Swiss web design: simple, but it works. Here's why

[@nathanikiara7614]

calm .. clear .. no background music. Truly swiss.

[@theodechanez]

SOOO SWISSS

[@noli4444]

Every swiss office has radio music playing in the background tho😢

[@beheadoth]

Swiss will put background music, a calm, clear music ;)

[@webdesignburgdorf3028]

@@noli4444 Not true for any office I've worked in, and I don't remember having been in one where music played. So either it rarely happens, or it's so subtle, I didn't notice. In supermarkets it can be super annoying, though, depending on day and time of day. And yes, I totally hate background music in explainer videos, cooking, reviews etc.

[@welling1]

I had no idea a vertical layout for money existed. And it really does make more functional sense.

[@phoebeyutbt]

Right! Probably easier to count too.

[@rishabhchoudhary444]

@@welling1 I think it makes no difference, blind people still get to know their bill by length. And you count by multiplying the no.of bills with the denomination....think it's just a matter of choice...

[@Francis-yc9nc]

​@@rishabhchoudhary444swiss notes have braille marks. There are many other currency notes that have this too in europe.

[@GrandTerr]

In many countries people don't want to listen and dismiss a lot of actually great ideas.

[@Hana_Sss285]

Your videos are the definition of calm, collected, cool and silently hilarious

[@Keyur904]

No flashy edit, no high quaily camera & mic, no studio, this is pure valueable content! 🚀

[@lucaszukko]

are u a fan or a hater? loooool

[@josephlabs]

@@lucaszukko "Pure Valuable Content" I think he's a fan

[@thiagoprestes2716]

i rarely comment on yt's videos but this one is special, the rythm, the acting, the edit, everything is on point...

[@cjstronger]

Has a studio light and more than likely a high end camera based off the dof on her face alone. Probably literally in a studio, weird comment.

[@VRDivision]

I think the editing is pretty great, however, it doesn't mean it was easy. the video is clearly produced with high quality in mind. Also the topic itself, it's just that good. It takes a lot of work and talent to produce such videos. have a lovely day everyone

[@iDannyism]

Know what I love? You applied the Swiss style to this video. Maybe the esthetic, but definitely the pacing. How you presented this concept is beautiful, very Swiss. Amazing, well done.

[@uiuxshoaib]

I worked with Swiss Agency, made multiple websites for them. And everytime I made something flashy, the feedback was "Make it minimal, very very minimal" to the point I though I wasn't doing much. But in reality it worked really well and served the purpose. And also, very easy to develop.

[@robezy0]

As a Swiss person, I shall break no design rules, because we like to keep things as they are because they are so obviously great and I'm not biased at all.

[@hathaway.1166]

even your money looks cool and every single note of them is meaningful, goshh and Roger Fedex

[@webdesignburgdorf3028]

High five, fellow Swiss person!

[@blackwhalestudio]

As a Swiss, I learned a lot from this video and it made me appreciate where I live even more. Thank you.

[@santiagobydesign]

Ok, let me just congratulate you... I went to architecture school and have watched a few dozen videos about helvetica -because I'm obviously obsessed- and Swiss design in general, yet you kept it concise, clear, and very visual!! Thank you 🔷

[@Zwiebelgian]

I‘m really impressed by your ability to get a rectangular Swiss flag emoji

[@BearSitesAndy]

I’m a web designer and I had no idea I was already doing Swiss design. Not all in, but heavily influenced. I’m now adding more of this into my technique. I’m a huge fan on simple, to the point and easy to view websites.

[@axynokay]

Sorry, but you’re wrong about some historical points. For example, Swiss typography started very early in the 1900s, and the Nazis hated Bauhaus. They did the opposite of what the Bauhaus movement stood for. The Nazis didn’t want to get rid of Fraktur fonts, but they had to because Antiqua fonts were more legible and efficient. To accelerate the process, they claimed that Fraktur was a Jewish script. However, Hitler wanted to keep the Eszett, which is why it still exists. The Swiss don’t use the Eszett; they abandoned Fraktur very early in the 1900s. Also simplicism and minimalism are not the same, they are very different! Minimalism and simplicism are often misunderstood as the same, but they have distinct differences. Minimalism is a design philosophy focused on reducing elements to their essentials, aiming for clarity, functionality, and aesthetic appeal. It seeks to keep only necessary components, emphasizing usability and efficiency, as seen in Apple’s product designs. In contrast, simplicism, often found in art, pursues simplicity for its own sake, sometimes disregarding functionality or usability. It can lead to over-simplification, where an object loses practical value. While minimalism is linked to function, simplicism is more about artistic expression without a functional requirement.

[@people287]

Ill say this at the cost of being pedantic, the posters and work by Alphonse Mucha featured around 1:30 ish are Art Nouveau rather than Art Deco. In case this helps anyone go on a rabbit hole about that style of work! 🙂

[@eisi-ink]

I am a taught graphic designer from switzerland and your video covers many important key aspects!

[@c.mirashi]

Such a clean and no bs video, just like a Swiss design

[@AbdulMajid-ek1ju]

This video is going to be viral.

[@talentqueen2678]

Not really, the algorithm doesn't promote videos like this. Its really high quality though

[@-_-__.]

Commenting this to notify that it came in my recommendations

[@OlaniyiOloyede]

@@talentqueen2678it cam to my notifications Bruv

[@OlaniyiOloyede]

@@talentqueen2678it’s definitely going to be viral

[@hilmyalmagthani2654]

its been 13th days

[@selkenshin]

So I have to thank my YT's algorithm for putting this on my feed. All over these years Google certainly knows I'm a Tech Lead who occasionally codes. Now that I'm also taking charge of frontend related projects, this video provides invaluable, thanks for making this video!

[@MJ-gb7xs]

i'm a newbie frontend dev, learning a lot from you. Keep Going ❤

[@mallecopi265]

Hey! Thanks for the video, it's wonderful, simple and it works! Learned many things, and I'm starting to get into design and coding, so it's really helpful. Just a small detail (which may not be a detail in a context of Swiss design x) - and as Da Vinci said "details make perfection, and perfection is not a detail"), unlike most flags in the world, the Swiss flag is a square, not a rectangle :)

[@roseschwarz5339]

Yes! To me that was so funny

[@codersgaming4191]

Finally I found a most valuable video. As I am entrepreneur, It helps me a lot.

[@centrumsaiyan7623]

I love how you are researching new design out of the box. I am hooked to discovering how each country design their website.

[@sandyj342]

Pure gold.....with you adopting the same principle in your video production

[@matiasrodriguez8602]

I can't understand how did I watch of all this, meanwhile having no background music, headache transitions and colors, some guy yelling at me.

[@zkreso]

I'm not a designer but it's fascinating that aiming for simplicity also makes for what is (in my opinion) the best looking design.

[@itsyourboyt4683]

I am so happy KZbin recommended your channel

[@kawthooleidevelopers]

I'm not a designer nor am I wanting to be one. However, I find the video engaging and interesting. Thoroughly enjoyed it.

[@LeonFarafonov]

Hahah. Interesting moment that I saw all videos from your description (includes IMPERIAL who's solo Swiss creator with insanely well quality of videos), after watching all these videos I've researched about Swiss design and in a few weeks I found your video in my recommendations. Thx for your content!

[@fazfaraday]

Your content is like an asmr for designers.

[@hansjepansjekevertje1]

Really liked it. Would love to have seen some critical points as well. There is not a high level of lovability present for example, there is SEO (unfortunately), such points would make for a great addition to the conclusion too.

[@johnw.8782]

I've had a number of your videos show up on my feed. All of them are interesting. Thank you.

[@AcquahEmmanuelBaiden]

KZbin suggested, I watched, and I learned so much. Great video

[@HBWT]

I have lived and studied in Swiss for a year and I can confirm that every post looks the same, and it's efficient

[@AndreySavin]

Just getting into UI/UX myself and came across this video. The baby skit earned an immediate sub 😂

[@valentinussofa4135]

KZbin algorithm know what I looking for. This YT account is really cool. ❤

[@c5po]

Very good and clean video, thanks. We’re going to check out that dog physiotherapy with our dog. Her website is beautiful and lovely structured! Greetings from 🇨🇭

[@phoebeyutbt]

Greetings! Best wishes for the doggo check-up

[@scott-richardson]

The swiss/typographic principles form a major part of our studio's work, even if the project we create doesn't have that classic Helvetica minimalist style, it's still there.

[@0xNino]

Great video! (Swiss web dev here 🇨🇭)

[@dimentoaviation]

Ich au :)

[@danielgaviria1751]

Holy SH*T What a great video... so basically Swiss Design is more like a Mindset instead of just a "Style" I never actually saw it that way... Wow... thanks for the video... very informative.

[@clishtivo2781]

This is such a great breakdown of design principles .... KENYA ❤‍🔥❤‍🔥

[@emmanuellehmann9836]

Yani what does this have to do with Kenya 😭

[@lipca]

@@emmanuellehmann9836 Idk ..... BRAZIL

[@Mahinkatariya]

just randomly found a masterpiece insight on general web design

[@dedalnok]

Congratulations on this amazing piece of content! 👏🏼 I was born and raised in Zürich, Switzerland, and can confirm many of the things mentioned.

[@chronical]

awesome video, ive stumble up on swiss design before and since then i have been researching it to implement in my own too.

[@ukewe]

yours is one of my favorite channels

[@diogomendonca1798]

Awesome video! I would suggest providing links to the sources so we can look into the examples further.

[@iamWing0w0]

This is very well explained and useful for me redesigning my own website. Thanks!

[@lmaoidgaf]

this content is sooo underrated

[@aurangg]

I want to thank you for the videos that you put up. These are the best videos ever. Please never stop uploading and do share from where do you get these ideas for research because panic.

[@amarug]

As a Swiss, I had no idea, this was super cool, thanks!

[@brynmuzika]

The standing bank note orientation design is mind blowing 😮. You did a good research

[@yzorgone]

just summed up parts of my design education in Basel :)

[@chrismiranda-hernandez8686]

That skit is the funniest thing I've seen in a while. Great job!

[@eyesontheinside5776]

I've been waiting for something like this. Any poster you see at an european university is designed really similarly, the origin is switzerland.

[@the_meaning_of_love]

Awesome video!!! Cheers from a small island in Finland 💚

[@donaldderrick1595]

as someone that grew up in switzerland, this is remarkably swiss.

[@pklimbic]

Love your videos. Easy to follow, entertaining, deep, yet to the point and fun to watch. And very well researched.

[@256Bits]

This channel is a hidden gem!

[@jaysuthar4801]

Brilliant and informative video essay, well done! Can’t wait for more educational design content on your channel. Would love to see your process on producing such valuable videos (I appreciate this must take tons of time researching topic, scripting, editing) Top notch and incredibly inspiring. Thank you.

[@plor1261]

IDK why I was suggested this video, but I loved every second of it! I take my SUBSCRIBE button seriously. You've earned it!

[@AdiChawla]

Your content is incredible, and I’m so excited to watch your channel grow! From a big fan and fellow UX designer 👨‍💻

[@fredriksmedberg421]

I *love* your videos. Thank you so much for making them! You soft voice in combination with the well researched content does it for me. I can easily listen and focus, while learning.

[@rabiaumrankaplan6145]

understandable and aesthetic... It was a very useful video, thank you for your effort

[@sdamoney]

Great video! Can’t believe you’re not even done w Vandy yet!

[@ISKportal]

I really enjoy the videos you make... keep up the good work! They're amazing and educational.

[@LesGaminuscules]

well presented, with a little history... thank you!

[@samuelwilliam1710]

I LOV YOUR CONTENT so much i even save your videos to media wallet so i could revisit it in the future

[@latent-broadcasting]

I love your content, it has some concepts of Swiss design aswell: directly to the point, no BS, well explained

[@Shonof]

I like your videos. I learned from every video. Thank you!

[@AndreasSchlapbach]

By the way that is why we have .ch as top level domain country code. It stands for Confoederatio Helvetica which is Latin for Swiss Confederation.

[@vanisle_kahuna]

This was the first video I've watched by you and I loved it! Even the way you told the story was super simple but effective, clean, and no BS. Made me curious as to whether you've had a chance to work or study with the Swiss and observe their culture first-hand?

[@babusivaprakasam9846]

This is my first video of yours. Impressive.

[@SamGalopeTechLifestyle]

Super cool! Even the video follows Swiss design. Kudos to you!

[@KoopstaKlicca]

You blew my mind on Swiss currency being vertical. It's something I never really thought about but it's genius

[@SaadAlShiekhAli-sg4dl]

this content is just so great and advanced, please keep it up

[@tom4285]

I really enjoyed your video about Swiss design. Thank you for that.

[@Siddhant_Sardar]

Really Interesting, the way you explain design completely fresh approach, it was helpful.

[@khaybae]

I loveeeeeeeeee Swiss design style omg so good

[@AngelicaDFranklin]

Okay come on now this is extraordinary. Can you do a portfolio or even website examples of great Swiss concept design using American websites for designers or any other examples . I love the Panda Express website analysis

[@hades379]

love your videos, i find it helpful and take notes along the way please keep uploading regularly

[@herrvorragend8135]

Please never stop

[@Kogemate]

7:48 (Swiss speaking here) Actually the real reason is different but still for... efficiency. If bank notes have all the same width, you can considerably reduce the complexity and price of the some modules (reading, handling, etc) in machines (ATM, vending machines, etc). :)

[@atefless]

A video on Brutalist eeb design would be great

[@goodylucky2000]

Слушай у тебя классная подача)) особенно сравнение дизайнов стран😂 Удачи)

[@Elenareth]

I have no idea about design, but living in Switzerland, never experienced a country before that produces so much BS websites, only aesthetics, no information. Great vid though!

[@KurtiZv]

I love your humor, it's like "wow good information, much listen" then bam there's you doing an impersonation of a swiss baby. Golden

[@b3njournal]

Phoebe this was acc so good!! Going to try and implement some of these principles 🙈

[@rayyanep]

this is cool phoebee!! thank you so much for this

[@aarondean1872]

incredible presentation, immediate follow

[@antonrusinov5088]

Hi Phoebe! Love your videos. I have a remark for this one - there were no russia at the time of constructivism you’re describing but Soviet Union, which had lots of countries united and lots of different artists from all of them. Hope you’ll consider this in your future videos. Thanks!

[@anmlt]

It was russia all along, stop it

[@anmlt]

@@ଠ୍ଠ୍ଠଂ proofs?

[@antonrusinov5088]

@@anmlt I'm not here to give history lessons, but russia was created in 1991 that's well known fact

[@tyroneonokue1342]

I Didn't expect to learn so much in this video XD. Thanks!

[@alptwo851]

Great video, simple explanation like the swiss design

[@theguteboys]

Greatings from Switzerland :) Thanks for the great content

[@ChrisPirillo147]

My friend Phobie is putting out yet another great content :)

[@hasimabdul5168]

Hlw phoebe yu I'm hasim from India First time watching your content and love it❤

[@davidesenigalliesi]

I love your storytelling

[@chanvungo3532]

i love your work! well done!❤

[@yukinaryl]

Very nice, I try to use it on my site

[@pedrodavid5752]

Wow, excellent content, congrats!! Obviously I’m going to suscribe

[@moover123]

Instant sub, great content Another design example that fits here would be the railway clock by Hilfiker.

[@TheDigitalOne]

Interesting simplicity topic, yup simplicity should be ideal when exploring a website to enhanced the users’s experience further. I love your Menu Example of Panda Express (I love eating at Panda Express), however to get to simplicity is very complicated and further more there is the question, of why would individuals rather choose to create a very complicated website, when it could be as simple as 1,2,3, right? User experience simplicity is Key 🔑 when looking for information quickly and on the go, but it can be very frustrating with pop-up adds. I have founded even difficult to find a search box to type in a few keywords to only search for subtopics in that opened website. Finally, how could one make the security of a website simple but complicated? Very interesting topic, to further explore, thanks for the explanation, excellent video! 🥰👩‍💻✨💎

[@user-nd7rg5er5g]

Loved the design baby shower, and the baby doing their own thing.