African Countries Are Failing to Match Nigeria's Music Success 🇳🇬

[@llsss777]

You're talking about our hustle & mindset to make it. Making it on your own is a huge thing for us, we don't really depend on anyone to save us, we put in the work ourselves and maximise our God given talent. We compete with ourselves to be the best for ourselves and in the world then circle back to naija 🇳🇬 Also we are not really as united as I would wish we were it contributes to our success but it's sad that we don't see someone's success as a win for the country as a whole only the individuals who happens to be nigerian. And a lot of us are used to it that we are not even surprised anymore. The only thing thay truly unifies us is when it comes to the country's politics & international relations or our image.

[@MJWemoto]

What a brilliant comment here. Great perspective and insightful for us all!

[@BenjaminNdebele]

@@llsss777 NIGERIA IS OVER HYPED THE TRENDING BEST SELLING MUSIC IS AMAPIANO BY FAR TO A POINT AFROBEAT JELOFFINAS ARE NOW RUSHING TO COPY AMAPIANO

[@ChibuikeAnidiobi]

@@BenjaminNdebele de play

[@buway1]

@@BenjaminNdebele Keep hating

[@vitalaliu8604]

@@BenjaminNdebele hahaha 🤡 🤡

[@austinmozienollytv2300]

What makes Nigeria great today is our hustling spirit. We don’t depend or wait for the government for any kind of help because the government is filled with nonsense set of people.

[@MJWemoto]

Nigerians are the ultimate hustlers, they find ways to thrive in almost any situation

[@rassoulsaliou9950]

​@@MJWemoto❤

[@rassoulsaliou9950]

Nice one

[@rassoulsaliou9950]

😂🎉❤ viva naija

[@onabowale7307]

Story for the gods

[@alaromukhtar2127]

Thing is we Nigerians aren’t competing with our African brethren, we fiercely competing with ourselves and that’s probably why we push our fellow countrymen into higher level.

[@MJWemoto]

It's admirable

[@afrikanheritage99]

Very correct. We don't compete with other countries and we hate other countries dragging us into their competition.

[@ehi.bedebor2797]

Even with all the diaspora influence, nothing beats good music, Nigeria produces good music.

[@MJWemoto]

I have a different take... Good hustle with okay music will beat good music with no hustle on most days. Over 60,000 tracks are uploaded to Spotify a day. A DAY. I bet you a good number of those songs are EXCELLENT but have 100 plays or less because the artist has no idea how to get them in front of the right people to grow their audience. No hustle doesn't work in a saturated market like that. This is why the support Nigerians give each other home and away is more important than many think.

[@kayodeabrahamijanusi2614]

I'm a Nigerian and I can confidently tell you that Nigeria is Ghana, Nigeria is SA, Nigeria is Gambia, Ethiopia, Egypt Nigeria is Ivory coast, Namibia, Zimbabwe, Chad, Burkina Faso, Niger, Cameroon, Congo's, Morocco etc. So, a win for Nigeria is a win for Africa And so it is for every African country's. Yes we are in a competition, not with anyone or country, but with ourselves (cause we always want to beat our previous achievement). Examples are Victor Osimhen of Napoli, 100m hurdler Tobi Amusan, Long jumper Ese Brume, MMA fighter's Israel Adesanya and Kamaru Usman etcetera. Yes, those guy's are not perfect and at some point in time they might fall, but they are the true definition of "The spirit/power of Naija", cause they will keep coming back with just one goal/target, to be victorious. Kudos to you and your team for a well analysed content. Up Africa ✊💚

[@MJWemoto]

when one African country wins, it sheds a spotlight on other African countries

[@ogasontop]

So we are one in fraud right, hope u back us for our negatives

[@edidiongokoro5212]

​​@@ogasontopNigerians we too like vawulence 😂😂.

[@ValentineUgochukwu]

Nigeria is Nigeria so a win for Nigeria is for Nigeria. Stop typing nonsense

[@AfricanMaverick]

Stop the Nigerianisation of Africa

[@samueldarchibong9841]

You as a Nigerian will never know how much Nigeria has prepared you for success out there until you move out of Nigeria, I for one am a testimony of that Nigerian hustling spirit and as we say in nails we no dey carry last. 🇺🇸🇳🇬🇯🇲🇳🇬🇺🇸🇳🇬🇯🇲🇯🇲🇺🇸

[@MJWemoto]

This is a powerful testament to what that Nigerian spirit can do

[@akrikaakrika1474]

On point! Spot on!! I'd add that the clueless politicians and corrupt system in Nigeria hold back our people from manifesting in the homeland the way they do outside of it.

[@seraphangel001]

Nigeria will shine again again. Even at the worst conditions, they're still pushing forward. 😊

[@halfnigeriaandhalfghana6447]

As Africans, until we see Nigerians as the 4 legs that upholds the platform called Africa , the earlier for us. Follow who know road abeg. ARROGANTLY AND PROUDLY 🇳🇬/ 🇬🇭

[@Baddamozie]

It's impossible to catch 😞 Nigeria, my man. Those guys are born hustlers. They think so far ahead of everyone else. Nice topic though. The bottom line is, Nigeria is moving Africa to the next level. There's nothing anybody can do about it. Let's go Africa! ✌️ Peace!

[@MJWemoto]

I really appreciate your point here because it's spot on. Nigeria winning also means Africa wins too. It creates new fans and curiosity around "so what else does Africa bring to the table?"

[@edidiongokoro5212]

​@@MJWemotoWe are the table!!

[@Thinkinghard1297]

@@MJWemoto we let you know soonest.

[@TamImBlessed]

I be Naija but remember Reggae took the whole world in the late 90s and 2000s. Same way someone else can come along in Africa. But like you said, can they really be this resilient to catch up? We are one Africa so lets keep moving

[@kofoworolabelo-osagie5279]

I am old enough to remember there was a time that Nigerians didn't play Nigerian music at parties, in clubs or on the radio. We had more western and African music getting airtime. I remember the early days of pop culture in Nigeria- in the 90s - and how we laughed at many Nigerian musicians for trying too hard. But they kept at it and improved. Today, I am impressed by the immense talent coming out of Nigeria. It's been a long journey and those that made the sacrifices deserve the accolades. Nigerians like good things. If good music comes from anywhere in the workd agian, we will still appreciate it. I hope our own success is appreciated like we have appreciated those of other countries .

[@MJWemoto]

the growth trajectory has been nothing short of impressive

[@kofoworolabelo-osagie5279]

Thanks for the work you put into the video.

[@MJWemoto]

@@kofoworolabelo-osagie5279 many thanks to you for taking time to watch. I genuinely appreciate that!

[@uchegbudivine6885]

Jamaica is so small but powerful music influence so Nigerians are just talented

[@ruleso]

Respect to jamaicans and black Americans you influenced we Africans with your music

[@deedeeumondak4490]

@@ruleso and vise versa

[@streetprophet007]

@@ruleso we influenced them... Music generally is an african thing, we made tge drums , even the guitar, maybe not likt the modern one. Music is africa... Forms of music like rock , pop, were all created from african music

[@desmondmallette5982]

Fun fact Jamaicas ancestors came from all over Africa

[@Jonyblaze143]

Nigerian music copies jamaican music a lot

[@aminaadara1612]

Nigerians are not in competition with anyone but ourselves. We continuously strive to improve, challenging ourselves, that's why we've evolved and continue to. Not just in music, but also in sports, movies n' academically. Making sure we are better than our yesterday. That's the 9ja spirit. We are all Africans and that alone makes us unique. So y'all should stop with the comparisons. If the music changes to another part of Africa, as Nigerians we go still vibe am. Our clubs go loud am. Life nor too hard. Africa to the world!!! We shine black and bright.

[@MJWemoto]

Fantastic contribution - I really liked that first sentence!!!

[@elyzartaylor5362]

Yessooo We go loud am,vibe am,enjoy am. Nigerians just love life

[@TamImBlessed]

Exactly how we hyped Black Sheriff up in Naija. That alone helped him a lot

[@ryanlkobe2975]

Reason: Nigerians don't pretend to be exotic. They maintain their language and accent in their music. Other African countries want to sound exotic in their music. No originality.. This is also true within Nigeria itself. Pioneers like MI Abaga remained behind because of wanting to sound American. This is the main reason. Originality is always better than an imitation..

[@pump1180]

That’s very interesting considering alot of afrobeats is a combination of other peoples genres…. It’s got a lot of dancehall, reggae, pop, rnb, hiphop and these days even amapiano. So it’s interesting that you say originality is what pushes Nigeria but most of their top songs and artists take inspiration from other countries and incorporate it into their own.

[@femiquaitey6668]

I am sure he meant innovation, Nigerian musicians use a lot of innovation to craft their masterpieces. Our original beats too have made global waves, think Fela Kuti and others from his timeline. But more recently our musicians are successful because they infuse what works musically into their creations, think the magic we are spinning with the Amapiano beats, think what we did with Azonto, the list is endless.

[@TamImBlessed]

@@pump1180How slow are you not to grab what he said. All he is talking about is accent. We now use our own accents without shame. Very simple something but you just want to create some kind of argument don’t you?

[@pump1180]

@@TamImBlessed well his still wrong 😂. South Africa makes most of their music in their native language. Diamond platinumz is the biggest artist in east Africa and he speaks strictly in Swahili. Most Africans don’t sing in English they sing in their native language which is why most of them aren’t international. But Nigerians sing in English so it’s easy for non Africans to listen to their music. So his statement was wrong.

[@sherif5804]

@@pump1180Asake sings in Yoruba and he is so successful please stop with your excuse and Nigeria is not the only Africa country that sings in English. Others are trying but they are not going global.

[@bellooricha6866]

I love everything you've said. Very fair & brilliant take. * No other African country will catch up with Nigeria ever again. & this is not being cocky, it's the reality & I'll explain: Nigerian Music is already global, & every Nigerian Artiste coming up now is targeting the global stage, even before starting. For the rest of Africa, the strife is to firstly gain the attention of the continent before even dreaming of making a universal sound capable of reaching the global audience. The rest of Africa were all asleep or mocking Nigeria/Nigerians when they were putting all this together & it's not going to be easy to find a place with Nigerians at the very top, much less overthrow them. POV: Yes, the population is a plus, but it's for the benefit of all. Just make an incredible sound & promote it to get the attention of Nigerians & your song will be the most streamed. & as long as your song beats that of a Nigerian in quality & you promote it fairly, rest assured that Nigerians aren't biased, they'll reward your talent with great support ahead of their own. Ask Tyla, Libianca, Black Sheriff, Big Tril, Camidoh, King Promise, ... who have benefitted from the Nigerian Support lately & you'll understand better. Just produce quality, & you'll benefit from the quantity & wealth/spending & purchasing power Nigeria/Nigerians has/have. When Africa come to accept that Nigeria is like New York or Texas of Africa & try to collaborate instead of beef, then wealth will flow for all & the rest of the world will worship us as a continent & not separately as countries. One love Africa.

[@MJWemoto]

How can I frame your comment and put it up on the wall sir???

[@bellooricha6866]

@@MJWemoto 😃🙌

[@obinnavictor3458]

My brother....you are a man of insight...just do good music and good promo...the 9ja crowd will do the rest...you're right...the way they helped black sheriff still busts my head

[@tosinajibade540]

Omg 😅 brotherly two bottles of champagne for you...Your analysis are spot on💯👍☑️ Cheers 🍾🥂

[@Lulu-bw2fk]

Actually afrobeats have made a pave way for that so they can go straight to global for example water by tyla and a lot of othe South Africa and , west African East African music. Afrobeats already beat the way for that so any song that’s good coming from Africa goes global! I don’t know if you know what K-pop is but K-pop’s always been a thing but when bts made it global all this newer and even older artists and groups that couldn’t make it global started too cause they had paved the way and broke the system already. And I belive all this other countries are cooking

[@onyinyediobi5627]

Even now, with tougher and harsher economy in Nigeria. Nigerians are more determined mo than ever to succeed in everything they do. So Africa watch out.

[@CodingExpress]

As a Nigerian, I can say that you've researched really well. The number of talents in Nigeria is huge. The first Nigerian to be signed to Sony Music is Mike Okri, 1989. Check out how his songs inspires today's afrobeats in "Mike Okri Omoge" released in 1989

[@MJWemoto]

Thanks for plugging that info! Might be a good Part 2 for the future!

[@SorteamPower]

Followed by king sunny Ade, signed by island record and bagged 2 Grammy nominations back to back

[@oduduwachurch7589]

B4 Mike okri there were Obey Sonny Ade Fela etc Okri came later. Sony Music doesn’t decide for the audience anymore people on net do

[@elyzartaylor5362]

Nigerians being doing the most for so long. No be today

[@waleidris-giwa3298]

Are you talking about 1989, When Ebenezer Obey has signed with Universal Music in the early 1970s? Abeg make we nor dey downgrade ourselves o!

[@DreOmega]

In pidgin, we say, "Naija no dey carry last". In simple English, it means, "Nigerians don't come last". If u understand this, u will know that the "Naija hustle" is inbuilt in every single Nigerian. It's the Nigerian DNA that we all have. It can't be copied by any group of foreigners

[@MJWemoto]

Nigerians won't rest until they win

[@mikepaul3957]

For inside darkness hardship we dey shine ✨️ 🇳🇬 naija we move 💪 🙌 ❤❤❤❤

[@DJOamen]

It's true that many Nigerians exhibit incredible resilience and adaptability when it comes to finding new and innovative ways to make a living. The concept of "hustle" has become deeply ingrained in Nigerian culture, reflecting the determination and entrepreneurial spirit of the people. Education also plays a vital role in this pursuit of success. Nigerians understand that education is a key driver of personal and societal advancement. It equips individuals with valuable skills and knowledge that can open doors to better opportunities. I am a proud Nigerian and thank you for your video MJ Wemoto.

[@MJWemoto]

Much appreciated fam 🙏🏾🙏🏾🙏🏾🙏🏾

[@tonton17594]

We view their success in good faith... As it's also ours, as Africans!!! In my opinion,there's nothing wrong with it❤❤❤❤

[@MJWemoto]

Love the positivity!!!

[@change7174]

Give it some time. Nigeria inspired and is still inspiring many.

[@avilengroup7187]

I am Nigerian. The only advantage we have other African artists is our drive. There are better artists in other countries. Our hustle is worldwide and it's just crazy and unmatched

[@namra4462]

It's also migration. Nigerian migrate the most out of African countries to go to western countries. People are then exposed to Nigerian culture and music.

[@yvans.]

Lol being that many is also an advantage. Also you guys are speaking in English which isn’t the case for damn near all the other half of the continent.

[@avilengroup7187]

@@yvans. It's not really our numbers, everything we do is a do or die affair it's usually ingrained in our upbringing. We keep pushing till we get what we want no matter the obstacles or opposition. Withstanding great embarrassment and ridicule till we get what we want. Our musical understanding helps but it's really our drive bro

[@yvans.]

@@avilengroup7187 dude that’s Mainly your number. Stop reaching this give you the biggest advantage. For example we can take the population SA, Congo, Ghana and Cameroon and still they would not be more than you. I get it you Nigerian and proud i respect that but don’t overreact.

[@avilengroup7187]

@@yvans. How do those numbers translate to the success we have worldwide? Majority of the population of Nigeria are poor and uneducated and most don't stream music. Yes we have more numbers but that is a very minor reason. South African music is even more popular in Nigeria. The success most artists like davido have is from outside Nigeria. Like I said it's our drive

[@WaithakaEnt]

It’s about pride in who and where you’re from something Jamaicans and Nigerians have in common so they’ll prioritize and support their own first before anyone else. Look even at sports within the same two countries.

[@MJWemoto]

This is such a good point. Supporting your own from anywhere in the world, home or away goes real far. Many countries that often have breakout genres, do so because they fiercely love their own stuff then everyone else outside looks at them and gets that infectious vibe too

[@ringhexrt678]

No competition bruh African music Nigerian music all love from naija 🇳🇬

[@ajilariyike]

Nigerians love Nigerian fun music. THEY APPRECIATE GOOD MUSIC. THAT'S IT!

[@brotherayoade2]

Awilo stormed Nigeria and made soukous music to take over Nigeria for almost a decade; so, Nigeria is not the only country from Africa creating international waves. Youssou N'Dour too ruled/rules the world. It is turn by turn.

[@abdullahimusa4927]

So true but also we had King Sunny Ade and Fela that had international fame it is just the number is crazy

[@johnonyekwere3397]

Any African artist who is not accepted by Nigerians will have no global audience. Nigeria is always the trigger.

[@nillypel]

Sorry who are those?

[@saraslydia9894]

shut up and stop hating

[@saraslydia9894]

@@nillypel go ask ur mama

[@jdsammie7841]

Indomitable Nigerian spirit comes from Originality, resilient, competitiveness, innovation,talent,people and education

[@MJWemoto]

It's really impressive

[@user-wl5ve5zv5j]

DR.CONGO ARE ON A DIFFERENT LEAGUE, NO COUNTRY IN THE WORLD PLAYS GUITAR LIKE CONGO, NO ONE PLAYS DRUMS LIKE CONGO, THE BEATS ARE UNIQUE AND DANCE MOVES DIFFERENT THAT EVEN IVORY COSST GOT INSPIRED AND COPY. CONGO BEEN POPPING FROM DAY 1 BEFORE ANY COUNTRY IN AFRICA

[@skyking3210]

Ambassador of Congo, we see you lol

[@emiakanni7290]

Not only Dr Congo, na Nurse Congo 😂😂

[@skyking3210]

@@2LETLIVE ah-ah tell them now, they go learn Naija slang

[@richyhealthynaturalweightl2718]

​@@skyking3210🤣🤣

[@denatora7142]

As a Nigerians, I agree completely. Congo is definitely the template & I am not scared to say this. Congo is the template!. What Nigerians have done is we studied from everybody from Africa to the west, to Arabia to even Asia. That is why you have some of our artist may sound (arabic, indian in their sounds). We took unique elements from everywhere & blended it with our own local sounds, mix it up with our culture, swag, slang. Then took heavy risk with promoting us by "any" means necessary even if it requires us not making a dime off the project. We knew we had something unique in what Fela did, we took that as our focal point and so regardless of anything, we unite under "Afrobeats to the world" which made us have one agenda & easy to push. South Africa is doing thesame "Amapiano to the world". Hopefully other countries will follow suite. I think Congo has something unique in ndombolo, refine it and push that agenda. Also be willing to take risk. There was a time wizkid went to the bank for a loan to bet on himself & career. He didnt get it but he took that risk.

[@Edin8140]

This gift is from GOD

[@orcselelfs6808]

Nigeria is the light of Africa and if other Africans want to succeed they must pay respect to Nigeria 🇳🇬🇳🇬🇳🇬

[@7yqgevdj6]

Bro whatever it is just stay in y0ur m0 f0 c0untry.Thats all we ask for

[@festfst6488]

​@@7yqgevdj6local champion who are you to tell people to stay in their country? People are different they can't certainly be like you.

[@tojusote4896]

Stay in your house, you'll be good there

[@SOIFEMI]

Babes Nigeria is the most compromised and colonized. That’s why they are doing so good. They said yes while other spent more time fighting not giving in. This why Nigeria as we speak is ready to revolt with all their brother and sister countries.. y’all are really delulu here

[@festfst6488]

​@@tojusote4896 what have you achieved since you have being staying in your house? i guess nothing. all you do is to complain about others. Local champ.

[@Damian-rt3rt]

The Nigerian music industry has an incredible capacity to reinvent itself . If afrobeats is going out of fashion, Nigerians will hop on the next big thing and hustle to do it better. As long as there is money to be made in music, Nigerians will always hustle to be at the top of the food chain.

[@MJWemoto]

It's impressive to see Nigerians hustle the way they do

[@adekunleakorede5521]

@@MJWemotonow take a look at rema new album

[@TamImBlessed]

Like you highlighted in the video, we can buy the club just to play our music. I was in the Philippines and my Nigerian brothers did the same. That sells your culture to even foreigners. At some point even some club owners started playing our music even before a single Nigerians hops into that club. This is a very strong strategy I encourage Ghana, Tanzania, South Africa and the rest to follow. Don’t think too much about the money you are spending in that club, the end goal is to sell the music and culture in diaspora. If one person cannot afford this, people can contribute just to get this done. Nigerians see music as both art and business, while other Africans sometimes invest less in the business side of it. A well analyzed video, you got a new sub.

[@MJWemoto]

The hardest part is being able to see the end goal and also believe in it enough to see the worth in making those moves at that time. That, to me, is what most other countries lack. That vision and execution to go the distance. Wonderful to read your comment, thank you!

[@ekowsekyi4464]

African countries don't have to match up to what the Nigerians are doing. They are doing it for Africa and we all need to support them and go along with it. We are tired of this habbit of pitting one African success against the other

[@MJWemoto]

As I explained in the video, in the music industry many people start this conversation wanting to figure out what makes Nigerian music so successful. Comparisons like this happen and the goal is that everyone wants to get success. That's the reality, all I have done is break down the reasons I see behind the success other than just good quality music

[@StephanieNnabue]

I used to not listen to Nigerian music and preferred international, but the past few years, Nigerian music has vastly improved and dominated. I think Nigerian artistes saw international music as their glass ceiling and shattered it. I think that’s why their music is better

[@MJWemoto]

They shattered it 100%

[@Stratocaster01]

Well said

[@nubianqueen09]

We Nigerians are very open to everything great and we love to emulate greatness!! At the end of the day however, we are ALL one Africa! Let’s glory together!! Let’s strengthen our continent and let’s re create the strongest continent on this planet! Our future generations depends on it.. one luv 🤎✊🏾

[@MJWemoto]

One love 🙏🏾

[@saraslydia9894]

we are Africa but we are not one, going by the level of hate coming towards us to another Africa especially South Africa and Ghana

[@saraslydia9894]

so when Nigerian win we win. we do not do it for any Africa, so congrat naija

[@Wiskilo]

Absolutely brilliant! Naija never carry last! 😊

[@MJWemoto]

Naija no go carry last 😀

[@ominiekwe7241]

The fear of Nigeria is the beginning of WISDOM, and Nigeria music and entertainment has come to stay

[@MJWemoto]

Ah

[@elyzartaylor5362]

True Nigeria 🇳🇬 making people restless upandan

[@balogunyusufseun1765]

One point peeps fail to acknowledge is Nigeria is never envious of other African sounds..highlife, soukous,amapiano were embraced by the Nigerian music industry and helped in promoting them...awilo,,azonto and the likes come to mind...The real truth is when its comes to the arts in every from Naija will always be no.1

[@MJWemoto]

Fair point

[@ZerotoHeroic]

You just can't finish analyzing Nigeria. Too many celebrities and dominance. We are the G.O.A.T, even AKON confirmed that. Thanks for the content bro👍

[@MJWemoto]

I agree fully, can't even begin to scratch the surface!

[@adetolajide]

I would say it is the marketing by Nigerians themselves, even in the diaspora as you said. It began when we started to prefer our music to foreign ones, and played it proudly everywhere we went. I like AKA, Casper Nyovest, Sauti Sol, Sarkodie, etc and I realized it was when Nigerians liked their songs these guys blew. I acknowledge that collaborations with our artists also put them on our radar, but all boils down to Nigerians hyping and loving their music.

[@MJWemoto]

Top tier marketing at any cost if you me

[@farombimicheal2539]

The secret is that we support our musicians 100percent no matter what

[@MJWemoto]

It's wonderful to see, I hope in our respective jurisdictions we start doing that too

[@abdulmalikumar5838]

The secret is TALENT. Nigeria is filled with people who've got talent in Music, which has shaped the industry and make Nigeria the spotlight for African music around the globe. Same applies to Kenya when it comes to the Olympics, racing and stuff like that.

[@MJWemoto]

Talent is one thing but how it is realised and fulfilled is another.

[@GyimahPeter-w3r]

Much love from Nigeria 🇳🇬🇳🇬🇳🇬🇳🇬

[@delight8888]

EXCELLENT TREATISE….. we also have the numbers and players in the Industry everywhere plus the numbers to listen to and dance to the songs… I LOVE YOUR OBJECTIVITY……

[@MJWemoto]

Many thanks my friend 🙏🏾🙏🏾🙏🏾🙏🏾

[@LeoBlight]

Very interesting video! It’s good to see someone being proud of his country!

[@essienunanam5578]

Bro, I appreciate your content. Well researched and wonderfully delivered.

[@MJWemoto]

Many thanks 🙏🏾🙏🏾🙏🏾🙏🏾

[@tilly9169]

My own is, I can listen to you talk all day 😅 one love 🇳🇬

[@MJWemoto]

💛

[@elyzartaylor5362]

Grest voice and very eloquent too

[@KLSPX]

SA's Tyla's "water" is 🔥. Could be a game changer. I love it. There should be more competition. Makes everybody work to get better. Im Nigerian btw.

[@MJWemoto]

I think Nigeria has successfully challenged everything we thought Africa could achieve musically already and as you say, competition pushes everyone to be better

[@anyi-egoo8827]

That's what Cameroonians said when libianca dropped people

[@Onelove-z8o]

More love to my Nigerians one love to Africa❤❤❤

[@olasojibamigbaye]

Most of the blacks in America have their roots in, or are originally from Nigeria (reason for them going global). It's a blood line thing. But only few of them realize this.

[@biggasmelly]

You are spot on correct Sir. We are just one people. Separated by colonialism.

[@tojusote4896]

Stop talking shit, this sounds like an excuse , it's because the music is good and it has been this good since 2003/04, south Africans are everywhere also even Elon musk is a south Africa , and Nigerians have overseas for decades why is it just recently the music is getting big in Europe and America, stop making silly excuses

[@tojusote4896]

Jamaica's population is less than 20 million China has d highest population in Asia and d world yet south Korea with a little population have d best music in Asia BTS, gagnam style, black pink, Psy etc this silly excuses don't help

[@tojusote4896]

Jamaica has only 3 million people by d way

[@inmythoughts718]

AS A BALCK AMERICAN... I WOULD SAY YOU ARE 10000000000000000% CORRECT.. NOT EVERYONE IS DEAF, DUMB AND BLIND

[@mimifineliving2022]

There's a time and place everything. This too shall pass, one time in Africa we all danced to Congolese music, then there came south African music including ragae from Jamaica, We enjoyed western Music and ragae tone from south America too but now most African countries listen to their own music. So with time another type of music will rise from somewhere in the world and we shall jam to it,it's a matter of time.😊

[@MJWemoto]

I agree fully!

[@Shynerules-hs4ws]

You’ll have to wait forever my brother because Nigerians won’t stop until music stops being lucrative.

[@ojoalabere1337]

Hmmm. You don't know the power of adaptation of Nigerians they can adapt to any condition available to them at a particular time. stop waiting bro, Nigeria is like season film you can only off screen when you're tired 🦾🇳🇬🇳🇬

[@MJWemoto]

@@ojoalabere1337 😂😂😂😂😂

[@olayeleiremide3617]

That means you'll have to wait till Cameron collect champions league 😂

[@OracleofBODE]

Hard work + Talent and the desire to be Famous….Nigerians want to be heard and it’s hard to reckon with such forces

[@MJWemoto]

They go hard for success

[@emmjays]

I am a Nigerian and I honestly don't think it is impossible replicate Nigeria's success in the music industry in other African countries. It is good for Africa as a and all we need is focus and determination. We have started to see it in the women's football - Nigeria no longer be the lone dominant.

[@MJWemoto]

I get that... my point was actually that other African countries will find more success when they leverage their own advantages/the things they are good at rather than try and copy paste because the dynamics and variables will never be the same

[@emmjays]

@@MJWemoto a very good point there; talking about comparative advantage

[@adedokunkazeem8162]

Very good point. Even at that though, in the last women's world cup, England, the European champions only managed to beat Nigeria by luck on penalty shootout to advance to the quaterfinals and eventually reaching the finals.

[@emmjays]

@@adedokunkazeem8162 yes of course Nigeria is still rock solid in the women's football, but the point I'm trying to make is that we now have the like of South Africa, Cameroon and Equatorial Guinea etc posing great challenge, which makes African Women football lovely to watch.

[@hikidunm1582]

Afro beats have fans in places like India & S.America. One cannot put that on diasporians. Think reggae music & low populated Jamaica. The quality of the music & mainly inoffensive lyrics are very important for a large market base.

[@MJWemoto]

I don't dispute that but Davido explained it very well in the clip I added to the video that what the Nigerian diaspora did was doing things to push Afrobeats to the communities around them when nobody else was listening to it. They played a significant role by firstly being proudly Nigerian and loving their music that when they went to bars, clubs, parties etc they would do everything to hear Nigerian music being played in those spaces. Afrobeats wouldn't be where it is without that grassroots Nigerian support. The fans you speak of exist as a result of that early stage push by the Nigerian diaspora first - the first frontier. That's what this video explains.

[@hikidunm1582]

@MJWemoto As one who lived in the States b4 the birth of the brilliant Davido. Nigerian parties & music were a constant staple. Sunny Ade visiting Los Angeles in the 80s - his concerts were sold out with Africans & non Blacks. I spent time in India in the 2000s - we weren't even considered. When Jamaican artists moved from Reggae to Ragga, lyrics got way more risque - besides Sean Paul the genre lost traction. Chris Brown on a 2014 tour of Ghana brought out Wiz kid as a guest, there was backlash cos he wasn't Ghanaian. Wiz is now a top star in the same market. When I see Swahili speaking E.Africans singing in pidgin English, ditto with young Indians at weddings - gotta be about quality of music. Bless Up soldier.

[@seunoliwo2279]

Nigeria is Africa and Africa is Nigeria…. Great video 💯

[@uchechiuwanaka]

Yea. By the grace of God! We hustle and achieve, no thanks to the government

[@DatsMrKossy]

The spirit in & from Nigeria is just different...we are pure undiluted hustlers in any sector & I mean ANY sector. 😊

[@MJWemoto]

True hustlers

[@moto563]

Joshua is making waves

[@aloymicheal2456]

we don't compet with the world or African but we compet with 🇳🇬🇳🇬

[@MJWemoto]

True hustlers

[@scottola2497]

@ 6.01 mins.. .. i like the way MJ Wemoto said it - "It's not just about the quality of the music BUT the quantity of the audience as well".. . !!

[@MJWemoto]

Much appreciated!!! 🙏🏾

[@CooldayBarbing]

I appreciate you. You are perfect just the way you are. You are enough. You're all that and a super-size bag of chips. On a scale from 1 to 10, you're an 11. You've got all the right moves. Everything would be better if more people were like you. You are an incredible human, If cartoon bluebirds were real, a couple of 'em would be sitting on your shoulders singing right now. You're like sunshine on a rainy day. You bring out the best in other people. 🇳🇬🤝you

[@paperking3168]

Fantastic and well researched work...new subscribers alert...great voice too

[@MJWemoto]

Thanks and welcome!!!

[@sheiladavids7734]

Africa Unite❤❤

[@anthonyebube1449]

Mh brother, M J Wemoto, you have given the most plausible and realistic analysis and thr truth you have definitely told. I would say strongly to support your analysis, it would be a harculean task almost impossibld for other african vountries to catch up with Nigeria in nearly every human endeavour because Nigerians have the courage and the business mind that pushes them to unequal success. Nigerians are risk takers, fear no failure because they believe that if infividuals in America or the UK or France can succeed without government assistance, they can surely survive too.

[@MJWemoto]

Nigeria is a marvel. The success is crazy to watch but very well-deserved

[@promisekc482]

Good way to resist the depression and suppression of growth in the real world I presume. How’s music influencing the evolution of the country. Z

[@banimibo-oforijack6714]

The truth is Nigeria is a country with over 250 nations within it. So over 250 cultures, intelligence thriving together.

[@MJWemoto]

Interesting point of view!!!

[@adekunleakorede5521]

@@MJWemotothink about having over 250 people speaking different languages in same country, different cultures, different traditions, look at Nigerian artists they don’t feel original enough when they copy someone else as sound but everyone goes deep into their culture to find their sound and then try to stay flexible enough to infuse other sounds too, we evolve too. Wizkid has evolved into different sound like 6 times that I know of every year they want to sound different, and the rest of the world likes to listen, you know what shiny toy syndrome is 😂 you always appreciate what you haven’t heard som experienced before and value it more than that which you’ve been used to many times and as long as these artists keep evolving it’s never going to stop 😊

[@waleidris-giwa3298]

Your intervention, by virtue of this video is well understood, (I believe by many). The point where you noted, that opportunities, especially in L.A. isn't the same as in (say like) Philadephia. Above all, a United Africa is the way forward, whenever we're ready.

[@MJWemoto]

I really like the comparison you put up in terms of opportunities! That captures it perfectly

[@deborahnaibi5873]

Though I am 👍🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬 I too believe that the rest of Africa may be able to equate or surpass Nigeria in the entertainment industry ONLY IF certain criteria are met: WHEN Hell freezes over WHEN the fish begin to breath and walk on land WHEN rain falls Horizontally WHEN humans grow Younger as the years go by WHEN the sun rises in the west and sets in the east WHEN head is tail WHEN up is down WHEN the sun comes out at nighttime WHEN a lion barks like a dog WHEN mere pebbles become more valuable than the purest gold WHEN a newly born gives birth to yet another baby WHEN all living things breathe in Carbon dioxide to live. When these criteria are met satisfactorily.....🤔🤔 then it will be possible for the rest to catch up with Naija Excellence 🇳🇬🇳🇬🇳🇬🇳🇬💚💚👍

[@MJWemoto]

😂😂😂😂😂 love this comment

[@ugwunnadiobioma123]

A win for one is a win for all ❣️❣️❣️ There are extremely talented people in other countries who are ready to struggle but it's not an easy job, These people need to make enough money and promote there music because all these record labels will always sign Nigerians, I don't think they think of talented people in other countries.

[@MJWemoto]

Thing is with business you can't fill representation quotas, they want to make money so they sign who will bring them the most fans and money. This is an example of where a large population base like Naija becomes a significant advantage

[@Mat_Thabang]

You are competing alone no one is trying to catch you guys, we just proud as South African as we are pioneer in just 30 years. 😂 South African 🇿🇦 . Imegine, you don't even worry about the number of Nigerians in other countries. Anyway enjoy.

[@afrikanheritage99]

Exactly 💯 why South Africans are not very successful. You're too afraid to explore the world sticking to your comfort zone. Why mouthing off brave people? We'll come to SA and make that money from you and moving them back to Nigeria. Keep hating.

[@abigailmndebele7892]

You forget that you find lot's of them in 100 of thousands if not millions in the USA, UK, Canada, Australia, Europe and so forth. So easy for Nigerian music to soar and become big hits outside of Nigeria. So it makes sense that they'll be doing good with their music overseas.

[@MJWemoto]

Yes, the diaspora influence is quite strong and hard to miss

[@mexgabson]

Your research was well done. Everything I watched here was on point

[@MJWemoto]

I thank you 🙏🏾

[@lukmanaliyu7386]

Well researched. Love how you presented your points one after the other. What nationality are you?

[@MJWemoto]

Many thanks my friend. I am Zimbabwean 🇿🇼

[@whatisayiswhatuhear]

The only comment I have is that thanks for seeing us from the bright light and u have just got urself another Nigerian subscriber 🎉❤

[@MJWemoto]

Thanks for subbing and Nigeria is doing amazing things on many fronts!!!!

[@accept415]

Good video bro. Love ❤️ from a British Nigerian

[@MJWemoto]

Big up fam!

[@accept415]

@@MJWemoto Safe G

[@ethobridget5199]

Your voice is soothing, i can listen to u talk all day

[@MJWemoto]

💛💛💛

[@1111deebee]

Really deeply researched. Great job

[@MJWemoto]

Many thanks!!!

[@morganbryson6087]

Nigeria 🇳🇬 people moving to others local countries does not mean their country is not comfortable,i don't no why most African wanted to see Nigeria bad news,Well Nigeria is not dead country they are still moving.🎉

[@MJWemoto]

Many thanks for your comment

[@fdlawal]

Great and insightful piece but uou missed out on one of the most critical players who played a major role in this. His name is Alex Okosi and he was responsible for bringing MTV base to Africa.. Apart from this recent phenomenon, Nigerian diasporans have always done well in music. Shirley Bassey, Patti Boulaye, Sade Adu et al. Fela Kuti also did a lot to promote African music abroad..

[@MJWemoto]

Thank you for the insight 🙏🏾🙏🏾🙏🏾

[@peteridemudia2880]

Awesome, your analysis is spot on. Nice one, my gee

[@MJWemoto]

Cheers fam

[@lifetreeventures8767]

Catching up wt Naija Music? Bro, that was easier yesterday.... And tougher tomorrow. It's just what it is. Your research is deffo spot on!

[@MJWemoto]

I really love your comment here because you recognize that Nigerians aren't remaining stagnant while everyone figures out what to do 😂😂😂😂

[@benja303]

Out hustle everybody

[@MJWemoto]

facts

[@dorisefe8801]

You are right It not about the beat cos SA has the beat, it more like you mention, Nigeria music has that edge that other Africa countries can't beat

[@MJWemoto]

Good music alone can't take you as far as hustle with strong country support and the right connections will. In a way that's really the crux of the video!

[@okenoken4489]

220 million can really do wonders

[@bafemiplus1999]

Nice analysis. Added to that is that some of the music executives are Nigerians . For example the CEO of the American music label DEFJAM, Tunji Balogun is a Nigerian. Also the music outfit that launched BurnaBoy in USA , BADHABITS is partly by owned a Nigerian.

[@MJWemoto]

Having executives strategically placed will continue to bear fruit for Nigerians for years to come! 🙏🏾

[@lilhustle249]

Not just African countries even drakes weekend Justin beibers country Canada music industry can’t touch Nigeria music industry

[@MJWemoto]

Loooooooooooooooooooooool

[@seraholomoyeba5521]

​@@MJWemotono cap bruh, true talk

[@MJWemoto]

@@seraholomoyeba5521 unfortunately the official data doesn't support that assertion

[@hillcrestprofessionalservi3502]

@@MJWemoto Vey soon. Sooner than later the data will support it

[@Untitled0752]

Now you’re being delusional with that one. This is one of Drakes weakest albums and nothing Nigeria has can touch it. Canada will ride for him with their eyes closed. Difference with them is they aren’t concerned about competing their talent speaks for itself. This is their craft and they are focused on keeping it fresh not competing with someone in a country they know nothing about. Sorry but they’re not worried about your music it’s not worth competing against 😂😂😂😂😂😂

[@marcfrederic1168]

By the looks and the breakdown...it doesn't look like it is easier, though good music and social media gives your normal artists reach. So everyone else has got to work with the technology they have atleast that bridges the gap

[@MJWemoto]

The technology can help immensely, you're right. I think pride in one's culture is a huge asset. Many Africans in the diaspora don't do things like teach their kids their mother tongue or visit their home countries etc. Nigerians' deep-rooted connection to their home land becomes a bigger asset than technology at this point. They fiercely support their own on many fronts including financial. Good music without any support won't go as far as mediocre music with plenty of support.

[@marcfrederic1168]

Word

[@Giddy22]

@@MJWemotoyou couldn’t have said it better 👏🏻

[@Adamsilvarr]

You said it all. Nigeria music is making wave today In Africa and the world at large is not really bcos of the beat. The beat is sweet and cool by the way but the population and also the number of Nigerians across the globe like you rightly said is what is keeping Nigeria up there. By the way you forgot to mention 2face idibia here.

[@MJWemoto]

All respect to 2baba! I admit there's no way I could cover everything and everyone I wanted to without making the video at least a couple of hours long. Much respect!

[@Adamsilvarr]

@@MJWemoto great!!! Keep it up broh

[@amlegion.547]

Breakdown on point

[@MJWemoto]

🙏🏾🙏🏾🙏🏾🙏🏾

[@milesbairely-ujueta4785]

Obviously because Nigeria is the largest country in Africa, and the largest Black country in the world. It's coming home...

[@MJWemoto]

Lol @ it's coming home

[@sampsonkomolafe832]

I am a Nigerian to me we are all let Africa together we can be great

[@MJWemoto]

Amen

[@zillavale]

Great video!

[@MJWemoto]

Glad you enjoyed it

[@Giddy22]

It’s will be hard cos even if a new sound drop today all Nigerian artists are jumping on it just like the way we crest something specially out of amapiano.

[@MJWemoto]

That's a good point

[@Snowmen30]

Bro speaks it from Genesis to Revelation 🎯

[@MJWemoto]

Best comment

[@ejebamichael7448]

One love ❤️

[@moto563]

I like ur break down in the video.

[@MJWemoto]

many thanks

[@moto563]

@@MJWemoto wc I think 🤔 I saw ur vids on TikTok am not sure but I remember a similar voice talking about the Ugandan music industry I appreciate it. I am south Sudanse but stay in Uganda so I appreciate wen u mention East Africa on the discussion. Joshua Baraka,izawae and All of them.

[@MJWemoto]

I need to up my knowledge about the South Sudanese scene. I remember Bangs in Australia going viral many years ago but I haven't kept up

[@moto563]

@@MJWemoto oh well the South Sudanse scene they are ppl making waves but the more talented ones are the under ground ones. 💀I make muisc too but am too far yet from that level I think.

[@JHKanus]

A New sub from 🇳🇬🇳🇬🇳🇬

[@MJWemoto]

🙏🏾🙏🏾🙏🏾🙏🏾

[@JHKanus]

Listen to some old Nigerian songs then you'll know that music is a part of Nigeria. Find below some old songs to check.👇 Mike okri = Omoge Onyeka Owenu = One love Onyeka Owenu = You and I Paul play = Angel of my Life Paul play= forever Majek Fashek = Send down the rain Christy Essien = Seun rere Raskimono = under pressure Sunny Okosun = African Soldier Mandators = Rat race Mandators = Apartheid Oliver De couqe = Identity Fela = Shakara Fela = zombie

[@MJWemoto]

Thanks for this! You know what's interesting? I started following Nigerian music about 20 years ago so I've experienced a lot of the growth with it and you've mentioned some absolute classic

[@Magarita810]

Nigerian are a force to be reckon with. We have a mindset of continuous improvement and the word no does not feature in our vocab.

[@MJWemoto]

🫡

[@edetoyokunyi5546]

Know this and know peace,it is turn by turn.theee was a time we used to jam to Congolese music,Ghana mudic and the rest.

[@MJWemoto]

Time will tell