Summer 2024 Church Social Media Trends

It's our quarterly social media review. Discover changes, constants, and their impact on your church.
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Table of Contents:
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0:00 - Intro
3:10 - Assessing Our Previous Predictions
8:54 - Adult Content on X
17:40 - Church Invite Memes
23:22 - Reels Split Design
31:26 - KZbin Thumbnail A/B Testing
42:28 - Carousels Over Reels?
48:45 - Apple AI & Unplugging From Our Devices
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Show Notes:
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- Our big announcement (finally): • Our big announcement (...
- Church website red flags: • Church website red flags
- Talking Tech and AI with Tim Cook!: • Talking Tech and AI wi...
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Connect With Brady:
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Twitter: / bradyshearer
The Pro Church Tools Show: prochurchtools...
#ChurchSocialMedia #ChurchCommunications #ChurchLeadership

[@blackhillscowboychurch6972]

Going to try that split screen trend this week!

[@jonnypettman]

On "the church invite meme trend", as a church plant, I spend a lot of time on our social media presence (I am the Pastor). I think the reason this trend has hit so hard is because lot's of Gen Z in our church have asked me if they can they create these memes. This is awesome for a three reasons; 1. Gen Z are taking more ownership of the churches social media (not just their own) 2. As you pointed out recently, the biggest strength of Reels is the send button and turning a reel into a shared experience and conversation. The Gen Z people inb our church are doing this to a greater or lesser extent to invite others (I suspect they are more likely to send to friends that they see as "on the edge of church" rather than those of different faiths) 3. These memes require real people from our church. People in the church are more likely to engage as they will see themselves and people they know, meaning that i. higher engagement may result in favour with the algorithm and ii. those who aren't part of the church who see it or are sent it will see real life people (not stock images), with a sense of humour, having fun and inviting them to be part of it. Thanks for the great content guys!

[@prochurchtoolsshow]

All great reasons!

[@marcowayne287]

Love the train 😊

[@GraysonReese]

What is a good resource to try out the church invite trend? Where do we get the template/initial video?