Super7 NYCC Heat Ray Godzilla Ultimates Review and Super7 Critique: Focus on the Customer, Not the $

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[@StevensToyReviews]

In this video, I go over the NYCC Super7 Heat Ray Godzilla. It's fine, but it brings to the surface a glaring problem for Super7 at this time; they're not afraid to hit the customer multiple times back-to-back with subpar product, often beta testing to get us the product we actually want. Additionally, I believe they're piecemealing out accessories, in addition to their vague "exclusive" accessory sets to get customers to buy on renders that don't match the final product. Instead of focusing on getting $10 now and risking getting nothing later, I argue it's fairly reasonable for them to pack everything up front and make $5 now, and then retain customers for $5 on the next release, and so forth.

[@KingDrakoTyrell]

There SOOO expensive. I found one at Best Buy and was going to buy it when I found out it was $85. The plastic quality feels like the same as the Walmart gvk toys so why can they be $40 or even $30 at minimum price. I feel like we’re being scammed. Especially when there’s huge Jurassic park figures going for $60 at max

[@shadowbyname2802]

You know, this figure really does have me conflicted. Not in the sense of whether or not I like it, I don’t, I mean just in the wider scope of Super7 and their Ultimate’s line. It’s one thing to make a subpar figure and artificially raise the price to $80 just on the hopes of big toy = big money. It’s another when they stick to their guns despite the feedback they got from us, proceed to make the same figure, and make the bafflingly inept decision to give us a standard accessory that fails to accurately do what it’s supposed to. Two simple things could have saved Super7’s production cost with this: a hinge and a separate beam effect. Yet for some reason they decided that was too difficult and just sculpted it into one piece, while having the cajones to ask just as much for the original figure because “hurr durr exclusive!!!1!!!” I hate to say this since I agree it’s a case of different companies trying to accomplish different things… but quite frankly, why would I ever want to spend $80 on an objectively worse Godzilla figure from Super7 when I could spend $50-$60 on a Hiya Godzilla figure? The latter of which may lack a beam effect in some cases, but comes with better sculpting, quality of material, and painting in comparison to Super7’s blown up rubber nightmare. Super7 needs to do better with their Ultimate line if they want to keep this going, because as the kids say… this ain’t it chief.

[@seangentry2943]

Well supposedly Hiya isn’t allowed to do Showa figures. If that’s true, Super7 is going to be cheapest option for fully articulated Showa figures, because they’re competing with SHMA then. Which is unfortunate given how poorly managed S7’s Godzilla ultimates have been so far.

[@Stupididiot-ci5gf]

Look, I just want Destoroyah to be decent. That's the only one that I've wanted since the start and I just want it to be okay because at least then I'll have Destoroyah on my shelf and it won't look like total dogshit.

[@DRRC48]

It feels like Super 7 took a page of S.H. with their legendary line. Get one mold and scatter all the accessories in different variants

[@zeusthefox1585]

I just ordered this figure. Hesei Godzilla is my favorite and I'm really looking forward to getting him My only wish is that either its beamless head had an articulated mouth...or it had a Closed mouth aswell...

[@muisverriet]

That glow in the dark effect is AWESOME. Wish more Godzilla toys had that. That's kinda where the positives end though

[@Gojifan1975]

Well they do, mostly Japanese sofubi designer toys which can be rare and experience pieces, and they glow just as brightly.

[@jantzenbruce2155]

Yeah, I’ve been comfortable with my purchase of the Thirsty for Blood Godzilla, especially because I’m a big fan of the Dark Horse series, but I dropped all preorders with the rest. If they did more Godzilla figures based on the Dark Horse series or, Hell, the 1998 Animated Series, I think they’d have a greater foothold because that’s a section of Godzilla’s legacy that hasn’t been touched by major toy productions. They’d have that in with the fanbase in that direction. At least, ideally. Idk for sure. I’m not in marketing. It couldn’t hurt them any more than what they’ve done with the brand so far.

[@jantzenbruce2155]

They could also tap into the Marvel Godzilla comics. Could get a Red Ronin figure out of that.

[@AnvilJeff]

Gonna be honest, S7 almost had me hooked with Rose form Biollante... Bullet: dodged.

[@DARKSHREK000]

A few weeks ago I cancelled every S7 Goji on BBTS except for Meltdown Goji because I figured there's no way for them to pull their classic earlier-adopter-punishment with such a highly detailed figure. No way they could shadow drop a better variant. But now, I'm concerned. They might have one up their sleeve like GitD orange paint or something. Ima cancel this one too. No more preorders for Sup7 from me. You get rewarded for not immediately supporting them. Idk if this company is actually trying to make money or is just a nonprofit in disguise trying to teach the world the value of patience 😭😂😂

[@ParrotsAccount]

You missed out on meltdown goji? Rip

[@GojiDork13]

I’ll be honest Steven; so far I’ve only gotten the comic Super7 Goji. I’d like to hear your opinion about the Super7 Minus Goji when it releases.

[@jcruz2357]

Even the super 7 mystery box has a better version of 57 godzilla than the wave 1. 😂😂😂

[@andyafterlife94]

I do feel some what robbed that I paid 90+ for the 1989 figure and then they released the heat ray version , I was so annoyed and really did put me off super7

[@dragonman1009]

I only bought this because it was a Con exclusive and didn’t realize it glows in the dark till I got got home from the convention lol

[@Lizardman76]

“Your moms legs” that just immediately made me burst out laughing and made my day 😂

[@SubremeEggLord]

Been loving the videos, the DSP clip was a good laugh

[@GuiltlessGear]

this godziller looks like he's got low-res textures applied to his model due to a rendering glitch.

[@StevensToyReviews]

Interesting way to put it!

[@YaBoiShamoi]

Honestly feel like super 7 meant for this to be the original sdcc Exlusive but prob saw the backlash to wave one and realized they needed to 6 up with the blood version

[@shadojbrawlstars]

Hi Steven i wanted to ask you is the Sh.figuarts awakened blood ver vegeta worth buying for 54$? what do you recommend?

[@g1rldraco7]

Yeah this is a serious issue, escially with how the joints arent that strong. I dont want them to go the SHMA route with the variants and limited ot no accessories. Am I wrong that I want Trendmasters q2uality in my godzilla figure?

[@kangweiyan7012]

Super7 going downhill with greedy Bandai, so Hiya is our final savior now😂

[@jinzin1]

Imo, you ought not feel *at all* that you should have to justify this type of video or concede as if you are being "antognistic" here; On the contrary these types of videos need to be made by people who have a voice and an audience to hear them, and too often, too many are too scared of biting the hand that feeds when it comes to these types of critiques and criticisms, so good on you for keepin' 'em honest out there, it's an admirable thing to see. Super 7 uses a business model that almost exclusively relies on capitalization of the nostalgia of established fanbases. They don't have to build a new costumer base, they only need to serve an existing one fairly. These figures aren't 20 dollar offerings that you can typically find on the retail floor so the relationship they have with their potential customer is definitely more likely to be a more intimate one on top of everything else. Imo, these companies should definitely produce their repaints and make their money, of course, but there's better ways of doing this and screwing around with people's expectations is a very unappealing quality. Good video.

[@hajiadams5407]

I Agree 💯 Percent if Super 7 doesn't do it Right the First Time then Don't do it at all!!! Because Times are hard and Collecters don't Need to be wasting Money on Action Figures that's not Worth what the Companies is Giving Us!! Furay Planet Lines Give You Everything a Collector is Asking for!! Detailed High Quality Action Figures that Collectors want for a Good Price

[@panduhadi1337]

My concern really high for super7 because I already pre-order melt burning goji and destroyoah

[@alexherrera9305]

Can you still cancel the pre-orders?. If so, do it.

[@iasiahharrison9185]

Boy super 7 sure is getting their milage out of that 89 mold

[@stephyann16]

Steven, should I get this or should I just get the not atomic version

[@timelord19631]

I'd rather have a trendmasters, I'm happy with hiya and x-plus and s.h.monsterarts

[@CheekysPueblo]

Lmao caught me off guard with the DSP clip. Wasn’t expecting that

[@StevensToyReviews]

Today we have a list of top 5 DSP jump scares

[@StevensToyReviews]

There's another one coming, a burst.

[@theharbinger00]

I like where your points are made. Hiya seems to be the only one listening. Although if super7 did make a trendmasters style repaint of space Godzilla I don't think I'd count that as a predatory act because I would personally feel those are two different products like one is retro/poster style and one is original movie accurate. But I'm onboard with you about all the other nonsense they are doing.

[@StevensToyReviews]

Oh with SG, that's what I said for EXACTLY a good thing and what they SHOULD do for something different. That's something wild and like the thirsty for blood one.

[@carlodechosa4219]

Imo the upcoming heat ray translucent release from Hiya kinda feels a little off if you ask me, after releasing the original non-translucent heat ray one. Though the lower price point does make it more manageable at least.

[@Mechorive]

SUPER7 has burned all their bridges with retailers man. I don’t know a single shop that isn’t sitting on boxes upon boxes of thunder cats and TMNT.

[@empmagde4999]

The 3 Godzillas are basically the same lol 😂

[@Flexx1]

How was your day sir

[@perfectcell_21]

Damn, I really want Destroyah. But now 😬 I’m not so certain.

[@Boba_Fettucine-ky9qi]

hes very nice

[@CommanderM820]

35:39 what you mean by that Steven I just started collecting sh monster arts last year…

[@StevensToyReviews]

ok

[@CommanderM820]

@@StevensToyReviewswhat you mean Steven don’t tell me the downfall of shmonster Arts is coming

[@CommanderM820]

@@StevensToyReviewsnever mind I’m stupid you are making rant on them

[@EthanTheDinoNerd]

Imagine a company making TMNT figures but they don't come with their weapons but the battle damage or glow in the dark or whatever does come with weapons..... that's really scummy.

[@BonesEye42]

I haven’t liked s7s business practice for a while and won’t buy their stuff. Well, I’ll pick up a reaction figure at 90% off.

[@rycondestroyer]

W

[@Mannizilla]

Mezco 🤗

[@noahlee4375]

The same problem with Bandai Namco Tamashii Nations, Takara, Nintendo, other figure-line companies, and other video game companies, they seriously need to listen and have to listen to the customers, Not the Tax Money$ for primus sake!! Figure reviews should really stop doing toy reviews if the company keeps focusing money instead of customers

[@alexherrera9305]

They won't, unless they start to lose money, big amounts of money.

[@TheRobotAssassin]

I feel like Super7 is gonna crash and burn. So much of their current stuff is on heavy clearance right now, especially Ultimates, and they still aren’t selling out even after the heavy discounts. That’s not good. I really feel like they’re gonna announce they’re bankrupt some day soon.

[@omni-potent798]

These figures look like someone tried to render Godzilla Kaiju in 90s/early 2000s cgi. I knew this brand was going to be awful when i looked at their other products before they released their first Godzilla. They should jusy stick to tmnt.

[@JarMar3296]

No interest in this line. I got Rose Biollante it's just ok not worth 85 dollars close to100 after tax and shipping. To each there own but there's nothing else they could make that would intrigue me. I see what hiya does as they haven't really disappointed yet and the price is cheaper.

[@dk6419]

So many of the things you're talking about with super7 rings with jazware and their terrible handling of their halo and especially star wars micro galaxy squadron line. Scalping, rare, and chase limited numbers within the line and horrendous availability....they're the worst.

[@Godzillafanfreaks]

In my opinion Super 7 needs to lower their prices for what the figures are they are greatly overpriced. They don't even look that great. These figures look more like $30 to maybe $40 at max but that's pushing it. They just are not worth $70 to $80 and almost $100 not at all. Same with the mezco sets those are overpriced as well for what they are.

[@StevensToyReviews]

The price was a point I kinda didn't touch on because I think it's fairly obvious. However the only add on I wanted to piggyback off of was if they're going to do this method because "it's the industry standard" it's not, because Hasbro and the like charge $25-$30 for their Malibu Spandex Men. $85 for a new release which is what we wanted to begin with after we bought the original is totally different.

[@marionlawless]

@@StevensToyReviews Regular Ultimates are like $55 but the asking price on the Godzilla line is just highway robbery.

[@theharbinger00]

I will say though I do like Super7 direct to customer "idea". Instead of putting out a product into production that no one asked for, get the interest and backing of the clients like how the Kickstarter figures do from G.I. Joe, I'd rather have people talk with their wallets than put something out that not many people were interested in and waste that time and resources which could have been put towards another figure/Kaiju. I'm really talking here about Gargantuans 🤦 everyone keeps asking Monster Arts to make these but damn that's a horrible idea, so small of a clientele there😂. I mean with social media they have an ability to take polls and communicate ideas with the clients and from there put it up for that pre-order method super7 is doing and let people put their money where there mouth is🤷

[@StevensToyReviews]

But that's a not good framing of it. No one is against them taking orders like that, the problems are ... As I outlined. Not delivering the quality they set up in the render and then doing something BETTER immediately after.

[@theharbinger00]

@@StevensToyReviews I guess I haven't been hit with the buyers remorse yet since the only ones I've pre-orders are mechaG and Destoroyah. The others I got when they were on the market so I picked and chose which I wanted to not pickup. It's a gamble but from what I see they make more than the (direct to pre-order customer) quantity. But yea I get that absolutely. The buying a whole set for some accessories is garbage. Especially if they are characters no one is asking for in a series.

[@MichaelMillerJ]

I mean, I'm new to modern Godzilla figures - but I love these varied releases. Building out my display. I appreciate these features being spread out over multiple figures imo.

[@ZZZGGGLLLAAAHHH]

Super7's track record of poor quality control and final figures that are noticeably downgraded from the original preview renders basically amounts to their releases being borderline bait-and-switch scams. This company seems to care more about the fancy Ultimates packaging than the actual figures inside them. It's why I will never preorder a Super7 Ultimate figure ever again.

[@JRsGAM]

Dsp is a man. A man with an a!#.

[@StevensToyReviews]

Birds

[@JRsGAM]

@@StevensToyReviews Listen. Grab my bird and then we will never blow bubble's every again.

[@StevensToyReviews]

I have another DSP meme coming soon. Like him. A burst.

[@SwangaSuiteAuto]

36 min critique video? Something aint right...

[@somedudewhodraws9377]

Why is the iconic atomic breath glow in the dark and green? Also his dorsal plates are too. Why? No seriously Super 7 can you guys stop ruining Godzilla please. Im sad to say this but if this keep sup they might lose the license soon from mediocre sales

[@StevensToyReviews]

... because it's glow in the dark?

[@Videozilla98]

Isn’t there like a glow-in-the-dark blue color?

[@Videozilla98]

But I still agree with the original user

[@somedudewhodraws9377]

i mean why do this for anyway? It wasnt advertised as glow in the dark from what i know@@StevensToyReviews

[@StevensToyReviews]

yes, it was.

[@keithdavis2949]

Uhmmmm, you are going to get letters!!

[@StevensToyReviews]

Well if this makes them respond to emails - not that I care, I'm pretty much done with that aspect of working with companies due to reasons - then so be it~

[@keithdavis2949]

@@StevensToyReviews 🤪😜

[@alexherrera9305]

Super7's Godzilla stuff is just cheaply made. They simply bit off more than they could swallow when they got the Godzilla license. Either SHMA or Hiya will give you better value for your money than Super7 will ever give you, they better focus on TMNT and stuff like that, ' cause, again, they bit off more than they could swallow.