Strategy of Apple: Past, Present, and Future

University of San Francisco School of Management guest lecturer Alejandro Ruelas-Gossi considers Apple's genius business tactics and the importance of strategy. He discusses how Steve Jobs set Apple apart, Apple's transition to Tim Cook, and what Apple should do to set itself up for success in the future.
Alejandro is an esteemed lecturer on Strategy in business schools around the world: Oxford University, IESE, Duesto Business School, Said Business School, & Rotterdam School of Management. He has published many articles for Harvard Business School Publishing & the Financial Times - cited in several languages.