Super-Broad Niche Site - 18-Month Later It Popped (SEO Case Study)

[@npsbritten918]

Great stuff! Your content got me back on the blogging train. Started a new site last month and already picked up a Google Snippet on an article based off your advice!

[@sagardixit8432]

Same here didn't pick a snippet but got to the first page of Google for a good volume seed keyword in my first month.

[@PassiveIncomeGeek]

That's AWESOME! Thanks for letting me know :D

[@npsbritten918]

Out of curiousity, do you use a dashboard or anything to store your stats? Or do you have to manually check Ezoic, AdSense, WordPress, and Analytics, and Console every month?

[@roycohen.]

I have the first article I posted 8 months ago on my blog just NOW getting impressions. I have no idea why it takes so long, but it's frustrating for sure. SEO makes you feel like you're frozen in time.

[@PassiveIncomeGeek]

Absolutely! But think like this, 90% of bloggers get discouraged and stop! That makes more room for the rest of us ;)

[@incometrek1849]

Thank you for the video. I'm building two sites. One is about men's style so that I can eventually put my own brand on it. That's going a bit slower than I'd hoped, but it's coming along. Great video, I appreciate it.

[@PassiveIncomeGeek]

Best of luck!

[@isamiu2322]

Hi Morten, would you delete old / bad content, which brings no traffic? My blog is about 5 months old and the first articels get some impressions but no clicks at all. I've to mention, that these articles target way to big keywords for a small beginner blog. On top of that, they might be in the YMYL niche (They are about how healthy certain food is). Afer watching your videos, I've improved my strategy. And it worked, my new aricles started to get traffic after some weeks! :) So my question: Would you delete those old articles? Keep up the great content!! :)

[@PassiveIncomeGeek]

Yeah, if they do NOTHING for the site, I'd delete them, make them better, or merge the info into other existing articles..

[@wynhouse]

Hard work pays off in the long run! Consistency and a little bit of grit is so important.

[@PassiveIncomeGeek]

Very true!

[@PR4DE]

Extremely helpful. :) I initially made a mistake by making my site too broad and starting to write on too different topics in the beginning. The first 60-70 articles are still having a hard time ranking now almost a year after. The last 10-20 articles have been really good though. Following your advice on only going after underserved topics. On top of that, I'm also only focusing on 2 categories. Whish I had seen your videos before I began.

[@PassiveIncomeGeek]

Glad it was helpful!

[@RolfHansen]

Thanks for the update! Fun to see that a broad eventually can work too :-)

[@PassiveIncomeGeek]

Thanks, Rolf!

[@ibrahimraidhan8480]

"why does my wife call me cupcake" 🤣🤣🤣🤣

[@PassiveIncomeGeek]

haha, thanks! ;)

[@John-ek5bq]

Great info, thanks for sharing! What can be done against the bot traffic, please?

[@copycarvers]

Hi morten I have been following your advice for quite sometimes since you had an interview with Alex wpeagle. However I am extremely depressed because İ thinking my sites aren't doing well at all. One of my site is 16 months old while other one is 8 months old and both of them were hit by the recent updates. My older site crossed its 1k traffic per month but after the algo updates traffic is down while the other one isn't doing good at all. For more information one of them is in skateboarding niche while other one is on tools. I know you are an extremely busy guy but I was hoping if I you can review my sites and give me some suggestion and tips to improve. I am a student and running through a lot currently. Please let me know if it is possible. Thank you

[@PassiveIncomeGeek]

Sorry to hear that, I cannot really help out on a one-to-one basis, but really - you should join the community/course - it's a great place to learn! Are the older articles on the site also targeting underserved topics?

[@copycarvers]

@@PassiveIncomeGeek yes I am targetting keywords which have Quora reddit or forums ranking on SERPs

[@Rahuluk-qg3xb]

Morten Bro, I always love your speak, that looks like a real Native speaker though you’re from Denmark. I appriciate it!

[@PassiveIncomeGeek]

Thanks a lot and I'm glad you like it.

[@crypticjazzofficial]

Great video! Particularly because I'm working on a broad niche myself. Good to see that there is evidence of success. I'm working on a cluster model too. Though it is a broad niche, I am looking to add at least 50 articles for each cluster. As per content, I see you only had the first 37 articles which is a good sign for me since I'm writing more frequently and have a larger content pool. So far it's been only about five months and no progress yet as expected, but I've made sure to write as many articles in the first few months as I can. I'm doing all the writing myself and hope to keep adding a lot more good content. In time, as per your case study, hopefully I start seeing results. Really want this blog to workout for me. It's a passion. Thanks for the video again, really did help to put aside some of my doubts.

[@PassiveIncomeGeek]

Glad to hear it! Wise to go for something where you have passion, good luck!

[@wbdesigns2914]

Hi Mortan, I did exactly what you said in the Keyword research video & found some great topics. But I was wondering How to write content on these topics. Do we need to consider SEO in the content with any plugins (Yoast/Rankmath), including any keyword or keyword phrase, or write down on to the topic without considering SEO?

[@haroonrehman3953]

Hello, did you monetize your blog?

[@PassiveIncomeGeek]

No, but I’ll put ads on soon (on vacation 🏝)

[@ibexkid8002]

Your video relief me a lot. Thanks dear

[@PassiveIncomeGeek]

You're welcome!

[@StephenBeale]

My ADHD mind is very pleased with this information, although the point about it being worse for ad revenue seemed like the logical downside (along with the long run up time). Thanks, really interesting👍

[@thilagarajanramanathan1792]

How to research the contents for a under served topics when i don't have any idea about those topics?

[@PassiveIncomeGeek]

Check what people discuss online, offline books (library) and youtube are good places to start. Even better, choose a niche where you know the stuff already.

[@utopianclass]

You can make a video on how you started with blogging, your ups and downs to help give us some kind of motivation 🥺

[@PassiveIncomeGeek]

Yeah, I also have one of those (oldie)

[@johnnwabuforudemezue1108]

Thank you for this

[@PassiveIncomeGeek]

No problem 😊

[@imerimran8644]

Nice insight, thanks Morten

[@PassiveIncomeGeek]

You're welcome!

[@sangwookim5551]

Thanks for the video! I found it especially helpful as I am starting my own blog about blogging which is arguably one of the broadest niches out there( even saturated I feel) but am still going to give it a shot. I do have a question though, you already have a team of your own to write articles for you but for a beginner like me who doesnt have time I need a freelancer to write blog articles for me on regular basis for months. I personally dont think Fiverr is a good idea. Where would you recommend I get a quality writer for freelancing? Thank you !!

[@PassiveIncomeGeek]

I use ProBlogger and I also sometimes hire specialists via Facebook groups.

[@sangwookim5551]

@@PassiveIncomeGeekah okay,thanks!

[@eugenedesouza7375]

Hey man! Thanks for the case study update. Congrats on it now taking off. I think there is definitely potential! 🚀 Please could you share the exact name of the header & footer injection plugin & backup plugin you made mention of? It would be really helpful with the sites we're building! Thank you in advance 🙏🏼☕ Love your channel content man! 🤖

[@alex-lulb.2198]

nice case study, that proofs, that you should not go too broad.

[@PassiveIncomeGeek]

Yeah, I agree.

[@z000-y2t]

hi and thank you for your information. I have a question, please I have a new website it is 3 to 4 months and when I go to my webmaster tool I see that get from 3 to 10 impression every day but no 0 clicks, no click is that normal for the new site

[@PassiveIncomeGeek]

That's normal, depending on how many articles you posted in month two. But quite normal.

[@robertodiazdelpinal2386]

Do you have to worry about bot attacks or just leave it?

[@PassiveIncomeGeek]

These attacks that we've seen lately are just one-day bumps and normally the ad networks can filter them out. The only risk is if the ad networks sees a page load and shows ads, but that hasn't been the case.

[@ismailk9458]

Love the intro

[@PassiveIncomeGeek]

Thanks ;)

[@johnnwabuforudemezue1108]

Yes I like going broader, my blog is broad

[@anshthegenius5433]

Thanks for the video. Were you able to interlink your articles? Asking because they were not relevant to each other.

[@PR4DE]

Hmm you have a great point, would like to know as well. I bet Linkwhisper will have a harder time on this broad site.

[@PassiveIncomeGeek]

Interlinking didn't make sense, and that's definitely also part of the reason why it's so slow. I should have mentioned that ;)

[@uwehayn]

What do you think of directory sites? There is so little information about this topic around. Are they not good in terms of revenue? 🤔

[@jeremyjordan6786]

That took too long wow. In my perspective I think it is worth it. Just imagine if you had added more articles it would be closing in at 100000 page views a month soon. Definitely not for beginners because they may get discouraged

[@PassiveIncomeGeek]

Better to write in chunks that are related ;) will rank wayyy faster.

[@AndreyDraganov]

Do you use the infinite scroll and what are your results if you do?

[@PassiveIncomeGeek]

I tested it and saw no lift (on one of my biggest sites).

[@Andrew-C-Witham]

How broad is this test site? Is it still about an industry sector (eg outdoors).... you don't mean globally universal?

[@PassiveIncomeGeek]

It's about personal advice, architecture, shopping, stones, tiktok, school, sports.... (no sector, niche, etc.)

[@mattmckinney5951]

Morten would you say then that Animal How was also a bit broad within the Pet Niche? Or do you feel like that one did have some specific topical relevance?

[@syedmanzoor6993]

May I know the total articles on the site?

[@PassiveIncomeGeek]

37 - we didn't add any more as I said.

[@syedmanzoor6993]

@@PassiveIncomeGeek Thanks!

[@AnkitSingh-go3nf]

From which country you are ?

[@ArshRamgarhia]

Denmark

[@PassiveIncomeGeek]

Yep, Denmark

[@PassiveIncomeGeek]

The tiny country on top of Germany :D

[@AnkitSingh-go3nf]

@@PassiveIncomeGeek any site which u want to sell ! range 20k dollar

[@health-generation268]

Great news

[@PassiveIncomeGeek]

Thanks!

[@worldly__wonders]

Can you please make a video on topic relevancy, cluster and silos topic? And many SEO experts believe that the Sandbox process is taking longer than before, what is your thought on this? and you said this site is just for case study, if you ask newbies like me, it's a mega site and dream of every newbie 😂

[@PassiveIncomeGeek]

I would also consider GoDownsize a mega site, it has hundreds of articles about RVing, 100s about boating, etc. etc. but I build out one category at the time (in the beginning), that's much smarter!

[@koody1833]

I'm agree, rankings getting pretty wired.

[@PassiveIncomeGeek]

Definitely

[@NotAnnaJones]

“War Mart” heehee- your accent. Say llllllllll L haha. It might really be “War Mart” 😉

[@Saifullah-kc9vm]

Walmart intro 😂👍 Thank you so much for this honest video Morten. I wanna ask something, how did you create grid style layout home page in sewingmachinetalk? I'm trying grid post layout in Astra but it's not working. Can you Plz create a tutorial about it Morten. Just basic setup. It tool you 20 mins to Upload video. It's an humble request. Plz help Thanks

[@PassiveIncomeGeek]

It's made with Gutenberg. They have a grid block.

[@Saifullah-kc9vm]

@@PassiveIncomeGeek Thanks. I'm trying but it's not adding catagories like sewingmachinetalk Is it possible for you to make a quick video plz? Or can you plz screen record for 1 min and do the process (share drive link here if not on channel) so I can implement on my site. Is it possible Morten? If it's possible.

[@thepupguy]

love from pakistan

[@PassiveIncomeGeek]

Thanks! Appreciate it!

[@ismailk9458]

So the sandbox is getting longer? If it's taking you 18 months to rank and you know what you're doing, what's it going to be like for the rest of us who don't know - 2 years minimum?

[@PassiveIncomeGeek]

You miss the point, this site is a test site. I'm not following my normal strategies. Stick to a category and you'll rank faster.