Subscription Management and the Great Rebundling

With the constant push and pull of market fragmentation and consolidation, streaming services that rely entirely or in part on sustained subscription revenue need more than great and plentiful content to fight churn and keep subscribers engaged. As consumer budgets tighten, free and ad-supported options multiply and emerge as new norms, so subscription-based streamers need to make it as easy and seamless as possible for consumers to discover and access the content they want. More and more, that means bundling and streamlining offerings. This panel’s mix of content owners and subscription management strategists and experts discuss the art and science of making subscriptions smoother, simpler, and as churn-proof as possible.
Moderator:
Paul Erickson, Principal, Erickson Strategy & Insights
Panelists:
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Josh Rosenblatt, Head of Partner Management, Plex
Yale Wang, EVP/Head, Marketing, Fubo
Rameez Tase, Co-Founder & President, Antenna
Guy Bisson, Executive Director & Co-Founder, Ampere Analysis