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New Balance have always been a brand who pride themselves on having a strong ethical identity within the production side of sports footwear.
One of their most well known production facilities is their UK based factory in Flimby, located on the coast of the Lake District, where every effort is made to produce the highest quality hand-made footwear possible.
Their Made in England line is renowned for its focus on using quality sourced materials and premium construction.
Each shoe is engineered in a very precise process by each of the staff on the production line so that every measure is taken to ensure no shoes end up being wasted due to manufacturing errors.
We recently visited Flimby to take a look at the production process of the 577 OG Anniversary pack, looking at every stage of construction to show the detail which goes into making every pair.