Summer 2023 - Fred goes Brazil - Behind the scenes

New collection 2023: Fred goes Brazil
The Fred goes Brazil collection is inspired by the vibrant Brazilian Flag and the iconic sights of Rio de Janeiro, like the Escadaria Selaron, a stunning set of stairs, and the Favela, a neighborhood bursting with color and life. We drew upon these elements, as well as the lush Amazonian wildlife, succulent tropical fruits, and strikingly beautiful feathers, to craft a unique set of prints in deep blues, yellows, and greys.
The whole collection is inspired by the beauty of Brazil's other iconic cities, such as Salvador, and features a stunning array of reds, blues and greens. The influence of Brazil's colourful birds is also felt throughout this collection, as is that of Ayrton Senna, one of the world's most beloved Formula 1 drivers. The combination of these elements creates a collection that is truly one-of-a-kind and full of life.