Strategyzer's Value Proposition Canvas Explained

The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works.
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Find out more about Strategyzer, Value Proposition Design and the canvas at:
www.strategyze...
Credit:
Daniela Berto/Neue Big: Content Strategy and Production
www.neuebig.com
Lisa Cadamuro
/ lisacadamuro
Jeanette Iris Mooney: Script Editing
Maria Walnut: Concept, Creative Direction, Design
www.studiomariawalnut.com
Max Mörtl: Art Direction, Stop Motion Animation Direction
www.maxmoertl.de
Cris Wiegandt: Paper Craft Assistant
www.criswiegan...
Jimi Newport: 2D Animation
bob74.myportfo...
Julian Terbuyken: Music and Sound Design
www.odoeje.de
Alex Belcourt: Voice Narration
Crafted and filmed in Berlin at Cris Wiegandt Studio.
Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis

[@Strategyzer]

🌟 New in 2024 - Special Offer: 25% Discount on Strategyzer's Self-Paced Online Courses! 🌟 🔥 Use Coupon Code: Strategyzer25 at Checkout for all courses and bundles! 🔥 🚀 Explore our courses and boost your skills in business modeling: www.strategyzer.com/training-programs?tag=Self-Paced+training 📌 How to Redeem: 1. Click on the course link. 2. Move to checkout page. 3. Use Coupon Code: Strategyzer25 during checkout in coupon code box for a 25% discount. Don't miss out on this exclusive opportunity to enhance your business knowledge! Act fast, as this offer is for a limited time only. 🎓✨

[@corvomichele]

Clearer than a 30-minutes lesson at my university

[@JunaidKhalid23]

Same here 😂

[@aldynur8450]

lol so relateable

[@AngusGaltonGLTNPRJX]

literally just thinking this. The power of infographics and animations.

[@BSNsilviu]

Universities are a piece of shit(an empiric statement)

[@basstothea.c.e1268]

I was shown this at uni ahaha

[@benedettohibler3719]

This is such great information. On the topic of the pain points, I have a close friend who was working for a start-up company that is currently on the decline. This entire business was built around one specific pain point. However, after talking about it with him for quite some time we came to the realization that the main premise of the company might not have been a valid one from the beginning. The reality was there was no real pain point. The current solution the company was trying to improve on was never surveyed for pain points from real people. This start-up company was simply trying to make their process “better” than the competition. However, they never defined what better meant. If they merely did a couple of interviews with people, they would have gotten a huge insight on the current solution. Not having a defined way to provide a pain reliever, or value proposition not only doesn’t sell but even loses the focus and moral of staff within the company.

[@nalinisengupta3267]

Amazing system to work out a positive plan/model to use. Thank you! A first for me!

[@kumudkhera7558]

This video is an actual VPC in action! Absolutely brilliant!!

[@andredeloach8068]

Thank you for providing this concise summary of the VP canvas. Very helpful.

[@KendraValentine]

Loving their stuff since 2011! Wonderful storytelling... one of the best explainer videos I've seen yet.

[@ManifestMastery433]

0:40 Focus on value proposition: Clearly articulate the unique value your business offers to customers. What problem does your product or service solve? How does it benefit your customers? Your value proposition should be compelling and resonate with your target audience.

[@SuperAshi123]

What a simple and effective way of explaining problem fit solution approach! Thank you!

[@Strategyzer]

Glad it helped Ashima! :)

[@abasis.baruti9819]

Still the best explanation of this concept on KZbin.

[@Strategyzer]

Thank you very much Abasi. We are thrilled you found it useful.

[@IdowuAkinde]

One of my all-time favourites! :) In my personal opinion, the VPC is even more valuable than the BMC.

[@Strategyzer]

Wow! Very strong comment, but we like it! Thank you very much Idowu :)

[@DD-qd4dy]

Wow! That was amazing! It was very clear and simple to understand. It was right to the point!

[@Strategyzer]

We are glad you enjoyed it DD! Thank you very much for watching and for your comment.

[@chmessinger]

Haha, just bought the book this week and now KZbin suggested me to watch this. Thanks for your work, Strategyzer!

[@naumankhokhar6471]

which book was it? was it helpful? if yes then suggest please

[@chmessinger]

Hi @@naumankhokhar6471 , here's the book: amzn.to/2yl7KYy

[@naumankhokhar6471]

Charles Messinger is it a worthy read?

[@chmessinger]

@@naumankhokhar6471 Sure it is. But it will be more useful if you put both this book and Business Model Generation into practice while you read. Only practice will make this reading worthy. All the best!

[@EpadeEmpresarial]

Thanks you for this video!. Very nice and clear explanation of this interesting model, that helps the Business model Canvas to improve and define better the 1. Customer Segment and 2. Value proposition. Greeting from Peru. ❤️👏🏻

[@elsamekonnen2496]

Super clear, concise, and helpful. Thanks!

[@Strategyzer]

We are glad you liked it Elsa! Thank you very much for your comment :)

[@kristyannemaynard7359]

Thank you for this video. I finally feel clear on what this is and the process of it all.

[@zbigkozak]

Just brilliant. Best explanation Iv seen! Congrats

[@Strategyzer]

Wow! Thank you Zbigniew! We are glad you enjoyed it :)

[@teardrop720]

Finally a video with good content!

[@CaboLabsHealthInformatics]

Really well explained, would love to see examples of each area.

[@abhishekabhilashasingh7406]

How beautifully it has been explained 👏🏻👏🏻👏🏻...thank you so much for the video

[@subssscribe]

Clear, simple, comprehensive, great. Thanks for sharing

[@Strategyzer]

You're welcome! We are glad you liked it.

[@NAFISATUIBRAHIM-sg4dn]

Thanks a vedio with good content

[@adrian_cares]

I'd add that you would rank the customer's jobs, pains and gains to focus on achieving a fit for the most important aspects.

[@MohammedSalahBOUHAMED]

I Agree

[@jonathangonza]

Great video, with an actual business example would be more clear.

[@julusiak1]

Would be perfect if you showed an example of filled in canvas :)

[@sglindhardt]

`It's not about being interesting - it's about being interested '- Søren Lindhardt, Business Mentor, Investor, sales teacher and keynotespeaker. Value Proposition Canvas is a must use tool in your company.

[@carolynhong8586]

Thanks for the VP video. I didn't get to learned from my lecturer last session and the materials are almost the same and easy to understand!

[@lggen6062]

This is so nice🤓

[@nathaliawilke]

The best video that i saw about Canvas!

[@HermannXANTIPPE]

thank you for all this vision is better

[@Strategyzer]

You are very welcome! We are glad you enjoyed it.

[@nm641]

Excellent video. Thanks!

[@Strategyzer]

Thank you NM. We are thrilled you liked it.

[@anuragdasari]

Short and sweet ! Loved it....

[@HarmonyThiessen]

Thanks for so many valuable tools!

[@natalieammba1617]

Thx for the upload, just as a suggestion it would be great if there was an example of value proposition canvas on airline industry or travel solutions....

[@Mrconcretecoatings]

Really good

[@br4ul10]

Great video, love the style. Thanks

[@Strategyzer]

Thank you very much! We appreciate it.

[@luxushauseragency]

Nice video. Watched it twice.

[@uditmukherjee2423]

Thanks for such a short understandable vidoe

[@Strategyzer]

You are welcome!

[@gabriel_az1978]

Simple and efficient! Thanks! :)

[@Strategyzer]

It is our pleasure Gabriel! Thank you very much for watching and your kind comment.

[@gabyprado9924]

Hi, do you plan having Spanish subtitles?

[@Mark__870j]

What's on the horizon? Exclusive interview with Binance's CEO reveals future insights

[@mrureshlove161]

Superb ❤️❤️❤️❤️❤️ content is of great value

[@Strategyzer]

We are thrilled you found value in the Value Proposition Canvas :). Thank you Mruresh!

[@alikhanimagery5323]

u just solve a whole lota spageti in my head!!!

[@Strategyzer]

Thank you for the comment Alikhan! Strategyzer-- we are helping many go low carb these days ^_^

[@gabriel_az1978]

😅😃

[@aliwafa8575]

Perfect explanation .. Thank you

[@muldrtju95]

@strategyzer Could you pherhaps give me the name of the article/research of Simon-Kucher & partners that you've cited in this video?

[@mianmwaqas4429]

thank you sooo much.... I appreciate your effort❤️

[@adamsclark6239]

After checking out your video i find out other video on Value Propositions by MatShore. Please have a look on MatShore Value propositions video.

[@pamelars]

Perfect, thanks you.

[@Strategyzer]

We are glad you liked it Pamela!

[@MUNJUA1]

Quite Helpful! And simplified...

[@sprintwithcarlos]

Beautiful!!! Loved it!

[@valentinagiusti8684]

Very clear - Thank you

[@whynotbefore6582]

I like it, well explained.

[@mfl639]

Brilliant thank you.

[@sundarjothi7668]

Thank you very useful

[@Strategyzer]

You are welcome

[@baijiuauquebec4982]

Thank you for your kind explination. Could I ask which software you used for the video montage?

[@jaco9719]

Awesome, thank you!

[@SreenathPNair-xh5vo]

Am I allowed to use this video in training?

[@limitlessmusic2535]

THANK YOU!!!

[@Strategyzer]

You're welcome!

[@StoicismDigest]

how was this video created? what did u use

[@MuhammadIrfan5ays]

sangat membantu, salam dari Indonesia

[@JOHANAERP]

super clear ;)

[@Strategyzer]

Glad you think so!

[@CristinaComstock]

well defined.

[@Strategyzer]

Thank you Cristina! :)

[@vitarget]

More subtitles! More translations! :) Strategyzer, welcome to Ukraine!

[@fcbrants]

Great video, but the music really obscures the voice - it would be helpful if the music were much quieter.

[@ninivienna2610]

Hello Stategyzer has a template for this but I am not able to find a template in a PPT form so that I can use it. Can anyone please assist me with this? thanks and Regards

[@Strategyzer]

Hi Nidhi, you are welcome to try our Strategyzer app for a free 30 day trial (no credit card needed). The app has an export function so you may export in PPT.

[@Linda__3y4d]

Refunding realities: details and anticipated actions

[@sebastienjeanneret9333]

You should have gone through one or a few examples.

[@canha9914]

Love you.

[@Strategyzer]

Thank you very much Ca! We love you and all of our fans out there watching :)

[@Waaytree]

HSG represent

[@matimbangwenya970]

Love it

[@Strategyzer]

Thank you very much Matimba! We are glad you loved it :)

[@railtorail]

Thats great.

[@j.alejandrocoronadocuesta5648]

Can someone explain me the "Jobs" area... is not clear for me :-(

[@iluvcakes19]

J. Alejandro Coronado Cuesta comes from Jobs Theory aka Jobs-to-be-Done. Pioneered by Anthony Ulwick and Clayton Christensen. They wrote books on the topic, What Customers Want and Competing Against Luck, respectively. A job is basically persistent struggle need, struggle, or problem. Like needing to Shave or struggling to maintain a healthy lifestyle. What to do with freetime. Etc. Jobs actually have 3 dimensions, not that they come in 3 discrete categories as explained here; functional, social, and personal/ emotional. A good solution (product or service) is hired by customers and addresses all 3 of these components. That's about as good of a summary as I'm willing to give rn without writing a couple pages. I really suggest searching KZbin for more info and/or reading the books listed above.

[@GomaDaniela]

this video is very helpful to understand ""jobs": kzbin.info/www/bejne/qZeqpapoeJ5og9U

[@matthewsamuel1029]

@@iluvcakes19 Break Jobs into steps. Steps of the process to reach a goal in Columns, What the think, feel, say and do in Row. You will find the pain points, and call this table Situation As-Is. Then repeat, only this time it is Situation To-Be, meaning solution that you have to solve your customer segments problems. Use empathy map to know your users. Then this Canvas, and then move on to the Business model canvas. Sorry writing in a rush.

[@iluvcakes19]

Matthew Samuel thanks for the instruction. It couldn't be anymore timely! I appreciate it. You sound like you have some experience with this. Would you mind talking to me more about this offline? I'm really trying grasp and apply these concepts and could use some coaching. Will you help me?

[@matthewsamuel1029]

@@iluvcakes19 Learn about Design Thinking. You can also ask me questions. I wont be able to answer right away, but would be glad to whenever I can.

[@tiensperu4734]

Excelente

[@Strategyzer]

Thank you very much Faustino! :)

[@adairdias3442]

@strategyzer do you mind if I translate it to portuguese?

[@Strategyzer]

We have Portuguese subtitles now :)

[@rosanenascimento5705]

Uma pena que não tem tradução em português.

[@CharlieMansfield]

Use this on Module HTM228 TOURISM MARKETING

Este vídeo foi legendado em português por meio da Plataforma Win-Win: win-win.net.br/site/projetos/traducao/89d13707-cf1d-4c84-8680-fda534c0e2b6

[@elijahkhaira]

2:03

[@1Edumiranda]

nice describe

[@zawwintphyo3273]

How to know customer pains and gains ????

[@EMILIOYERO]

UX Research

[@georgevukotich]

Some insights with Mark Carter and George Vukotich on mentoring startups: kzbin.info/www/bejne/pqi8qXiAdt2notk

[@minhtutranle3429]

Coollll

[@drewthermos3866]

Question (for everyone): Would Jobs = Features, and Gains = Benefits?

[@user-yq5wt1pf1d]

boommmm

[@ethenaye1803]

上课看的我一脸懵逼

[@Strategyzer]

Thank you Ethen! We are glad you found it stunning!

[@linus8976]

かわいいな

[@Strategyzer]

Thank you ほげ太ほげ山 :)

[@lsacy8347]

no offense, but the entire 'strategy' is imho something very trivial.

[@DeepfriedBaby]

Who can argue with that thorough thought out argument. Sold.

[@MusicMoodsAI]

If your services solve nothing, fit no one and aren't meant to be profitable... then you're completely right!

[@HeldendaadGaming]

wat is dit

[@bpu6330]

kk school

[@whynotbefore6582]

I like it and well explained.

[@angeldelasfinanzas]

That stupid music destroys the video. Rubbish