers and are always busy.

@anthonywritesfantasy 3 ай бұрын

Busy people always need help! I don't really know about the job of a product manager; what kind of things cause them stress? Is there anything you could do, or anyone you could connect them to, that would make their job easier?

@rilwanj 3 ай бұрын

@ I too am an experienced product manager and a was busier than the average product manager. A product manager is essentially a startup founder thats responsible for the success of product/feature.

@TheMartini1359 3 ай бұрын

You are right. It could be a distraction

@Go_Reala 3 ай бұрын

The whole video felt like you were only talking to me. Lol How did you know what I've been thinking about, how?!?! 1❤

@wormholeinteractive 3 ай бұрын

Very good video - I really liked the idea of implementing on feedback and reporting back - As someone who likes to ask advice from everyone who seems ahead of me, I think this tip would take my approach to the next level, and by the way, helps with the "actionable" side of building a product/network.

@MicroConf 3 ай бұрын

Glad it was helpful!

@Greg_Chase 3 ай бұрын

It's not even the "80/20 rule" - it sounds more like the "once in a blue moon" rule. To further support Rob's observation: I've made a fortune investing in real estate, which I began 3 years into my career as a software engineer in Silicon Valley. So I listen to Grant Cardone, a big real estate investor (he has 15,000 apartments). Cardone disclosed that his ongoing audience-building nets 1/2 of 1% of his audience who ever buy anything. He has millions of followers so he probably does well. But it's an issue of "return on Effort" Bill Gates spent very little time 'building an audience' Same with Steve Jobs, the google founders, and so on. THAT BEING SAID. There is a ton of value in audience building (industry/peer contacts, etc). Monetizing the audience sounds like a different animal though. .

@scientifico6333 3 ай бұрын

Gold

@deoarlo 3 ай бұрын

I built my startup podcast for this reason. If anyone is building cool thing, hit me up maybe i can bring you in the show

@deoarlo 3 ай бұрын

The podcast has been a hack for me to connect with big shots. There is a reason now for them to talk to me.

@deoarlo 3 ай бұрын

And I get a free 2 hours mentor session on and off camera

@harshithvaddiparthy 3 ай бұрын

Bro built an audience himself and asking us not to. Everyone in the comments agreeing - are the ones who wanted to and never could - so this video makes them self feel good about themselves.

@adekomayadotun 3 ай бұрын

Having something is better than having none. Even if your target audience aren't necessarily those that follow you, having an audience builds credibility... People trust you more.

@laboursupport3302 3 ай бұрын

my experience shows that the most people who like to give advises don't follow that advises themselves ))

@CarlosJa Ай бұрын

Marc SaaS projects are poorly developed. Like you said he's too into building audience regardless of who they are. That's why all his SaaS projects fail. I was thinking of going crazy to build audience, but I decided to focus on quality SaaS projects.

@an6092 3 ай бұрын

"So this is how I've made a business and sold it for millions. Don't do that. Do entirely different thing instead". If this is not an engagement farming, I don't know what is.

@adekomayadotun 3 ай бұрын

Having something is better than having none. Even if your target audience aren't necessarily those that follow you, having an audience builds credibility... People trust you more. Build an audience guys.

@MicroConf 2 ай бұрын

Except, don’t…build your network instead 😉

@creativelightbox 3 ай бұрын

You sold it for many millions of dollars??? Why are you still in your cubicle Youtubing stuff?

@MicroConf 2 ай бұрын

LOL, I haven’t worked from a cubicle in a couple decades! I’ve been creating content (blog, books, KZbin, podcast) for ~20 years, and I do it because I love it. Here’s a bit more about my background and why I do what I do: kzbin.info/www/bejne/nX2Xo4uomZeVnpI

@Divyv520 3 ай бұрын

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