Synovus Bank’s Journey to Seamless Omni-Channel Integration

At BankSpaces, DBSI’s Mike Forsyth and Carla Trombly, SVP of Branch and ATM Optimization at Synovus, discuss the bank's transformative journey towards creating a seamless omni-channel experience for its customers. Trombly shares how Synovus accelerated its digital transformation efforts, bridging the gap between online and in-branch experiences. She emphasizes the importance of providing customers with choices while equipping team members with the tools and knowledge to serve as advisors across all channels. Forsyth highlights the significance of strategic partnerships in navigating the complexities of branch transformation, showcasing how DBSI's collaboration with Synovus evolved from a digital vendor to a comprehensive strategic partner.
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