Contagious: Why Things Catch On | Jonah Berger | Talks at Google

[@CedWatsonTV]

I learned about Jonah Berger and his great book contagious from a Nipsey Hustle interview

[@Silveradodreams]

Prophet Mocmoud facts

[@johncharles7403]

Me too I added every book on Nipsey a reading list, he was a genius

[@Itz.flacoblanco]

Same bro 🦾🦾🙏🙏

[@backyardmeccashowpodcast2241]

I just bought this book because of Nipsey Hussle. He was on the Combat Jack Show Podcast in 2013 and spoke about how good it was. He was correct. RIP.

[@angelahamilton2374]

I just bought this book because of Nipsey Hussle too! I plan to read all of the books that he read ;)

[@sincereiam]

I'm here because Nipsey Hussle.

[@filmonbeyene1172]

Sincere I am same same #foreverNipsey

[@GrandPriXXXTV]

#LongLiveNipsey

[@danrayford13]

Me too! Lol wow

[@a1jones]

Sincere I am same .!! Dude had some much game and this isnwhy 📚

[@camielondon3333]

I'm still mourning over him man.

[@WizeChoice]

I was watching a Brian Dean video and he mentioned Jonah Berger... Down the rabbit hole I go👉🏾✨ Gratitude🙏🏿

[@MrJuanelee]

This is insane. The way he's breaking everything down is incredible. Also the fact that most people have been brought here from Nipsey all these years later even after his death. This dude knows his ish. I'm just finding him. He's coming to speak at our Big Event in Las Vegas this August. I'm excited to see how his mind and research has grown since this video!

[@BeUnique4life]

I sent here by some dude name R Jack art of wealth a creator

[@PriyaFlorenceShah]

Totally agree with the STEPPS method of categorising the kind of content that gets shared. Use humour, entertainment and emotions to make content shareable and viral.

[@patriciatorres1172]

🎯 Key Takeaways for quick navigation: [35:32] 🎵 "Friday" by Rebecca Black went viral despite criticism, garnering over 300 million views in 2011. [35:55] 📅 Regular triggers like the day of the week can make content more shareable. [36:14] 🍞 Associating products with related concepts enhances memorability, as seen with peanut butter and jelly. [36:45] 🏖️ Brands like Michelob and Corona link products to specific contexts, enhancing recall. [37:23] 🐼 Memorable stories like Panda Cheese ads cleverly integrate brand messages, enhancing sharing. [36:02] 📊 Measuring metrics like Facebook friends can influence behavior. [36:30] 🔄 Offline word-of-mouth sharing is significant and should not be overlooked. [37:58] 😺 Cats' photogenic nature and versatility contribute to the abundance of cat-related content. [39:26] 😻 Emotional connection drives sharing of cat content. Made with HARPA AI

[@annasanders4067]

Very interesting and engaging video! Did not seem to be 40 minutes long at all. Thanks for sharing!

[@gerrytrevis]

From an article about Nipsey Hustle's death

[@sincereiam]

Me too! RIP Nipsey

[@frictionless-commerce]

The talk was great. The panda commercial was even greater. I'm sold on the Jonah Berger method.

[@regmtait100]

Really good question at 23:52, asking about coffee 'break' as a trigger. KitKat slogan always 'Have A Break, Have A KitKat'

[@morningglorify]

Received Jonah's book 'Contagious' from Santa. A fantastic read!

[@blwbisht]

29:39 6 key 🔑 steps 🚶‍♂️ to word📖 of mouth 🧠⚡⏳🧘‍♂️

[@NatalieVanVeenNatalia]

I love that... focus on the message not the messenger... thx Jonah, awesome :-)

[@Duc2B]

Answer at 12:37

[@donchito6281]

Just Went Thru Some Audiobooks I Had A Nudge Remembering Nipsey Hussle Telling What Book He Read So Im Here And Thank You Nipsey Hussle🏁🏁🏁

[@rubylvc]

I am here because of Nipsey Hussle♥️

[@pabloocampo976]

Conatgious is such a great book, such a different yet accurate marketing point of view

[@RichSadler]

Explains very well why some things go viral. Great video talk.

[@lianelanzoni7016]

Running to buy your book...can't wait to read it! Congrats!

[@hugodiehl]

7:29 and exactly ten years later... Twitter is not here anymore. At least not in the same way...

[@o.h.w-ok]

So good. Wow! Loved this.

[@DrinkmoWater.]

HussIes way! The leverage of attention to his mixtape is why I'm here.. KnowIedge!

[@brandonthecreator698]

Stfu

[@carriemason3728]

Hi Jonah! My cat sat and watched your video with me which we both found very interesting. Kidding aside it was very interesting and I am going to buy your book to find out more. Good teaser...gotta learn more! I first saw your interview on Marie Forleo which is how I found this video. I am excited to apply these principles to my new venture. Thanks!

[@DennisBolanos]

You’re funny.

[@lwnaALiraq]

Thank you for making this video ..

[@souvikroychowdhury2459]

Are we sure in 2022 that people sitting and talking to each other is more likely than spending time on a social media app when a group is waiting together for something to happen?

[@lilik7708]

WOW I didn't even realise that when I buy new earphones, I look for ones that are white, because to me that just seems like better quality. But in fact it's just an arbitrary colour! I am so glad he pointed that out... hahaha it was just a behaviour I did without even thinking about it. Apple, you got me! ;)

[@pagusmusic6254]

Loved the book and love this talk, can’t wait for read his next book! ❤️

[@borrowinbars9162]

Nipsey Brought me here! TMC

[@furyfalcon1933]

This video is like the Summary of his book 256-page book in 40 minutes

[@lorilcrown2596]

I saw Jonah in an interview with Marie Forleo and found the content interesting

[@tycoonhunter]

"I'm trying to make people appreciate how awesome the internet is"... wow! I can see someone saying "I'm trying to make people appreciate how awesome VR is"

[@blwbisht]

09:30 Recipe of the book starts from here before that context is setup 👌 ⚡🧠⏳🧘‍♂️

[@arnVgawandi17]

3:50 Why does it work?

[@alindvats4931]

Great practical applications of almost intuitive, yet somewhat revelatory ideas, hence the comment

[@jeffstarr7110]

Great video- I'm buying the book and thank you for introducing me to Panda Cheese Lol!

[@NowYouSeeTV]

Great video

[@drmarkkwon]

Thanks for sharing

[@blwbisht]

Thanks for sharing appreciate it ⚡ ⏳ 🙏🏻

[@LanceWinslow]

This is a very good book, I was paging through it at Barnes and Nobel the other day, and I think I will go back and buy it after watching this video and considering what little I read as I paged through it. Consider this a recommendation. #marketingbookreviews

[@argenus]

yes, the book is really nice. I bought it... I get all my "good" books from amazon recommendations xD I got my best books that way. Amazon just knows, what I like to read. And now I did marketing for amazon with a story.

[@haroldcasteel8386]

He advertised Amazon and Google....nice! (word of mouth) 8 years ago

[@kyzersmansion2487]

This is gold!

[@factopolis7752]

I thought of rum and raisin

[@braxtonolita]

akeem anderson 🤘🏽

[@pushkardey]

94K+ views... coz he used a Cat pic in the video @8:30

[@bandyt91]

CATS!!! I def would share that photo and talk about it and laugh at it and smile at it

[@RemiStardust]

8:21 Ha, a Bill Cosby reference in 2013, different times...

[@siddrajput1029]

And Bill Clinton reference too.

[@sherifalkadymarketing]

I like the example of Panda Ad.. generated from Egypt Creator with fun :)

[@philipfitzsimons7540]

1 Persuasion 2 Manipulation 3 Coercion 4 Overt Abuse . . . Contagion ! 🙄

[@nebiyatkebede953]

From the book the catalysts

[@fredboytv1257]

im here because of my subject, to answer the written activity..

[@samanthasalazar7064]

Did you guys notice that men were the only ones making questions? That is something to think about. The conference was good btw :)

[@francook3520]

Most of the tech companies are having a hard time recruiting women. So there are more men there,

[@luanacruz1948]

Im here because of Nipsey Hussle. (Comment by Marco V. Rosa)

[@joycej1380]

awesome video! thank you :)

[@zarifali403]

The marathon Continues

[@darnellstokes9042]

weekends are made for Michelob is old.....check tupac I get around...listen to it.

[@a1jones]

DARNELL STOKES lol hell yeah

[@brothaxgenie]

18:25. Dont mind me im just marking the time

[@drewmonroe3814]

Jonah fails to grasp his own STEPPS process. His answer to the audience's cat question is actually a lot easier than what he mumbles about - It has nothing to do with the cat being "amendable" to to the meme generated. Rather, cats as animals create a high arousal in emotions. Either we love cats or hate cats and through either emotion we find amusement in the videos. Dogs don't arouse such high and strongly opposing emotions and thus dog vids will never equate to "viral" videos.

[@BuiPhuong]

Great !

[@frederickbrownlee8826]

I'm following Nipseys ways

[@NelsonPascuzzi]

Pinterest isn't the hot new thing really. its more instagram and snapchat and twitter/tumblr.

[@johng03]

17:26 say that again

[@uknoikno2521]

Never say no to panda 🐼😂

[@Nova-ue6cl]

...And there's me thinking Pandas are cute. smh

[@knight1506]

it's great presentation but the audience is so dead 😅

[@siddrajput1029]

The Panda is mean.

[@ticoreeves5920]

TKEEO903! Wuts hatninin?!?!?!

[@cdslnation9856]

LLNH

[@jonathanvega6343]

So long

[@siarheipilat8152]

triggered!

[@Miloun]

His hair looks like instant noodles. Nevertheless, what he says does have substance.

[@birdzene9925]

pulling the plug on patients in the hospital is funny? this guy is sick

[@premier69]

watching them twitch doesn't look funny?

[@derred723]

your supposed to understand that it's not real, you know, cause of the giant panda.