Strategic Marketing Through Storytelling

Рет қаралды 20

4 ай бұрын

In this episode of The Business Gay Podcast, host Calan Breckon speaks with...
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► Podcast: calanbreckon.com/podcast/strategic-marketing-through-storytelling/
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Key Takeaways for quick navigation and Timestamp Summary:
01:52 🎥 70% of the internet is video content; high-quality videos enhance retention and watchability.
03:13 📹 Effective video marketing combines entertainment with promoting products, focusing on engaging the end user.
11:24 📖 The Hero's Journey framework captivates audiences, involving a hook, journey, and resolution in storytelling.
14:52 💡 Personal stories in pitching add depth, emotion, and relatability, building connections beyond showcasing the business.
18:30 🤝 Human connections drive business decisions; personal connections or liking individuals behind services garner more support.
23:20 📖 Effective storytelling involves creating mystery, allowing the audience to connect on a deeper, emotional level.
31:27 🌐 Taylor Swift's popularity is attributed to her storytelling, creating a connection by addressing shared human experiences.
33:56 🧠 Guiding branding with storytelling in short-form content involves focusing on the hero's journey, engaging content, and authenticity.
39:58 🚀 Video content remains crucial; being human, not just a polished business, connects with the audience on a personal level.
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► The Business Gay is a weekly podcast all about business, marketing, and entrepreneurship. Hosted by Calan Breckon, it's a mix of 1-on-1 interviews as well as round table discussions with experts on hot topics happening in the world of business and tech, as well as tips and ideas to help grow your business.
► Website: CalanBreckon.com/
► Hey There, I'm Calan Breckon. I'm an SEO Specialist who teaches Entrepreneurs and Business Owners the fundamentals of setting up and maintaining a successful online business using search engine optimization tactics.