Strategic Alliance (With Real World Examples) | Strategic Management | From A Business Professor

[@brianrussell9186]

This appreciate how this video covers how strategic alliances allow firms to pool resources, share risks, and gain access to new markets. It also highlights challenges like trust issues and knowledge leakage.

[@madisondavlin7429]

Strategic alliance are very beneficial to everyone, it helps to share technology rather than keeping it all in one company. I like that major companies like Tesla and Apple are sharing their findings to help other grows and advance in global markets.

[@BriannaRPena]

I enjoyed learning about the topic of strategic alliances because I interact almost daily with some without realizing how or why the strategy is being managed the way it is. The Target example with Starbucks is the strategic alliance that I am most familiar with and it was intriguing to learn which other well known companies are implementing successful and similar strategies. As mentioned in the video, these alliances are able to bring great success to both parties involved when carefully thought out and are able to have lasting impacts on the companies involved.

[@michelleoviedo2004]

I didn’t realize how many different types of strategic alliances there are. I found it really interesting how companies like Tesla and Panasonic use equity alliances to share knowledge and innovate together. It’s amazing how collaboration can help businesses grow and tackle challenges they couldn’t do alone. Before this video, I did not know companies work together to increase success.

[@toddfuller5588]

A strategic alliance is a great thing when the two companies can agree and complete a mutually beneficial deal. This was great to learn about and can definitely be something a lot of businesses use in the real world.

[@brianshine6151]

This was a really educational video. I was unaware of the factors that are connected to strategic alliances. The most notable was Equity Alliance. I was unaware that one partner had a partial ownership stake in the other. That was fascinating.

[@barnelldavis10]

A strategic alliance in my opinion is one of the greatest thing a business can do. I don't think we do enough of this on a small scale. There is enough money to go around to market quality businesses within your business and not lose sales or revenue. Marketing quality brands of products that you don't offer of another companies is great because then it starts a great partnership and brings in more customers.

[@blakelabuda7198]

I found it very interesting how companies can work together strategically to increase success for all. I did not know that companies did this before watching this video. I also learned the many types of strategic alliances that there are and how they work.

[@allihathcock3799]

Obviously I have always seen a Starbucks inside of a Target but have never really known the advantages or the reason they do so. After watching this video, I realize just how smart it is. Not only do people go to target to get higher end products, the enticement of seeing the Starbucks logo is hard to pass up. Therefore, it drives up their popularity and profits of both Target and Starbucks. I really enjoyed this video and the real world examples it gave because I also did not know why BMW and Louis Vuitton collaborated together.

[@veronikaskyesloan1149]

I think strategic alliances are such a beneficial aspect of business, nationally and globally. Overall, strategic alliances increase efficiency and sustainability. However, it's also an important factor in combating a firm's monopolization of resources.

[@sarahchandler4573]

As a consumer, a strategic alliance is successful when I'm interested in both brands or products offered. As a marketer, I appreciate the ability to achieve new relevant audience members.

[@jessicajohnson1199]

I work for an engineer firm that does MEP for school districts. Some of them have minority and women in business requirements that we do not meet as a company. We have strategic alliances with minority or women architects to join with on projects. This opens the door for us to have more opportunities within the districts. It also allows these small architectural firms we work with to build their resume with bigger school districts. I think strategic alliances are ideal in most cases for businesses.

[@alexonishchenko2689]

Strategical alliance is a great opportunity for both businesses to retarget their audience. Two companies from different areas can help each other to find new customers and make some loyalty and trust for another company. I think this strategy can be profitable in small businesses too.

[@onlinespeechclass1842]

When it comes to accessing critical complementary assets, it reminds me of a coffee shop I go to! The coffee shop sells their specialty coffee and ice cream, but they also sell gluten-free baked goods from another local shop! They then do not have to pay for the time, effort, or ingredients of the baked good, instead, they have an alliance with another local shop!

[@Jgwwth]

This video was very informative. I hadn't realized the things that are tied into strategic alliances. Equity alliance stood out most. I did not know one of the partners takes partial ownership of the other. That was very interesting.

[@pattyhasbell8527]

I can see how working together can be advantageous since the product you are selling could be bought by the same individuals. I saw a recently at a convention where a product is produced and a retail product could be used at the same time and purchase at the same time due to all being in the same field and markets.

[@isabellewandres6915]

Strategic Alliance, when used correctly, is something that can be extremely beneficial. If there are two companies that share a similar audience, this can prove to be beneficial for both parties. Starbucks not only has a strategic alliance with Target, but is also has one with Barnes and Nobles. I love going book shopping and being able to get a drink on my way out. If I ever started my own business, I would love to find a way to have a strategic alliance with another company that shares my targeted audience.

[@myaalday6642]

Strategic alliances are very important in a business. Strategic alliances allow companies to pool resources, and market access with other orgs., and they allow expertise. When two companies agree to a strategic alliance there are way more opportunities.

[@uynnle30]

I found the video informative, with a particular emphasis on the unexpected element of equity alliances and gained acknowledges the importance of strategic alliances in business This video addresses a strong belief in the value of strategic alliances for businesses, particularly emphasizing the underutilization of this strategy on a smaller scale. This video highlights the potential for mutually beneficial partnerships and increased customer engagement by marketing quality products from other companies.

[@scheierman]

Lewis Viewtone

[@Thevibeskannada]

Hello sir.. Spotify and Uber still in the strategic alliances? I want latest information for my presentation so reply me as soon as possible. I'm not getting any latest information about the same.

[@surajrajmane3094]

What are the future benefits of Panasonic to alliance with Tesla?

[@BusinessSchool101]

I believe it is a smart move for Panasonic but not sure about Tesla simply because it have much more leverage and options.

[@karlmadsen3179]

robot narrator.......hard pass on this