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Sun Tzu’s ideas about leadership, his strategic counsel can still be used in the 21st century. Whether you are creating a business strategy or devising steps to pursue a personal goal, these quotes from The Art of War may offer some valuable insights and guidance.
"Hold out baits to entice the enemy. Feign disorder, and crush him."
"If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him."
"Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory."
"The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers."
"The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand."
"The general who is skilled in defense hides in the most secret recesses of the earth; he who is skilled in attack flashes forth from the topmost heights of heaven."
"The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success."
"Energy may be likened to the bending of a crossbow; decision, to the releasing of the trigger."
"Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life."
"If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant."
"In war, practice dissimulation, and you will succeed."
"If the enemy leaves a door open, you must rush in."
"We cannot enter into alliances until we are acquainted with the designs of our neighbors."
"The experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss."
"If you know the enemy and know yourself, your victory will not stand in doubt."
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