Suhail Doshi - How to Measure Your Product

Suhail Doshi, founder of YC alumnus Mixpanel and a world-class expert on measurement, details how startups should think about discovering the important facts about how their product is used.
You can find the lecture transcript and slides here: www.startupschool.org/videos/39
Learn more at www.startupschool.org/

[@albaqawi]

this class is basically all you need to know where the ship is heading. In easy format and good flow of ideas

[@GerrieDiaz3]

"it's really hard for the average founder to be focused on something boring... we get easily distracted" AMEN

[@ErinskiEasy]

Suhail is the real deal, the breakdown of what to measure was insanely elegant

[@RandiBarry]

This is so refreshing I feel like I am failing because I'm not communicating my value properly... So I can just work on that. I'm glad I'm not the only one who has faced this problem!

[@11219tt]

This is one of the most frustrating parts of starting something. Getting the idea out of your head and writing a clear thought sequence to where anon users know what you’re offering.

[@Argonalyst]

Very helpful insights. Thanks Suhail!

[@dheerajs2838]

wow .. nice talk.. nothing can match somebody sharing his/her real life experiences

[@davidiamondtv]

Thanks for this. Really awesome content.

[@HayatuddeenSadiq]

Very insightful. Love his honest response.

[@atifiqbal1985]

One of the amazing talks I have seen in a long time. No non-sense, oh I am so cool talk. Focused, insightful, and easy to understand.

[@IITianProudIndian]

But can you tell me how he arrived at 58 pc. Shouldn't it be 84 pc. At 29.16

[@AcharyaChanakya108]

Great video! Learnt a ton!

[@owennxumalo1670]

Great video, he is so eager to answer he kept on forgetting to repeat the question for us youtubers watching hahaha

[@YourCustomersShoes]

This was interesting. Thanks for sharing this information.

[@AswaniKumar]

super useful one for everyone, definately for startups.

[@bengtuks5886]

Very Informative!

[@zanetaylor7]

The link to view the slides is no longer working, is there any way to find them?

[@ClintHowen]

Great vid. A shame the link doesn't work.

[@sangomalsa]

Hey guys, over the course of the talk, Suhail talks about the sharkfin effect and about how it reaches the critical number then it's very difficult for you to keep up. Exactly what does "keeping up" refer to in this context?

[@visionaire95]

The lecture transcript link no longer works. Do you have a new link?

[@kmasri26]

The slides are not there on the link anymore. Please add them or update the link to them

[@literasikeamanandigital4771]

if I want to get the metrics, is that same as tracking the user activity?

[@hidekazushidara320]

Does measuring your product, optimizing for the user experience as demonstrated by Suhail come before or after product-market fit? I feel as though the experience needs to be "not bad" enough so that the product is accessible even before finding PMF, but I'm not sure.

[@sayso5269]

Well to answer your question lets run some analytics on it. First you have to follow a set destination or focal point, let's call it a north star. This will determine a variable of variables to dissect, funnel, and digest before being able to push out a firm pungent loaf or conclusion.

[@thuonglengoc6875]

Cool great awsome, that what I've learned

[@ramp2011]

Excellent

[@cjohndesign]

link is broken

[@IITianProudIndian]

At 29:16. How is it 58 pc? Shouldn't it be 84 pc??

[@sahilsingh7891]

can't find the slides

[@abhishekrai2723]

What does he mean switching from horizontal to vertical funnel? Any leads?

[@AcharyaChanakya108]

He means just how the data is represented visually. Same data, same funnel, just horizontally vs vertically oriented.

[@poonamsingh9229]

Awesome great

[@MagnusAnand]

Awesome, great! 😂

[@Hchris101]

Big learn

[@adrian_mmm]

16:30 that's a very nice product

[@amritamrit6637]

Very good talk and a lot of insights. One small suggestion for Suhail - if you had dropped 2 words from your talk, the entire session would have been 100 times more enjoyable - "Really" and "Awesome". It was a bit annoying to hear these words repeated so many times.

[@jojothepro15]

You can add "um" to that list !

[@double051]

How many of you have zero users? Most of you? Awesome. Snark aside, this is a pretty insightful talk. Awesome.

[@hanifpermana6529]

what does "wrote the first line of code" mean?

[@chandradekeyser]

🙏🏽🙏🙏🏼🙏🏻🙏🏾🙏🏿

[@ignoram9us]

"Okay. Awesome. Alright. I'd say, majority of people have zero users right now. Cool. Awesome. Great." - Suhail Doshi

[@hollansc]

when will YC have someone present that didn't start their company at 20 in their dorm or parent's house when they had no real expenses, dependencies, health issues, etc. plenty of us are trying to do it as adults and YC never tells those stories.

[@slowbro2539]

I heard that. 40, bills, some debt, health is pushing it, no significant experience in my choice of startup but I get up early every morning and hustle :-)

[@faisalzone]

by 20 yr old in their dorms i think u are referring to Doordash, Facebook, Dropbox. Apporva Mehta, Kevin Systrom, Jan Koum, Ben Silbermann are non 20 yr olds and not living with parents talk. Kevin n Jan were non yc. i think none of them had mortgages to pay because they chose not to. but when they started those companies, ppl usually take a hefty mortgage by that time of their age but i think they avoided those to stay lean. relationship wise, kevin and ben was pretty committed to their relationships back then with their girlfriends, and had to make time for them while running the startup. health issues is a tough one, i think i heard no talk about startup founder health issues, other than steve jobs :(

[@slowbro2539]

He asked when these older people are going to present. I would love to watch such.

[@hollansc]

@@faisalzone you really missed the point here

[@itbeat7899]

19:20

[@hassanelakhloufi8073]

1-(1-0.07)^12=0.58 not very intuitive for an average person

[@srithanreddysavela2845]

Explain the formula please

[@bibiworm]

Compound rate

[@topdog91]

Numbers, numbers, numbers... Maybe when you get big it's important to optimize, but in the early days, it's much more important to build something that people want and be in touch with your customers (which this guy thinks is "tedious").

[@MrOmkar85]

Thanks, but i think the same could have been possibly explained in less than 15 mins.. another aspect which is very important to make customer take faster decisions. Hardly any customer will wait for 1 hr to understand simple things !

[@tuirfghfhg1787]

awesome nonsense

[@Sylvanas17]

Mixpanel is extremely expensive - there are better, cheaper products out there so don't get suckered into it.

[@Prettyrichy1]

I'm bootstrapping can you suggest me a cheaper product pls?

[@danielmasis7696]

The hysterical wind appropriately post because rutabaga decisively confess along a groovy commission. panoramic, needless sail

[@govindahare1359]

He sounds just like a copy cat but showing off as if he had real stuff

[@poonamsingh9229]

Awesome great

[@AniketSingh-ux1cm]

Ok

[@AniketSingh-ux1cm]

How are you?