Stuart Hall Representation Theory Explained - This Is Why Representation Theory Matters

This is a cornerstone video if there ever was one. Stuart Hall is a titan in communication studies and everyone comes across his cultures or readings somewhere in communications degree.
Representation theory is what brought semiotics to life. Without it, semiotics would have remained the study of static symbols and words. With it, semiotics becomes the foundational building blocks for understanding how ideas circulate in society.
Timestamps
00:00 - Introduction
00:42 - Stuart Hall Representation Theory
01:09 - Semiotics Recap
01:34 - Connecting Semiotics to Representation Theory
02:00 - Semiotics in Perfume Ads
03:08 - Systems of Representation
04:14 - Representation Theory Explained
06:06 - Mass Media & Representation Theory
08:02 - Why Representation Theory Matters
10:08 - conclusion