Is Vision Pro A Failure?

[@jmoney211]

I just wish that they hadn’t pushed so hard considering only a small subset of Apple users were ever going to buy it.

[@NeilLavitt]

I’m glad it was put out there. Mistakes made, lessons learned and it’s a fantastic device for those who can afford them and who fit the niche.

[@manart6506]

The sad thing is when a good product doesn’t exist at all. I am glad this exist even if I can’t afford it. At least it exists.

[@altosack]

@@manart6506 It would help users much more for MacOS to exist on the iPad.

[@Tonabillity]

Apparently, those who are unfamiliar with the creative process,wish aspirational ideas didn’t exist at all 🤷🏽‍♂️

[@jmoney211]

@ What the fuck are you talking about? I never said whether or not it should have existed. I just said that Apple shouldn’t have marked it so hard.

[@MacTX]

Pretty sure Apple knows exactly what they need to do, make is cost less, and lighter. If the headset launched at $999 last year, we would be having a different conversion.

[@jebaker2]

I tried the Visio Pro at the Apple Store and they are amazing BUT people dont want giant ski goggles on their face. And they still haven't added any social aspect to the lonely AVP experience.

[@michaelcorcoran8768]

Yeah my problem is the lack of development in the app store and the like. The only thing I would get out of it is watching movies.

[@walmartpimp2]

How can Apple make the Alien Vs Predator experience less lonely?

[@manart6506]

I don’t even like how y headphones for music are huge but it is what it is. I am ok with the big headset for the better experience rather than small device with a experience that isn’t that great.

[@AJ-wg7fj]

How is sitting in my apartment by myself on my iMac made less lonely? You’re asking the wrong questions.

[@deathsyth8888]

Too expensive. Too limited in functionality. Too awkward for daily use. Too niche yet too bland to be successful.

[@JJohnson313]

Do you have it?

[@deathsyth8888]

@@JJohnson313 I do not. See previous statements as to why.

[@JJohnson313]

@ just wanted to make sure. So without you owning it, you don’t have first hand experience with anything besides it being too expensive for you. You haven’t really experienced the functionality and definitely haven’t experienced the daily use. You’ve just given a final judgement based off of other opinions huh? Gotta love the internet.

[@daledevernon56]

Apple was quite smart as they charge people $3,500 for the privilege of being a beta tester for them.

[@tjadejoh]

I have been seeing more and more videos of people using it combined with a Mac mini, giving you a infinite widescreen monitor for your Mac, without the need of buying a monitor, and also extreme portability. Those users seem to absolutely love it

[@ArminTowfighNia]

Mate, no need for a monitor?😂 I'd rather spend on one that’s waaaay cheaper and more efficient in my work than those ridiculous Apple glasses.

[@colt5189]

Tim Cook: "Guys, we need to release a Vision Pro Mini".

[@angryox3102]

It’d probably be called Apple Vision Air.

[@aewolfieee]

apple now hates "mini: which is pathetic because they were shoving their fetish down our throats when everyone wanted big phones. finally gave in and now they don't even want it in the line up.

[@Mr.aAdDies]

Cook fcked up on this 1😅

[@RolandDobbins]

I use mine for hours every day for work, exercise, & non-VR gaming (I use Quest 3 for VR gaming; hopefully, Virtual Desktop will be released soon for the AVP). For me, the key was to switch to the KKCOBVR halo-style headstrap. I have the battery suspended from the rear of the strap in a horizontal phone case, with a 250W male-to-female pigtail adaptor which allows me to easily connect/disconnect AC or a chained battery. This setup allows me to wear the AVP without the light shield, which increases the perceived FoV & peripheral vision. The successor should be lighter, cheaper, & have WiFi 6E. I view the current model as a technology demonstrator & market tester.

[@User24x]

I tried the Vision Pro and my goodness was it heavy. I had to ask for the dual strap to make it tolerable, and I still wanted to get out of there as soon as possible.

[@michaelcorcoran8768]

Between this and Apple intelligence it seems to show a real shift in Apple's philosophy. It used to be things being ready to go at scale right away. Basically in its final form in terms of being a consumer-facing product. But between Apple intelligence not being ready or functional for the iPhone 16 and Apple vision pro, we're seeing a deviation from that. I'm sure part of it is market pressure to not be too late to penetrate market share of the AR / AI markets. The users seem to be an afterthought at this point

[@MS-ot2cz]

Things they recently got right day one: Apple Watch, Apple Pencil, AirPods. Apple hasn’t had things perfected out of the gate for awhile, this isn’t just starting. For example Maps and the iPhone. At launch the iPhone was derided for a number of omitted things competitors had or that it did differently: - No carrier subsidy (“overpriced”) - Made of glass (heavier/breakable) - No removable battery - No physical keyboard - No expandable storage - No Outlook/Exchange Server - No Adobe Flash Player The Vision Pro catches flak for a few similar things: - “Overpriced” - Made of glass (heavier/breakable) - No Included Controllers - Tethered battery Its main issue IMO is the technology required to get it exactly where we want it to be (unlimited FOV, ultra high res visuals, built in battery with all day life) doesn’t really exist yet. Perhaps we need new display tech that isn’t reliant on pushing “pixels” or “polygons” for motion and 3D. That could allow for processors that don’t require so much power and generate so much heat. Maybe we need another way to power these things (wireless power?). I don’t see this as a failure at all. Most people can’t even afford it so weren’t the target market. Those that could, actually like it but see its shortcomings and have relayed that back to Apple. Nothing new under the early adopter Sun. Plus consider the 1 button mouse. lots of people HATED that (and still do) even though it’s quintessentially Mac.

[@WorksOnMyComputer]

Everything at Apple now is driven by trying to to prop up the share price. Whether its actually a finished product or actually what Apple customers want, is purely coincidental to maintaining market cap.

[@luigiplayer14]

I don’t think you can put this in the same class as Apple Intelligence. Vision Pro seems like something that is flawed but has pretty good potential. Apple intelligence on the other hand just seems like Apple mostly just trying to shove AI in whatever way they can as to not miss the bandwagon.

[@dexcom5705]

I love mine!!! I use it everyday. I hope they don't lower the price IMO it is worth every penny and hope they release a new one soon!

[@NuovoQui]

Why would you hope a company doesn’t lower the price of a product?

[@shareefsteele4486]

@@NuovoQui because they're a corporate cuck

[@luker1431]

I for one hope that Apple does indeed lend from visionOS (App design style etc) with the design style for iOS 19.

[@ConorORegan]

Apple vision won't be successful till it's as cheap as the meta quest 3

[@TeslaNewsAndh22Vlog]

No need to upgrade the pro for a long time

[@LJC94512]

Not necessarily, but it definitely needs to be cheaper, even for the pro model

[@shanghaichica]

@@LJC94512it could cost £100-£200 more but not thousands

[@webjoeking]

Price is never the measure of success. Otherwise, every item at the dollar store would be considered successful.

[@anthonyjfynvmb5275]

Well, not necessarily I think it’s easy but just looking at like things like the Mac or the iPhone things that have major competitors

[@wealleuropean]

I don;t think(slowdown) this is expensive, if it actually work , replace all my device TV / Mac / iPhone in this one

[@Jerryhighroller1883]

they wouldn't have hyped it up so much at WWDC if they might for it to be a dev kit. They definetly thought it would sell better than it did.

[@keco185]

Both can be true

[@JohnSmith-mi6qt]

Every time I see someone sitting alone in a room with that thing on their face looks so depressing and dystopian. Not to mention seeing them outside in public in a beautiful location and the camera staring into that cold black visor of death as the sun sparkles around them...

[@VrindaSam6]

Same goes with 100x zoom ( am highlighting a smartphone !)

[@thisisbeastmusikk]

Don’t feel bad, I am having the time of my life

[@tranquilitybase6417]

Not a failure at all. Just the beginning of a new era. More media coming. Sports affiliations coming. One can only assume that Apple is working on at least 3 different new Vision designs.

[@codycast]

1:25 I don’t even care that it’s $3000 or whatever. I don’t like that there is so little you can do with the thing. I have one because I have plenty of $ and just like to play with new tech…. But there just are no cool apps. I’ll watch movies with it on a plane but that’s about it.

[@codycast]

But even for media…. Since it doesn’t support most apps like Netflix or KZbin or prime video, I can’t even download movies to watch.

[@SilkCrown]

It's a chicken and egg problem. If AR/VR stay niche then it won't mature and become cheap like smartphones did. But so long as good devices are expensive they're not going to become popular. I think it's a category that is dead because of this. The technology is clearly there, but the demand is not high enough to get economies of scale going.

[@mpetrides]

I’m one of those early adopters and am very glad they made the Vision Pro available to everyone. While I agree it's cumbersome, I don’t really find it all that heavy-but I've always used it with the dual loop strap. At first, I just used it for watching Apple Immersive videos and 3D movies. But when we got the ultrawide Mac Virtual Display, I now spend half of my time with AVP doing work with multiple large windows side-by-side and the rest of my time viewing spatial content and 3D movies. The AVP has enormous promise. I do think it’s Tim Cook's pet project and, as such, I'm hoping it will continue to improve over time. Frankly, I'm content for that progress to be focused on software for the time being. Apple Immersive content needs to be produced more frequently, ideally with a fixed release schedule (perhaps by rotating through the various categories) such that new content drops at least every few weeks, not just sporadically.

[@FPSKelly]

It’s not even available in most countries, and they haven’t spent a single cent on advertising this product.

[@TeslaNewsAndh22Vlog]

Just make the vision a screen from your eyes can connect to your iPhone use as the computer and battery.

[@sameersheriff7078]

With fair pricing and say more gaming options which the VR is known for then it'll be worth the try

[@ParkourBrian]

I can’t wait for their crack Marketing Team to tell us that “Vision is in the Air”

[@macbere3326]

Apple is going to have a hard time making a developer driven platform after the way they have been treating developers the past few years

[@NeilLavitt]

@@macbere3326 I also have some concerns around the way developers have been treated with VP. Access to the headsets is expensive and simulators are no substitute. Then there is the small returns expected due to a small user base. Not surprising that apps haven’t flowed freely.

[@DYVNbeats]

"i kinda like what meta has been doing" - literally the first time i've heard you say that sentence 😂 (agreeing here though)

[@herbpayerl6288]

Love it, use it every day. The only downside is the fiction created by social media influencers, that misrepresent the product because they don’t quite get it.

[@emo3113]

The only way I see VR going mainstream is if manufacturers can give a VR headset the same capabilities of a smartphone in the size of sunglasses. Until then, they’ll remain the same tech-nerd-niche product they currently are.

[@EnronnSierra]

I think if they remove the eyesight feature and maybe replace it with glowing edge gimmick like on iPhones with iOS 18, it definitely save a lot space.

[@psjbrecords5252]

I just want Apple Vision Pro to be available in my country.

[@manart6506]

10:15 iSight looks great there. It makes a difference.

[@wyattb3138]

Imagine an alternate reality of project Titan coming to market.

[@RiqMoran]

its a total flop, just like most casual consumers predicted it would be. But it's like that Steve jobs speech where he said they currently can only make a computer that fits in a shoebox and costs 10k but wanted to fit it in an envelope and cost 1k.

[@NeilLavitt]

It’s an old and boring assessment predicated by the assumption that Apple expected this to be a mass adoption device. They clearly didn’t and couldn’t have delivered on this if it had been. Nevertheless it’s still earned them revenue (granted it not payed back the $ R&D over the years - that will come) and Vision OS works very well and will continue to improve and provide an outstanding OS for what comes next. I don’t see it as a flop.

[@davidjacobs6244]

@@NeilLavittKeep drinking that kool aid 🤣

[@NeilLavitt]

@ we all have our biases, you clearly do also, and for one, I’m glad we have competition that allows us to express our freedom to choose. Enjoy drinking whatever confirms your biases also, my friend.

[@Words-.]

@@NeilLavitt Agreed

[@earnestjonahdaniel3802]

Humor me here, why not just move everything into the Battery Pack & make it wireless. Glasses are essentially a screen that stream from the Vision Pack. No need for a USB Cable because the Glasses would use smaller batteries, Pack can stay plugged in and the Headset overall would be much smaller and portable. Then we can start to deal with the Software.

[@luigiplayer14]

I feel like Apple did expect it to sell much better. As you could say the original iPhone launched in a similarish state. And if devs see that the vision pro isn’t that popular, that would dissuade them from making apps, which in turn would dissuade people from buying it.

[@GreenPizza577]

I think the ray bands with cellphone connectivity is where it’s at for a device on your face. I don’t think you need a hole pc experience strapped to your face.

[@xpeterson]

Feels like the Vision Pro came out so that Apple could establish its user interface. Now everything headset that comes out with eye-tracking-pinch-to-select is referred to as an “Apple-like” interface, and Apple wont have to adopt an “Android XR” or “Meta-like” interface.

[@AdamFalconieri]

Great video! Watched on my AVP I love so much!

[@slurples149]

The price is easily the biggest issue with it

[@Account-xi3mw]

the software is not there neither is the hardware but the software is less mature than the hardware which is why its a lacklustre product

[@manart6506]

I think the iSight feature is crucial. Not the same without it.

[@alexh2665]

I always knew this would be the outcome for Apple Vision Pro. The issue is people don’t want spatial computing. It just is not practical and even the oculus headsets aren’t doing particularly well.

[@JosephRawsthorne31]

I think it didn’t sell well because it’s expensive.

[@michaelcorcoran8768]

The real question is where is there a price point that would increase sales enough to spur development. You got to figure out what that number is.

[@unorthodoxbox]

I have to wonder if the recent push with gaming on MacBooks indicates they know the Vision headset would be suited for video games and media consumption. At its current price it’s just too expensive to justify. The current hardware is amazing but it also shows the limitation of todays technology.

[@PassportBrosBusinessClass]

A complete, expensive FLOP 🥽

[@HolzmannMedia]

The Apple Vision Pro is a great device. If there is a KZbin VR App and a full functional WhatsApp App for the AVP I wouldn’t use the iPhone anymore. I love the handsfree experience.

[@dualnon6643]

I think they also marketed it totally wrong. Spatial computing is great. But headphones for video is the real use case here. If they started with headphones for video and slowly built it out to be a full fledged spatial computer it would be awesome. Although, if they were to do that they probably would have needed to launch it way earlier than they did because of the competition

[@MrDuckford-oO]

As a product it is an amazing piece of tech. It was considered the most advanced consumer device to have launched at the time. But the price completely destroyed any chance it had of being successful. If it was $999 I would have lined up for one.

[@SaveMeAzathoth]

I think you have the right perspective on the vision pro. I've always seen it as a dev kit that apple decided to also make available to non-devs with more money than sense. So the lack of sales seems to me less the product failing than ... yeah, why would anyone expect a dev kit to be a massive hit. Also especially with the choice to make it more iPad-like than Mac-like, even if hardware ergonomics does improve in a future version the device is going to ultimately sink or swim based on whether a killer app actually emerges.

[@fakkmorradi]

i mightve got one if they were available for purchase in a my a country

[@SaiyanJin85]

Definitely a total Failure

[@MumbleCraftSurvival89]

Leaving this comment before I watch the video, I feel like it isn't necessarily a "failure" it's just that the only people who can buy one are people who are significantly well off financially. I don't know a ton of people who make enough money a month to justify a $3,499 purchase like that.

[@dualnon6643]

I want a Vision Pro. I own a quest 3 because I demoed the Vision Pro and loved it but didn’t want to pay $7k (my countries currency). I use my quest a lot. I love it. But I feel I’m missing out a level of polish and performance that the Vision Pro has.

[@bb1111116]

I still wear my Apple Watch which is still useful. My wife got one and she said she can’t see how she could do without it.

[@Dave-cg9li]

I was just commenting about it arguably being a publicly available dev kit, and then you said the exact same thing. But hopefully they manage to get the price down a lot, otherwise it'll never go mainstream 😅

[@donyoung333]

What if visionpro is primarily a test of technology and UI with REAL. Product to follow later ?

[@bobweiram6321]

It's been a phenomenal success. It's just missing a killer application.

[@elizbeth8659]

As a tool. I don’t know what problem it is solving. It’s cool at this price point cool is not enough. Being the best tech and having the best features is not enough. It has to serve a purpose. I don’t know what that is.

[@NeilLavitt]

I bet that a good percentage of those AirPods Max are counterfeit. The clones/fakes have been perfected and the only way to be sure your getting an Apple product is to buy it from the Apple store.

[@CC-iq2pe]

There are industrial users of Apple Vision Pro that are impressed with the product and are looking for a better iteration of this product…not just lighter

[@michaelcorcoran8768]

That's sort of the market Microsoft was going after when they were. It was aimed at like military contractors and really large enterprise organizations. Not really a consumer facing product and prioritizing high margins over wide sales. I mean they abandoned it but of course they did

[@AnesuC]

I purchased mine literally yesterday haha

[@debojitmandal8670]

Dude now I am convinced youtube is not ur only source of income

[@JJohnson313]

Saying something is a flop because you can’t afford it isn’t really the best answer is it?

[@NeilLavitt]

Best they could do with 22/23 tech. It’s a start and it’s a great product to own and use. Horrifically expensive and definitely not a mass adoption device but it’s brave of Apple to get it out there. The marketing was horrible and turned it into a love /hate device that the haters just want to fail. At its best it compliments other devices and services in the ecosystem. I hope they keep a high quality device in their range but I’m excited about how glasses, powerful generative AI can work together.

[@3ractnodi]

The AVP definitely improved my meta quest 2 when they stole the UX 🤷

[@thelegendaryfk7922]

I think the Vision Pro can be a failure and Apple can learn a lot from it. I don't think those two things are mutually exclusive.

[@westmcgee9320]

I still use mine all the time.

[@dan9700]

I had it for 2 months and honestly watching videos on it was incredible but I returned it because I still would rather watch on a 65” OLED and £3500 is just to much for a toy

[@micahgallebo]

I also love what Meta is doing, I bought the Meta Ray-Bans, and they’re amazing! I definitely think the future is smart glasses

[@GeremyDeMelo]

Sharpness

[@jcolombo100]

It’s a first gen product, same as the iPhone and Apple Watch now look at those 2 devices. In time it will become mainstream but I think that will only happen offloading it to the iPhone and having the watch there for your hand tracking, they have those devices everywhere partner that with a good set of glasses and they’ve done it

[@Alex-vp4ky]

10:05 if anything yeah a spec bump, but i doubt even that for 2025. Theyd likely do it after they test and refine their in-house modem chip for wifi/bluetooth/cellular. Improvements to that tech leads to better battery life along with whatever efficiency gains in the m6 or later chips. But big redesign or reduction in size weight probably wont happen for like 4-5 yrs. Tech isnt gonna change that drastically between 2024-26.

[@bigboomer751]

complete failure

[@j340_official]

Billions of dollars wasted on this product that money would’ve been better spent updating the GUI look and feel of iOS and iPadOS and macOS. This product is for a solo solitary person not a family of people that want to enjoy each other and connect

[@G.Freeman92]

Controllers>no controllers.

[@albertojhernandez]

It's bad enough that only the 1% could afford it. Apple barely mentions it and Vision OS 2 is a joke.

[@Stop4MotionMakr]

they should have focused on Vision Pro instead of wasting time with apple intelligence

[@kellychintali1033]

ITS JUST EXPENSIVE UNREASONABLY

[@LiveAerosmith]

Yo Think ?😂😂😂

[@gamerclips1882]

Here’s the issue. $3500.

[@grandmastersushi9600]

Mrwhosetheboss ahhh thumbnail 😂

[@johnmac341]

If it cost 900 bucks it would not sell well. Very few people care about vr headsets. It’s a toy a toy for movies and games. It won’t ever sell even as well as the HomePod. It was a bad idea from day one. Try working on the iPhone, try working on iOS. iOS 18 sucks, the 16 pro phones suck, both pixel and Samsung are more interesting. Apple has become lazy when it comes to their core products. If things don’t change I see Android overtaking iOS in the US and you know what they deserve it. Mac’s are great iPads are almost a joke, Vision Pro a joke, HomePod a joke, phones are boring. We miss you Steve.

[@EC-cm8sf]

Yes. And I use iPhone, iPad etc and own Apple stock.

[@DrMacintosh]

I bought a Meta Quest 3 because I can't justify a Vision Pro. That being said, the bar for good AR/VR is very low. Looking forward to a more affordable Apple Vision with controller support. Meta Horizon OS sucks, the visual quality is....ok. Apple nailed almost everything but the tech is just too expensive right now.

[@wazitSomethingISaid]

I love the vision pro... its just too heavy

[@MrOrtmeier]

IMO it’s a waste of time. Nobody needs this. They should rather make the Watch and iPhone cheaper because people want those. Especially in all countries outside the US where we pay high tax on these things, making them hard to afford.

[@Seetheren]

I think the answer is pretty easy to come up with: yes. No expiration needed.

[@austinfisher6668]

yeah it was a sorta of a failure, Apple just gave up on it and made it as part of there jokes during Apple events.

[@EnlightenAlchemist]

YES

[@Alex-vp4ky]

I feel Apple Intelligence is a bigger flop than vision pro. Not that vision pro is any bit successful-still a flop. But at least it was available and did what it said it could do when available. Same cant be said for AI, when it was promised so early yet still locked most of the touted features and is still being worked out to this day. Avp did say itd be revolutionary and that i feel flopped. But when the tech is ready the concept will be fine. Just too much to be convenient and affordable right now.

[@kuremaClaimer]

Apple Vision Pro being overblown dev kit explains immaturity of the software. Apple could do much better if they want to but it was very much in development. And these days, software for minor environments is not actively developed. I don't think the future is so bright for Apple Vision series.

[@mranime9145]

Love watching all the apple apologist make excuses for the Vision Pro. When it came out you all said it’s the next greatest thing sense bread. All the regular people who don’t have $4000 to spend on a device where nobody can say what it actually does.

[@MobileDecay]

Outside of on KZbin I never hear about Avp. Nobody cares about it.

[@cdxx6770]

I'd easily buy a high-powered Macbook over this one.

[@badpuppy3]

Yes

[@Nebarus]

No, but far too expensive... If they are happy making units for the rich, then sales will reflect that...

[@donniethesportsguy893]

Well….. yes 😂

[@WingDings_666]

To be honest with you releasing something only millennials who are tech enthusiasts can buy compared to us poor peasants wasn't a good idea on Apple's part.